332 Uninvited Guest
A few days later, the monthly conference of the Express Alliance was not held at Jieyin Express Company, but specially found a villa in the suburbs.
The Express Alliance recently, under the leadership of Tian Hong and Liang Chaoxiong, various express companies have eroded the market share of Xundian Express. Tian Hong and Liang Chaoxiong were very happy. It seems that after Qi Nian took over Xundian Express Chi County Company, he could not make any big waves.
Tian Hong was also proud of his strange tricks. When Qi Nian focused on the Yellow Fish Mouth outlet, Tian Hong attacked the county company; when Qi Nian focused on the county company, he attacked the Yellow Fish Mouth outlet; when Qi Nian distributed his energy to the limited company and the Yellow Fish Mouth outlet, he attacked other outlets run by the courier boss. In short, Qi Nian was always in the process of putting out fires everywhere.
The atmosphere of the meeting was very warm, and Tian Hong and Liang Chaoxiong were very happy. However, when the meeting was in full swing, a door facing Tian Hong and Liang Chaoxiong suddenly opened, and a man walked in from outside.
Tian Hong and Liang Chaoxiong were stunned for a moment after seeing the man clearly, but soon they calmed down.
Tian Hong stood up and greeted him: "Oh, long time no see, brother A Nian."
A Nian is just A Nian and adds a "brother". It's really unheard of.
The person who came in from outside the door was indeed Qi Nian, the general manager of Xundian Express Co., Ltd.
"I happened to be entertaining guests in this villa." Qi Nian said with a smile, "I just went to the bathroom to see who is that, and then I know you are chatting here too."
We are having a meeting, what are we talking about?
However, Tian Hong also followed Qi Nian's words: "Yes, my brothers came out to chat and eat farm food." But he was thinking, are you not eyeing? You can't see the words "Celebrating the Monthly Conference of the Express Alliance" on the screen on the wall? Since you are not a member of the Express Alliance, please give me a note.
Qi Nian said: "Oh, since everyone is a colleague, then I'll come over and talk to you."
Liang Chaoxiong stood up and was about to drive Qi Nian out. Tian Hong used a color at Liang Chaoxiong, then turned around and pointed Qi Nian and said, "That's fine, that's great, it's really great. Let's talk to you, you'll be missing."
Then Tian Hong sent someone to add a seat and deliberately let Qi Nian sit at the last seat of the conference room.
It was his sudden idea that Tian Hong would not drive Qi Nian away. Anyway, this express delivery conference was held once a month, and the content was similar. Moreover, everything that Qi Nian should have said before coming, and everyone was just chatting and waiting for lunch.
Since Qi Nian came licking her face, let's see what good shows there are. Tian Hong sat back in his seat and thought about what shows could make Qi Nian look good next.
"Everyone is here." Qi Nian smiled and looked around the conference room, "You can continue talking."
Tian Hong said, "Since A Nian is here, oh no, since Mr. Qi is here, can you ask Mr. Qi to tell us about the recent development of your Xundian Express, and let us learn your advanced experience."
Tian Hong is indeed an old fry. He could immediately think of a slap in the face when he broke in such an unexpected way.
Qi Nian smiled and said, "Oh, I'll laugh at you when I talk about advanced experience. We don't know what's going on with our market share, it's worse than a month. I took over the county company and saw it clearly, and I almost couldn't continue to do it."
Tian Hong smiled, smiling politely. He is a quality person and cannot laugh too much to make others feel unhappy.
"If you can't continue, you can't ignore it. After all, Lao Zhao has spent nearly ten years of hard work. So, I went to the capital market to raise funds. Everyone should have heard of this. The financing was originally intended to alleviate the difficulties of my company, but I didn't expect that the investor told me not to have any worries, and let me do it well and make the market bigger and stronger."
Tian Hong still smiled. How do you become bigger and stronger? You are not fighting with my company, you are fighting with all express companies in Chi County. There are seven or eight express companies in Chi County, and there are dozens of small express companies in total. Just by your Xundian Express? Humph!
Tian Hong still smiled, still smiled very well.
"I think, even though investors say so, I can't waste investors' money. As a result, people told me that they also felt sorry for their money, but as long as the market share and traffic increase, the company will have highlights in the capital market to dig. It doesn't matter whether it makes money or not. If you say that making money is really not easy, it's easy to make a company."
Qi Nian glanced around and everyone was laughing.
"So I developed a marketing plan that is not profitable. First, we launched a promotional event to give back to merchants. We used to charge 5.8 yuan for one item, but now we directly reduced it to 4 yuan. We also launched a promotional event to give back to the consumer market. We not only helped them deliver goods for free for their express delivery, but also gave a credit of 0.5 yuan for a piece of goods. This point can be exchanged on our e-commerce website."
As soon as Tian Hong said this, he stopped smiling, and Liang Chaoxiong's face also changed.
If you deliver express delivery to others, you will not say that you will also give them 50 cents. If you receive express delivery from others, the market price is 8 yuan, the wholesale price is 5 to 6 yuan, and now you will directly reduce the price to 4 yuan. How can others survive if this is done?
Qi Nian continued: "Of course, I don't pay for these activities, the money is paid by investors. These investors said that although they will lose a little money in the early stage of the activity, they will benefit from my market share and my traffic in the later stage. So, I don't need to pay for this activity, and investors will not lose."
Tian Hong asked: "Then how much budget did you prepare for this event?"
"Investors say it's 2 million."
2 million? Tian Hong's face twitched.
Qi Nian said again: "It depends on the specific situation. If it is not enough, an additional 2 million will be added."
Tian Hong's mind was blown up! 2 million! It wasn't enough to add 4 million! It wasn't his own money. If he wanted to keep up with his pace and do activities, it would mean that he would have to take out the same money, and it was the real money taken out of his pocket.
If you win, then the 2 million you have spent is in vain, because it is impossible to raise the price after the event. Even if you want to transfer the price back to the price before the event, it is difficult. The 2 million event fee will be in vain.
If you lose, you will lose your market share except for 2 million yuan. No matter how you calculate it, it will not cost-effective.
Chapter completed!