Within 100 kilometers, the freight rate of soda and drinks is 6.4 yuan per ton by railway.

The capacity of Wanjia soda is 500ml per bottle. Just soda, excluding the glass bottle, the weight is 500g. With the glass bottle, the weight can reach 1,000g. One ton of Wanjia soda is only about 1,000 bottles.

A bottle of Wanjia soda makes 3 cents for the gross profit, and 1,000 bottles only make 30 yuan of gross profit. The shipping fee will cost 6.4 yuan, accounting for 20% of the gross profit.

This is just a freight rate within 100 kilometers!

Soda must be filled with wooden baskets, which must be heavy. Loading and unloading goods, and hiring people, and labor costs.

Can't afford it!

This is rail transportation.

On the road side, the cost is also not low.

For example, short-distance transportation, with a distance of less than 25 kilometers, 1 to 15 kilometers, the cost of ordinary goods is 0.8 yuan per ton, 15 to 25 kilometers, and the cost is 1 yuan per ton.

Soda is not ordinary goods, but fragile products. The cost of road transportation is not calculated based on ordinary goods, but according to categories such as danger, expensive, fresh life, etc. The freight from 1 to 15 kilometers is 1.2 yuan per ton, and the freight from 15 to 25 kilometers is about 1.4 yuan per ton.

Jiangcheng has a large area, with the maximum span of north and south and east and west exceeding 100 kilometers, and 25 kilometers are not necessarily allowed to leave the city. If you want to transport it outside the city, you cannot calculate it according to the freight for short-distance transportation, but must calculate it according to the long-distance transportation.

For long-distance calculations, the unit price freight will be slightly cheaper, that is, the freight per ton kilometer is cheaper than the short-distance, but the overall total freight will be higher.

Similarly, I can't afford it.

Moreover, compared with railways, road transportation also has a relatively large risk. Car accidents may occur on the way, all of which are glass bottles. After the accident, the whole vehicle's soda may not be sold.

Another possibility is that the soda was transported to the local area, but the wholesaler tried to make a fool of himself and regretted it. He found an excuse to say that he didn't have soda, and if he wanted to sell it, he could only reduce the price.

The soda has been dragged over and it is impossible to drag it away again. What can I do in the end? In the end, I can only agree to their price and deal with the soda cheaply.

"If you go to the supply and marketing cooperative or other units and ask their transportation system to help us transport, this is also not OK. You don't have to buy a car. This department saves the cost, but it is impossible not to give transportation fees, and it is impossible to make others work in vain. The freight costs have to be calculated. Moreover, if you don't have your own transportation channels, it is easy to be strangled by others, which is not wise." Lu Hao said.

After hearing Lu Hao's explanation, Huang Minghua was still a little puzzled, "Brother Hao, you said you would sell Wanjia soda to Jiangcheng and sell it all over the country. It's just a scene? In fact, our goal is Jiangcheng?"

"Of course it's not the only one in Jiangcheng. This cake in the beverage industry is very big. If it's just Jiangcheng, how big the cake will be eaten?" Lu Hao shook his head. "If you want Wanjia soda to be sold in stores in other provinces, you don't have to transport Wanjia soda out via road or railway or other means of transportation."

Huang Minghua's thoughts are still stuck in the same old way.

"How to sell it if you don't ship it out?" Huang Minghua didn't understand very much.

"Do you know Hongshuangxi?" Lu Hao asked.

"I know, this cigarette is not cheap, it costs one yuan, two packs." Huang Minghua nodded.

He was a little puzzled, not knowing why Lu Hao suddenly asked about this.

He smoked Hongshuangxi's cigarettes, but only talked about the market issues of shipping costs and Wanjia soda. Why did he mention cigarettes?

"Then do you know where Hongshuangxi has produced?" Lu Hao asked again.

"There is a red double happiness in Jiangcheng, and it seems that there is a red double happiness in Shanghai." Huang Minghua replied.

"Not only Jiangcheng and Shanghai Stock Exchange, but also Yangcheng and Tianjin Stock Exchange. There are Hongshuangxi cigarette factories in these four places, all producing Hongshuangxi." Lu Hao said.

"Think about it, why don't they produce Red Double Happiness in one place and then ship it to other places to sell, but instead they need to produce these cities in these places, and then use these red Double Happiness cigarettes to radiate the market?"

"In addition to the popularity of Hongshuangxi, all regions want to use this as a financial source, isn't it just to save transportation costs, improve product competitiveness, and improve sales?"

Many factories and enterprises do this too. In order to save transportation costs and time costs, they also built the same factory in another place to produce the same products, and use this as a point to radiate to the surrounding market.ωωw..net

This is much more convenient than shipping the product in the past.

Huang Minghua's eyes lit up, he slapped his thighs and exclaimed, "Brother Hao, you are still flexible in your mind. Why didn't I think of it? We really don't need to transport soda to such a faraway place. It's inconvenient and expensive. If we build a new factory locally and sell the product, it will be easier."

"In fact, there is no need to build a new factory. You can completely merge other beverage factories. Some equipment is relatively new, and you can also directly change the production line. You can produce it just by adjusting and improving it." Lu Hao said, "There are so many beverage factories in Jiangcheng, and other cities are almost in a similar situation. The products are also easy to sell, so you will immediately produce such products, but soda is not an aircraft missile, so it is easy to make."

"It's easy, which means that the threshold is low, so there are more people competing. Whether it's state-owned, private, or joint ventures, they like to mix it up. This also gives us the opportunity. The more fierce their competition, the more beverage factories will not be able to operate. When we expand outward, we can buy these poorly managed beverage factories and use their production lines to produce our products. Even workers don't have to look for them. Just take our recipes, ship the outer packaging, and paste them."

The model Lu Hao mentioned is actually very common after decades. Many large companies also use similar methods, and there is a very appropriate word: private label.

OEM is actually OEM. If I place an order, you produce it, and then post my brand, it is my product. One manufacturer produces products and product accessories for it according to the requirements of another manufacturer. It can also be called fixed-label production or authorized private label production.

The benefits of doing this are more cost-effective than directly acquiring factories, and can save merger costs and management costs.

A week passed quickly, and the sales of Wanjia soda were growing like sesame seeds.

After selling 8 million bottles of soda, the subsequent daily sales of soda are also very regrettable.

1.5 million bottles!

1.8 million bottles!

2 million bottles!

2.3 million bottles!

...

The soda stored in the warehouse can be seen at a lower speed.
Chapter completed!