Chapter 497
"This is not a good time." Xu Jihai shook his head, "Several articles of Lu Hao have brought some negative impacts to the factory. Some dealers originally wanted to wholesale oral liquid, but there were no follow-up actions. Another thing is that these negative news will also make some TV stations and newspapers worry about it. It may be difficult to advertise on it. Another point is that some of the funds in the factory have not been recovered, and the production time of oral liquid is still short and there is not much capital. If you want to advertise on larger TV stations, the advertising cost is much higher than that of local TV stations, and funds will be lacking in this regard."
It’s right to advertise, but Xu Jihai and Hong Erquan have different opinions on how to do it and where to do it.
Moreover, he could guess Hong Erquan's thoughts, but he wanted to take this opportunity to ask the factory to pay for advertising. The cost was from the factory, but the oral liquid was sold well, but Hong Erquan could spend more money.
The abacus jingled.
He can understand, but no matter how much he understands, he definitely cannot follow Hong Erquan's ideas.
Xu Jihai has his own judgment. He needs to use the money, but he has to use it in detail.
"You can take out a loan. With the current reputation of Hongyuan Oral Liquid, Director Xu, you must be very easy to find a bank loan, and you will definitely get protection and support." Hong Erquan was still a little unwilling to give up.
"Lu Hao is a private boss. He can collude with TV stations and some newspapers in Jiangcheng to smear oral liquid, but he is out of reach when he goes to other provinces. He advertises on national TV stations and becomes famous. Even if our oral liquid is not sold well in Jiangcheng, it is OK to sell well in other places and can make up for the losses of Jiangcheng."
"It's not bright in the east or the west."
He wanted Xu Jihai to continue taking out a loan.
"Director Hong, you don't need to talk about this issue anymore. It is definitely necessary to advertise on national TV stations, but it is not now. The time is not ripe." Xu Jihai.
"The total advertising cost per year is only one million yuan, but advertising on a national TV station may cost per month. The factory has borrowed a lot of money and has not paid it yet, so it has to borrow so much money to advertise. It is too risky. It will be more appropriate to consider this point when the income and expenditure are slightly balanced later. Every penny has to be spent on the blade."
He looked at Hong Erquan, "I understand your thoughts, but you also have to understand my difficulties. Our interests are the same. Don't think about eating a big fat man in one bite. It will last forever. Only when Hongyuan Oral Liquid maintains healthy and long-term production will you get more rewards."
Xu Xinghai's words were hinting to Hong Erquan, don't always think about letting the factory pay a lot of money. He will make his private pockets so that he has to consider the balance of income and expenditure in the factory, so that money can be made in the long run.
"Director Xu, I have absolutely no selfish intentions in doing this, just to fight against Lu Hao. However, since there are such great difficulties in the factory, let's take it slow. When the oral liquid sales are more, then consider advertising on national TV stations." Hong Erquan said immediately.
Xu Jihai has said that it is difficult for him to persevere, so he can only take a step back and slow down.
He cursed Lu Hao in his heart. If it weren't for Lu Hao's methods that caused some turmoil in Hongyuan's oral liquid, Xu Jihai might have agreed to his opinion.
"Everyone thinks about how to use the least amount of money to achieve the best results and offset the impact of these negative news on us?" Xu Jihai took out the smoke and dispersed one by one.
Advertising on flyers, newspapers, and TV must be done, but how to do it is another matter.
"This is simple." Hong Longfei said immediately.
Xu Jihai looked at him.
Previously, Hong Longfei seemed to be less stubborn when he spoke, and he did not let Hong Longfei come to the office without passing through his brain. However, recently, due to several negative news about Hongyuan Oral Liquid, and Hong Erquan said that young people may have some different ideas. He agreed to take Hong Long over.
He knew that this was Hong Erquan using the excuse to let his son show his face and train Hong Longfei.
Human nature.
As long as Hong Longfei's words and actions are no longer as stupid as before, he will turn a blind eye.
"We can learn from Lu Hao." Hong Longfei said, "Didn't he look for an old lady and a student example? He poured sewage on Hongyuan's oral liquid and secretly said that there is something wrong with the oral liquid? We can also find some people, such as those who are older but have very good health, saying that it is because they will be so good after drinking Hongyuan's oral liquid. Some people who get sick suddenly recover, and the same can also be attributed to the role of Hongyuan's oral liquid."
!!!
Xu Jihai's eyes lit up, and he looked at Hong Longfei, "Is this the idea you came up with yourself?"
He really didn't expect Hong Longfei to come up with such a good way, and he didn't believe it.
"I thought it out myself, but I also got some tips to have such an idea." Hong Longfei said, "Hongyuan Oral Liquid promotes strengthening the body, enhancing appetite, nourishing blood and qi, and improving sleep. However, some retailers slightly exaggerated their effects, saying that it can treat some elderly diseases. The result was very good and sold out faster than other retailers."
"If we exaggerate the effect of oral liquid a little bit, it will definitely sell better."
This method was indeed thought of by himself.
"This is a good idea."
"This method is indeed good. We can do such a thing as Lu Hao."
Wang Lixing and Zhang Mingyi nodded, and were very optimistic about this method.
Hong Erquan also looked at his son, "No, I know how to think, very good. I didn't call you here for this trip. I was just thinking about asking you to come over and listen to it, and I had a long experience, but I didn't expect to really come up with a way to deal with it."
After receiving praise from several people, Hong Longfei was overjoyed.
"People always have growth. After experiencing so much, if I don't have any progress, I will really be like that A Dou and can't help it." Hong Longfei said.
When he said this, he was filled with joy.
"The method is indeed a good method, but if we do this, we will be similar to Lu Hao. If we blow the effect of oral liquid too much, we will probably mislead many people." Xu Jihai said.
He agreed with Hong Longfei's method, but he was still a little hesitant and didn't know whether to use it.
"Director Xu, at this time, why are you still looking forward to it?" Hong Erquan said, "Why can Lu Hao do this, why can't we do it?"
Chapter completed!