Chapter 291 Turnover Rate
"But the gap is a bit big. Our department store has an area of 1,500 square meters, and Weiminsheng Fresh Supermarket is only 2,000 square meters, while Jiangcheng Shopping Mall has a construction area of 30,000 square meters. It only counts as the business area, which is more than 20,000 square meters, which is 10 times the distance." Zhang Zhigang said.
Several other people also looked at Lu Hao.
Even if they have confidence, Lu Hao's goal is indeed a bit high.
"I forgot about the scene when Weiminsheng Fresh Supermarket opened? Area is not a problem. What's important is how many customers can come." Lu Hao said, "We didn't stop selling the goods in the store. We also have a warehouse, which stocks a lot of goods in it. In addition, there is a warehouse in the city supply and marketing cooperative, which stores a lot of home appliances and other goods. After selling a batch, we will pull a batch from the warehouse and supplement it. After selling our warehouse, we will pull it from the city supply and marketing cooperative."
Just like Weiminsheng Fresh Supermarket, when the goods in the store were sold out, they were pulled out of the warehouse to sell. When the goods in the warehouse were sold out, they bought them from the vegetable market.
If you really only sell the little goods in the store, you will definitely not be able to achieve such high sales.
Wal-Mart and Carrefour have not yet entered Jiangcheng, and have not even set foot in the domestic market. The opponents he faces are only state-owned units such as Liji Shopping Mall, Qiaokou Shopping Mall, Jiangcheng Shopping Mall, etc.
It will be much easier to compete. If you don’t take this opportunity to determine your position, gain a foothold, and conquer your territory. When international supermarkets such as Walmart and Carrefour enter the country, it will be much more difficult to expand your territory.
The cost of time and capital will double.
Girls in their teens and twenties have very simple needs, just accompany her to go shopping, have a meal, watch a movie, and coax her to be your girlfriend. Girls who are in their 30s and who enter society may need a room or a car.
"Brother Hao, what do you mean is that on the day the department store opened, we would hold lottery activities and get prizes according to the previous method of serving Minsheng Fresh Supermarket, attract customers through color TVs, refrigerators, air conditioners, etc." Zhang Zhigang asked.
"No need for this." Lu Hao shook his head, "We are not equipped with enough staff. If we have a lottery, we will be even less staffed. Moreover, the opening of a department store is different from that of Weiminsheng Fresh Supermarket. Weiminsheng Fresh Supermarket sells vegetables, and they are all residents of nearby communities. When we first distributed leaflets, we were only in the nearby communities and did not go far."
"The department store is definitely different. You have to post the leaflets as far as possible. There must be many people coming. If you hold a lottery event, it will be crowded and will affect the normal business in the store."
There are empty spaces outside the department store, and the number of people can be accommodated is limited. If you really want to hold a lottery on the open space outside, the lottery will be blocked by the store door and you will not be able to find the gap if you want to enter the store.
If you want to make money and break the record of Jiangcheng Shopping Mall, you must let more people enter the store, and these people must leave as soon as possible to make room for those who come to the store to shop later.
Just like the hotel’s turnover rate, you can make more money by turning it over a few more times.
How good is one for three minutes, one for three minutes?
Lu Hao looked at the people in the office and said, "We have prepared the goods now. The next issue we need to consider is two aspects. One is how to let more people know that our store is open, and the other is how to make customers willing to come to our store. Think about it and see what good solutions are there."
"You can hand over flyers." Wang Ting said immediately.
She used this method to use for Minsheng Fresh Supermarket before, and she immediately came up with this idea.
Lu Hao nodded in praise and praised, "Very good, this method is good, I have adopted it."
After receiving praise and recognition from Lu Hao, Wang Ting was so happy that she wanted to fly.
Zhang Zhigang was a little speechless, looked at Wang Ting, and then looked at Lu Hao.
What's wrong with Brother Hao?
Haven’t this method been used? Everyone can think of it, why do you deliberately pay so much attention and praise Wang Ting?
"I can think about it any other way," Lu Hao continued to encourage everyone to brainstorm.
I have used the method of distributing leaflets before, and the effect is very good. And at this moment, this method is also a method with relatively low cost but obvious results.
Psoriasis is applied everywhere, no one cares about it.
Information is not well developed, and even if it is advertised on TV and newspapers, if it is not the Spring Festival Gala, the coverage rate will not be wide, and it is far less simple and effective than the method of leaflets.
Lu Hao had actually had a plan in his mind, but he deliberately did not say it, but asked Zhang Zhigang, Shi Xiong, and Wang Ting to discuss it in the office in order to increase their sense of participation.
I gave them psychological hints that the department store affairs were not Lu Hao alone, but everyone's affairs. Everyone came up with ideas and started the business together.
This will stimulate their enthusiasm and make them work harder.
Children are picky about food and don’t eat. When adults cook, they deliberately ask the children to touch the spoon and stir-fry for a few times. When the dishes are served, they praise the children’s fried dishes so delicious that the children are most likely willing to eat.
"We can give some things to customers entering the store, so that they are more willing to come to our store." Shi Xiong said.
Lu Hao looked at him and was a little surprised, "This method is good, how did you come up with it?"
It’s not that he looked down on Shi Xiong, but that Shi Xiong didn’t have so many twists and turns in his mind. It was indeed surprising that he could come up with this idea.
No matter how well the leaflet is made, it is just a touching thing. People still have to take action. The way to take action is to give them benefits.
"Brother Hao, you forgot that when we went to have dinner together, some shop owners delivered pickled cabbage, while some shop owners didn't. Even if we walked more, we would go to the one that delivered pickled cabbage for dinner. They all felt that the owner of this shop was honest." Shi Xiong said.
He noticed the details of life.
Lu Hao nodded, "I'm very careful. It's right. When we are doing promotion in our department store, we can use this method. As long as we go to Wanjia Department Store, we will get gifts when entering the store, regardless of whether we buy it or not!"
"Brother Hao, can this method really work?" Shi Xiong asked.
Although he proposed it himself, he did not expect it to be adopted by Lu Hao.
"It can be used, and it's very good." Lu Hao nodded and gave affirmation.
Shi Xiong scratched his head, feeling a little embarrassed, but his body sat even more straight.
Lu Hao continued, "You can think about it again, what should you give to customers who enter the store? This thing cannot be too expensive, the cost is too high, and we cannot afford it, nor can we be too big or too heavy, attracting customers, not to deliver things to them, but to let them consume in our store, and it is difficult to shop with things that are too big or too heavy."
Chapter completed!