Chapter 134 9 million in 3 years? Who does this sponsorship contract look down on?(1/2)
Chapter 134 9 million in 3 years? Who are you looking down on with this sponsorship contract?
Author: Xue Niao
Chapter 134 9 million in 3 years? Who are you looking down on with this sponsorship contract?
After learning that Lin Quan had returned to Germany, Perret immediately came from Spain to meet him.
The other party moved so quickly that Lin Quan realized that this might really be a big contract.
"Uncle Pere, what kind of contract is it?"
"Take a look first and talk while you look!"
Pere poured himself a glass of water, drank it in one breath, and then said:
"The contract with Bayern is almost settled, and Adidas is Bayern's sponsor. They have taken a fancy to you a long time ago and are interested in signing you.
But before, you only had some reputation in the Bundesliga, and your influence in the entire football world was relatively limited, so Adidas didn't care too much about you. The contract they offered was too insincere, so I rejected it."
"So what made them start to pay attention to me, an 'unknown' player, this time?"
Lin Quan closed the contract in his hand and looked at Pere with a smile.
"Ahem, first of all, it's because your performance in the Bundesliga is getting better and better, proving that you are not the kind of player who is short-lived.
Secondly, you have gradually established a firm foothold in the national team, and are even vaguely about to become the next generation core player of the Spanish national team.
As long as nothing unexpected happens, there will definitely be a place for you in football in the future.
Adidas may have been observing before, but now they can't sit still.
If you don't take action, if other competitors contact you first, they may miss you as a future star."
Lin Quan nodded. There are many giants in the sports brand field.
Adidas is not the strongest one, but because they are headquartered in Germany, they are the first to notice themselves.
As his fame in the football world grows, there will definitely be many sponsors coming to seek cooperation.
Players at the level of Cristiano Ronaldo and Messi have sponsors come to seek cooperation, rather than them coming to ask for sponsors.
"Adidas is very sincere in this contract. The contract they offered is 9 million euros for three years.
If you sign with them, they will use their connections in European football to go all out to help you win the Golden Boy Award this year."
Perret is obviously tempted by this contract. You must know that Ronaldo's contract is only 4 years and 24 million euros. Lin Quan is still a newcomer. It is already very good to get such a contract.
But Pere's words obviously did not move Lin Quan.
Ronaldo's current contract is indeed not large, but he signed this contract three years ago, and his contract with Nike will expire next year.
At that time, Nike will definitely increase the contract renewal amount significantly.
If he remembers correctly, the next time Ronaldo signed a five-year contract with a total amount of up to 50 million euros.
In other words, starting next year, Ronaldo will receive at least 9 million euros in sponsorship fees from Nike every year.
Adidas gave him a three-year, 9 million contract at this time. Is this sending him away to be a beggar?
“Reject Adidas’ offer!”
Lin Quan didn't have a good impression of Adidas to begin with, and he didn't mention the disgusting things they did in later generations.
Just talking about their offer itself, Lin Quan felt that it was an insult to himself.
Neymar's contract with Nike was signed in 2011, and Nike gave him 4.5 million euros per year.
This is a contract offered by Nike after Neymar has not landed in the five major leagues. He only made a name for himself in the Brazilian League.
After Neymar lands in the five major leagues, his contract amount may be in line with Messi and Ronaldo.
It's already 2013, and the contract value Adidas gave Lin Quan is not even as large as the contract Nike gave Neymar two years ago.
How disrespectful is this?
"Eh? Lin, are you dissatisfied with the contract amount?"
Pere thought that Lin Quanhui would agree to the offer, but unexpectedly the other party rejected it cleanly.
So I asked one more question.
"Uncle Pere, do you think this contract is a lot of money?"
Pere thought for a moment and said:
"For ordinary players, getting such a contract before the age of 20 is considered a big contract."
"So do you think I'm an average player?"
Lin Quan asked with a smile.
Pere was stunned for a moment and then reacted immediately.
"Haha, I overlooked it. With the strength you have shown now, I think four to five million euros a year is about right!"
Considering that Ronaldo's salary is only 6 million euros per year, Perret did not put the price too high, and it is unlikely that sponsors would directly offer Lin Quan a sponsorship fee comparable to Ronaldo and Messi.
But with the huge potential that Lin Quan has shown so far, it is not outrageous to offer him four to five million euros.
It just depends on whether these sponsors are willing to take a gamble on his potential!
Seeing that the other party understood what he meant, Lin Quan smiled and said:
"We don't have to worry. There are still more than three months left before the summer transfer period. It will be more advantageous to wait until the transfer period starts and my next club is confirmed to talk to sponsors."
Perret nodded. Stars from small clubs are definitely not as good as stars from wealthy clubs in terms of commercial value.
Therefore, when sponsors treat these two types of players, they are more willing to offer large contracts to the latter.
This is also the reason why all the major players like to go to wealthy clubs.
Top wealthy families not only give you more wages, but also have higher business income, and they are also more likely to produce results, which means you have both fame and money.
"In addition to this contract, there are several smaller contracts that do not involve the sports field. I have brought them over. Would you like to take a look at them?"
Perret originally took these smaller contracts with a dispensable attitude, but he didn't expect that the contract with the largest amount was terminated. At this time, only these small fish and shrimps were left.
Lin Quan took a look and saw that the scope of these contracts was really wide.
There are Golden Arches and Kaifeng Cuisine in the catering industry, Pepsi-Cola and Coca-Cola in the carbonated beverage industry, and Head & Shoulders and Qingyang in the shampoo industry. Lin Quan even saw a sponsored advertisement by Durex.
And the amount offered by Durex is actually quite high...
Nuremberg, Adidas headquarters.
"What? He rejected our offer?"
Adidas' sports marketing director Jimmy Dano looked in disbelief when he learned that Lin Quan's agent rejected their offer.
"Yes, they seem to be dissatisfied with our contract offer."
"Haha, 9 million euros in three years, which player under the age of 20 can get such a high sponsorship fee?"
Jimmy said disdainfully, does this guy really think he is Messi and Ronaldo?
"Then do we still need to contact them?"
When the assistant heard what Jimmy said, he thought the other party was giving up on signing a contract with Lin Quan.
"Suspend contact and let them cool off for a while."
The assistant nodded and was about to exit the office.
“Have any other brands contacted them recently?”
Jimmy seemed to have thought of something and suddenly asked.
"Currently, I have not found any other sports brands, but there are many other brands that seek their endorsement."
Jimmy nodded indifferently: "As long as the guys from Nike don't come to poach us, by the way, we have been closely tracking his contacts with other sports brands during this period. If there is no third party involved, we will kill this guy."
Just the contract amount is enough!”
"What if a third party intervenes?"
"Then just adjust it according to the offer made by the opponent. In short, we do not accept blackmail from players!"
Jimmy Danault seemed confident, and he firmly believed that in the end, the players would be the first to compromise.
Adidas has always been very arrogant.
It is impossible to expect them to give in when they have the initiative.
Moreover, their players' income from sponsorship fees has always been lower than that of Nike.
The reason is also very simple. In European football, Adidas has a greater influence than Nike.
Players can gain more invisible benefits by signing with Adidas, which is a benefit that cannot be directly measured by money.
…
Adidas is not in a hurry, and Lin Quan is not in a hurry either.
After playing an away match against Mainz at the weekend, he took the time to film his first commercial.
To be continued...