Of course, Boss Lu is bragging...

Richest man?

It's not that simple!

Wanda, Ma Yun, Mahua Teng, which one is better than that?

Zhang Yiming didn't believe it, but after seeing Lu Xiaoran, he was completely relieved - Lu Xiaoran just wanted to use ByteDance to build an online movie platform.

Why not cooperate with Ali and Tencent?

Perhaps it is because Lu Xiaoran is not the kind of person who is willing to surrender!

Tencent has its own video company, and Ali also acquired Youku...

This is considered a direct line, and Lu Xiaoran is not a direct line!

Then start a new job...

...

In fact, after 2010, Baidu is the one who is most likely to be subverted in the Internet field. Because Google withdraws from the Chinese market, the search engine market has 20% spared!

Moreover, Baidu made a mistake in its judgment on the mobile Internet - it was not that it was not that it had realized the arrival of the mobile Internet era, it just felt that the PC era could be directly grafted into the mobile era!

What Zhang Yiming wants to do the most is also search!

Because searching is so easy to monetize: keyword bidding ranking monetization and its nearly monopoly position, Baidu took out a lot of money from advertisers!

Before founding Toutiao, he made Jiujiufang. Jiujiufang is an online real estate search engine and did a good job. He has already become the number one in the online real estate industry in 2011, but he felt that the real estate type was too small, and he realized that the mobile Internet era was coming, so he made Toutiao!

What does Toutiao rely on?

algorithm!

He believes that the information recommended through algorithms in the mobile Internet era is much more useful than search!

Then succeed in one fell swoop!

Lu Xiaoran invested in the Angel Round and A Round, with 200 million funds accounting for 40% of the shares!

Actually, what did Toutiao do at the beginning?

It is to filter news from other websites, then modify and edit the editor and post it on your headlines. It is a scheming manuscript and has no authorization!

There were no competitors in the early days - the outside world generally believed that Toutiao was about fighting with Baidu!

So, I didn't concentrate on killing him!

Really standing on the wind...

Let’s talk about what’s happening later!

...

The film industry chain, upstream and downstream, is simply content and channels.

Orange images are used to make content and are naturally upstream.

Channels include publicity and promotion, theaters, surrounding areas…

Let’s not talk about promotion and promotion, Orange’s promotion and promotion team has always been the top in the industry.

Cinemas…

If possible, achieve two percent of the mainland's share, that is, about one thousand screens, and first maintain the scale of 70 cinemas. In 2017, there will be a craze for theaters, acquire dozens of cinemas, and reorganize them...

It's a bit difficult around.

Orange Ticketing has launched a lot of related things around movies, and the sales are tepid...

Huayihe Guangxian strives to create real-life entertainment - that is, to build a theme park...

In fact, not only Huayi Brothers, Light Media, Xingfu Blue Ocean and other listed companies, and even Beijing Danghong Qitian, which has just completed the pre-a round of financing, have plans to create real-life entertainment projects.

Among them, since last year, Light Media has signed framework agreements with governments such as Shanghai, Dalian, Hunan, and Yangzhou Jiangdu. In Yangzhou, it has invested in the construction of real-life entertainment projects. Yangzhou only covers an area of ​​4,150 mu and has a total investment of 10 billion...

Huayi has been even more ruthless and has successively completed the layout of 18 real-life entertainment projects in Shanghai, Suzhou, Shenzhen, Kunming, Changsha, Xichang, Nanjing and other cities.

All are built according to the Disney model!

But Disney has created multiple series IPs such as Mickey Mouse and his friends, Disney Princess, Racing, Superman, etc. What do you have?

"Tai Chi" series?

"Die Renjie" is the IP of Tsui Hark's movie studio!

Real-life entertainment must be done, which is inevitable - the benefits obtained by Disneyland and Universal Studios through "film and television + tourism" and the increase in their own brand influence are of great appeal for film and television companies that need to face unstable returns and high risk of investment in film and television works.

Lu Xiaoran didn't dare to say that Orange's movies would definitely make profits in the long run...

Therefore, real-life entertainment is an important layout in the next link!

The problem is that real scene entertainment investment is high, construction cycle is long, and return cycle is slow.

After thinking about it, I would like to reserve some IPs first...

Anyway, there were a lot of media companies that made real scenes in 2014. By 2016, they went bankrupt halfway. Then I chose a few suitable ones and took over them...

Orange Anime has reserved a large number of IPs, "The Return of the Great Sage", "The Great World", "The Great Protector", "The Great Sage's Trouble in the Heavenly Palace", "Deep Sea", "Phoenix", "Eight Immortals Crossing the Sea"...

Of course, there is also the Gods series!

To put it bluntly, the reason why film and television companies want to do real-life entertainment is one of the important driving factors that extend the value of film IP.

The direction of exploring IP value through real-life entertainment is correct, but movies cannot be directly equated with IP. Movies can become IPs, and the meaning of IPs is not just a movie. How to find a movie ip suitable for real-life entertainment projects is the key, and then there are reasonable technical means and a complete business model.

Huayi has this ip of Feng Xiaogang in his hand.

Being Feng Xiaogang's movie commune is of course the best choice, and then Feng Xiaogang's reputation became bad...

Very embarrassed!

...

On January 20th, the annual box office in 2012 was released.

The total box office revenue exceeded 20.5 billion, of which the share of imported films accounted for 45%. Domestic films completely suppressed imported films.

The total box office of domestic films was 11.282 billion...

Of course, the orange image contributes the most, accounting for more than half!

"Lost in Thailand", "Big Man 2", "Painted Skin 2", the top three...

"Room Seven Gift", "Ex-Story", "Manslaughter"...

Lu Xiaoran is a little embarrassed. He only directed the movie "Day Fireworks" with a box office of 280 million, not even the top ten...

It doesn't look very active.

Although he took the Golden Bear, the Golden Bear's share is really not as good as the one billion!

Now everyone is discussing Xu Zheng...

Feng Xiaogang also commented on Weibo once: I watched the tickets and was happy. Congratulations to Xu Zheng for winning the box office. I also came there, and the road is still long, so I will continue to work hard.

Wang Jing also praised him: In the 1970s, Chu Yuan's "Seventy-Two Tenants", Stephen Chow's "Gambling Saint" in the 1980s, and "Young and Dangerous" in the 1990s, they all exploded wildly under the seemingly asymmetry of quality and box office! This is the magic of the movie, and there will always be miracles! As long as you can click the nerves of the audience, you will win the jackpot! The mainland will usher in the first billion-dollar box office film "Lost in Thailand"!

Stephen Chow came from Hong Kong to invite him to dinner and asked him about the secrets of the movie's big shot...

Damn, Stephen Chow has never invited Lu Xiaoran to dinner!

A drama crowns the box office king!

Although Lu Xiaoran earns more, there is always a lingering feeling of discomfort...

Maybe it's just forcing someone else to pretend...

He is very sure that "Treasure Hunters" can also break one billion, but the first and second are different...
Chapter completed!