Chapter 774 The role of the media

Although Li Nai is not very clear about the specific circulation of "Haihan Express", the actual data must far exceed the "Haihan Reference" which has a long issuance interval and a high unit price. On Hainan Island, except for those in Qiongzhong who have inconvenient transportation

Outside of the mountainous areas, "Express" can be purchased in almost all coastal towns and ports. Even Qiongzhou Fucheng, which is separated from Sanya to the north and south, has now been renamed Haikou City by the Haihan people, where "Express" is listed and issued.

The time is only one or two days later than Sanya. For this newspaper that is published every ten days, timeliness can still be guaranteed.

Foreign merchants like Li Nai knew, even if they did not subscribe to the "Haihan Reference" with its difficult and obscure writing style, they would definitely buy the "Express" on time, and they would not miss an issue. The news provided in the "Express" is more

Intuitively, as a businessman who is sensitive to market trends, he can often smell the recruitment notices, promotional advertisements and even gossip in newspapers that seem to have little reading value, and thus make corresponding adjustments to his business strategies.

The writing style of these two newspapers is one for officials and one for the people, one is correct and the other is strange, and the propaganda effect is complementary to each other. Although the Ming Dynasty also had Di newspapers, the content and form were far less flexible than Haihan's operation method, and the communication effect was much worse.

.And over time, the public will regard the contents published in these two newspapers as golden rules. In certain commercial disputes, they can even use the promotional contents of merchants in the newspapers as circumstantial evidence, which shows that their credibility has been very high.

considerable.

In addition to these two official media, private individuals in Hainan Island have actually begun to set up their own newspapers and publish newspapers regularly. Of course, to enter this business, you must first obtain dual permission from the Hainan Propaganda Department and the Ministry of Justice, and then the person in charge

Must be a naturalized citizen of Haihan, and must be naturalized for more than one year. In addition, the content, pricing, distribution channels, etc. of the newspaper must also comply with Haihan laws and regulations. Once violated, the business license may be revoked.

Although the relevant regulations are very strict and it is not easy to apply for a license, private media have begun to appear one after another in recent years. Of course, due to the limitations of sources of information, private media cannot match the authority of news.

There is competition among official media, but the publication time of official media is fixed, the page is limited, and the content published cannot be comprehensive, so smart people can still find a lot of room for manipulation.

For example, in several major ports in Hainan Island, there are almost always newspapers similar to sailing schedules. They do not have much space, and most of the content is about the ship sailing arrangements of local ports in the past three to five days. By the way, they also publish some maritime trade-related news.

Small advertisements. Most of the editors of this kind of newspaper are originally port brokers. They are very familiar with the conditions of local ports and terminals. They will carefully classify and publish news about people and cargo. The information is very timely and practical.

The readership group it targets is also very clear. The circulation is not large but relatively stable. Shipping companies, commercial firms, and even port management departments will all subscribe to this newspaper for reference.

In addition, in places like Danzhou where the literary style flourishes, there are also academies, poetry societies, sponsors and other organizations that jointly publish publications, and the content is naturally mainly poetry. This kind of media is not very utilitarian, but the readership is

It is one of the focuses of Haihan's attention, so there will be some restrictions on the direction of the publicity of the content published, and even influence will be exerted through sponsors to make it more biased towards the direction of public opinion that establishes a positive image for Haihan.

In addition, Haihan colonial areas like Heitu Port and Hong Kong Island, which have been developed for a period of time, will also publish local public newspapers and periodicals for their own publicity needs. However, these places often have limited professional talents and are unable to follow the example of Sanya.

While establishing a full set of official media organizations, the only way to do this is to cooperate with the private sector to form semi-official newspapers and use private people to do official work. The only place that has the strength to build a complete publicity team on its own is probably Luo Wu.

The Penghu base where Dan is located is. After all, she was a paparazzi before she time-travelled, and she has been engaged in publicity work since time-travelling. However, Penghu is too small, and there is little point in publishing newspapers. Luo Wudan's main focus is still on

In terms of cultural exchanges and external publicity with the Fujian region, there are currently no plans in this regard.

Of course, Li Nai has no interest in reading such private newspapers and periodicals. "Furuifeng" has its own boat company, so there is no need to ask outsiders for help wherever you want to go, and you can take a trip at any time.

As for those periodicals and newspapers run by literati, Li Nai was even less interested. He was originally a pragmatist and was not interested in the literati's tendency to talk. Otherwise, he would not have given up the fame he had obtained and embarked on a career.

This is the way to do business.

However, Li Nai feels that the Haihan people actively set up media and took control of public opinion and discourse power in their own hands in this way. It is indeed quite advanced. If there were capable people in the Ming Dynasty who could have thought of such a method ten or eight years earlier, maybe now

The world would not be so turbulent. With the current financial resources and influence of the Li family, they can try to set up a similar organization in Guangzhou, imitate Haihan's operating model, and slowly establish influence in Guangzhou.

Of course, if this matter is to be initiated, 80% of the General Office in Guangdong will be involved, and it is very likely to intervene in the direction of future publicity. But Li Nai thinks it doesn't matter, as long as things can be done, moderate compromises are acceptable.

After all, Haihan will not only benefit from this, the Li family can also use this publicity channel to promote and develop other businesses of their own. Li Nai plans to stop by Ning Qi and Tao when walking around Fort Victory tomorrow.

Come east and see if they will support your plan.

Early the next morning, Li Nai got up, washed up, had breakfast, and planned to go out for a walk. But he didn't expect that early in the morning, visitors would come to the door in groups.

The guests who had no reservations and came so early were naturally not distinguished guests. They were all local descendants of "Fu Ruifeng" and the Li family in Sanya, most of whom were under the control of the Haihan people.

Several of the apprentices trained in various industries are the heads of "Fu Ruifeng"'s local business houses, stores and other institutions. They only found out last night that Master Li San had come to Sanya quietly again, so a large number of them came to Sanya.

I came here early to say hello.

Li Nai originally thought of taking some time today to go privately to visit his own business incognito to see how these people perform, but he didn't expect that the news would spread so quickly, and these people wouldn't even leave any space for him.

Of course, since everyone was here, Li Nai naturally would not refuse to see his own people. He immediately asked his subordinates to arrange for these visitors to wait downstairs while he went back to the study upstairs to greet them one by one.

It doesn’t take much time to meet and talk with the apprentices. Generally, they just ask about their recent study and living conditions, and casually find out if there is anything that needs special report or help, and then they can serve tea to see off the guests. On average, one person has two

Three minutes of reception time was enough, and it took about an hour to get rid of all the visiting descendants.

The reason why he wanted to meet these apprentices first was because Li Nai knew that many of them had to go to work and go to school early in the morning. If they stayed here for a long time, it would definitely affect the business, so he drove them away after finishing it in a few moments. And everyone

The heads of subordinate commercial organizations are not so busy. Apart from the breakfast stalls on the street, there is not much other business going on so early in the morning. Besides, these people each have their subordinates to work on, so it won’t be a problem to stay here for a while longer.

Affect normal operations.

However, the next meeting with the heads of subordinate organizations is more time-consuming. These people do not come empty-handed. Almost all of them come to see Li Nai with account books of varying thickness. The purpose is naturally to report the recent work in person. Orally.

The report above is only part of it. The most direct and effective way is to show your account books to your boss to show your recent achievements.

When "Furuifeng" first started cooperating with Haihan five years ago, it only opened a local store, and later opened restaurants and high-end clubs dedicated to the entertainment of Haihan people. It is not easy to establish a foothold in Haihan.

After quietly annexing Yazhou, the Li family, who were optimistic about Haihan, increased their investment in the Sanya area, and various business institutions were opened one after another.

Up to now, various commercial banks affiliated to "Fu Ruifeng" and the industries under the Li family's name have opened many branches in Sanya. In addition to the local branches of "Fu Ruifeng" and "Golden Shield",

In addition, it also includes two shops, two restaurants, a high-end restaurant, an entertainment club only open to Haihan people, a boat shop, a pharmacy, two hotels, two exclusive docks and supporting storage facilities.

, in addition, there are investment institutions directly responsible to Li Jifeng, which are responsible for handling matters related to large-scale projects such as agriculture, forestry, infrastructure, and real estate invested by the Li family in Sanya.

The heads of these organizations are basically selected from Guangzhou. If they are not descendants of the Li family, they are at least related to each other, or they are loyal servants who have served the Li family for two or three generations. This is not because Li Jifeng does not dare to hand over his business to people with foreign surnames.

But in this environment in the Haihan area, if you don't have an inseparable relationship with the Li family, you will easily be tempted by the outside world to give up your current position and naturalize Haihan to replace a really rich man.

Gone to work.

Although the Li family is very rich and the treatment given to their subordinates is not low, there is still a certain gap compared with the treatment conditions offered by the Haihan people to their subordinates. If nothing else, let’s just talk about this property.

Naturalized cadres under the Han people, as long as their titles include "chief" or "director", will basically be assigned a property in Sanya or Shengli Port. Although a property with a market value of one to two thousand Chinese dollars is of great value to a big boss like Li Nai

It's just a small amount of money, but if he were to give one set to every shopkeeper, steward, and accountant as a benefit, it would still be a bit unbearable.

In addition, the benefits that the Haihan people provide to their employees in terms of medical care, labor insurance, property purchase, children's schooling, vocational training, etc. are enough to make migrant workers envious and jealous. In order to maintain the power of their subordinates, the Li family

Employees also spare no effort to obtain equal or similar treatment for them, and the economic price paid for this is also considerable.

As for those foreign merchants who cannot provide similar conditions, it is inevitable that a group of people will leave every one or two years, and more than half of them will become Haihan naturalized citizens immediately after leaving their jobs. In order to prevent this situation from continuing, some merchants

They have to make large-scale transfers of personnel every few months to prevent their capable employees from being tempted by the outside world and choosing to change jobs. Although doing business with the Haihan people makes more money and loses less, the money is considerable, but it is also true for businessmen

There are certain business risks, and the loss of talent is one of them.

Although the Li family has tried its best to ensure the treatment of employees, it still cannot completely prevent some people from choosing to leave and join Haihan. Li Nai himself has encountered situations where subordinates directly resigned in person more than once while inspecting the Sanya branch.

Of course, compared to other businesses, Li Nai believes that his situation is quite stable. At least among the people he met today, no one plans to resign to him.

While listening to the oral reports of his subordinates, Li Nai looked through the account books they brought. Checking accounts is a time-consuming and labor-intensive job, and Li Nai did not have enough energy to carefully check the accounts of each branch.

, mainly through the account books to get a general understanding of whether there is anything worthy of note in the recent operating conditions.

For example, the account books of a certain restaurant will clearly indicate the consumption of Haihan people. If the number of Haihan people visiting suddenly decreases significantly within a certain period, then Li Nai will ask whether the restaurant has improved the quality of its dishes or services.

There is a problem with the store. Or maybe a new competitor has appeared in the store's radiation area, taking away its main customer source.

Another example is the account book of a drug store. If Haihan suddenly increases the purchase of medicinal materials for treating trauma during a certain period of time, then Li Nai will speculate that maybe the Haihan Militia will conduct external combat operations after that. If a large amount of disinfection is ordered

medicinal materials, then perhaps a new batch of immigrants will arrive in Hong Kong in the near future.

Li Nai has mastered intelligence and information collection skills like this after having been in contact with the Haihan people for a long time. From the operating conditions of his business organizations in Sanya, a lot of useful information can be inferred, precisely because

With this unique ability, Li Nai became more and more trusted by his father Li Jifeng. Although he was mostly in Guangzhou, he still had the decision-making power over the business direction of these branches in Sanya. Being able to discover potential threats and opportunities from the ledgers, Li Jifeng

Li Nai has not yet developed this ability at his current age.
Chapter completed!