242.Chapter 242 The sales promotion method of Guangzhou Office
Chapter 242 The Promotional Means of Guangdong Office
Wei Ping knew that this was probably the last chance the Haihan people gave him. If he missed this village, he would really lose its use value. And with the current development speed of the Haihan people, in another year or two, they might
The existence of the Yulin Inspection Department as a shield is no longer needed. Once this matter is done, it will naturally be much easier in the future. With Luo Shengdong as a model in front of him, Wei Ping estimates that he can become an "agent" at worst.
If you are qualified, you will definitely have a lot of money by then, and your personal freedom will no longer be restricted by the Haihan people.
But if you fail to handle this matter according to the requirements of the Haihan people, the best result for you in the future is to be locked up in the Yulin Inspection Department until you resign, or until the Haihan people no longer need the Inspection Department. Comparing the two situations,
, Wei Ping already knew what to do.
Neither Ren Liang nor the executive committee took Wei Ping's role too seriously. The Chuan Chuan Group's cannibalization of Yazhou was already in progress, regardless of whether it could finally push Luo Shengdong's father-in-law to become the governor of the state.
position, this trend will not change. Even if we fail to achieve this goal, it will just be more effort in the future, and it will not affect the expansion plan of the Cross-Travel Group.
Just that afternoon, Li Nai and Wei Ping witnessed with their own eyes the arrival of the largest wave of overseas immigrants since the opening of Victory Port. Five 400-ton sea-going ships sailed into the harbor, each carrying hundreds of immigrants.
immigrants. These people are the first batch of "legal immigrants" transported back in large numbers from the Tushan Peninsula in North Vietnam after the Crossing Group reached an agreement with the North Vietnamese regime.
There are more than 800 immigrants in this group, of which nearly 500 are South Vietnamese soldiers or civil servants captured during the war, more than 100 are severe-term prisoners taken from the Thang Long prison, and the remaining few are
It was the Zheng family who recruited them from the war refugees near Thang Long Province. For the Zheng family, this kind of population-for-arms deal was very cost-effective in the short term. North Vietnam had a large number of prisoners of war, prisoners and thousands of civilians.
War refugees need to be dealt with, but those in power are not willing to provide food to support these people. Rather than letting these people stay in Annan and become a security risk, it is better to hand them over to the Haihan people who are in urgent need of people in exchange for Haihan goods, especially arms.
long-term discounts and stable supply. As for the overall quality of these immigrants, they are basically young and strong, and North Vietnam has no sign of adding the old, weak, sick and disabled to fill the gap.
Li Nai and Wei Ping were surprised to see so many young people disembarking from the ship. They also knew that the Haihan people had always had a relatively large gap in labor, but the number of immigrants in Victory Port had never been tight.
Slowly maintaining the input speed of several hundred people per month, and when they come, they are all scattered, only one or two hundred people at most. It has never been on such a large scale.
Li Nai was surprised and said: "Brother Wei has lived in Victory Port for a long time, has he ever seen such a situation?"
Wei Ping shook his head repeatedly and said: "This is the first time I have seen them transporting so many people back at once! No wonder they have been rushing to build houses at the foot of the mountain in the west this month. It turns out that they are just to receive this group of people."
In order to receive this batch of immigrants, the civil affairs department has already started making preparations since Tao Donglai returned to Victory Port. In the past 20 days, the original immigration quarantine area has more than doubled in size. Currently,
The quarantine area can accommodate 1,200 people at the same time, which can basically meet the monthly immigration intake of between 2,000 and 3,000 people.
After the new immigrants disembarked, they were gathered in units of hundreds to sit on the open space at the dock, surrounded by a large number of security guards and militiamen mobilized in advance. Since there were a large number of prisoners of war and criminals among this group of immigrants, the Executive Committee may cause trouble for them.
We also attach great importance to the issue of public security, and have deployed heavy troops on the pier to maintain order. The Military and Police Department has also been authorized in advance. If someone among the new immigrants takes the lead in making trouble, the Military and Police Department has the right to take any action that will help calm the situation.
On-site disposal measures - for example, directly shooting a few disobedient thornheads to scare chickens and monkeys.
However, in fact, the situations that the military and police department were worried about did not occur. The new immigrants generally behaved very submissively. This may have something to do with the propaganda on the Haihan policy they received during the voyage. For this shipment back
immigrants, the civil affairs department also specially recruited a group of Vietnamese naturalized citizens who had performed well before, and asked them to act as propagandists on the ship transporting immigrants to Vietnam, so that these immigrants would know about it on the way here.
What kind of place is their destination, and what rules do they need to follow in order to live well after arriving here?
Most of these immigrants were prisoners of war and criminals. Because of this, they valued the vitality they gained from crossing the ocean. If they had not come here, most of them would have been executed in the end.
, and the head will be hung on the city gate of Thang Long Palace to show off martial arts or to scare the people.
Of course, even if these people come to Victory Port, it does not mean that their lives are freed. In fact, a considerable number of them will be sent to Tiandu to mine, basically being directly transferred to the labor camp.
Establishment - All current reform-through-labor personnel are concentrated in the Tiandu Iron Mine to work in order to facilitate monitoring and management. Only after working in the mine for three years can these people have the opportunity to obtain the status of naturalized citizens, but this depends on them.
Do you have good enough health to survive these three years?
According to the latest statistics released by the Military and Police Ministry in October, more than 300 people have been detained in the labor camp for half a year since its establishment. More than 70 of them were released because of good behavior or after serving their sentences, but they did not survive.
The number of people who died in the labor camps due to high-intensity labor has remained at double digits every month, and more than 80 people have died. In other words, for every four prisoners admitted to the labor camps,
There was an unlucky guy among them who would not survive the day of regaining his freedom. As for people like Gao Qiaonan who came from a labor camp and were able to make a name for themselves, they were even rarer.
The arrival of this group of immigrants has replenished the labor camp's establishment, which just shows the forward-looking vision of the military and police department in requesting to expand the military strength in advance - if we don't train a group of militiamen, how can we suddenly have more guards?
Hundreds of hard labor?
However, some of these people will be lucky enough to escape the hard labor life in the labor camps. The civil affairs department will screen these prisoners of war and prisoners and select those with skills among them, such as craftsmen, sailors, horsemen, etc., these people will
They are assigned to various corresponding units to perform labor service, and the time required for them to obtain naturalized citizen status will be much shorter than that of their friends in the labor camp. As long as they do not make serious mistakes within three months, they will be considered to have passed the test. If in the middle
Having meritorious service will further shorten this time.
A small number of refugees will be assigned to settle in the newly built Iron Furnace Port after the short quarantine observation period. The Executive Committee plans to centrally resettle North Vietnamese immigrants there to reduce the impact that the arrival of a large number of North Vietnamese immigrants may cause to Victory Port.
Social unrest. The first phase of Tielugang development will require thousands of workers to settle there. After the first phase is completed, the executive committee is also preparing to gradually develop the vast coastal plain between the north of Tielugang and Lingshui, and more resettlement will be done by then.
More North Vietnamese immigrants wouldn't be a problem either.
On the same day, the "Haihan Bookstore" opened by the Guangdong Office in Guangzhou also officially opened to the public. This bookstore was opened at the initiative of He Xi, with the purpose of preparing for the future cultural export to the Ming Dynasty.
The Liaison Office in Guangzhou spent another thousand taels of silver and bought a small courtyard in Guangzhou city.
Of course, since the current Tiandu Paper Mill is still in the technical exploration stage of manufacturing toilet paper, Chuanchuan Group itself does not have the ability to print and publish, and it is unlikely that it will publish its own books in the short term. Therefore, the bookstore did not
It is not for profit, and the books displayed in the store are also a collection of various classics and history circulated in the Ming Dynasty. As an important partner of Chuanchuan Group, "Fu Ruifeng" also sent several sets of hardcover engraving plates purchased from Jiangsu and Zhejiang to the bookstore on this day.
Books are given as gifts.
Compared with other counterparts in Guangzhou, "Haihan Bookstore" also has its own characteristics. The books in the store are not just for sale. Customers can borrow them for free in the store, which is more similar to the nature of a small library.
With Schneider, a business wizard, directing operations, hype is not a problem. One week before the opening, rumors spread throughout Guangzhou that the owner of this bookstore was the most popular glass stationery supplier in Guangzhou, so it was opened.
On this day, in addition to attracting a large number of literati and poets to watch, various merchants who have been looking for sources of goods also sent people to find out.
Regarding this kind of hype, "Furuifeng" has also expressed dissatisfaction, because according to the agreement between the two parties, "Furuifeng" is the only agent of Haihan Glass Products in Guangdong and Guangxi, although this qualification is time-limited
, but the agreement also stipulates that Haihan cannot sell glass products directly to other businessmen in the mainland.
This shows that when Li Nai signed the agreement, he was taken advantage of by the mouthpieces of the Executive Committee. Although the Haihan people could not directly sell goods to third parties in the mainland, if the third party went to Victory Port to purchase on their own,
This is not included in this restriction, and this is one of the publicity purposes that the General Office of the People's Republic of China wants to achieve. As long as these businessmen are told where to purchase goods, and the interest trends follow, they will naturally send ships to Port of Victory for trading, and this can also
Help Port Victory's reputation as a free port to be known faster and more widely.
Regarding Schneider's explanation, even the old fox Li Jifeng could only knock out his teeth and swallow it. Who asked him to send an inexperienced third person to Shengli Port to discuss business? Fortunately, "Fu Ruifeng"
We have received the most favorable treatment from Haihan. At least in the future, the purchase cost will not be higher than that of any competitor. At least it has an early appearance, and customers are impressed by the bargain. Moreover, Schneider also said, "Fruifeng
"The existing agent products still enjoy the exclusive agency rights. Even if Haihan wants to sell them to others, they will not sell them in Guangzhou, and they will never sell exactly the same things. This is how to appease the "Fu Ruifeng" side.
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According to the prior agreement, the Guangdong Office will not sell those exclusive products that make Guangzhou businessmen jealous in the "Haihan Bookstore", but this does not prevent Schneider from using this to conduct a major publicity event and teach "Fu Ruifeng"
"Good things do not necessarily need to be sold directly for cash to generate profits. On the walls on both sides of the bookstore door, there are a large number of notices, all of which are about activities during the opening period.
The so-called activity is simply two words - lottery. This kind of trick has been played badly by various businesses in later generations, but it is still a relatively new thing in this era, and the prizes are indeed attractive. Not only
There are currently popular matches, soaps, glass stationery, etc. The first prize is even a five-inch Haihan silver mirror that is rarely seen on the market!
Of course, not everyone is eligible to participate in this kind of lottery - spend first, then draw. The more you spend, the higher the level of the prizes you can draw. You can participate in the lottery by spending one or two in the bookstore, and you will get at least one match if you win every time.
box as a commemorative prize. If you want to draw Haihan stationery, you need to start at 50 taels. If you want to draw precious colored carved glass stationery and Haihan silver mirror, the consumption amount will start at 50 taels. All the prizes are stacked in
Behind the settlement counter, you can settle accounts and draw prizes on the spot, which looks very tempting.
At first, the spectators were just watching, but when someone actually pulled out a note saying "Haihan Glass Stationery Set" from the box and received the actual object, the spectators could no longer restrain themselves - the notice said
However, it is clearly stated that the number of prizes is limited and while supplies last! Although the prices of books sold in the bookstore are 15% higher than those of their counterparts in Guangzhou City, this still cannot stop the enthusiasm of many onlookers who flock to the store.
I started to select books. Besides buying books, I also wanted to try my luck.
Although the scene was a bit chaotic, I have to say that the effect of this promotional method was amazing. Within two hours of opening the store, 40% of the various books prepared in the store had been sold out, and some of them could not be bought by themselves.
People who wanted books did not hesitate to buy some books that were not part of their plan for the lottery. Some people who bought books at the beginning but did not win the prizes came back home to buy books and continue to draw. "
The steward sent by "Fu Ruifeng" to watch the ceremony was stunned in the yard. It turns out that the bookstore's business can still be done in this way.
Schneider and He Xi were sitting in the room laughing from ear to ear. When He Xi originally proposed to build a bookstore, everyone in the Guangdong Office felt that this thing was a loss-making business because they did not have the ability to print and publish.
Books must be purchased from outside, and there is no cost advantage at all. However, Schneider is the only one who believes that this business will not only not cause losses, but will also bring more business opportunities to the General Office of the China General Affairs Office. The facts also prove Schneider’s unique vision.
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"By the time we set up the accounts in the evening, we must have made a profit, right?" He Xi said with a smile. Although he didn't know the purchase cost of these books, he knew that Schneider had increased the selling price by 15%.
, just the increase in the price is far more than the value of the raffle prize.
Schneider crossed his legs and said proudly: "I've already figured this out. To draw out all the prizes, at least 70% of the books in the store must be sold. In this situation, if we don't draw out all the prizes, these people
I'm afraid it won't let up. After taking into account the purchase cost, we can make at least one thousand taels today. If we hold lottery draws for three consecutive days after opening, we can make back all the investment in this bookstore and still have some leftover."
"Mr. Shi, you are still very smart!" He Xi fiddled with a lot of posts on the table: "Not only has it attracted the attention of all the literati in Guangzhou, but also so many merchants have come to make appointments. This is better than before.
The effect of visiting each family is much better."
Schneider nodded and said: "After I went out to eat a few times and was rejected in the first few days, I felt that visiting people's homes was not the solution, and I had to rely on publicity. Look, now these people are coming to the door themselves, and 'luckily'
Ruifeng's side has nothing to say, and this is the beginning of opening up the situation."
"However, this bookstore cannot operate like this for a long time, otherwise it will become a casino. After these few days, we still have to find ways to develop cultural undertakings. This is a task that the executive committee has particularly emphasized." He Xi was not overwhelmed by the victory.
Feeling dizzy, I quickly returned my attention to the main business.
"Don't worry, I've thought about it a long time ago." Schneider picked up the tea cup, took a sip, and said slowly: "The Ming Dynasty literati in this era are ashamed of talking about profit, and they value reputation more. Although our lottery can attract
The popularity is temporary, but in fact, many people who came today are just joining in the fun. This approach is definitely not a long-term solution. Starting next month, we will hold a poetry festival in Guangzhou, be the exclusive sponsor, and pay some money to invite a few people
Local literary celebrities serve as judges, and several sets of high-end stationery are presented as prizes. Are you afraid that local literati will not flock to you?"
"As long as we spend money, we will definitely be able to get a few spokespersons." He Xi basically understood Schneider's purpose after hearing what he said.
"There's no need to rush this. Cultural output is a long-term task, so there's no rush." Schneider also began to look through the various posts on the table: "Suddenly there are so many choices, it's really nerve-wracking!"
He Xi pulled out a post and said, "This seems to be a bit confusing, how about we meet first?"
Schneider took it and saw that it was a greeting card sent by a shop called "Yongfeng Cloth Shop". This cloth shop is also quite famous in Guangzhou, and it is not a local business. According to Schneider's understanding, the shop of this cloth shop is
The foundation should be in the Jiangsu and Zhejiang areas, and Guangzhou is just a semicolon. Schneider visited once at the beginning of the month, but the shopkeeper was not in the store at the time and did not have any substantive contact. Unexpectedly, more than half a month later, this
The family cloth shop came to the door on its own.
"Isn't the Executive Committee looking for a source of canvas supplies? I think we can contact the cloth dealers to at least understand the market situation." He Xi continued to persuade.
Chapter completed!