Chapter 228 The company goes public
Chapter 228: Company Listing
In the next month, the construction of "Starry City" began to reach its climax, expanding the area of the offshore platform by two square kilometers within one month.
On the "Starry City" maritime platform, in addition to the "Starry Sky Terminal Hospital" that has been officially built on it, two large steelmaking factories, two large shipyards and a ship modification factory were also built on it, and some other auxiliary factories. The entire "Starry City" maritime platform has completely become a large construction site, and various ships are constantly transporting the required materials to this maritime platform.
"Starry Sky Construction Company" has now completely given up on the construction business outside. They have transferred all their construction teams to the construction of "Starry Sky City". After two years of team building, "Starry Sky Construction Company" has already owned various types of skilled construction workers with a total number of up to 150,000 people. With the supporting use of various large-scale equipment, their construction capabilities have risen to a new level. Therefore, the construction speed of these new factories is very fast. Basically, the construction can be completed in two months. With the installation and commissioning of equipment, it can be officially put into production in about four months.
Because the "Starry Sky Terminal Illness Hospital" involves medical and health issues, the environment required is very harsh. Therefore, although its main building can be completed within three months, it will take two months to improve the construction of supporting roads, greening, activity venues, etc., so although the "Starry Sky Terminal Illness Hospital" was earlier than these new factories, it was open for business later than they were later.
Among these newly built factories and buildings, except for the medical and health care area that is fixed in the medical and health care area planned by the "Starry City" and cannot be moved, other factories are built on freely dismantled sea platforms. They will gradually move outward with the progress of the construction progress of the "Starry City". After all these factories are moved away, there will only be "Starry Seizure Hospital" and some other medical and health-related buildings left in this area. At that time, this place will become very beautiful and clean, suitable for self-cultivation and becoming a paradise for patients to recuperate.
"Starry Sky Logistics Company" also changed its previous direction of mainly engaged in logistics business around the world, and began to use its main transportation capabilities to transport materials to "Starry Sky City". For a time, a large number of ocean-going freighters, freight trains, load-carrying cars, and transport aircraft controlled by "Starry Sky Logistics Company" drove enough horsepower to transport various materials from all over the world back to Hong Kong, and then used them on "Starry Sky City".
At this point, two "Starry Logistics Company" and "Starry Construction Company" that Liu Hui started to deploy two years ago, which seemed to have nothing to do with the mainstream business of Starry Sky Group, have finally revealed their true colors. They were simply specially prepared by Liu Hui to build the "Starry Sky City". Among the two companies, one is the construction team and the other is the transportation team.
Because the construction scale of "Starry City" is too large, even if Liu Hui already has as many as 150,000 skilled construction individuals, these people still seem to be slightly insufficient in the face of the huge "Starry City". For a time, there was a shortage of personnel in the construction team of "Starry City". Although Liu Hui continued to expand the number of his own construction company team, it took a time for these newly formed teams to go in. All of them were far away and could not quench their intimate thirst.
So Liu Hui began to second the construction teams under their jurisdiction from his ally Li family. These construction teams of Li family were assigned to a large number of construction tasks on the "Starry City". Because the amount of these construction tasks is very huge, the Li family can gain huge benefits in the construction process, and the construction period of this construction project is very long. At this time, the Li family finally realized what Liu Hui said before that could satisfy the stable development of their Li family for twenty years.
After the "Starry City" started to start construction on a large scale, the various materials needed were astronomical. The "Starry Sky Logistics Company" immediately reflected the shortcomings of its insufficient transportation capacity. Although it has been developing for two years and has merged many logistics companies during this period, it still seems a little overwhelmed when facing such a huge transportation plan.
Liu Hui had no good way to solve this problem for a moment. He could only buy ocean freighters from all over the world while contacting large transportation companies in the world to help him transport goods. At this moment, the domestic Luo family came to him and they recommended to Liu Hui that he had just formed the "Roche Ocean Shipping Company".
After the Luo family discovered that Liu Hui's "Starry City" began to start construction in large quantities, they immediately smelled business opportunities. So they integrated some small and medium-sized domestic shipping companies specializing in ocean transportation in advance, gathered the ships in their hands, and formed a super-large ocean transportation company. Then they brought the transportation company to the door, hoping to obtain transportation orders from the "Starry Group".
Liu Hui is now at a time when he lacks transportation capacity. Since the Luo family is still his own political ally, they have helped him solve several crises before, so Liu Hui handed over part of the ocean transportation business to them. This not only brought huge commercial benefits to the Luo family, further consolidated the alliance relationship between the two sides, but also greatly alleviated the transportation difficulties encountered by the "Starry Sky Logistics Company".
However, the shortcomings in transportation now also reminded Liu Hui. He knew that if he continued to carry out the current construction scale of "Starry City", he could barely ensure the transportation volume of materials needed. However, if "Starry City" enters the real peak of construction, then the existing transportation capacity will not be able to meet the construction needs. It seems that he should come up with a safe way to solve this problem of maritime transportation.
The construction of Starry Sky City is gradually reaching its climax, and Starry Sky Group has not stopped their pace in making money. Last month's "Starry Sky Weight Loss Spirit" was a big success in the market and is still selling well. The weight loss effect of this product is quite good and is very popular among obese patients.
"Starry Sky Weight Loss Spirit" and the previously listed "Insulated and Fresh Stockings (Pants)" are all sold in the specialty stores opened by Starry Sky Group, which can ensure that Starry Sky Group gains sufficient benefits. However, because Starry Sky Store has too few layouts, there are only 3,000 Starry Sky Stores in the world now, so they cannot cover the whole world's market at all. A large number of consumers' consumption needs cannot be met, which makes those consumers have some complaints about Starry Sky Group.
Liu Hui had noticed this problem, and he immediately began to re-examine his store strategy, but found that he had made another mistake, that is, he was starting to eat alone again. To sum it up with an idiom, that is, that is, Liu Hui was a little greedy.
Previously, all the medical products of Starry Sky Group were adopted in the regional general agency system, and he did not have any sales terminals. Liu Hui was worried that he would be threatened by these general agents, so he started to form his own Starry Sky Store. But the fact is that with his own store, he lost the support of local forces, which often caused various problems in his Starry Sky Store. Moreover, the market around the world is too big. Opening a specialty store alone cannot meet the consumption needs of all consumers.
When Liu Hui summarized this problem, he immediately realized the root of the mistake he made, so he quickly adjusted his current sales strategy. In the future, except for the sales of Starry Sky Food Restaurants and medicines, all newly listed products were sold in his Starry Sky Store. However, Starry Sky Group only opened 3,000 Starry Sky Stores in big cities around the world. The markets of other small and medium-sized cities were auctioned through auctions, allowing local influential organizations to open Starry Sky Stores. Starry Sky Group is only responsible for providing supply to those Starry Sky Stores and providing guidance on management. In this way, Starry Sky Group not only has its own core store, but also has a blank market occupied by all forces controlled by itself. In this way, it not only improves the coverage of its products, but also gains a large number of allies in the local area.
This is when Starry Sky Group is preparing to launch a new product. This new product is cosmetics, and the first cosmetics launched is a product that can whiten people's skin. The naming of this product is still called "Starry Sky Whitening Spirit" according to Liu Hui's usual habits.
So Liu Hui is preparing to reintegrate his store strategy around the world by taking advantage of the new cosmetics launch. He told Li Zhi of "Starry Sales Company" about his idea and asked her to start investments around the world immediately, and auctioned the market other than the market where he had already opened specialty stores. He welcomed powerful companies and individuals from all over the world to participate in the auction.
Li Zhi had been in charge of the general agent of the pharmaceutical area before. Now Liu Hui has handed over the investment and auction of the specialty store to her for handling. She was immediately excited and soon began to advertise around the world, making the adjustment of the Starry Sky Group's policy on specialty stores known to everyone around the world.
Soon, all the people and organizations interested in opening starry sky stores around the world rushed to the headquarters of Starry Sky Group. After all, the Starry Sky Group's "Starry Sky Weight Loss Spirit" and "Heat-insulating and Ice-Clean Stockings (Pants)" are very popular. As long as they open a store, they will definitely make a lot of money, so they all came to participate in this extremely large-scale auction. After a week of auction, 7,000 starry sky stores were finally identified worldwide. If the 3,000 specialty stores owned by Starry Sky Group itself is added, the number of starry sky stores around the world is exactly 10,000.
These tens of Starry Sky Stores are scattered all over the world, basically covering the world's market. Through this policy adjustment, Starry Sky Group has immediately pushed its products to every corner of the world, and has also gained support from a wider range of local forces.
After paying enough deposit to Starry Sky Group, these new Starry Sky stores officially opened their stores after training them for their staff. Taking advantage of the momentum of opening and opening of these new stores, Starry Sky Group officially launched a cosmetics storm that it has been brewing for a long time.
This time, the "Starry Sky Whitening Spirit" was divided into several different grades by Liu Hui. The lowest-stop product sales price is ten US dollars. It can be used for one month. It can whiten the facial skin, but the whitening effect is a bit slow and it will only show a whitening effect after fifteen days of use. And once it is discontinued, the previous whitening effect will disappear.
The second grade product is sold at one hundred dollars and can be used for two months. Its effect is very obvious. It can reflect the whitening effect on the third day after use, and this whitening effect can be retained in a month after stopping using this cosmetic.
The third grade is the highest grade product. Its sales price is US$10,000. It can be used for more than half a year. The whitening effect is very strong and can be effective on the day of using this product. Moreover, its whitening effect is much better than the whitening effect of the other two low-grade products. Even if this product is discontinued after half a year, the whitening effect can be maintained for three months. Moreover, the outer packaging of this grade product is very exquisite and beautiful, and the bottle inside is also very artistic and has great collection value.
Liu Hui divided the "Starry Sky Whitening Spirit" into three levels: low, medium and high, so that each level of products has corresponding consumers. Everyone can afford the lowest-grade products, while the highest-grade products are simply luxury goods.
Liu Hui is not like other real luxury goods manufacturers. They only target high-end customers and basically do not produce low-end products. However, Liu Hui produces low-, medium- and high-level products. He is not afraid of losing mid- and high-end consumers because of low-end products, because he has confidence in his products. As long as those consumers have truly used their products once, they will know the real benefits of this product and will fully support their products.
However, in the cosmetics market, many high-end luxury brands have emerged, and those consumers have already developed their own fixed consumption habits. Therefore, although the products of Starry Sky Group are good, they may not necessarily bring those consumers to their own side. So this time, Liu Hui implemented the principle of finding endorsements from internationally renowned celebrities and then launching a large number of advertisements to bombard the wildly, and wanted to make his "Starry Sky Whitening Spirit" known to everyone all over the world. Even if he could not bring those high-end consumers to their own side at once, he would also let them remember this name and lay the foundation for the subsequent launch of their subsequent products.
"Starry Sky Whitening Spirit" was suddenly launched, and with overwhelming advertisements, everyone soon knew about this product. Given the previous good reputation effect of Starry Sky Group, some consumers began to choose "Starry Sky Whitening Spirit". As soon as they used it, they immediately discovered the strength of this product. So under their promotion, the sales of "Starry Sky Whitening Spirit" have been rising steadily, and finally began to threaten those old cosmetic manufacturers.
Liu Hui's Starry Sky Group suddenly took action in the cosmetics market and achieved certain results, which made the traditional cosmetics companies very worried. They have obtained the "Starry Sky Whitening Spirit" through the market and obtained specific product test data in the laboratory. These data tell them that the whitening effect of "Starry Sky Whitening Spirit" has far exceeded that of their own company's products. If the cultural traditions attached to the products are completely excluded, then their products will not compete with the "Starry Sky Whitening Spirit". Even in high-end luxury goods, they are at an absolute disadvantage.
These old cosmetics manufacturers were naturally unwilling to surrender. They immediately began a powerful advertising offensive, trying to stop the sale of "Starry Sky Whitening Spirit". For a time, discounts and promotions from these cosmetics manufacturers were everywhere, making those consumers smile. So in the first round between the two sides, the war between the old cosmetics manufacturers and the "Starry Sky Whitening Spirit" was temporarily in a stalemate, and no one seemed to be able to win this commercial war.
Those experts who specialize in Starry Sky Group were stunned again. They did not expect that Starry Sky Group had just made some achievements in the health care products market and immediately turned its energy to the cosmetics market. Moreover, from the feedback from consumers, the sales and reputation of "Starry Sky Whitening Spirit" are not bad. Is this a scene of Starry Sky Group's strong attack and veteran companies running away in panic?
Fortunately, the old cosmetics manufacturers have enough strength this time and they launched a strong counterattack. Therefore, although they were occupied by the "Starry Sky Whitening Spirit", they showed no signs of defeat. Finally, an industry could withstand the unstoppable offensive momentum of Starry Sky Group. Starry Sky Group is no longer a victory in every battle, which gave the experts a little comfort. They immediately made a remark, saying that Starry Sky Group began to show all its strength and could no longer have a leading advantage in products. Perhaps, the cosmetics industry will be the beginning of the decline of Starry Sky Group.
Liu Hui naturally knew what these experts said, but he didn't care about their thoughts at all, because his combination of punches had not yet been made, and it was too early for anyone to win or lose. At this time, he was receiving a senior official from China in his office.
"Boss Liu, what do you think of our proposal just now?" a middle-aged man asked with a smile.
Chapter completed!