Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 14: Ad Spree

Life is getting dull. In the next month, because the store is still being renovated, Li Huizhu is also in a tight stocking stage. In addition to occasionally checking the store’s decoration progress and making some suggestions, Shi Yi basically spent this time on campus.

Li Weibo's injury has almost healed and can be discharged from the hospital in the near future. Shi Yi doesn't know if it is because of his cultivation. His previous life was like a heavenly book for him. After reviewing for a month in a row, Shi Yi has been able to keep up with the progress of most of the students in the workplace.

As for the little fat man Zhao Guanglei, with Shi Yi's side-by-side motivation, he began to review like a mess. When he occasionally encountered several difficult questions, he didn't have to go to the teacher to get a perfect answer by asking Shi Yi directly. This made Zhao Guanglei wonder if Shi Yi suddenly became enlightened after being knocked out by that?

Twenty-eight days after the store decoration, Shi Yi had basically spent all the 300,000 yuan booked by Shi Yi, including three senior beauty care workers, and twelve young girls between the ages of eighteen and twenty-two.

From the third day after renting the store, Li Huizhu trained the twelve salesmen under Shi Yi's guidance. The salary will be paid during the training period, which is a major innovation.

The three senior beauty care workers were also leveraged by Li Huizhu from other places after spending nearly 10,000 yuan. The salary paid to these three people every month reached 3,000 per month, which is more than twice the original salary of these three people. In addition to the various promised bonuses and benefits, this is the key to their job change.

After all, no one will be unable to get along with money.

What surprised Li Huizhu and Shi Yi the most was that these three people actually had high-end cosmetics and skin care products to purchase channels, which solved the big problem that Shi Yi had always been worried about. Li Huizhu also breathed a sigh of relief, and the urgent problem was finally solved!

In twenty-eight days, Li Huizhu spent more than 200,000 yuan on purchases of 300,000 yuan. She had all the goods she should have, and she had all the goods she shouldn't have. Looking at the goods placed in the store, Li Huizhu still feels like she is in a dream. In a month, the hundreds of thousands of RMB were spent like flowing water. If someone told her a month ago that you would spend hundreds of thousands of dollars next month, Li Huizhu might even scold her for making fun of herself!

It was for Sunday. Shi Yi left home early in the morning and rushed to the store in the city. He has been preparing for a month. It can be said that everything is ready now, but the east wind is not available!

"Cousin, have you been in the store so early?" When Shi Yi called to the store, the store door had already opened. Li Huizhu was taking the twelve salesmen to beautify the decorated store. Shi Yi, who had just stepped into the store, saw Li Huizhu who was directing everyone to hang promotional brochures on the wall.

"Oh, our boss finally remembers me." Hearing Shi Yi's voice, Li Huizhu turned her head and said with a sour look: "What? Come to inspect the work?"

"Haha... what do you say, cousin?" In one month, Li Huizhu was obviously much haggard than a month ago. It made Shi Yi feel heartbroken. Shi Yi still had great respect for her cousin: "Just leave some things to them, there is no need to do everything yourself!"

"What you said is simple." Li Huizhu rolled her eyes at Shi Yi. She naturally knew what Shi Yi was referring to, but she didn't worry that it was pure nonsense after spending nearly 300,000 yuan to renovate the store!

Pointing at the wall laid out according to Shi Yi's request, Li Huizhu said exaggeratedly: "Do you know? Just this wall alone costs 60,000 yuan! If you accidentally scratch it, who will bear the responsibility?!"

"..." Shi Yi laughed silently and looked at the fully formed store. The area of ​​more than 300 square meters has been installed. The glass container made according to Shi Yi's requirements has been arranged. On the right side of the store, there is a long table, and on the wall behind the table, there are three large gold-plated characters hanging: Consulting desk!

This is the workplace of those three beauty consultants.

The first impression of the entire store is that it is fresh and elegant. The soft fluorescent lights are mixed with purple lights. Various decorations hanging from the ceiling are flashing with a faint light, which is a very warm feeling.

If someone pays a little attention, you can find that the decoration of the entire store can be described as luxurious. The high-end wooden floors and dreamy wallpaper can reflect faint light under the action of light. The shelves placed in the store have also been professionally distinguished. Facial cleansers and other skin care products are divided into a special area, cosmetics are divided into a special area, and daily care products are divided into a special area. Then, under each area, various types of products are carefully divided into lip gloss, lipsticks, foundations, etc. In short, no matter who wants to buy what you want, you can find what you want in a very short time!

"How is it, are you still satisfied?" Looking at Shi Yi standing there and looking at the store, Li Huizhu felt a sense of pride from the bottom of her heart. She looked at Shi Yi with great pride and said, "I guess there are not many stores like ours in the country!"

"Yeah." Shi Yi nodded in agreement. At this time of 1994, although the price of decoration had begun to rise, it was absolutely cheaper than later generations. In this era, ordinary families were square houses, and the full decoration was only 10,000 or 20,000 yuan, while the store that was three times larger had spent nearly 300,000 yuan in decoration money!

"Cousin, you can plan the next step." Looking at everything in the store, Shi Yi suddenly turned his head and smiled at Li Huizhu: "Get out the 150,000 yuan! The specific operation will be based on the plan I gave you!"

"Yeah." Li Huizhu looked particularly excited. After working hard for a month, she finally got ready to open the business!

After returning from the store, Shi Yi has never been there again. There is still a week before the opening time, but Shi Yi can already see the hot scenes after the opening. Shi Yi still has great confidence in the advertising effect of this era!

There was no movement for two consecutive days, and Shi Yi could only wait patiently. He believed in Li Huizhu's ability to do things.

On the third day, Shi Yi was on his way home from school, he suddenly noticed that there were many banners on the telephone poles on the road. He looked up subconsciously and was immediately happy. The banner was nothing else, but Anhua Cosmetics advertisement: There are no ugly women, only lazy women - Anhua Cosmetics, the beauty care expert around you!

From the way out of school and to home, Shi Yi saw no less than ten banners. The No. 13 Middle School where Shi Yi studied is located on the edge of Wenzhou, which is even more than 108,000 miles away from the city center. You can see ten banners here. You can imagine how much advertisements in the main locations of the city center are!

Shi Yi doesn’t believe that Li Huizhu is specially designed for herself!

In fact, Shi Yi was not wrong. In the main area of ​​the city center, Li Huizhu led the way, and eight of the twelve salesmen dispatched the flyers specially written by Shi Yi in the bustling area of ​​the city. The inciting slogans and the store appearance taken by professionals made many people who received the flyers feel moved. Which woman doesn’t want to become more beautiful herself?!

Banners and flyers were just small-scale publicity. On the fourth day, the 100,000 yuan that Li Huizhu spent was also effective. The advertising company that cooperated with Anhua Cosmetics Store took an advertisement that even they were excited about in their hearts in accordance with Shi Yi's requirements conveyed by Li Huizhu. In this era of lack of advertising creativity, the creativity proposed by Shi Yi was definitely ahead of the curve!

A close-up of the beautiful model gave people a stunning feeling, but then the model took off her makeup and immediately showed her original appearance. She was ordinary and had no eye-catching place except for her better figure.

Then the beauty consultant hired by Shi Yi Gaoxin appeared and put makeup on the model in front of the camera. After a few seconds of makeup, the female model's new look could probably arouse any man's evil spirit!

Then the female model faded out, and an advertisement slogan changed from small to large, attracting attention: There are no ugly women, only lazy women - Anhua Cosmetics, adding color to your life!

This advertisement may become uninnovative in a few years, but now it can definitely attract attention! Especially the changes in female models before and after, it has made all women even more moved. This is a real change!

Although TV in this era was not fully popular, many people had TV, especially in Wenzhou, a city with rapid economic development, most of them already had black and white TVs in their homes.

In just a few days, Anhua Cosmetics' advertisements were bombarded in the sight of consumers like a flood, and Wenzhou TV's prime time advertisements were even broadcasted in a rolling manner.

It is without any boast that the investment of 150,000 yuan has made Anhua Cosmetics famous in Wenzhou, and the effect it invisibly brings is definitely beyond everyone’s imagination!

Looking at the advertisements on TV, Shi Yi's mouth was almost tilted!
Chapter completed!
Prev Index    Favorite Next