…

When the Spring Festival is less than a week away, "My Youth is All Youth" emerged and various promotional channels for snatching other films.

From the perspective of professionals, the promotion and distribution methods of "My Youth is All Youth" are extremely rough.

There is nothing else, just spend money, and whatever you want. The promotional methods are quite similar to "Shili Foreign Fair 2", giving people the feeling of being a rich man!

Due to the stingy behavior of the crew of "My Youth is All Youth", many of the movies released during the Spring Festival that were preparing to sprint for the final sprint have disrupted the pace of publicity and distribution.

The first thing to be affected is "Hidden Jianghu", because "My Youth is All Youth" has attracted many of the promotional channels from "Hidden Jianghu".

At the same time, the movies to be released during the Spring Festival have greatly increased because they want to maintain their own publicity channels.

This also made this year's Spring Festival battle even more cruel.

...

February 13, New Year's Eve.

Tang Yun's younger brothers Tang Mai and Tang Mao, who were watching the Spring Festival Gala, saw that Xu Li and Ma Lili's sketch "Support or not" started, and quickly called Tang Chai and Qu Xiuxiang: "Dad, mom, come and see, brother-in-law is on the Spring Festival Gala!"

Before Tang Chai's eyes came, he said unhappy: "Brother-in-law, what brother-in-law, how can you have brother-in-law?"

Qu Xiuxiang also frowned and said, "Can it be the one Xu Li who killed Qiandao?"

While talking, Tang Chai and Qu Xiuxiang came to the front of the TV.

Xu Li: (Training the broken bicycle on the field) Oh... Oh... Oh... Oh... (I'm hurting) You said that I am the biggest shortcoming, which is that I am too meddling in other people's business. Just now, I saw a car's trunk on the road, and I was chasing behind me, thinking about telling someone. As a result, someone braked suddenly and I went into someone's trunk. As soon as I climbed out, a kind policeman came over and patted me on the shoulder and said, "You are responsible." I compensated 200 yuan. Do you think I am meddling in other people's business? I swear, if I want to meddle in other people's business in the future, I won't call me Hao Jian, I'll call you very cheap!

Ma Lili: (on the field) Uh...ah...ah...ah...ah...ah...ah...ah...ah...falling)

Xu Li: (as if nothing happened) didn't look at anything.

Ma Lili: Oh...

Xu Li: Oh...

Ma Lili: Oh...

Xu Li: Oh...

Ma Lili: Oh my god...

Xu Li: (turn around) You won. Oh my god, are you okay?

Ma Lili: It's seventy-nine, I slapped the ground with a bang, what do you think?

Xu Li: Oh, then see if it is broken? Does it hurt?

Ma Lili: Oh, my elbow! Oh, my elbow cover! Oh, my waist disk! Oh, it doesn’t hurt...

Xu Li: (Speechless) No, aunt, now that’s it, don’t use the elimination method. Since it doesn’t hurt, let’s try to see if we can still walk.

“…”

“…”

Although Tang Chai's eyes and Qu Xiuxiang tried their best to control them, their faces still couldn't help but thrust.

Obviously, Tang Chai’s eyes and Qu Xiuxiang were amused by Xu Li.

Tang Chuangyan and Qu Xiuxiang had never seen it before. Xu Li looked so ok, but he actually had such humorous cells.

Seeing that Tang Chai was amused by Xu Li, Tang Maicai said with courage: "Dad, mom, brother-in-law is different now. He has played important roles in several film and television dramas, and has starred in the comedy movie "Charlotte's Troubles" released tomorrow. He is now a star. You can't stop him from getting married to my sister."

Tang Chai was so angry that he was a star. "Which star is he?", and after hesitating, Tang Chai was so angry that he said, "At best, he is doing better than before."

"It's not just a little better. My sister told me that the houses they live in now are more than 10 million yuan, and each car is driven more than 1 million yuan. My brother-in-law's new drama "Charlotte's Troubles" has received a 10 million yuan salary." Tang Mao said.

When he heard that Xu Li was so powerful now, Qu Xiuxiang quickly pulled the words back: "Your father and I are not despised by Xu Li, but it is our custom to marry a wife to give a bride price. If he doesn't give a bride price, how could my father and I let your sister marry him?"

Tang Chai also said with a gaze: "Yes, your mother and I have not changed. If Xu Li wants to marry your sister, he must give him 50... No, he must give him a 1 million betrothal gift!"

"I said dad, I don't know if you are really stupid or stupid. In this situation, don't say you want a 1 million bride price from my brother-in-law. Even if you ask him for a 2 million bride price, someone can take it out and hit our family in the face. But once we ask for this money, we will offend my brother-in-law. That's a one-time deal. When the money is spent, our family will still have to be poor." Tang Mao said.

Tang Mai also said: "Xiaomao is right, and if we get along with my brother-in-law, with my brother-in-law's current fame and status, we can make some money for me and Xiaomao. We may earn back one or two million in one or two years."

Tang Chai was so moved that he heard that Tang Mai and Tang Mao could earn 12 million in one or two years. He couldn't help but ask, "Is Xu Li really that powerful now?"

Tang Mao said with confidence: "Maybe more than just what we say is so powerful. You don't know that my brother-in-law's elder brother is Yu Qingyun, who is even more powerful than Zhen Yuzhou. He can make hundreds of millions of dollars in filming a movie. Think about it, with him covering my brother-in-law, my brother-in-law doesn't have to be as storm as it is now!"

Tang Mai also said: "Dad, mom, my sister has found a good family. You can't be short-sighted anymore. If I make my brother-in-law anxious and don't want my sister, then our family will lose the opportunity to become a success."

Tang Mai said again: "Besides, my brother-in-law has his identity now. If you don't ask him for this amount of bride price, he might give it to you."

Tang Chai turned his scalp and said, "Well... Looking back, you two, no matter who they are, call your sister and let her and Xu Li have time to come back."

Qu Xiuxiang also said: "Yes, yes, let them come back, just say I prepared a good meal for Xu Li."

Tang Mao rushed to say, "I'll go call my sister."

After saying that, Tang Mao ran to call Tang Yun.

After Tang Mao left, Tang Mai took out four movie tickets for "Charlotte Troubles" in magic and said, "This is the movie ticket for "Charlotte Troubles" starring my brother-in-law that I finally grabbed. You don't know that the tickets for "Charlotte Troubles" tomorrow have been sold out. I bought it from scalpers and spent double the price. Let's support my brother-in-law tomorrow, right?"

...

"Support or not" is a highlight of this year's Spring Festival Gala language program. The lines in it are humorous and meaningful, and have become a popular saying for this year's Spring Festival Gala.

Xu Li, Ma Lili and others have also received good reviews for their outstanding acting skills.

The work combines the current high-frequency news "The Old Man Falls" of the society, starting with a sharp core point, and runs the jokes throughout the plot, landing at the perfect ending of positive energy. The effect of laughing and thinking makes the audience exclaim wonderful after the end, and the simple and down-to-earth sentences are immediately imprinted into the minds of the audience.

This also invisibly added a wave of traffic to "Charlotte's Troubles".

Among all the major periods of Chinese films, the Spring Festival is always an important period that has repeatedly set records.

This year's Spring Festival period overlaps with the Western Valentine's Day, which makes the competition more intense. Movies such as "Charlotte's Troubles", "Ten Miles of Foreign Field 2", "Himmersive World", "God of Fortune", "Happy Events 2010", "Feeling Love in the City", "Wolf", "Arthur and His Mini Kingdom 2" and "My Youth is All You" all joined the box office war in a fierce manner.

actually

The battle for the Spring Festival movies did not start on the first day of the Lunar New Year, but from the midnight show on New Year's Eve.

As soon as the New Year bell rang, the midnight show of a number of movies released on the first day of the Lunar New Year was released one after another.

Due to the large competition, theaters have allocated screening halls to films released on the first day of the Lunar New Year according to the lineup, investment, promotion and promotion scale of various major films.

The first thing to be affected is "Shili Foreign Field 2".

The film is under the banner of investing more than 2 billion yuan, with nearly 200 million yuan in promotion and distribution expenses alone. It is starring first-line celebrities such as Tan Xinyi, Zhang Chen, Li Mengguang, and Lin Qi. The cast is luxurious. Coupled with the brilliant box office results of nearly 1.8 billion in the previous part, "Shili Foreign Stadium" makes "Shili Foreign Stadium 2" a strong contender for the box office champion of this year's Spring Festival.

Therefore, all major theaters have made great arrangements for "Shili Foreign Festival 2", making the screening rate of "Shili Foreign Festival 2" exclusively account for 37.1%!

In addition to the high screening rate, the ticket price of "Shili Foreign Stadium 2" is also extremely expensive.

The investors of the film, namely Zhao Qihang and others, issued price increases notices to major domestic theaters: the minimum ticket price of Class A cities (such as Kyoto, Magic City, Pengcheng, etc.) must not be less than 70 yuan. Previously, the lowest ticket price of domestic blockbusters was generally 30 yuan, while the normal ticket price of luxury theaters was generally twice the lowest ticket price. In other words, the highest ticket price of "Shili Yangchang 2" has reached 140 yuan.

yes.

Last year's Hollywood blockbuster "The Gods Come to Earth" has been launched in major theaters. The ticket price of its 3DI version was once sold for 150 yuan per ticket in Kyoto, and other big cities such as Magic City and Pengcheng even sold higher.

But it is really passionate to dare to sell "Shili Foreign Stadium 2" at such a high price, and even dare to challenge Hollywood's top blockbusters.

Of course, there is no reason why Zhao Qihang and others bid like this. Who made last year's "Shili Foreign Field" beat "The Gods Come to Earth"?

Moreover, the cumulative number of people who want to watch "Shilifang 2" has exceeded 5 million, far exceeding other movies, and even exceeding "Charlotte's Troubles", becoming the first movie to achieve this result.

Plus the high production costs.

It’s no wonder that Zhao Qihang and others dared to be so dark.

The second place is "Charlotte's Troubles".

To be honest, according to the cast, investment, promotion scale and other hardware, "Charlotte's Troubles" cannot rank second.

But who asked Xu Kai to create the fame of "Charlotte's Troubles" with the nearly 200 million yuan promotional cost of Ye Sumen and "Shili Foreign Fair 2" is not inferior to "Shili Foreign Fair 2" at all?

In addition, Xu Kai is the director who created the myth of high-yield box office.

This made all major courtyard merchants give "Charlotte Troubles" a 28.9% screening rate after comprehensive consideration.

In terms of movie ticket prices, Xu Kai did not dare to do so crazy to Zhao Qihang and others. He just asked Chen Ruoxi to issue a price increase notice to major domestic theaters: the lowest ticket price in Class A cities must not be less than 35 yuan. In other words, the highest ticket price of "Charlotte's Troubles" is only 70 yuan, which is a very normal ticket price.

In addition to "Shilifang 2" and "Charlotte's Troubles", there is also a movie with a screening rate of more than 10% and a screening rate of 13.1%.

All the remaining videos divide the remaining screening rate by less than 30%, while the proportion of a single video is less than 10%.

It is worth mentioning that since the nouveau riche of "My Youth is All Youth" generally spends nearly 100 million yuan in promotional and promotion costs, and the first day of the Lunar New Year is also the Western Valentine's Day love movies have the advantage, "My Youth is All Youth" actually got a 7.7% screening rate, and the screening rate of "My Youth is All Youth" in Longxing Theater is as high as 70%!

...

New Year's Eve midnight event.

The attendance rate of "Charlotte's Troubles" reached 45.5%, and the attendance rate of "Shili Foreign Stadium 2" was also nearly 40%.

Judging from intuitive numbers, the box office of "Charlotte's Troubles" and "Shili Foreign Stadium 2" exceeded 10 million at the 0-minute box office, and "Shili Foreign Stadium 2" exceeded 15 million.

Among other movies, "The Hilarious World", which has the best box office results at zero, only has more than 3.5 million yuan.

It can be said that at midnight, "Charlotte's Troubles" and "Shili Foreign Field 2" widened the gap with other movies.

The next day, on the first day of the Lunar New Year, the box office war of the Spring Festival movie officially kicked off.

Without any suspense, "Shili Foreign Field 2" is far ahead of other Spring Festival movies with a first-day box office of more than 176 million yuan.
To be continued...