Chapter 321 Mom's Phone(1/3)
The fastest thing in this world is gossip.
By lunchtime, everyone in the company had learned that HSBC had acquired shares in the company and that the company was worth 30 billion.
Yu Qingyang could feel the pride on the faces of the company's employees, and he could also feel the heat in their eyes when they looked at him.
Being able to work in a 30 billion company, many people will inevitably feel proud.
It's just that most people can't distinguish between the two different concepts of a company's market value and its assets.
The market value of a company is a very fictitious concept. Maybe if there is good news today, the market value of the company will double.
Maybe if there is bad news tomorrow, the company's market value will be pushed to the bottom.
This is just like the stock market, it is a nihilistic concept.
In other words, it is what others think you can make so much money in the future.
Only company assets are the most real and tangible wealth.
Seeing the employees' eyes, Yu Qingyang showed a satisfied smile and nodded hello to the employees around him who greeted him.
If a company wants to truly develop and grow, it must cultivate a collective sense of honor among its employees.
However, Huayu Investment is a newly established company with no historical accumulation. Where can it have a sense of collective honor?
The simplest way is to make employees proud of the company they work for.
Only after time accumulation and certain training can it be transformed into a sense of collective honor.
Yu Qingyang had just finished his meal and sat down, and came to the dining table alone.
"Mr. Yu!"
"Old Xiao? You didn't go back?" Yu Qingyang looked at Xiao Yulong who was standing in front of him, looking a little embarrassed, and asked with a smile.
"No, I have some ideas about the development of the furniture factory and would like to report them to Mr. Yu!"
"Haha! Okay! You haven't eaten yet, right?
Eat first, then go to my office to talk after dinner!" Yu Qingyang said with a smile.
He knew that his investment plan for the furniture industrial park had stimulated Xiao Yulong.
This is because you can't wait to express yourself, for fear of losing your due status in the future.
"Okay, Mr. Yu, I'm going to get some food first!" Xiao Yulong couldn't help but feel a little excited when he saw that Yu Qingyang agreed to listen to his report.
Seeing Xiao Yulong leaving excitedly, Yu Qingyang smiled and shook his head.
This man!
Just need to clean up!
After dinner, return to the office.
Yu Qingyang made tea and waited for Xiao Yulong to come over.
Just after making tea, Duan Gang walked in with Xiao Yulong.
"Old Xiao, come on, let's have a cup of tea first to relieve ourselves!" Yu Qingyang smiled and asked Xiao Yulong to sit down.
"Mr. Yu, I'm here to admit my mistake to you!
Your words woke me up that day!
I know I was wrong. Recently, I have been proud and complacent, and I have lost my enterprising spirit because of the order from Huayu Century City!" Xiao Yulong took the tea made by Yu Qingyang with both hands, but did not drink it. He solemnly admitted his mistake to Yu Qingyang.
"Haha! Just realize your problem!
This man!
He is not afraid of making mistakes!
As the saying goes, the more you do, the more mistakes you make!
It doesn’t matter if we are wrong, let’s learn from it, correct it and do better next time!
However, if this person loses his enterprising spirit, he will be almost useless!" Yu Qingyang looked at Xiao Yulong and said with a smile.
"Yes, Mr. Yu is right!
I had lost my direction and lost my enterprising spirit before, thanks to Mr. Yu for reminding me!" Xiao Yulong said sincerely.
"Okay! Stop talking about self-examination!
Tell me, what are your next plans?
Do you have any specific ideas for the development of furniture factories?”
Naturally, Yu Qingyang would not change his mind just because Xiao Yulong admitted his mistake.
"Mr. Yu, actually I had a plan for the development of the furniture factory a long time ago.
But, later..." Xiao Yulong wanted to continue explaining.
Yu Qingyang waved his hand to indicate the important point.
"I studied the business models of Starbucks, McDonald's, and KFC, as well as Ezio Bailodi, Capanelli, Contillo, Allevi, Porselliro, Rossiroli, Bizzodi, and
The marketing model of internationally renowned furniture brands such as Levi, Alboni, Mazzorati, and Bolais.
If Mr. Yu asks me to manage the furniture factory next, I will start from the following aspects."
Yu Qingyang frowned, glanced at Xiao Yulong, and said nothing.
I am a little dissatisfied with Xiao Yulong's attitude.
What's the meaning?
I asked you to talk about your thoughts on the development of the furniture factory, and you also gave me conditions?
Are you going to stop talking about not letting you manage the furniture factory?
Xiao Yulong's heart tightened when Yu Qingyang saw him, knowing that he had just said the wrong thing.
Not daring to be too pretentious, he hurriedly said: "I plan to adopt the directly-operated store model for all development!
First, choose a suitable store in various cities and towns in Dongshan Province and purchase the store directly!
After the store is decorated, we will start advertising on CCTV!
As the advertisement is broadcast, stores will be purchased in other provinces and cities..."
Yu Qingyang listened quietly to Xiao Yulong's thoughts.
Xiao Yulong's method is very simple and crude, but I have to admit that it is also very effective.
The biggest highlight is buying your own store.
Starbucks has more than 5,000 stores around the world, and all of its property rights are its own.
This is also Starbucks' greatest asset besides its brand.
KFC and McDonald's also use this model.
All three major foreign chain stores adopt this model.
When we arrived in China, it was the same pattern at the beginning.
KFC buys its own stores and then leases them to franchisees to open stores.
Yu Qingyang is very in favor of Huayu Furniture adopting this model.
No one knows better than him that in a few years, the money earned from selling furniture may not be as much as the money gained from increasing the value of the house.
“This model of buying a store and opening a direct-operated store is fine!
However, some places need to be changed!
First of all, at the beginning, it targeted all prefectures and cities in Dongshan Province, which was too small!
You also studied the development models of the world's top ten luxury furniture brands.
I would like to ask, what is your positioning of Huayu Furniture?"
“Of course it’s a high-end furniture brand!”
"Haha! Since it is a high-end furniture brand, don't open stores in prefecture-level cities easily!"
"That……"
“The first step is to advertise and promote the brand!
The second step is to buy the store as you said!
But not in Dongshan Province, but in all sub-provincial cities across the country."
"this……"
"Don't forget your brand positioning!
What you sell is a high-end brand, and you use traditional handmade manufacturing as your signature!
This one limits your output!
To be continued...