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685 On the relationship between mini-games and user stickiness

"By the way, Shen Lang, let's go back to the fight. Your Langhui Group is at its peak now, so you don't have anything to talk to us about?"

After eating and drinking, Liu Huaqiang and Zhang Hong sat down to chat with Shen Lang.

Zhang Hong also nodded and asked curiously: "Actually, I would also like to know why you can make the small Langhui Company what it is today. You don't need to talk about business secrets, just talk about it in general."

In order to avoid Shen Lang's misunderstanding, Zhang Hong specially added the last sentence.

Shen Lang shrugged and said, "It's just luck."

Liu Huaqiang and Zhang Hong rolled their eyes at each other almost at the same time, thinking that they are not fooling people like this, right? At least they can make up a novel reason, right?

But at this time, Shen Lang asked back: "If the two eldest brothers think this is not luck... then I really can't say!"

For a moment, Liu Huaqiang and Zhang Hong were stunned.

After thinking about it carefully, Shen Lang was indeed right.

Although working hard in the business world relies on part of your business acumen and strength, you often need the blessing of luck in many aspects.

For example, the same project often yields different results at different points in time, because sometimes the project can cater to the market, but sometimes it is rejected by the market.

Some people say that this is a study of market trends, but market trends are inherently erratic. To put it bluntly, isn’t it just relying on luck?

"By the way, Brother Huaqiang, what you said before about strengthening user stickiness... you should actually have a rough plan in mind, right?" Shen Lang changed the topic and looked at Liu Huaqiang with a smile.

Liu Huaqiang waved his hand and said half-jokingly: "This is a business secret, Shen Lang. It's a bit unreasonable for you to ask such a topic. Not to mention that since you ask like this...do you have any ideas?"

"Ha, I just said it casually."

Similarly, Shen Lang also gave Liu Huaqiang a haha. In fact, when he and Luo Yan got the restaurant membership cards, they had a plan in mind that also cultivated user stickiness...

"Ha ha!"

Seeing that Shen Lang also dealt with it vaguely, as a veteran in the business world,

Liu Huaqiang naturally understands Shen Lang's thoughts.

But then, he still analyzed it seriously with Shen Lang: "To be honest, our two online malls are very similar. They almost rely on the website's positioning of high-quality merchants and the all-official online store to attract so many people who support genuine products.

users, but it is unrealistic to rely entirely on this.”

"Now that the online mall of Langhui Group has emerged, we at Jingdong can share a piece of the pie with you. After all, the benefits are large enough. But if more websites with the same positioning rise in the future, I am afraid that our users will all be lost.

.”

Liu Huaqiang's words made Shen Lang slowly nod his head in approval.

It has to be said that an old youtiao is an old youtiao, and when looking at many things, his perspective is much longer than his own.

And Shen Lang also understood the meaning of Liu Huaqiang's words. If he wanted to enhance users' stickiness to the website, he planned to start from places other than the mall.

However, Shen Lang did not agree with this point.

Because he felt that since users downloaded their online mall’s app, they must be there to buy things. If they start from other places, even if they increase user stickiness, they will not be able to maintain the benefits brought by sales.

The next moment, both Liu Huaqiang and Shen Lang fell into silence.

Without exception, both Liu Huaqiang and Shen Lang are thinking about enhancing user stickiness...

After the party, Shen Lang returned to the hotel and the first time he called Guwitch was to ask.

"How's it going? Have you done what I asked you to do some time ago?"

"It's done, and all the merchants have responded in the affirmative!"

Gurwitch immediately said: "Some merchants even said that if the cooperation goes smoothly, it may even be possible to add unique rights to users of the online mall..."

Shen Lang breathed a sigh of relief and said: "Then this is the best, but today I learned that Jingdong will also take action soon."

"Oh? Jingdong's side...will their plan threaten our online mall?"

"Haha, actually, you don't need to be nervous about this matter."

Shen Lang smiled and said: "Today I had a chat with Brother Liu Huaqiang from Jingdong,

It seems that I have reached a consensus with him. As far as the current genuine online store market is concerned, it is completely enough for both of us to share the interests. The conflict of interests is almost negligible. Even if we may become enemies in the future, but now

What is more important for us is to develop ourselves.”

"So that's it..." Guwitch nodded thoughtfully.

At this time, Liu Huaqiang did not go home after leaving the party at night. After all, the party was at the Jingdong headquarters, so he simply went directly to his office.

Just like Shen Lang, Liu Huaqiang also made a call to his subordinates, and what he explained was also related to improving user stickiness...

When Shen Lang woke up the next morning, he found that the affairs between him, Liu Huaqiang and Zhang Hong at the party were hotly searched.

Among them, Shen Lang's ridicule in the speech attracted a burst of applause from everyone, and many people even praised Shen Lang, saying that this was a real impromptu speech.

Shen Lang also found that his Weibo was liked by Liu Huaqiang, and he also forwarded this Weibo.

Liu Huaqiang said that at the next gathering, he will definitely give an "improvised" speech like Shen Lang...

Shen Lang couldn't help laughing when he looked at his phone, but he immediately put the phone page on the web search and directly searched for the word "Jingdong".

Sure enough, among the news about Jingdong, there was a latest report that came out just this morning.

That is, in today's update, Jingdong Mall will add a social-focused mini-game, which can also be played with friends and users who are highly compatible with the purchased items.

Such a piece of news was originally just an update announcement for the Jingdong Mall app, and it did not even cause much turmoil in the media circle.

After all, the launch of a small game will make others subconsciously think that Jingdong Mall has reached a social cooperation with a certain game company. Such behavior is just an advertising behavior.

But in Shen Lang's view, the small game that Jingdong Mall has withdrawn from is no longer just a simple game.
Chapter completed!
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