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Chapter 0089 Promotion Plan Preliminary Finished

The new week has begun. Wang Yang was sitting in the conference room early waiting for the various team leaders of the marketing department to meet. This promotion was too difficult. Zhao Yating had reported it to Wang Yang two days ago, and Yu Kexin's agent rejected her offer.

Invitation, this matter will be difficult to deal with now. We need to discuss the countermeasures carefully.

On the other hand, Wang Yang was also very uneasy. He didn't know if Wu Fengdan remembered what happened that afternoon. Although she drank too much, it was unlikely that she didn't feel anything at all, so... he felt very confused.

People from the marketing department came to the conference room one after another. Zhao Yating nodded and sat next to Wang Yang. Yi Xiaorou also sat next to Wang Yang. She squinted at Wang Yang and said, "You have been hiding for the past two days.

Why are you following me? Is there something going on with Widow Wu? Tell me!"

"What are you talking about!" Wang Yang swallowed and quickly explained: "Don't talk nonsense, I'm here to discuss business, am I the same as you?"

"Then why are you hiding from me?" Yi Xiaorou had a sinister smile on her lips.

"Did...did I hide from you?" Wang Yang did not dare to look at Yi Xiaorou.

"No?" Yi Xiaorou pressed.

"I'm sorry I'm late." At this moment, the door of the conference room was opened, and Wu Fengdan, dressed in white professional attire, walked in and nodded to her colleagues in the marketing department. When she looked at Wang Yang,

Her eyes froze, but she reacted instantly, nodded, walked to the empty seat between Wang Yang and Zhao Yating, and sat down. Her assistant sat between her and Zhao Yating.

What was supposed to come has come. Wang Yang has already seen something from Wu Fengdan's eyes. Wu Fengdan must know what he has done. Alas... a lifetime of wisdom has been ruined...

However, it is difficult to talk about this matter now. Wang Yang shook his head and said: "Dear colleagues, Mr. Wu is here to participate in our discussion meeting in person. I hope that a practical event planning project can be discussed in this meeting.

Let the meeting begin."

"Supervisor." Zhao Yating spoke first. "We have already contacted Yu Kexin, and her agent directly rejected our invitation. I will negotiate with her later, but the situation is not optimistic. The company can give the highest

As for the bottom line of benefits, because the last contact was by phone, I haven’t communicated with her in detail yet. I would like to ask the supervisor to come with me, and we can discuss it in detail."

"Well, no problem. As long as we can sign it, we will go together." Wang Yang nodded and approved Zhao Yating's proposal. Zhao Yating nodded and continued: "There is also the issue of male stars. We have been talking about it these days.

Yu Kexin has screened the male stars she has worked with and found that Li Minghao is very suitable. They played opposite each other in the popular TV series "City Heroes" some time ago. I heard that they have a good relationship in private, so I suggested that the actor use Li Minghao."

"This..." Wang Yang lowered his head and thought for a while, and said, "Let's slow down for a moment. We'll talk about it after we meet Yu Kexin. We'll negotiate sideways with Li Minghao first and check his tone." Wang Yang paused and turned his head to look.

He looked at Wu Fengdan and said with unsteady eyes: "What do you think, Mr. Wu?"

"Director Wang, let's make the decision. I don't understand these things, so Director Wang can arrange it." Wu Fengdan looked at Wang Yang with a smile, with a touch of gentleness and tenderness in her eyes, just like when Wang Yang saw her for the first time.

She is the same as before, calm and elegant, but she makes you feel that she is very passionate and has the kind of feeling that you can't extricate yourself from.

Wang Yang quickly turned his head, calmed down and said: "That's it, Team Leader Zhao will arrange the time and personnel, and I will follow your arrangements."

"Okay, I don't have any problems here for now." Zhao Yating nodded and wrote these down.

"Director, I have a plan for a promotional event here. It was finalized by several of our departments last week. You can take a look first." Another team leader came out, distributed the plan to everyone, and then turned on the projector.

Yi began to explain.

This plan is to launch some physical activities through the store, such as buy one, get one free, etc., and then cooperate with the media to sponsor some entertainment programs and TV movies, carry out large-scale charity activities, and send warmth and blessings to disaster areas and remote areas. Specifically

The plan has not yet been finalized, but this promotion method is very good and covers a wide range. The plan also passed a unanimous vote.

Wang Yang and Wu Fengdan looked at each other and said, "I have a suggestion for everyone to discuss."

"Director Wang, please speak." Wu Fengdan and other colleagues from the marketing department echoed.

"Well, that's it..." Wang Yang nodded and said: "I don't think we should be too blind when it comes to naming programs and TV series. We must have goals and put in programs that are targeted at the preferences of the main consumer groups of mobile phones. Nowadays, mobile phones

The largest consumer group should be those aged between 18 and 35, and sponsorship and naming plans should be formulated based on the preferences of these people."

"Mango Channel's entertainment programs are very good, and there are also those dating programs. The talent shows that young people watch most are probably the talent shows. Whether it's models or singers, young people generally prefer those with super boys and happy girls.

"

"Yesterday I looked at the ratings report of that program. Last year's "The Voice" ranked first in the ratings during its broadcast. The broadcast time is also very good, every Friday at 9:20 pm, which does not affect other viewing.

TV series, the next day is the weekend, so it doesn’t matter if you sleep a little later, so most young people watch it. This year’s edition has not started yet, so I suggest that we try to win the title and sponsorship of this year’s “The Voice of China”.”

Wang Yang is a newcomer, and the problems he can think of are of course those who have been in the marketing department for several years. Someone said: "Supervisor, there is no problem with the sponsorship of "The Voice", but the speed when Long Shaonian sponsored it was too fast.

It’s so fast that no one can hear clearly. Big sponsors will be placed at the end when his speaking speed slows down, but the price is relatively high.”

"Are we short of money? How much?" Wang Yang asked.

"The lowest one is once per game, 50,000, and the highest is 300,000, eight times per game." The man answered.

"How many shows are there in total?" Wang Yang remembered that this program seemed to have only about ten episodes. For 300 yuan per show, Mr. Long read the advertisement eight times quickly. It was actually very cost-effective, but the key was that Mr. Long's speaking speed was so amazing that he couldn't even listen to it.

Not sure, so Wang Yang thought about it and said, "We don't need eight times. Anyway, we can't hear clearly. How much does four times cost?"

"One hundred and sixty thousand."

"Okay, just four times." Wang Yang thought for a moment and said, "What about the title sponsor? This show was sponsored by that drink last year. That guy became popular. Now, why don't you go out on the street to eat or drink?

I can’t even find a girlfriend for that drink. The naming promotion is the biggest, is there a price?”

"Yes." The man replied: "There are two types of naming rights. One is the beginning and end of the program, and the advertising is inserted in the middle. The advertising is inserted five times in fifteen seconds, and the beginning and end are forty seconds.

, the title sponsorship fee is 1.2 million. In addition, there are advertisements at the beginning and end, samples placed on the instructor's desk, and advertising boards on the stage, etc. This is the main sponsorship title.

, the price is 4.8 million."

"One hundred and two plus four hundred and eight... six million." Wang Yang calculated on his fingers. Seeing everyone looking at him in surprise, he quickly straightened up, glanced at Wu Fengdan, and saw her nodding to him.

, said: "Our budget for this investment activity is 20 million, and we will invest 6 million in "The Voice of China". Other entertainment programs will only be sponsorships without naming names. As for the advertisements given by the TV station, they will be used within 5 million.
Chapter completed!
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