Coming out of Xu Yan's office, Wang Yang shook his head slightly. This girl must be preparing to wear small shoes for herself. The position of marketing department director is not easy to fill.

As soon as Wang Yang left, Xiao Meng entered Xu Yan's office. She poured Xu Yan a cup of coffee and said, "Mr. Xu, do you really want to hand over this project to him? This is a big project.

, if it’s done, the marketing department’s annual performance will go up. This is such a big pie, why did you leave it to him?”

"Humph, it's not that simple." Xu Yan pushed a stack of information on the table in front of Xiao Meng and said, "Look at this first. This is the general policy of the project that the board of directors just approved. It is a big problem."

Xiao Meng opened the folder and covered her mouth after reading a few lines. After a long time, she raised her head and looked at Xu Yan in surprise and said: "Yu Kexin! She...isn't she the one from the film and television singer Sanqi? I still am.

Where are her fans... Hehe..." Xiao Meng suddenly thought of something, and said with a sinister smile: "Sure enough... it's better to leave it to him. If this order can't be completed, the board of directors will definitely... Hehe, no wonder you recommended him to do it.

As for the head of the marketing department, Mr. Xu, you are still smart."

"Hmph..." Xu Yan sneered and glanced at the door, leisurely picked up the cigar and lit it, took a deep breath, and puffed out the smoke.

As soon as she got to work in the afternoon, Xiao Meng sent Wang Yang the operating strategy of the Huanyu Group Marketing Department for the last quarter of the year. Wang Yang took a look and found that in addition to some previously completed projects that needed maintenance and cooperation, there was also an investment and development project.

, which is what Xu Yan said about Huanyu Group’s entry into the mobile phone market. This is the main job of the marketing department, and it is also the most demanding job.

Market development is not an easy task. Even if the backend is a large enterprise like the Universal Group, it still needs market integration and marketing before it can be accepted by the public. Now the domestic mobile phone market is completely saturated, with Apple, Samsung, Sony, and Nokia

, Motorola and other well-known brands are not currently selling well, and it is even more difficult to develop new markets.

Entering the mobile phone market under the current circumstances is tantamount to stealing food from these big brands. This is understandable. Making voices is what it is, but the key is that these big brands are all recognized and praised by the public.

The prospects of constantly changing brands and newly developed things in the domestic market are usually not promising.

Counterfeit mobile phones are rampant, and the quality of domestic mobile phones is rising. As soon as international brands launch high-end mobile phones, the domestic market begins to study, and soon mobile phones with similar functions and styles will be released at relatively cheap prices. This makes mobile phone manufacturers of big international brands

I have a lot of headaches, so I can only continue to innovate and research. High-end mobile phones are frequently released, but the prices cannot be maintained, and they are not popular.

How can a newly developed brand fight its way out of this complicated situation? Maybe, because Huanyu Group is rich and powerful, and according to the operating strategy given by the board of directors, it is not without its strength.

There will be one male and one female spokesperson. The selection of the female spokesperson has been finalized. Yu Kexin, a film and television singer and actress, will be used. The male spokesperson has no objection from the board of directors and will be selected by the marketing department. The budget for promotional activities cannot exceed 20 million. Specific promotion activities

The project marketing department will draw up the plan by itself and submit it to the board of directors for approval.

Yu Kexin's reputation is well-known in China, and she is also well-known in Europe and the United States. Wang Yang is barely a fan of hers. Although he doesn't like watching movies or listening to music, the bedside of his university dormitory,

There is still a poster of Yu Kexin hanging on it. Every time he is lonely and unable to sleep at night, it is that poster that accompanies him to fall asleep, and then...

Using Yu Kexin as the spokesperson for a new brand is very successful and effective at least in terms of star power. Nowadays, among men and women aged 15-35, who doesn’t know Yu Kexin, the three-time female queen of movies, TV shows and music circles?

If a mobile phone is very good, at least one-third of its fans must follow suit and buy it, right?

Wang Yang had just taken office and knew nothing about the quotations for celebrity endorsements. He held an impromptu meeting to discuss issues such as the mobile phone promotion as the core theme, the formulation of promotional activity plans, the selection of male endorsement stars, and celebrity endorsement fees.

Yi Xiaorou had no hope, so he transferred a female assistant from the department. The assistant distributed the information to relevant personnel in the marketing department and informed the meeting.

Someone raised a question at the beginning of the meeting, which is also a crucial question. This question is something that Wang Yang, who does not often pay attention to the entertainment industry, has never paid attention to, but it can affect the success of this project. Yu Kexin entered the entertainment industry at the age of sixteen

He has been working in the industry for eight years and has never taken on a brand advertisement. He is a newbie and doesn’t know much about it, but almost all his colleagues in the marketing department know this.

"Did Yu Kexin say you won't accept the endorsement?" This troubled Wang Yang. He looked a little ugly. He encountered this big problem when he first came on board. The board of directors also specifically designated that the female spokesperson must be Yu Kexin. This was very difficult to handle.

"No." The person who spoke was Zhao Yating, the leader of the celebrity endorsement team. She was thirty-one years old and a typical professional female publicist. Anna had told Wang Yang about her and said that she was relatively upright and capable of working. If she had the opportunity to talk to her more in the future,

She contacted. Zhao Yating flipped through the information and said: "But she seems to only accept public service advertisements. I haven't heard that she has accepted other advertisements, but we can try it. I will contact her agent later and then

Reply to you."

"Okay, this is a big problem. We must try our best to fight for it. Please leave it to Team Leader Zhao." Wang Yang was refreshed and said, "Then the next question is, who should we use as a male star?"

"This question..." Zhao Yating thought for a while and said: "Supervisor, I think it is better to confirm Yu Kexin first before deciding who to use as the male star. On the one hand, if we cannot confirm Yu Kexin, the plan will not proceed. On the other hand, if Yu Kexin has

If we are more optimistic about the male star, if we choose it in advance, we are afraid that she will feel bad."

"Okay, then Team Leader Zhao is solely responsible for this matter. If you need anything, you can raise it." Wang Yang said.

"Okay supervisor, I will do my best." Zhao Yating nodded.

"Then let's discuss the specific promotion plan. Do you have any good plans?" Wang Yang raised a new question. Celebrity endorsement is a big item, and marketing activities are also a big item. Celebrity endorsement alone is not enough.

Other substantive activities and promotions will not be accepted by the masses so easily.

However, the specific promotion plan for the event cannot be figured out in a day or two. Everyone has just been notified of this matter and has no specific ideas or concepts. After more than an hour of discussion, no standard has been drawn up. Wang Yang set the task

Let's allocate it and discuss it at the meeting next Monday.

Everyone took the information and meeting minutes out of the conference room. Wang Yang and Yi Xiaorou sat in the conference room in a daze, Yi Xiaorou was playing with her mobile phone, and Wang Yang was scratching his head.

Why are you so memorized? It seems that Xu Yan did this on purpose for such a big project. He didn’t want to mess up the matter right away and become the first person in the history of the World Group to be promoted the fastest and to be fired in the shortest time.

Fast employees. This time... we can only work hard. Whether we can succeed depends on whether God wakes up.
Chapter completed!