Chapter 11: Money or not

In fact, after Nottingham Forest has Beckham, the best gold mining location is not China, which has a large area and a large population, and looks like a infinitely vast market, but Japan, a small place.

The Japanese love and worship of Beckham has reached an irrational level. Anything related to Beckham will arouse their crazy pursuit, and their pursuit is measured by real money and silver. Although China has a vast market, it is affected by the developed piracy industry. There are not many people who will pay for real goods. Japan does not have this problem. If they like Beckham, they will definitely go to regular stores to buy real goods. Only in this way can the economic benefits that Nottingham Forest Club wants to see.

Saying this may make Chinese people feel uncomfortable, but in fact it is indeed the case - Japan is the gold rush destination that many European clubs value. There is a lot of money there and people come here quickly.

Nottingham Forest's itinerary in Japan is no different from that in China. The players are as tired as ever. They can only relax a little when shopping in Ginza, Tokyo at night. But what makes Tang En happy is that there is no idiot agency like the Chinese Football Association, so he doesn't have to bother with how to play the game.

From arriving in Tokyo and leaving Tokyo, Nottingham Forest set off a red forest craze in Japan in four days, and fans wearing red Nottingham Forest jerseys can be seen everywhere on the streets.

When Evan saw this scene, he had to sigh: "I'm afraid Chelsea will not be able to produce such an effect even if it comes."

"Actually it's all David Beckham's credit. "Allen knows who is the key figure. "His influence in Japan can only be described as 'terror'."

Allen is right. In Tokyo, Japan, as long as there is a place where Beckham appears, traffic will be blocked. A giant billboard with his avatar stands on top of a tall building. The goods related to him will definitely be popular. Merchants do not need to advertise at all. The name "Beckham" is the best publicity.

In China, George Wood's popularity can compete with Beckham. In Japan, the whole team of Nottingham Forest is not as popular as Beckham alone. Allen knows this, so most of the time in Japan it is Beckham's solo show, and Nottingham Forest is just his foil.

Here, Tony Don has become a completely unknown staff member.

Don Eun would joke with George Wood about this situation: "Go back and criticize your agent, he has put too little effort into Japan. Look at David!"

George Wood declined to comment on Donn's joke.

On the last night, Nottingham Forest fought against the local J1 League team Fc Tokyo at the Tokyo National Arena. Nottingham Forest, which played with two lineups, scored two goals in the first and second half. It defeated Fc Tokyo, which is currently ranked eighth in the J1 League, 4:1.

The players who finished the game did not get the treatment of returning to the hotel to have a good sleep. They rushed to Narita International Airport and flew directly to Hong Kong on the flight last night. Time was tight, and they couldn't even squeeze out extra rest time for one night. If you have any sleepiness, please make up for it on the plane.

After arriving in Hong Kong, Nottingham Forest was also warmly welcomed. Since it was once a British colony, the Premier League had this very solid mass base in Hong Kong. Influenced by Hong Kong, the entire Guangdong region is a loyal fan of the Premier League. So, when Nottingham Forest was in Ningbo, those Guangdong fans who could not get there due to a long journey flocked to Hong Kong this time, intending to see the style of the double champion.

Three days and time. Not only playing games, Nottingham Forest also had a party with stars in the Hong Kong entertainment industry. The big stars that Tang En once could only see on TV are now all Beckham or Forest fans. This sense of accomplishment makes him feel very good.

At that party, he once held Andy Lau's hand mischievously and said, "I like to listen to your songs, and I can sing the Forgetful Water!"

Then he looked at Andy Lau's expression of surprise and joy intertwined. He smiled very happily in his heart.

At the end of the banquet, Hong Kong stars wore red jerseys from Nottingham Forest took photos with the players. This event was not only on the sports media, but also received widespread attention in the entertainment media. Alan Adams' global promotion plan was implemented in Hong Kong perfectly.

Overnight, in Hong Kong, people who like football or who don’t pay attention to the sport of football know about Nottingham Forest.

Of course, don't forget the game. In Hong Kong, Nottingham Forest and the Provincial Port United played a friendly match. The two lineups were replaced, which not only satisfies the audience, but also allows as many players as possible to exercise. The only regret is that the performance of the Forest team in this game was obviously not as good as the previous two games. The main lineup seemed a little tired on the court and was not in shape. The two sides finally tied 3:3, and the media promoted that this was a happy result.

But is this really the case?

On the plane to Thailand, Tang En's brows were already frowning. The bad effects of commercial games and frequent commercial activities have finally emerged. The players' physical fitness has reached their limit, no matter how Thailand and Malaysia think. He made up his mind to deal with the second team and the substitute lineup in the next two games. His players must get enough rest. This year, the team's training time was reduced due to the European Cup, and now they have gone to East Asia to make money. The team has not conducted systematic physical training at all. Their performance has completely continued last season, but it is just inertia. After all, the physical condition of the entire Nottingham Forest team is still last season and has not entered the new season.

This made him a little worried.

Historical experiences and lessons from predecessors tell themselves that such commercial games will inevitably affect the team's performance in the new season. How to minimize this impression? Tang En was very troubled.

The Nottingham Forest in Southeast Asia is still enthusiastically sought after, but there are fewer commercial activities here, and the team can finally conduct systematic training. But the whole summer has been broken by European Cup, commercial competitions, and Olympics. What is the use of system training?

After Thailand and Malaysia defeated the local team separately, the team finally boarded the plane back to the UK, ending this busy and arduous journey to Asia.

It is a busy and difficult time for the team. But for Allen Adams, it is a very rewarding summer. The Forest team earns 5 million euros in five games, with an average of 1 million euros per game. You should know that when Real Madrid made a new round of business competitions in Asia in 2003, the appearance price per game was 2 million euros. Including the income directly received and the "invisible income" caused by the organizer's free accommodation, food and transportation, Nottingham Forest made 13 million euros in one summer. This 13 million euros does not include those packages of commercial cooperation projects. If these projects are carried out smoothly, they are expected to bring at least 30 million euros to Nottingham Forest Club in the next six years.

There are also some very long-term investments, such as the plan to build a Nottingham Forest football training base in Ningbo, which will specifically recruit young players from China and nearby countries. The school will completely use the training materials, standards and plans of the English Professional Football Club. It will discover and cultivate Asian geniuses. Like the University of Nottingham in Ningbo, this school is completely independent of the Chinese football environment, closely connected with Nottingham Forest, and share all the resources of Nottingham Forest. Those outstanding young players will have the opportunity to go directly to the UK for more advanced training, and are likely to sign with the Forest Team, and then loan the Forest Team's satellite club to exercise - of course, it also includes Chinese clubs.

The reason I chose Ningbo was because of the strong support of the Ningbo Municipal Government. The leadership team of the municipal government hoped to get rid of the long-term image of Ningbo as a "strong economy and weak football" terrain, so they hit it off with Allen Adams. The school was established here, Nottingham Forest can enjoy many preferential policies.

In addition to building a new football school, Nottingham Forest Club intends to try to enter the real estate industry by building a new stadium in Nottingham. Allen saw China's unlimited real estate market and decided to invest in and open a real estate company in China. He is fully responsible for investing in the real estate business here.

Nottingham Forest's product authorization was also signed after negotiation with Nike. The factory in Wenzhou has started to produce various souvenirs, jerseys, backpacks, scarves, water cups, lighters, key chains, cup holders, tableware, tents... almost cover all aspects of life. The first store will open in Shanghai, and the second one will be completed in Beijing four months later. The products sold here will be much cheaper than the souvenir stores of other teams. Chinese fans do not need to spend half a month's salary to buy an authentic jersey, and those small items are cheaper and well-made. Even if they are not fans of the Forest team, they will be very practical and beautiful when they buy them home. They can also be given as gifts to fans and friends.

Not only that, Alan Adams has a very big ambition. His plan to Evan Dogette is not just selling a few commemorative products. He wants to sell the place not even the Nottingham Forest brand, but a lifestyle and cultural atmosphere. The most authentic British bar. The most delicious English football atmosphere, the most leisurely British pastoral style, the noble and elegant authentic British afternoon tea. He wants to let the Nottingham Forest name appear in the life of any ordinary Chinese person.

This is all his plan, which sounds incredible. But perhaps this is one factor that Alan Adams can succeed, and he always dares to think about things that ordinary people dare not think about. You should know that no professional football club in Europe wants to develop Chinese and Asian markets like this...

"The Nottingham Forest team is not the whole of my business plan. It is just a stepping stone and a key. After opening the door to this market, you can develop anyway. The team no longer needs to play such an important role. In my eyes, this market is simply a virgin land without any traces of development. There are countless possibilities. This is simply awesome..."

If someone thinks that during the two and a half weeks in Asia, Tang En would participate in commercial activities all day long, just like a lifelike wax figure for people to visit, take photos and souvenirs, then he would be very wrong.

Even in the distant Asia, Tang En is always paying attention to every move in the transfer market. The Forest team has left two people so far, but none of them has been introduced. This is obviously not in line with Tang En's plan after the end of last season.

Although Kompany is training for part-time midfielder, he is only a part-time job after all, and Don Ng dares not guarantee the effect of becoming a monk halfway through. So he still needs to continue to look for a replacement from George Wood - not a substitute, but a substitute. After hitting several nails in a row, this time he fell in love with Thiago Mendes, who was not very happy in Juventus.

In 2004, Thiago transferred to Chelsea from Portugal to Benifica and became a member of Mourinho's "Portuguese Gang". He won the Premier League championship as a member of Chelsea in the 2004-05 season. But after only one season, he had to make a place for Essin's arrival. In the summer of 2005, he transferred to Lyon for 6.5 million pounds, and in the following two seasons, he helped Lyon win two Ligue 1 titles. Later, he transferred to Juventus in Serie A.

Judging from this result, his career was brilliant. But his experience at Juventus was indeed a failure. Juventus spent 13 million euros to introduce Thiago. He became the transfer bidder in Juventus that summer. But just four months later, the Italian media gave him the title of "the most failed transfer of the season", and Ranieri, who was originally optimistic, also sentenced him to death.

In fact, it’s not that Tiago is not strong enough, but that he is not adapting to the rhythm of Serie A and Ranieri’s tactics.

Thiago is an excellent midfielder, but he is more suitable to play his role in the midfield triangle formation, which means that he should be the midfielder alone, rather than being the central defender in the parallel 442 like Ranieri. This will only make him lose his direction and lose his position.

Thiago said it himself. He always tried hard to intercept the ball during the game and then handed the football to his teammates. The back-down midfielder is more suitable for him.

Of course, Ranieri would not change his overall tactics and formation for Thiago alone. However, Thiago's characteristics are very consistent with Donn's requirements.

In January this year, news came out that Thiago was about to transfer, but it was not done in the end. Thiago was not willing to transfer to play in the second division. Now, in front of him, it seems that he can only go back to Portugal, go to Benfica or Porto. In that way, he will make the principle of the center of European football... Nottingham Forest stood up in time to save his career.

When Tony Don't's team was still in Hong Kong, the Forest team had already contacted Thiago's agent. Does Thiago have any objections to joining the European Championship and Premier League champions? The only problem is that Thiago knows George Wood, who is worried that he can only be on the bench after going there. Don't call him immediately to personally guarantee. The Forest team will conduct large-scale rotation in the new season. George Wood is definitely not the main player in this position, because the Forest team will play more games, and at the same time, the summer preparation work is not done well, and the players' physical fitness will definitely not be as abundant as in the previous two seasons.

The head coach's personal promise dispelled Thiago's last doubts, and he agreed to join Nottingham Forest.

Juventus also wished to get rid of this useless burden.   With this relationship, Nottingham Forest has the conditions to kill the price in terms of transfer prices.   After several rounds of negotiations, Thiago, who had originally spent 13 million euros on Juventus, finally joined Nottingham Forest for 6 million euros.   Become the first player to join the Forest this summer.

In this regard, the player who shared the midfielder with George Wood was finalized, and Kompany certainly would not suspend the training after the training. Every player must know that it is the ideal way to have enough opportunities to play in Nottingham Forest and be able to adapt to multiple positions at the same time.

This season, Evan gave Donn a transfer budget of 30 million euros and asked him to save as much money as possible. The best result is that there is still a surplus in the 25 million euros in the end. Part of the revenue from selling players is supplemented into the transfer budget. The other part goes directly to the club account.

Now Nottingham Forest sells Grosso and Sidwell. The income is 15.2 million euros, and five million yuan is added to the transfer budget. 35 million yuan spent 6 million yuan, and there are 29 million euros. Don Eun still needs to chase the least one midfielder and two defenders in the transfer market. This little money can't do anything big. He can only give up those talented players who have been snatched by wealthy families or long-standing stars, and instead dig out those "low-key players" who don't look famous but have good strength.

It’s not good to have a poor life. When will Tony Donn realize his dream of wielding a checkbook and snatching people all over the world?

When we have money, Kaka will buy four! One game, one sits on the bench, another sits on the stands, and one is loaned to the Championship team for training!
Chapter completed!