Chapter 10 Business Premier League

Real Madrid lost to Nottingham Forest, the result is not an "unpopular". It is normal for these two teams to defeat whoever defeats. After all, where is the strength of the Forest team?

The next night, Don En took the whole team to watch the game between AC Milan and Moscow Locomotive and observe their opponents in the finals. Although it was just an invitational tournament, Don En decided to take it seriously.

Because of the host participating, the popularity of this game was guaranteed. The stands were full of people, most of which were Moscow Locomotive fans from Russia, and there were only a handful of AC Milan fans.

Although there are few people, they are generally optimistic and believe that their team will not be a problem to defeat the Moscow Locomotive team. However, this is true. Compared with the other three teams, the host is not strong.

But to say it will definitely be eliminated?

Football is round, and it’s not until the end of the game. Who knows what the result is?

At 85 minutes, Tang En stood up in the stands and stretched: "Go back and rest, guys. There is nothing good about this game."

At this time, the score on the big screen is: "2:0".

The home team is in front and the away team is in back.

That's right, AC Milan is behind.

Ancelotti did not send all their main players, and the Moscow Locomotive team was on the strongest lineup. One side wanted to train troops, and the other side wanted to win honors. The result is conceivable.

In the end, AC Milan lost to Moscow Locomotive. A week later, the Locomotive will compete with Nottingham Forest for the Railway Cup championship trophy, while AC Milan will play a third-place match with Real Madrid.

This result disappointed many people. Originally, they wanted to see the resumption of the Champions League final in Moscow, but who thought that AC Milan would lose in the first round?

A week later, Nottingham Forest won the opponent 3:1 at the Moscow Locomotive Stadium, winning the first championship trophy of the season.

Even though it was just an invitational champion, it could boost morale. After just winning the Champions League, the players of the Forest Team still seemed very excited at the award ceremony.

Beckham assisted his teammates twice in the final and he was selected as the player of the final.

For David Beckham, he doesn't have to worry about integrating into the team. After these two games, he is already completely "his own person".

Beckham's performance in the invitational tournament also blocked some people's mouths.

Before, there were voices who thought that Beckham could no longer achieve any success, and his career had entered the final stage early due to frequent business activities. Real Madrid chose to drive him away, because he only returned to the championship in his last season. He only won a championship in a league like Spain for four years. He went to the faster pace and fought for the more intense Premier League, and with Beckham's body that was constantly injured, he was able to achieve what he could achieve.

Since his debut, Beckham has been a controversial player. He himself has a deep understanding of this, so no matter what the outside world says, he just trains every day and then performs at his level in the game.

Don Eun bought him not to help sell his jerseys. He valued Beckham's cross from the right and accurate long passes in the middle and backcourts, which are technical characteristics that complement the Forest's counterattack. Albertini left, the Forest's midfield lacked a person with accurate long passes. Van der Fate's short passes were very creative, but the long passes were far from being far away. In this regard. Beckham's ability was unique. When he was at Real Madrid, he used long passes over 50 meters from the backcourt countless times to accurately send the football to his teammates.

In the past, the Forest team won by speed on both sides, but once the opponent compressed the defensive space, the Forest team's wing offense would be blocked. Now with Beckham, who is good at long passes, the Forest team's wing offense routines have become more diverse, making the opponent unable to defend.

In addition, thanks to his four years at Real Madrid, Donn can also let Beckham play a guest midfielder and launch a direct attack with a long pass, which is much faster than rushing up by dribbling the ball.

Nottingham Forest, who won the first championship of the new season, also ended their training camp in Russia and set off for the UK. Prepare for the Premier League, which is about to begin.

They had no way to participate in the Charity Shield Cup. Manchester United won the Premier League championship. The FA Cup final was the meeting between Manchester United and Chelsea. The two sides tied 0:0 in the civil war in 120 minutes, and finally won the penalty kick and Chelsea won. So the Charity Shield Cup in the new season will repeat the final of last season's FA Cup - Manchester United vs. Chelsea.

There is nothing wrong with the Forest team in this game, they are thorough spectators. Their first important champion in the new season was on August 31, competing with League Cup champion Liverpool for the UEFA Super Cup.

This opponent made Don En uninterested. It was clearly the European Super Cup. Because the opponent was a league team, it felt like the "English Super Cup". There was no freshness at all.

He prefers to play against Sevilla.

But it's a pity that the best club team selected by FIFA last year wanted to defend the title, but was defeated by Liverpool with one goal in the final and lost the championship.

There is no way to do that. If you don’t win a legitimate champion, Benitez may be out of class. In addition to helping the team win the Champions League in his first season, Benitez has been doing nothing in recent years. Benitez was not good at playing in the league. With the sudden rise of the Forest team, they have lost the qualification to enter the Champions League for two consecutive years, which has made the club’s directors and fans very dissatisfied.

If he loses the League Cup championship again, Benitez will have no choice but to resign.

Fortunately, the championship saved his coaching career at Liverpool.

Liverpool recruits and vows to return to the ranks of championships in the new season.

After the signing of the new Premier League TV broadcast contract, it has brought more money to the Premier League teams. According to the new broadcast contract, the Premier League champion team can get a prize of 50 million pounds, while even the bottom team can get a prize of 30 million pounds - catching up with the Premier League champions in previous seasons. No matter what the level of the English national team is, the Premier League is still the most profitable league in the world.

Against this background, other clubs have only two choices: either spend money or be left behind.

No one will choose the latter.

Liverpool spent 11.5 million pounds to buy Ryan Babel, 5 million pounds to buy yossi_pbenayoun from West Ham, and then brought in andriy_voronin from Leverkusen. Their biggest move was to buy Torres from Atletico Madrid, spending 21.5 million pounds.

Just looking at the money spent on these transfers can show Liverpool's ambitions. Of course. Done has reason to believe that if Liverpool still cannot enter the Champions League next season after spending so much money, then he will definitely have to go one way to choose.

Life is always full of surprises.

The Liverpool people won't forget so quickly the humiliation that Nottingham Forest gave them in the final moments of last season - kicking them to fifth in the league and losing their Champions League qualification for two consecutive years.

Now the opportunity to take revenge is here.

Benitez's team can steal the first big champion of Nottingham Forest in the new season at the Luis II Stadium in Monaco. Isn't Don't always say "he is the head coach who pursues the championship"? Then stealing his championship trophy is the best revenge for him.

Even the English Premier League has not started yet, and Liverpool's media are starting to hype this game on the last day of August. For many Merseysiders, they have never been eager for a victory in a game like that - defeating Nottingham Forest.

According to the new season schedule, the first round will be fully rolled out on August 11. In the last warm-up match before the beginning of the season, Manchester United and Chelsea tied again in the Charity Shield Cup, relying on penalty kicks to win.

This time, the one who laughed at the end was not Mourinho, but Ferguson.

The two teams have 30 matches in the Premier League, of which Manchester United have 8 draws and nine losses, with 13 draws and 9 losses at a slight disadvantage. Four wins, seven draws and four losses at home are not divided. Mourinho has made a lot of contributions here. After he came to Chelsea, the team made good results in the confrontation against all the strong teams in the Premier League, except Liverpool.

The Charity Shield Loss to Manchester United.  It was just a small part of the grudge between the two.

Mourinho congratulates Manchester United on winning the Charity Shield, because that means they will lose the league championship and Chelsea will win the championship again.

Ferguson ridiculed Mourinho for being accused of using the old calendar, and the Charity Shield Curse was a thing of the past. And he said that even if Manchester United couldn't win the league championship, Chelsea would not win the league championship.

The highly anticipated battle of words between the two sides was staged before the league began, giving the best publicity advertisement for the new season of the Premier League.

This is a brand new Premier League season, new ways to sell television rights, new local television broadcast contracts. New players, new teams, and... new champions.

On August 11, Nottingham Forest will go to Liverpool, but their opponent is not Liverpool, who is particularly jealous when they meet, but Liverpool's city rival Everton.

Moyes and Donn have been friends for many years, and the gunpowder smell in this game will not be too strong. The special thing is that this is the first league game played for Everton by former Forest player Arteta, who met his old club Nottingham Forest.

At the same time, this game was selected by Sky TV as a live broadcast game. There are two reasons. One is because this is the first game of the European champion in the new season; the other is because Beckham is back, which is the first game of Beckham's return to the Premier League in four years. It will definitely be the focus of attention, and live broadcasting of this game can also bring more advertising revenue to Sky TV.

When Beckham left Manchester United, some economic experts once said that this was not only a loss for Manchester United clubs, but also a loss for the Premier League. There was even an exaggerated statement at that time: Beckham's departure means the decline of the most profitable Premier League, and the world's No. 1 league will become La Liga.

Before this season, the Premier League re-auctioned the TV broadcasting rights for the Premier League in the next three years. The broadcasting rights were divided into six parts, each of which included twenty-three games, four of which were sold to Sky TV, for a price of up to 1.31 billion pounds! The broadcasting rights for all the Premier League games and events in the next five years were shared by Sky TV and Ireland's Setaner TV, with a total value of up to 1.7 billion pounds! This money is only the broadcasting fees in the UK, not including the broadcasting rights fees sold by the league to foreign TV broadcasting agencies - TV channels in more than 200 countries paid $1.23 billion, about 617 million pounds to the Premier League in order to broadcast the Premier League in the next three years. This figure makes NBA feel ashamed of. Their annual overseas broadcasting income is only $130 million and more than 50 million pounds, and the prize money of a club in the new season's Premier League champion.

Here, it cannot be said that it has nothing to do with Beckham's return. Beckham's return to the Premier League has given many large companies the confidence to continue investing in the Premier League, and it is also conducive to the promotion of the Premier League to the world. I believe that in the next five years, due to previous performance, the broadcast rights of the Premier League will be offered at a higher price.

The man was brought back by Tony Tangen, but the big cake of interest was part of the food of twenty clubs.

You should know that when Murdoch initially purchased the broadcast rights for the Premier League five-year game, it only cost 191 million pounds. Five years later, it was 670 million pounds in 1997. In 2004, after the bursting of the Serie A economic bubble and the bankruptcy of the German Kirch Media Group, the broadcast rights of the Premier League were still sold at a sky-high price of 120 million pounds. The Premier League is still the most profitable league in the world.

Allen and Evan decided to start the construction plan of the new stadium this season. In addition to the Forests' historic Champions League again after twenty-seven years, the new TV broadcast contract was signed successfully before the season. The twenty clubs have a large amount of funds to control. The 1.7 billion pounds of money have been given to the Premier League teams. With this funding, all clubs can calmly plan and build their own future, including Nottingham Forest.

Tang En and Allen may have a lot of minor frictions in their daily work, after all, they each perform their own duties and do their own affairs. But when it comes to signing in Beckham, Allen was so happy that he could hug Tang En and kiss him wildly.

Because the Premier League’s TV broadcast fee is not equally distributed by 32 teams like NFL (American Professional Football League). Instead, the number of games and final rankings of a team will be determined by the season. Teams with good results will have more live broadcast opportunities, and the dividends will be more.

As European champions, they will get more opportunities for TV broadcasting. On this basis, because the team has world-class stars and popular idols like Beckham, their broadcasting sessions will increase. Especially considering the vast audience in Asia and America.

The new season of Sky TV's choice to broadcast Nottingham Forest's game live proves that the charm of business is unstoppable.

The Nottingham Forest team in the 2007-2008 season will become a star team that has attracted attention throughout the World Cup. If they can still achieve results that match this attention, then the goal Evan has always been looking forward to will be achieved in advance.
Chapter completed!