Chapter 83 New Forest (Part 2)

It is certainly a pleasure to reach the League Cup final, and the team's next round of league was postponed. Don Eun was particularly pleased and gave the team two days off to let them relax. Before the holiday, Don Eun specifically told the cheering players: When they gather again, such a chance of relaxation will not be available again. If you want to relax like this? Yes, wait until the League Cup wins the championship!

The days continue as usual.

George Wood maintained a good state in training. Tang En felt that this kid was almost born a player because his psychological quality was much higher than his peers. Don't worry that he would be distracted by the messy things off the court and be affected by the situation.

After three successful games, he has completely replaced Eugen Pope and became the midfielder who partnered with Gunnarson in the midfield. Even Gunnarson likes to cooperate with this taciturn but reassuring teammate. To put it in his "complaint" after a training warm-up match, it is: "Oh my God! This is crazy! I can't stop watching George run non-stop!"

What Tang En wants is this effect, and this kid can help his teammates work hard with him. Even the former captain Michael Dawson has never done this.

And what made him even happier was that Freddy Eastwood's attitude towards George seemed to be gradually getting better, and it was no longer the feeling of tension when he met before. They are the pillars of the team in the future, and being able to unite and work together is the guarantee for the team to continue moving forward.

Some things are gradually changing.

Miss Barbara Lucy, the chairman’s personal secretary and receptionist, found that there were many more journalists coming to the team to visit and visit than before, and there were even people from other countries. They all hoped to interview the club’s head coach Tony Don.

So Evan advised Tang En to hold a small temporary press conference occasionally after training, inform the media about the team's recent situation, and ask some players to show up to increase their popularity. This is a good way to open up the reputation of the Forest team, and Tang En did not object.

The club is different from before in many aspects. Alan Adams introduced some successful experiences in the management of NBA clubs in the United States. For example, it expanded the external reception department that specifically welcomes visitors, reporters, and handles various interview requirements. In the past, the Forest team had only two staff members in this department, and it adopted the traditional working method, which was extremely inefficient. Due to the Forest team's performance, the club itself did not pay much attention to these "image projects".

Evan and Allen value these things very much. All offices are equipped with computers, and they are specially invited to design the company's internal network and use modern offices. A complete set of electronic office programs. This greatly improves work efficiency. Take an example that deeply touched Pierce Bruce, a reporter from Nottingham Evening Post. Before Evan joined the Forests, the Evening Post wanted to interview a player on the team and give him an exclusive interview. It took at least three days to issue an application to Nottingham Forest Club to finally obtain approval.

.  If Tang En hadn't called the Evening Post to ask for photos and asked the newspaper to seize the opportunity to directly ask him for an exclusive interview request, it would have been longer - because almost no one cared about this kind of thing.   Now, by fax, phone number, or even in the email address published on the official website that morning, you can get a reply in the afternoon, and you will basically not refuse such interview requests - of course, because the Evening Post is now closely related to the Forest Team, their interview requirements will be met.

Another example is that the External Relations Department has four special people. It is responsible for handling various fan letters sent to the club from all over the world. The four of them have to read each letter, and then reply to each letter, send various souvenirs from the team, and promote the new Forest team. Every letter must be replied. You cannot forget any letter to express your support for the fans of the earth. This is the work requirement that Allen gave to those people. If you don’t do it, just wait to deduct the money...

If these people find letters with special circumstances at work, they will hand them over to the supervisor of the external relations department, who will judge how to deal with them and notify Allen as appropriate. If the team needs cooperation, Allen will directly find Tang En and discuss with him. Of course, there are very few things like this.

After Evan Dogerty established his absolute dominance over the club, he began to reform the club structure drastically. Under his position, he divided the club into two major departments - the Sports and Sports Department and the Commercial Market Department. From the name, it can be clearly seen where these two departments are responsible for their respective work.

In addition to the title of head coach of the team, Tang En also added another official position - General Manager of the Sports Competition Department. Now he can be regarded as a real "manager". He is in charge of all the teams from the first team to the under-twelve-year-old teams in the club. He can completely decide the matters of the team alone. He makes the decision to buy people and sell people, and the transfer plan is decided to ask Allen for money.

Alan Adams is the general manager of the commercial marketing department. He is specialized in club management and market development, from ticket price setting to peripheral commodity development, to long-term investment of the club, image promotion, business tour competition, sponsor selection and signing... His task is to do all his ability to help Evan make money, and provide sufficient funds when Don't need to pay for money to buy land. Of course Don't also has his obligation, that is, if Allen needs the team to cooperate with him in business plans, such as the Asian tour competition, and the team attends an event of a sponsor, Don't have to cooperate.

As for how these business activities do not affect the team's performance, it is necessary for them to discuss. Their positions are second only to club chairman Evan Dogerty in the club, and their power and status are comparable, which is why Evan arranged this way - he does not want one of the two to be above the other and make decisions beyond his own authority. Nottingham Forest is now in a mess and needs everyone to unite. However, that lunch would make Evan somewhat relieved: Tony and Allen get along well.

There are many clubs in England, which are always rigid and lack flexibility due to their long history, and are gradually eliminated by the world. For example, those teams that once had the glory of modern British football at the beginning of their birth are now either vanishing or falling into disarray. Evan Dogerty hopes to bring some more positive changes to the Forest Club through himself, although his purpose is not to save England football or Nottingham Forest Club, but to make more money.

Does he love the Forest? If he can make money for him...he loves.
Chapter completed!