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Chapter 1037 I want the second beverage factory

Workers do two morning shifts, two middle shifts, and two evening shifts in turn, and then they can rest for two days. This work system has been implemented in recent years. It was previously a three-shift system, with each shift working for 8 hours and one day off every week.

Earlier, textile workers could work 10 hours and 12 hours a day, from 6 am to 6 pm on day shifts, and from 6 pm to 6 pm during day shifts. This kind of work system basically means that there is no sunlight at both ends, the roosters crow at work and the ghosts crow after work.

"I only work for 8 hours a day and don't work shifts anymore?" Xu Yuanpeng asked.

"What kind of class is that our products are mainly aimed at rich people. What is important is the quality and publicity of the products, rather than cheapness and quantity." Lu Hao waved his hand, "We don't take the dividends of artificiality."

The better the company is, the more humane the employment system is, the higher the treatment and the favorable benefits, including the employees' time freedom, most companies that do not do well in this regard.

It is precisely because it is not very good that it constantly relies on physical strength to continuously squeeze the value of employees.

If you still make ordinary products that most textile companies make and the customer base is general public, Lu Hao will definitely keep the machine from 24 hours a day, but now that you plan to change your business thinking, you will definitely not need employees to stay in the factory and make the machine work 24 hours a day.

"Let's go, follow me to the factory for a walk." Lu Hao stood up.

Xu Yuanpeng and Xu Shouzheng also got up immediately and followed Lu Hao.

The three of them went to Xingsheng Garment Factory together.

The factory area is only more than 1,600 square meters, which is not very large. However, Xingsheng Garment Factory is a small factory and does not have any large equipment. Most of them are sewing machines, and some slightly more professional equipment can be installed.

"The style of the factory area needs to be changed. The area of ​​more than 1,000 square meters is divided into different areas, each area is separated, and each different process occupies a single area." Lu Hao said while walking, "Our early product positioning can be placed on women and children first."

The best money for women and children is to make!

Whether it is rich or poor, the willingness to spend money on children will be greater. If you are in the countryside, even if you are poorer, you can't afford clothes by yourself, but during the Chinese New Year, you will try your best to buy brand new clothes for your children.

This is the happiest time for children. They eat well, wear well, and play well. They look forward to early New Year's Day all year round. Not only does the school holiday, but they also have these benefits.

The same is true in the city, and I will buy new clothes for my children during the New Year.

Women are more persistent than men in terms of loving beauty. While they are economically relaxed, they also have their minds. If they have clothes that can show their figure and their beauty, they will be more willing to pay.

Lu Hao planned to start with these two customer groups in the early stage. As for what styles of children's and women's clothing, he had to think about it carefully when he went back.

It’s not that there are no ideas, but that there are many ideas, but we have to see which style is more in line with people’s concepts at this moment.

After walking around the garment factory, Lu Hao left.

As before, I returned to my own office in the department store, picked up paper and pen, thought, and wrote and painted.

The messy thoughts are written on the paper through ink, and finally the slightly messy thoughts are rearranged and combined, becoming clear and clear.

"The more popular women's clothing on the market is now red dresses, floral shirts, trousers, and bell-bottom pants, but not many, which show off too much figure and has not become completely popular. Floral skirts will not appear in large quantities until the 1990s." Lu Hao thought while writing it down.

The economic and mental relaxation are not achieved overnight, but a slow process, and the clothing is also slowly relaxed. It is impossible to get jeans and shorts as soon as you get started.

If you really want to do this, few people dare to wear it, but the floral skirt is absolutely fine.

Moreover, when designing and promoting products, you can also cooperate with TV series. In this era, TV is a very good publicity method.

If a TV series becomes popular, not only will the characters in it be well-known to the public and become the memory of a generation, but the characters in the TV series will also cause a frenzy.

In the early 1980s, after the drama "The Man from the Atlantic" became popular, the characters' toad mirrors and bell-bottom pants also became popular.

Two years ago, after the drama "Girl in Red" was broadcast, many women wearing bright red clothes appeared on the streets.

"In terms of publicity, you can find some foreign models, or use the previous promotional methods of establishing beverage factories to make potential customers think that this product is high-end and tasteful, so that they are willing to pay for it, and they can also cooperate with TV series to do some publicity." Lu Hao thought.

"The advertisements on TV stations and newspapers must also be followed. The styles should be close to this era and should be ahead, but they cannot be too far ahead. It is best to have the styles that were popular in the 1990s."

"Not only products, including factories, we must also do a good job of publicity, create some gimmicks, brand culture, etc., to enhance the value of the brand and deepen the impression of the citizens."

After writing and drawing for more than an hour, Lu Hao stopped.

Then, Lu Hao stood up and prepared to go to the department store for a walk, but at this moment, Li Changhe appeared at the door of the office.

"Director Li, what wind has blown you over again." Lu Hao looked at Li Changhe and smiled.

"Boss Lu, just tell me, how can I give Drink Factory No. 2?" Li Changhe asked.

There were a lot of white silk on his head.

The second factory was sold at a price cut. It was indeed very smooth in the early stage and the sales were very good, but it was not possible later. After the backlog of soda was dealt with at a discount and the original price was restored, the second factory's soda became unscrupulous again.

"What's the best thing about factory 2 soda?"

"Director Li, I'm sorry. It's not that I don't wholesale soda in Factory 2, nor that I don't give you face, but the employees in the factory don't want this soda, they want Wanjia soda."

"Don't even drink soda in the second factory."

...

The cost is that the second factory cannot always sell soda. I originally thought that after regaining a part of the market by reducing the price, the subsequent situation would improve, but things went against my expectations.

He could only come over to find Lu Hao again.

"I want Beverage Factory No. 2." Lu Hao said clearly.

???
Chapter completed!
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