"Brother Hao, do you mean to only produce shirts, or only suits, or only leather jackets, or only down jackets?" Xu Yuanpeng asked.

"This is the idea, but the object is not shirts, suits, and leather jackets." Lu Hao said, "but class."

His eyes brightened a little, "The products we produce must target middle-class families and upwards, and earn money from rich people. The prices of the products we produce must be raised, and the customer base must be oriented towards the middle and upper classes of society, for example, those who are already wealthy."

private businessman

, or people with a certain status in government agencies, let them be proud to wear our products, and let our products be linked to quality. As long as they wear our products, they will be tasteful, classy, ​​and wealthy.

A person of status."

How do luxury goods attract people? It depends on this. Wearing luxury goods, wearing luxury goods, and using luxury goods are just to show your identity and status.

Lu Hao also plans to take this path in the business direction of Xingsheng Garment Factory.

Everyone was surprised. They didn't expect Lu Hao's business ideas to be like this.

"I'm afraid this is very difficult." Some people are very doubtful, "There are still relatively few rich people. Most citizens have to bargain when buying clothes. It can be clearly seen in the past few days, even if we compare the price of clothes

It's 50% off. Regardless of whether it's true or not, in terms of discount alone, this is already a very big discount. However, many people will still bargain and insist on cutting off a dime. If the price is reduced to two cents, if the price of clothes is increased,

, I’m afraid the number of customers will be greatly reduced.”

"The price has increased too much, and it is no longer easy to use the discount method. Most people live a very hard life. It is normal to wear a piece of clothing for several years and mend it." www.qqxsΠ

"Yes, food, clothing, housing, are these basic needs, or should it be better to meet the consumption level of most people?" Someone also asked.

Although he raised objections, his tone was inquiring.

This is also the effect Lu Hao achieved after establishing his prestige.

Even though many people did not understand or even agree with his ideas on the direction of the garment factory's business operations, he did not object strongly and expressed his opinions very mildly.

"Nothing or any strategy is static." Lu Hao said, "Strategies must be constantly adjusted according to the environment. What you said, when life is hard and everyone has the same living standard, there is no problem, and we should indeed be close to most customers.

standard of living.”

"However, under the market economy, under the policy of allowing some people to get rich first, it is wrong to continue to follow the original practice. It may not be applicable and needs to be changed. Under today's policy, the survival of the fittest and the encouragement of competition will inevitably lead to

Some people have become rich quickly, and their standard of living is much higher than that of most citizens."

"Are there many cars on the streets in the past few years? Not many. Most of them are government agencies and state-owned units. But in the past two years, there are obviously more cars on the streets than in previous years, and many of them are

They are opened by private individuals, including department stores and shopping malls, and the sales of electrical appliances such as color TVs, refrigerators, and washing machines have also been rising."

"But if you look at the employees in the garment factory, how many of them have color TVs? Not just in the garment factory, but also in the homes of several other nearby factories and employees. How many of them have color TVs? Not even a few.

Having only a color TV is very respectable among the neighbors. If you can also have a refrigerator and a washing machine, it will be even more amazing."

"Such households are very rare, but in Jiangcheng Shopping Mall, Wanjia Department Store, including other shopping malls and department stores, these home appliances are sold very well. This is true. So, where are these home appliances sold? Is it true?

Is it lost? It’s definitely not lost, but it was bought by those with money.”

"Just because you don't see rich people doesn't mean that rich people don't exist. Just because you see few rich people doesn't mean that the number of rich people is really small. It's true that the proportion is small, but there are so many

No matter how small the proportion of the population is, the actual value is still quite large. And as time goes by, the effectiveness of the reform of the market economy will become more and more obvious. There will be more and more rich people, and the overall living standards of the entire nation will be

It will get higher and higher."

Lu Hao's thinking was very clear. He looked at everyone, "Not to mention color TVs, even air conditioners, and cars will definitely enter thousands of households, not just in cities, but also in rural areas. Therefore, we will position our products for the middle class and above.

Families are feasible, and the demand may be less at the moment, but as time goes by, the demand will become greater and greater, and the market will become broader and broader!"

Luxury goods are products targeted at wealthy people. Foreigners can make money, but you can’t?

Everyone was confused and shocked.

Will air conditioners and cars enter thousands of households? Even many families in rural areas will have them?

Why does it sound like a fantasy?

Lu Hao is too confident and optimistic about the future, right?

"Everyone can say whatever they have to say." Lu Hao said, "But I will listen to your opinions, but whether I accept them or not is another matter."

You can express your opinions as you like, but whether your opinions will be adopted is another matter.

Just so domineering.

The boss of the private sector can speak his mind very happily.

"Brother Hao, to be honest, I have doubts in my heart. Are you so optimistic about the economic situation? Even rural families can have air conditioners and cars? These two things are not cheap, let alone rural areas, even in cities and factories.

Neither the family nor the leaders of the unit can meet such conditions."

Xu Yuanpeng said, "But no matter what you do, I will definitely do it according to your request. Although I have doubts about what you said, I have great faith in you. You have done so many things, but none of them are

Everything I did wrong was a great success.”

"That's what I mean. Brother Hao, you asked us to position the product at customers from middle-class families and above, so we will position it at them. However, you get what you pay for. To sell the product to these wealthy people, we need to

If it's expensive, then the materials and workmanship must be better and more refined, otherwise it will ruin our own brand." Xu Shouzheng also nodded.

Others also agreed.
Chapter completed!