Purple Garden, Lu Family Villa.

Lu Li, Lu Feifei, Shang Qingqing, Lu Tanhua, Sun Jun, and Alice were sitting by the lake drinking tea and chatting.

There are beautiful lakes and mountains, and the lake water reflects the starry sky. Residents in the community celebrate the May Day National Day, boating in the lake, drinking, singing and having fun.

In the shallow water, white lotus and red lotus are rippling, or clusters of lotus leaves stand gracefully out of the water, holding tall and proud flowers. The wind blows on the lotus stamens, exuding a faint fragrance of lotus in the night.

The night is quiet, and the villas are lit with orange lights. There are people inside, and there are all kinds of things in the world.

In the middle of the lake, a small island covering an area of ​​several acres sits quietly in the middle of the lake.

The pavilions and pavilions above are surrounded by ancient trees and cherry blossoms. In addition to a white jade dragon-like stone bridge connecting the island and the shore, there is also a small pier with a small yacht moored on the pier.

Ziyuan is backed by Sheshan Mountain and covers an area of ​​hundreds of acres. Several rivers pass through it. The crisscrossing water network of the entire Pearl of Southern Jiangsu allows this yacht with a shallow waterline to easily enter the Pujiang River, Dianshan Lake, Taihu Lake, and even

Yangtze River, sea.

After the renovation, the back door of Yeyuan is facing the Beijing-Hangzhou Grand Canal. Now the Ye family sometimes travels by land and water when traveling between Yeyuan and Ziyuan Island.

"You are really arrogant. I chatted with the residents here. Back then, Ye Henian spent a lot of money to acquire the flagship villa in Ziyuan, which caused a sensation in most of Pearl Beach. If it were today, I don't know if they would still have such courage.

"

Lu Tanhua actually envied this kind of island owner's life, and ridiculed the fallen Ye family with a tone of schadenfreude: "And look at how vulgar they are. If I were the owner of this island, I would only grow peach blossoms and ink."

Bamboo, when the peach trees grow old and the black bamboo bowls are thick, build a bamboo tower near the water and play the flute under the moon, it will be a fairy thing!"

Regarding Lu Tanhua's pretense, it was still a poor pretense, and no one paid any attention to him.

The night is gradually getting deeper.

Although several young people were still far from bedtime, they all went back to their rooms to play on the computer under the pretext of going to bed early.

Only Lu Li and Shang Qingqing, who usually didn't stay up late, were left.

"The board of directors has decided to release the final model of the machine on July 1st, and then carry out a month of publicity on television, radio, newspapers and magazines and terminal distribution, and then go on sale nationwide on August 1st."

When Lu Li talked about this thing that he should be happy about, he didn't know why he didn't feel too excited in his heart, but instead felt anxious and worried.

"What's the price?"

In one sentence, Shang Qingqing asked about the core sales of domestic brand machines, price.

If users want good and high-end products, they can choose big foreign brands. Then there is only one reason to choose domestic brands, which is cheap prices.

Cheapness is the way to go!

"2688."

Shang Qingqing frowned: "This price is almost as good as the market replacement prices of several major foreign brands."

"But that model looks like an old model from last year. What we launched is the latest new model 6510 launched by Nortel and BlackBerry, and it is the world's first launch in China. Originally, these two production lines were for BlackBerry's own use and were ready to put into production the 6510, but

Because I have high hopes for the Tianyue project,

We hope that the 6510 will be launched in China, and it will also use the domestic brand Tianyue. In terms of this, it is a victory for our domestic market. So far, no foreign mobile phone manufacturer has launched a new model in China, or even given up.

gain their brand power.”

Lu Li patiently explained to Shang Qingqing.

"It's still too expensive. How much is the gross profit?"

"We get all the parts from there, declare them to the factory, and the cost price is less than 600. Then there is about 60% of the cost in the factory for assembly, packaging, logistics, taxation, and the end, which adds up to almost 1,000. Of course, this

It has not yet calculated the investment in advertising and marketing, which will be hundreds of millions, and the initial budget is 1.5 billion this year, as well as other miscellaneous expenses."

Lu Li said with a smile: "Qi Daolong also joked that if we can't buy 100,000 units this year, we will lose money. Even if there are exactly 100,000 units, the marketing expenses shared in each hand will be 1,500."

"How many does he want to sell?"

Shang Qingqing asked curiously.

"He learned from WAVEGUIDE and KEJIAN. The market price of KGH6380C is 3300. Last year, their own brand KGH series sold 300,000 units, with revenue of 370 million and profit of nearly 60 million. And the sales of mobile phones they cooperate with other foreign mobile phone manufacturers

Only 240 million, 40 million profit. Since the Chinese people can accept our domestically produced

The price of brand 3300, the price of the world's first 2688, should not be a problem. So far this year, their momentum is stronger. There is also WAVEGUIDE, they only started producing mobile phones in September last year, Phantom RC838, signed in October

Coco Lee sold 50,000 units in 4 months, and now their mobile phone sales last month exceeded 50,000 units."

Speaking of this data, Lu Li's voice was full of envy: "Qi Daolong's statement of 100,000 units is just a joke. With Tianyue Future's large advertising volume and invitations to diva-level Seoul stars, it is impossible to sell them."

Come out and do some walking."

"WAVEGUIDE is a low-priced company that boosts sales and invests so much in advertising. Unless this situation changes drastically in the future, how can they have the money to grow and develop? Without growth and research, how can they get rid of the control of foreign manufacturers?

KEJIAN sold 300,000 mobile phones and only made a profit of 60 million. Also, since the price of their mobile phones is so high, how come they only have a revenue of 370 million, how much profit do they need to give to dealers?"

When Shang Qingqing said this, he didn't want to hit Lu Li anymore, and asked with a smile: "You sound so confident, but why do I feel that you are not so happy?"

Lu Li was silent for a while and said: "Motorola, Nokia, Philips, Ericsson, these big foreign brands have sales of millions, Panda, Eastcom, these two also have sales of nearly one million, plus WAVEGUIDE, KEJIAN, Xiamen

Hua, ZTE, TCL, Konka, Haier, Capcom, Southern Hi-Tech, I heard that Imagination is also making mobile phones, including our Tianyue,

Even Zhao Changan wants to make mobile phones. In addition to these, as far as I know, there are more than a dozen domestic companies gearing up to enter this field. They only see that our domestic population base is large and the economy is taking off, but they have not seriously

Think about it, the core parts of mobile phone components are all in the hands of foreign manufacturers, and they have taken away the majority. What will happen to us in this life-and-death struggle?"

Lu Li's words also made Shang Qingqing silent. After a while, he asked: "Repent?"

"It's not a regret. It's no problem for Tianyue to lose one or two billion for this project. We can still afford to spend the money to get it back, and we have formed a partnership with China Heavy Industry. In the long run, this partnership will be beneficial

The value is much greater than that of an OEM mobile phone factory. Moreover, the mobile phone project is just our first tentative cooperation with China Heavy Industry and Nortel, so we can afford this small amount of money."

Lu Li said this word twice in a row, but still said unwillingly: "It's really not worth it to see that under the deliberate layout of these foreign capital giants, so many domestic companies have participated in this kind of internal strife.

"
Chapter completed!