Liu Xinmin can be described as having a lot to do every day, but there are two things he must do every night. One is to watch the Central News Network and the other is to watch the Zhejiang News Network.

But tonight when he was watching the Zhejiang News Network, he was suddenly attracted by an advertisement.

"The first imperial examination in Greater China has officially begun. Download the "Jinshi and Imperial Examination Software" and enter the examination page, which will allow you to immediately transform into an ancient civil servant and participate in the Jinshi examination."

"Here are the most professional evaluators, classical Chinese professors from 8 top universities in China. There are generous rewards here, a bonus of 2 million is waiting for you. No matter you come from all over the world, no matter you are Chinese or a foreigner, we

We sincerely welcome your participation.”

The address is Hangzhou.

Liu Xinmin suddenly became interested.

In between two pieces of news, he took out a blank mobile phone, connected to the Internet and downloaded the "Jinshi and Imperial Examination Software". After opening the software, he was attracted by the title inside.

"Carry forward traditional culture and inherit Chinese civilization."

Speaking of which, Liu Xinmin studied Chinese and worked as an editor in a newspaper at first, and then moved into politics. However, he has always preferred ancient Chinese and is also good at writing calligraphy.

More importantly, since the last plenary session, we have begun to advocate the promotion of Chinese culture to the outside world, and we have spoken about it more than once or twice.

The following are also actively promoting this matter. The Ministry of Education has introduced a new policy to add 30% of ancient Chinese texts to primary school textbooks. It is even considering opening a special ancient Chinese class to learn ancient Chinese and ancient etiquette. If you follow it, you will

I found that the Ministry of Foreign Affairs has also done a relatively good job in this regard. Various embassies often hold promotional activities on Confucian culture, Chinese poetry and the like.

Various provinces have also done a lot of work in this area, such as calligraphy and painting exhibitions, Tai Chi competitions, and some joint performances. However, he feels that although these things look lively on the surface, they actually have little effect.

It doesn’t have a publicity effect, and sometimes it’s just a show from below to show to above.

After he opened the software, he found that there was a real-name registration display on the software, and 1.35 million people had downloaded and registered it.

Liu Xinmin suddenly discovered that this is a good activity to promote Chinese culture. Nowadays, people cannot do without the Internet, and perhaps cultural promotion in this way is more effective.

More importantly, this method is not just for one province, but for the whole country and even the whole world. This kind of propaganda is called real propaganda, and it is much better than those who invite a few experts to come for a discussion and hold a Confucian culture exhibition.

Already.

Liu Xinmin picked up the phone and called his secretary: "Xiao Hu, arrange to come out for half an hour tomorrow and ask people from the Department of Culture and the Department of Education to come over."

"OK."

Liu Xinmin gave instructions the next day that activities such as the imperial examination should be given strong support. This is also an achievement of our Zhejiang Province in promoting Chinese culture to the outside world this year. Although it is currently done by a company, we can provide support.

and guidance.

It is very important for leaders to pay attention to it.

In the afternoon of that day, Qin Guan received a call from the cultural department. A deputy director wanted to meet Qin Guan and study the imperial examination competition.

Qin Guan thought to himself, nothing would happen. Is there something illegal?

Inspur Technology has informed him of the current situation of the software. After Qin Guan’s brutal advertising bombardment, this software has already had more than 3 million downloads. Of course, this number is in the face of those software with tens of millions or hundreds of millions of downloads.

It’s not worth mentioning, but this is already a very good result. More importantly, 1.35 million people have registered with their real names. This is a real result.

Even people from Inspur who are not optimistic about this software are surprised by this result. I can only say that Qin Guan’s advertising plan is great, especially the “First Section Greater China Imperial Examination Competition” gimmick

So attractive.

Although the imperial examination system has been gone for more than a hundred years, the cultural inheritance of thousands of years has made many Chinese people still yearn for things like "Jinshi" and "top scholar in high school" in their genes.

Have you ever seen how those top scorers in the college entrance examination are treated with courtesy?

The next morning, Qin Guan came to the Ministry of Culture and met Deputy Director Jia Dechun who was waiting for him. After seeing Qin Guan, Jia Dechun did not put on any airs. He smiled and shook hands with him and asked him to sit down and said: "Xiao Qin.

He must still be a student. He started his own business while he was still in school. He is really young and promising."

"It's not considered starting a business. In fact, the money came from my family," Qin Guandao said.

Jia Dechun had already known about Qin Guan's situation before. He also knew that Qin Guan was the grandson of Qin Bainian and the nephew of Qin Shi, the deputy secretary-general of the provincial government. Qin Guan's family owned a beauty chain and had a net worth of over 100 million.

Jia Dechun would not quarrel with Qin Guan in this regard and said: "The 'imperial examination competition' you organized is very creative and has attracted a lot of people's attention. I asked Inspur Technology and the people who registered came from all over the country.

Including some addresses from Hong Kong, Macao, and even Taiwan."

"No matter how far away there are, there are IPs from Japan, South Korea, Malaysia, and even Australia and the United States. I didn't expect that your software would attract so many people."

Qin Guan smiled: "It's not much, this is just the beginning." Although he was smiling, he was thinking about what he was planning to do after he investigated his software so clearly.

Jia Dechun continued: "You may not know that the leaders saw the advertisement of your software yesterday, and today they called several departments of culture and education to study the role of imperial examination competitions in promoting and spreading Chinese culture. Xiao Qin, the leaders attach great importance to it."

Qin Guan was stunned

Qin Guan expressed surprise.

"Director Jia, why did you call me here today?" Qin Guan asked.

"Haha, it's very simple, cooperate."

"I have to say that your idea is very good. However, after research, we found that the imperial examination you held this time is still too simple. In fact, there are many links that can be promoted. If it is carried out in such a dry manner,

It’s a bit boring, and it’s actually not good for you to promote your ‘Jinshi and Imperial Examination Software’.”

Qin Guan showed a wry smile: "Director Jia, you don't know, I just invested money in developing this software, and this time I spent more than 7 million to promote it online. This thing is too expensive. If you follow

As you said, every link is so impressive that I don’t think I can even afford 20 million.”

Director Jia smiled: "So speaking of cooperation, our Department of Culture can give you certain support in terms of external publicity."
Chapter completed!