Chapter 662 The taste is a bit unique(1/2)
For many people in Xiangjiang, although they have returned to their motherland, the influence of British colonization for a hundred years cannot be easily dispelled.
Mingpao company has been at the forefront of the storm recently because of free newspaper delivery and acquired the "Standard Evening News"
After the news came back to Xiangjiang, the news became even more popular.
But unlike the previous media industry criticism, this acquisition has also won the attention of Mingpao companies.
For many Xiangjiang citizens, it is very pleasant for Xiangjiang companies to acquire old British companies.
After all, they were former colonists and colonized people, just like a poor boy marrying a down-and-out young lady.
After Mingpao companies were fully prepared by Tiantian Daily on the London Evening Standards, their colleagues in Xiangjiang Newspaper finally realized what kind of big move Tao Yushu had made.
It turns out that people's vision has long since jumped beyond the land of Xiangjiang, and the free "Tiantian Daily" is just to experiment with a broader European and American market.
However, many people are still not optimistic about Mingpao's expansion path. It is easy to acquire a foreign newspaper, but the difficult one is to operate it.
Otherwise, there are so many newspaper bigwigs in Xiangjiang, why no one is willing to open up foreign markets?
"A considerable portion of the more than 200 million US dollars raised by Asia Pacific News Network is used to build our editorial centers in several major countries. In the editing and editing, it can save a lot of money for the London Evening Standard.
Speaking of which, this strategy of play also borrowed the attention of Asia Pacific News.
Taking advantage of the advertising alliance founded by Yahoo, it is indeed the best partner for free routes. The advertising revenue of Asia Pacific News is expected to exceed US$15 million this year.
Although it is still in a loss state, the future is promising.
And in comparison, the paper media uses this method to achieve more excellent results.
According to the company's calculations, as long as the sales volume of the London Evening Standards can reach more than 600,000 copies, advertising profit is not a problem.
London's population is more than 1 million higher than that of Hong Kong, and 600,000 sales are not difficult."
Because I have been on a business trip in the UK, Tao Yushu this year was Yanjing, which I only returned to on the 30th day of the twelfth lunar month.
On the dining table for the New Year’s Eve dinner, she communicated with Tao Yumo about the company’s recent actions.
Tao Xiwu, on the other side, asked excitedly: "Auntie, didn't you say you want to acquire Manchester United? When will it be acquired?
1
"I have to wait for a while."
Half a year ago, the British satellite TV company's acquisition of Manchester United was exposed by the media under Ming Pao Enterprise. The news was reprinted by the Guardian, which soon aroused public opposition in the UK.
The deal was quickly stopped and had already been in parliament. In November, British Trade and Industry Secretary Peter Mandelson submitted the deal to the Monopoly and Mergers Committee for investigation.
There is no result yet, but this transaction is basically unlikely to continue.
During this period, Mingpao companies took advantage of the situation, but the offer was much lower than that of British satellite TV companies. The shareholders of Manchester United club were ambiguous and obviously hoped that the parliamentary investigation would pass, so that they could make a big profit.
Tao Yushu knew the greed of Manchester United shareholders, and she was not in a hurry.
Her offer to Manchester United was £420 million, which was £200 million lower than the offer from British satellite TV, so it was normal for those shareholders to hesitate.
But even so, this price has far exceeded Manchester United's actual value.
The desire of those shareholders of Manchester United is just a luxury. The investigation results are almost certainly impossible to change. At that time, her offer will be the best solution for Manchester United shareholders.
Listening to Tao Yushu explaining the twists and turns, Tao Xiwu was not very interested. He only knew that his aunt wanted to buy the most awesome football team in the UK.
The first major mainstream football leagues in China to broadcast were in 1989. That year, CCTV began broadcasting Serie A, and by 1995, the Bundesliga was broadcasting, and the Premier League had not been broadcasted yet.
But it does not mean that there are no Premier League fans in China and no matches broadcast at this time. However, there are many highlights of Premier League games on CCTV. Various exciting match scenes have also attracted countless fans of the Premier League, and Tao Xiwu is one of them.
"When will you get the broadcast rights for Premier League games?" Tao Xiwu said expectantly.
"Wait a minute, Star TV is talking to CSI about the Asian copyright of the Premier League."
Tao Xiwu was just talking casually, but unexpectedly there was hope. He asked in surprise: "Really? When will I see it?"
"If it goes well, let's start spring."
Tao Xiwu was happy, Tao Yumo asked: "Sister, the Asian copyright in the Premier League is not cheap, right? You are doing the broadcast again,
It’s time to acquire the team again, how much does it cost? Is it necessary?”
"A £60 million a year is definitely not cheap. If you ask if it is worth it, you will definitely not believe it. But sometimes we have to improve our position in business.
The 21st century is coming soon, and the whole world has entered an unprecedented period of peace and prosperity. The charm of sports is definitely more attractive than anything else in the movie or entertainment industry.
Even, it can replace war to a certain extent.
Football is the most popular sports event in the world at present, and it is completely necessary to invest a lot of money."
Tao Yushu's views are refreshing, and everyone feels unaware of the harshness.
"You just said that British satellite TV companies are suspected of monopoly."
"The audience covered by Star TV is in Asia, so there is no need to worry about this. We have specially consulted this issue with the Fair Trading Bureau.
To be honest, the UK is much more relaxed in this regard than the United States, otherwise I would not have chosen Britain as a bridgehead for entering Western countries.”
In most countries and regions in the world, most businessmen who master the power of media such as television, newspapers, etc. have nationality requirements, which is why there are very few multinational media groups.
The UK is one of the few countries with relatively loose requirements in this regard.
Tao Yushu also said: "In the past few years, Star TV invested relatively restraint in sports programs. It was not that she didn't want to invest, but that she knew that this thing was too expensive. A Premier League broadcast was equivalent to 1/5 of the production cost of the entire TV station in a year.
Since we have developed to this point, since we have the strength, we must of course complete our shortcomings.
What we need to do is not only the largest commercial satellite TV station in Asia, but also the strongest--"
As soon as she talked about business, she was serious and had a strong aura, and her family stopped talking. Lin Chaoyang interrupted and said, "Okay, okay, don't talk about these things during the New Year."
Only then did everyone turn their energy to the TV show, Zhang Yezheng on the TV sings, "We are telling the story of spring,
Reform and opening up have become rich, and the leader who has carried forward the past and opened up the future leads us into that new era."
The new year of 1999 is here.
On the second day of the Lunar New Year, Tao Xiwen packed his luggage early in the morning to go out. Zhao Li stuffed two boxes of Citigarette ginseng into his arms.
"You have to be a little polite when you go home."
"knew."
"Remember to make an appointment with them, we can visit them or let them come and meet."
"good."
After Zhou Mei arrived last time, Zhao Li's attitude was very different from before. Not only did she not object to the two of them falling in love, she also urged Tao Xiwen to quickly set the wedding date.
Tao Xiwen was naturally happy to see such changes. Today he was going to Ji County to visit the Zhou parents.
This meeting also means that Tao Xiwen and Zhou Mei's love process has become more and more advanced, getting closer and closer to the marriage hall. After Tao Xiwen left, Tao Yushu asked Lin Chaoyang in confusion, "Don't my sister-in-law agree that Xiwen is dating this girlfriend?"
"It's all your sister's credit-"
Lin Chaoyang told her about Tao Yumo's operation, and Tao Yushu couldn't help but smile. This girl had quite a lot of tricks.
"I have been monitoring others for a year, and I guess I think this girl Zhou Mei is good. I feel guilty and have discovered her conscience."
Tao Yushu nodded, which was in line with his sister's personality.
The next day, according to the principle, it was originally the day for a big family to gather, but Du Ruolin was admitted to the hospital a few years ago, and the party turned into visiting the disease.
"It's okay, I can't die anyway!"
Du Ruolin, who came out of the sea of blood in Toshan, was very indifferent to life and death, and was optimistic when the Tao family visited the hospital.
However, several of his children were worried. On the one hand, they were worried about Du Ruolin's illness, and on the other hand, they were worried about the falling flag.
The four children of the Du family, except for Du Feng, are engaged in business, and the other three are developing in both the military and political circles, and they benefit from it a lot.
The boss of the Du family is now 20 cents and 4 cents away from his military position. If he can take this step, the Du family will be able to be more than 20 years old.
In the corridor outside the ward, Du Feng exhaled a puff of cigarettes, lifted up the performance of several older brothers and sisters, with a teasing look on his face.
"Now no one is looking forward to his father's healthier than them."
Du Feng's words are a bit naked, but they are also realistic.
Compared with a few older brothers and sisters, he is the one with the most free and easy person in the Du family and the least concerned.
His wealth accumulated over the years in business is his confidence.
Two more days later, the New Year atmosphere gradually faded.
Lin Chaoyang found that Dongdong had been cleaning up since he woke up in the morning, and even took a comb to comb his hair in the mirror for a long time. He immediately smelled something was wrong.
After a few bites of breakfast, Dongdong was about to go out.
"Why are you going?" Lin Chaoyang asked.
"I asked my classmates to go out for fun!"
Lin Chaoyang didn't say anything, so he gave Xiao Sun a look, and Xiao Sun immediately followed.
Before Dongdong came back in the evening, Xiao Sun came back and reported in detail the itinerary of the "Young Master" on the day.
I went to Feiyu Internet Cafe in the morning and played "Diablo" for the whole morning.
In the afternoon, I watched a movie in the cinema and went to Maxim for dinner in the evening.
"Four classmates? Are there any female classmates?" Lin Chaoyang asked.
"There is one. She is pretty, but her personality is a bit-""
"What's a little bit?"
"Cheerful." Xiao Sun put a word on it.
It is reasonable to say that it is cheerful when you are mixed with a group of boys. However, Xiao Sun's statement is obviously tactful, and the tomboy is almost the same.
"Look at Dongdong and her." The old father's tone was a bit gossipy.
Xiao Sun hesitated, "He is quite enthusiastic about others, but he doesn't seem to be of much interest to him."
This guy has a bit of a unique taste!
To be continued...