The next morning, news about the premiere of "Asian Idol" appeared in the newspapers.

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Shocking premiere, handsome men and beautiful women dominate the screen and are eye-catching" "

Broadcast, the first episode of the program is full of surprises" "Beautiful than the four kings,

A surprising star》·

The program was only aired last night and was followed and reported in one night. Of course, it is impossible for ordinary programs to receive such treatment. Who allowed "Asian Idol" to be backed by the Ming Pao media? This is the power of the media in Tao Yushu's hands.

Media of this level, such as TVB or Oriental Newspaper, may have the same influence as the media controlled by Tao Yushu, but their media power is too single.

Take TVB as an example. If a program is launched and the ratings are high, the media will naturally follow it. However, if the performance is mediocre, it will be difficult to attract the attention of other media. Even if it controls the TV station with the largest ratings in Hong Kong,

It’s also hard to promote yourself.

But Mingpao Enterprise and Star TV are different. The two are complementary to a certain extent and can completely complement each other to achieve a publicity effect of 1+1>2.

The program creativity of "Asian Idol" is definitely advanced among today's TV variety shows. With the huge investment from Star TV, the program team of hundreds of people worked hard for two months, and the program gained all the money on the first day of broadcast.

Audience approval.

The quality of the program itself is excellent, the audience's reputation is excellent, and the media power is overwhelming and crazy.

"Asian Idol" is a hit after its premiere!

In just two days, discussions about "Asian Idol" could be heard everywhere in the streets and alleys of the city of Xiangjiang.

Several impressive contestants in the first episode of the show became popular all over the city overnight, especially Ekin Cheng, who appeared first in the first episode. With his handsome and extraordinary appearance, he won the love of countless teenage fans

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The programs of "Asian Idol" are all recorded in advance. The day after the first episode was broadcast, 210 contestants from 7 cities across Asia gathered in Hong Kong to prepare for the upcoming knockout rounds.

For this reason, Star TV specially booked a room on the third floor of the Peninsula Hotel as a place for the contestants to stay.

In order to keep the information confidential during the competition, every day the program recording was picked up and dropped off by a bus chartered by the program team.

Including the players from Xiangjiang, they will all live here in the next two months.

Of course, as the competition progresses, there will definitely be fewer and fewer people following.

On the third day after the contestants checked into the hotel, the news somehow leaked out. Dozens of star-chasing girls spontaneously gathered downstairs at the Peninsula Hotel, looking forward to meeting Ekin Cheng.

Since the 1980s, the celebrity support culture in the Hong Kong entertainment industry has developed rapidly, the most famous of which is undoubtedly the "Tan Zhang Zhenghe" in the past few years.

These two music superstars competed with each other at various awards ceremonies, which caused the fans of the two families to become incompatible, and even got to the point where they would fight each other when they met.

It has only been four days since the show was fully aired, and the second episode has not even been released yet. Fans have already gathered spontaneously.

The popularity of "Asian Idol" is evident.

"Ming Pao Weekly" and "Tian Tian Daily" reported on the trend, adding to the popularity of the festival.

The news came, which made the program team and people at Star TV extremely happy.

However, as happy as they were, the program team immediately contacted the hotel to strengthen the protection of the contestants. For this reason, they even fired a hotel employee who leaked the news.

While countless viewers are looking forward to the second episode of the show, Star TV continues to have good news.

First, the program ratings were released. According to AC Nielsen's ratings statistics, "Asian Idol" achieved a ratings of 19 points on the night it was broadcast.

Ranked second in ratings at the same time, Jade Channel's "Golden Songs" column at the same time had a ratings of 22

Dot, was the ratings winner that night.

Even though the ratings were only 19 points, ranking second in the same period, the ratings achieved by "Asian Idol" shocked everyone in the Hong Kong TV industry.

Xiangjiang began to have the concept of ratings survey in 1978. In the first few years, the diary method was used to collect data, but the accuracy of this statistical method was relatively poor.

After 1983, data were collected using a combination of diary method and personal viewing recorder.

Nowadays, personal recorders are widely used to survey the audience's viewing behavior, and the results of the ratings survey are very accurate.

Nowadays, the ratings of the five TV stations in Hong Kong and TVB have always been in the absolute leading position. When Jade and Pearl TV stations broadcast popular dramas, the ratings can reach over 60 points at one time.

Even on normal days, the ratings are above 40 points.

The so-called "point" is a statistical unit developed by the ratings survey agency based on the urban characteristics of Hong Kong, which is 1% of Hong Kong's population, approximately 56,000 people.

When ratings statistics agencies calculate ratings, they normally do not include users who have not turned on the phone.

After all, it is impossible for all TV users in the city to have their TVs on 24 hours a day.

According to normal conditions, the operating rate of the whole city of Xiangjiang is about 75%, and the operating rate of Saturday and Sunday is about 70%. Many citizens go out for entertainment on these two nights.

Therefore, TVB's ratings of 40 to 60 points are equal to about half of the local TV users, and the remaining half of the TV users are divided among the remaining TV stations.

Looking at it this way, there is no doubt that TVB Xiangjiang TV is the dominant player.

However, the emergence of "Asian Idol" suddenly caused Star TV's ratings to soar to 19 points, stealing the ratings of all TV stations including TVB.

The first episode has a ratings of 19 points. There will be eleven episodes in the future. What will the ratings be?

No one knows what heights "Asian Idol" will reach, but all peers feel the huge threat from this show.

Because the 19-point ratings of "Asian Idol" not only means that it has robbed viewers of other TV stations, but what is even more frightening is that it has another meaning.

You must know that due to the limitation of satellite TV receiving antennas, Star TV only has 330,000 TV users in Hong Kong, which is about 1.3 million viewers in terms of number of viewers.

The 19-point rating achieved by "Asian Idol" is calculated in terms of the number of viewers, which is 1.06 million. This means that the TV users of Star TV have a turn-on rate of 80% in the 8 o'clock slot on Saturday night.

On Saturday night, when the opening rate was only 70%, the opening rate was suddenly increased by 10 percentage points.

This number not only illustrates user loyalty, but also proves the appeal of the program "Asian Idol" to viewers.

That is, everyone would rather give up their time to socialize and have fun on weekends, and watch "Asian Idol" at home.

In the past, we could only see situations like this when those phenomenal variety shows or TV series were broadcast.

For example, "Happy Tonight" has certain live broadcasts every year, such as "The Legend of the Condor Heroes", "The Legend of the Condor Heroes", "Rogue Tycoon" and other popular TV series.

The first episode of "Asian Idol" has only aired, and it has already shown a unique kingly aura, which has put heavy pressure on its peers.

In addition to the success in ratings, after the broadcast of "Asian Idol", the number of applications for the installation of satellite TV receiving antennas increased day by day.

Before the program was broadcast, the number of applications per day was only three to four hundred. By one week after the program was broadcast, this number had soared to 14,000.

What makes Star TV most painful and happy is that because the audience's enthusiasm for applications is too high, the TV station's antenna installation speed is far behind the growth rate of applications, and many impatient users have been calling to urge them.

Faced with this situation, Tao Yushu made a prompt decision and hired a group of temporary workers at a high price to alleviate the situation.

In addition, the first broadcast of "Asian Idol" was very popular, and it finally attracted the attention of big financiers for Star TV.

Coca-Cola, Trumpet Shoro Pills, Panasonic air conditioners, Titus watches·

The marketing departments of many companies took the initiative to contact Star TV's advertising department, and some advertising agencies also brought business to Star TV. Suddenly, Star TV's advertising department was busy.

However, Star TV was uncharacteristically uncharacteristic and did not show the slightest sign of urgency, and wasted no time in trying to deal with the financial backers.

November 23: The second episode of "Asian Idol" was broadcast as scheduled.

Zhang Yu, an unattractive male contestant from Bay Island, became a blockbuster with his melancholy voice, which helped boost the show's ratings to 23 points.

This rating was only 2 points lower than that of Jade Channel at the same time. Not surprisingly, the day the third program was broadcast was when Star TV eliminated Wireless Channel.

Faced with such a fierce offensive from "Asian Idol", various TV stations, especially TVB, are not indifferent.

It's just that there was no way to organize a decent counterattack in a hurry. After all, the production of TV programs from preparation to broadcast is calculated in units of months.

Opponents could only watch helplessly as Star TV surged forward under the leadership of "Asian Idol", the pioneer.

After two weeks of testing, advertisers finally confirmed how popular "Asian Idol" is.

No longer obsess over Star TV’s adjusted advertising quotations.

By November 30, when the third episode of "Asian Idol" is broadcast, the program's title ads and commercials will

Advertising spaces such as word-of-mouth ads have been swept away by wealthy advertisers.

Not only did "Asian Idol" return its initial investment of 50 million, it also made more than 10 million.

If you include the impact of the star-making program on New Arts and Lam Pictures, Star TV will earn even more. But what everyone at Star TV is really looking forward to is the second season of "Asian Idol" next year.

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For a phenomenal variety show with such huge influence, its economic benefits are far from being realized in the first season. It is only equivalent to the sowing period, and the real harvest is in the second season.

In addition to the real money gains, the popularity of "Asian Idol" has also driven up the stock prices of Lam Pictures and Ming Pao Enterprises, the two companies behind Star TV, to varying degrees.

What the capital market is interested in is expectations. "Asian Idol" has only aired three episodes, and its popularity has surpassed ordinary variety shows. The benefits to Star TV are undoubtedly huge.

Lam Pictures and Ming Pao Enterprises are the financial backers behind Star TV. Enthusiastic investors chose to vote with their feet, resulting in a cumulative market value increase of HK$1 billion for the two companies.

"Ming Pao" keenly grasped this information and publicized the matter widely, adding fuel to the popularity of "Asian Idol".

By the time the fourth episode of "Asian Idol" was broadcast on December 7, which was also the first elimination round since the show, 210 contestants from various Asian countries made their first public appearance and 60 were eliminated.

The level of tragedy was unprecedented, and the program's ratings easily exceeded the 30-point mark, rising sharply from 28 points in the third episode to 36 points. The highest percentage of viewers was an astonishing 51.4%.

The highest percentage of viewers is the percentage of the number of people watching a certain TV program or channel within a specific period of time as a percentage of the total number of viewers watching TV.

This metric is used to measure a program's popularity and audience reach.
To be continued...