Chapter 355 Why do you like eating and drinking so much?(2/2)
After several twists and turns, the location of Coca-Cola's factory finally landed in the old factory building of Yanjing Roast Duck Factory under COFCO. It was already 1981. The CEO of Coca-Cola Group said very optimistically:
For Coca-Cola, China is a huge baby. Although the scale is huge, the opportunities for growth are even greater.
But obviously the CEO comrade underestimated the difficulty of opening up the Chinese market.
Coca-Cola was officially put into production in April 1981, priced at 4.5 cents a bottle, which was a high cost for most Yanjing citizens. This is almost equivalent to the 100 yuan that a working-class person with a monthly salary of 10,000 yuan in later generations would spend on a bottle of drink.
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What's more, the Arctic Ocean soda, which is also a carbonated drink, only costs 1.5 cents.
Although people these days are admiring Western products, it does not mean that everyone ignores cost-effectiveness.
Therefore, when Coca-Cola was first launched in the Yanjing market, sales were very dismal.
In order to open up the market as quickly as possible, Coca-Cola also launched a promotion, giving away balloons with every purchase of Coke, and free chopsticks with every purchase of Coke, which opened up sales little by little.
Lin Chaoyang's family doesn't usually drink Coke. They only buy it to prepare some extra drinks for the New Year.
While the two sisters were chatting, Lin Chaoyang had already rolled out the dough, and Tao Yushu greeted: "Put down the Coke and let's make dumplings!"
Tao Yumo did not put down the bottle, but drank all the remaining Coca-Cola in one sip, then put down the bottle and went to make dumplings.
Looking at his sister's actions, Tao Yushu looked disgusted. Why does he like eating and drinking so much?
Chapter completed!