Mid April.

Generally, during this time period, big bosses who have a little confidence in the company's projects will not choose to put the movie in this time slot, which does not have much ticket sales.

However, this year, due to the sweep of "Gubu Dagang", many more movies were released in March.

At the beginning of April, several Spring Festival films chose to avoid "Gubu Dagang". In March, in order to avoid competing with other entertainment companies' projects, they will be placed in the April schedule.

Even though the size of the ticket warehouse is not large, many investors may feel that their investment is not large, and they want to realize cash as soon as possible, so a total of six movies will be released from April 3rd.

The number of screenings is similar to previous years, but the investment scale is much larger than last year.

Two were produced in the early 100 million, two were made at 50 million, and the remaining two were small projects in which two new directors were favored by the company for the first time and invested 30 million. Investments like this were probably only given by entertainment companies.

It gives the director an opportunity to test the audience's reaction, and at the same time measure the director's camera skills.

If... he makes money, even if he only makes two to three million, the company will continue to give the director opportunities.

Even if no money is made and the loss accounts for 30% of the total investment, in most cases, the company will still give the director another chance.

After all, it is more important to praise a great director than to praise a first-line artist.

In a play.

There are many actors, but there is only one chief director. Once the company has one more big director, it will not be difficult for the company to produce one or two first-line artists. There may even be a drama that becomes famous for many artists. At that time...

...Why should the company not make money? Therefore, in the eyes of entertainment companies, directors are much more valuable than artists.

It's just that it's too difficult to praise a director.

The most important reason is that directing is a technical job that requires a lot of footage. Artists can start as walk-ins, but directing... at least has to learn from many directors on the crew. The learning time varies from person to person.

Strangely, some people have been studying for a lifetime, but when they are old, they make a movie and overturn it.

And some people with high talents can make a name for themselves in the film industry within three to five years.

Among them, directors like Chen Jiahui, who has a professional background, are deeply loved by entertainment companies. Unfortunately, I don’t know whether they are too unlucky or whether Chen Jiahui is very lucky.

The directors they hired into the company produced really unsatisfactory works.

On the contrary, I would rather.

Whether it is "My Love from the Star" or "Perfect Strangers", the first film co-operated with Chen Jiahui, it not only made great achievements in the ratings, but also showed great talent in the box office of the movie.

Later, "Hurry Up" was filmed again, not to mention that it won the annual ratings last year and directly made many artists popular. Therefore, many entertainment companies in Hong Kong City had to admit that Chen Jiahui was not only talented, but also had a better ability to recognize people than them.

a lot of.

A director who just left school.

He dared to let him take the lead, but he succeeded.

"The most representative fifth-generation director in Hong Kong... would rather"

This is how the entertainment industry evaluates Ning.

However, he would rather achieve his current achievements mainly because the scripts he shoots are all written by Chen Jiahui and are of high quality. This is clearly reflected by Chen Jiahui's wife, director Zhou.

"Death is Coming" has obviously become the biggest joke in the film industry.

Still relying on its super high quality, coupled with Chen Jiahui's refund method to save the company, it has achieved a revenue ratio that is the envy of many entertainment companies.

However.

Just when many entertainment companies thought that there would be no strong opponents in April and they could share the few cakes evenly, Chen Jiahui came in with "When a Man Falls in Love".

April 5th.

When the movie first started being promoted, the top executives of these entertainment companies were furious and furious when they heard the news.

It's not over yet.

But when they saw that it was a romance film, they all breathed a sigh of relief.

It's not Valentine's Day, so what if Chen Jiahui and Director Feng team up for this kind of romance movie? They don't believe that a miracle like "If There's Love" can be replicated!?

Romance movies only have those few plots over and over again.

cancer.

car accident.

Lost a billion...one died.

They really don't believe that Chen Jiahui can ever write a classic and beautiful picture like "Heaven is Loved". If he really has this ability, what does Ye Xuan mean... They have younger and more beautiful Xiaohuadan under their banner.

As for Zhou Yu... Ma De, he avoided the Spring Festival schedule, hid in March, and then avoided April. He will soon go to the summer schedule where blockbusters are gathered, and he still has to hide. Next, there is the National Day schedule of war blockbusters, and his company's works

It does not meet the attributes of this period, so continue to avoid it. After this year, will their company still produce financial statements?

At that time, even if Zhou Yu was dissatisfied, he would have nothing to say. After all, Chen Jiahui himself was an egg with a crack. It was not fucking normal for them to send some flies to keep an eye on him.

If Chen Jiahui doesn't learn well and doesn't take good care of his own feathers, then don't blame them for making him dirtier.

certainly.

This is also a bad idea.

The best thing to do is to have several private phone calls with the senior executives of several entertainment companies, and they all agreed... Chen Jiahui was trying to scare them, in order to get them to give up the April slot so that he could have the small month of April to himself.

cake.

to this end.

After their films were released, they immediately stepped up promotions. Two of them invested more than 100 million in projects, and even increased the promotion fee to as much as 50 million.

It’s just that the April schedule is really not that good.

Even with increased publicity, the box office on the first day after the movie was released was only over 14 million, and the following few days were not high, not only for one movie, but also for several consecutive movies.

This situation arises because several blockbuster movies were released in March, which has almost divided the money in the hands of movie fans. In addition to these six movies, two of them were directed by unknown directors and starred by unknown actors.

The other four films, two of which had an investment of over 100 million, starred well-known actors. However, this young actor only took one-half of the total investment, which made the post-production of the film very tense.

As for why he was asked to star, the reason is very simple. Since this young star has basically stopped appearing due to the failure of that movie, he has become the ultimate beneficiary.

The number of fans originally increased from 15 million to more than 40 million, and most of them are women.

When the movie was first promoted.

This little fresh meat casually posted, "My new movie "Glory" will be released soon. I hope everyone will support it."

In just one day.

The number of replies alone is as high as 3 million.

This casual thing immediately boosted the confidence of the entertainment company's top executives.

According to this number of fans, even if only one-third went to the theater to support, the box office would be at least more than 20 million. However, after the box office was released on the first day, the company's senior management was dumbfounded.

They actually encountered the same situation as in Lu Shu's movie.

Millions of fans are screaming and clamoring to go to theaters to support, but when the movie is released, there will be no movie left...
Chapter completed!