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335. Viral marketing(1/2)

If the previous time-sharing data curve was like an ancient well without waves, then now it is like a stone thrown in the well, finally breaking the silence.

This slow, tiny but firm lift boosted morale and excitedly raised it, and finally made the dark-eyed Gu Yuqing's eyes flash with a glimmer of hope.

"The data has risen," Gu Yuqing narrowed her eyes, "The curve is very beautiful."

"That's natural." Chen Ya changed his position and lay comfortably on the chair. "I said, let the bullets fly for a while."

Gu Yuqing looked at the curve of her slightly raised head on the screen, then looked at Chen Ya's lower body sitting beside her, showing a malicious smile.

Her shocking thinking loop obviously thought of an amazing dirty joke.

Chen Ya glanced at her eyes and guessed what she was thinking, but he was too lazy to pay attention to her.

"Tell me why you are so confident?" Gu Yuqing put his arm on his shoulder and said, "What is the reason? What is the source? Sometimes I really feel angry with your attitude."

Chen Ya looked at her wonderingly: "Why are you angry?"

"I don't know, anyway, seeing your attitude, even if we lose our lips and teeth, we still want to see you fall into trouble."

"It's small, the pattern is small." Chen Ya put his legs on the desk and put them down. Today, there are no people in the company, so he is also unrestrained.

"The reason I am so confident is because I have the rules," Chen Ya raised his chin at the screen. "Can you see this curve in the future?"

Gu Yuqing glanced at the screen blankly, then frowned and said:

"Did you see its future trend? Humph, you are not allowed to talk to me like this, just tell me directly, otherwise I will seem stupid."

Chen Ya smiled, reached out to draw curves on the screen with his fingers.

I saw his fingers repeating the original stroke along the trajectory of the curve. When the curve was exhausted, the fingertips of his fingers raised a steep peak along the rising trend.

100,000, 500,000, 1 million... His finger stopped when he moved to the vertical coordinate of 50 million, and then began to fall backwards.

"Did you see it?" Chen Ya asked Gu Yuqing on the side.

"What do you want me to see?"

"Function." Chen Ya said.

Seeing that Gu Yuqing was still confused, he sighed, grabbed the pen from the side and wrote two strings of functions on the back of the notebook.

"Before this curve reaches the peak, it will climb according to the previous function, and after reaching the peak, it will fall back according to the next function."

Gu Yuqing only glanced at the two strings of things and immediately gave up. She laughed so hard that she couldn't understand it at all.

"Is this curve a dream line that you imagined yourself?" Gu Yuqing said sarcastically.

"It's just a very ordinary fission model." Chen Ya said, "Viral marketing will be like this uplift curve. Anyway, you'll wait and see."

“Viral Marketing?”

Chen Ya did not intend to explain it to her. In this world, the concept of "viral marketing" has not been summarized and few people do it.

"Viral marketing" is a cancer marketing concept created by Chen Ya's "last life" of the IT industry.

But its actual meaning is different from what many people imagine.

For people without media background, when they first come into contact with the word, they may think that the meaning of "a very annoying marketing method", but in fact it is not the case; the core concept of viral marketing is "self-proliferation" and "fission-like transmission".

"Self-proliferation" means that every audience is also a source of information. After a message is sent from the source, every person who receives it also becomes the signal source that transmits it.

When the individuals transmitted in this way reach a certain number, a wonderful thing happens. You will find that the speed of information spreading increases exponentially.

This is called "viral marketing".

In this world, "viral marketing" has not yet formed a mature marketing method, and there are only some prototypes of "collecting praises and getting discounts" that have been carried out by some catering industries.

Of course, there was no phenomenon-level operation such as "cutting a knife" and protecting treasures such as "koi" and "collecting five blessings".

In Chen Ya's original world, this kind of operation has long been ruined, such as "Lonely Frog", "Crazy Thursday", "Enjoy delicious food when we meet in another world", "Ji Ni is so beautiful"... The people are not surprised by it for a long time.

And the people of this world have never seen such a formation.

If you want to do viral marketing, it is not enough to have an idea. You need to be a precise community. You must invest a lot of momentum in the right place in the early stage. Only by successfully brainwashing can the news be stirred.

Now that most other companies have accepted this marketing method, there are no ideological difficulties and absolutely technical difficulties, they have to shout "I can't do it."

If Chen Ya made a fortune now and started doing this kind of marketing from scratch, he would definitely not be able to do it.

Fortunately, he has a channel.

When he was writing songs for Jiang Xinhai before, he planned marketing events and had some resources for this, so he contacted Jiang Xinhai before.

This is his confidence.

After Chen Ya roughly explained the basic principles of "viral marketing" to Gu Yuqing, Gu Yuqing opened her eyes slightly:

"Thank you for your explanation. Although I have opened my eyes a little, I don't quite understand what effect this so-called viral marketing will produce."

"Wait and see," Chen Ya said, "You will see the effect most intuitively from this screen."

...

...

At 2 pm, Shark Live Platform.

Teacher Gou, a not very famous anchor on the Shark Platform, hummed a song while opening a live broadcast.

He whispered to the microphone: "Come a business order today."

After saying that, he placed the words "The game name "The Sheep"" in the upper left corner of the screen.

That's right, the business order he received was the business order "The Sheep" sent to him by Chen Ya, Beichen Company.

This chapter is not finished yet, please click on the next page to continue reading the exciting content later! As a not-so-famous anchor on the Shark Platform, Teacher Gou has a good mentality and a humble person. Whatever the financial dad asks him to play, then just play.

He used to call himself "unfamous anchor", but later he became popular on web games and is now well-known, so he added a title to himself, not that it is not that it is not that it is not that it is not very famous.

Soon, many viewers flocked into the live broadcast room and saw Teacher Gou’s familiar big head. The barrage asked:

【What game does Mr. Gou play today?】

[Stop, did you call Teacher Gou? Call me Lao Gou!]

[My roommate’s wish before his death was to watch Teacher Gou play the forest ice and fire people. Please fulfill his wish!]

Teacher Gou naturally saw these barrage and repeated: "Today I borrow a business order and play a small game that has just been launched."

It has just started broadcasting and is not very popular yet, so I need to warm up the scene.

After opening the game interface, he put it there, laughing with the barrage, and soon, the popularity of the live broadcast room reached more than 100,000.

Seeing that it was almost done, Teacher Gou rolled up his sleeves.

The business order he received was calculated based on the number of viewers and multiplied by a certain coefficient according to the length of the game. In short, the higher the popularity he was when playing, the more profit he made.

Teacher Gou has been live broadcasting for many years, and his motivation is to make money, so he naturally wants to make a good fortune while there is a financial supporter.

"Okay, let's take a look at this small game called "The Sheep". I have no idea about it in advance. It is said to be a super difficult game."

The request made by Beichen to Teacher Gou was to "first meeting", which means he would not be allowed to experience it first. He would give it to the audience how to play the first time, and he deliberately emphasized this point.

Since the financial backer’s father said that, he naturally has to be obedient, so his full understanding of "The Sheep" is that it is a match-three game.

Teacher Gou opened the game, clicked on the start, and then started chatting about the microphone:

[Brothers, we can see now. This is a match three game. To be honest, the best one I play in all the games is the match three game. This manufacturer asked me to play match three games, and I really found the right person...]

[We can see now that we are a sheep, yes, a sheep, three matches and three matches, so we naturally need to find three eliminations.]

[We saw three grasses here, OK, click to try it. Hey? It’s inside the railing below. Let’s click another one and try it. Then I went in again. OK, I already fully understand this game, just click three and eliminate it.]

Teacher Gou seemed to have nothing to say and said for a very simple operation for a long time.

It’s not that he talks too much, but he has to do this on the live broadcast. Even if it’s a very simple operation, you have to make it clear. You can’t be distracted. As long as you don’t speak, the audience will run away.

There are also more barrage in the live broadcast room, and everything is:

[Is this really a game for adults? This style... feels like it is for children.]

[The barrage in front should be still young. This kind of game may be a bit naive for primary school students, but it is just right for college students!]

[I have seen many matches in three, but I have never seen these matches in three, and it is a bit new.]

[Change games and games and games, I don’t want to watch this, it’s boring.]

...

Teacher Gou was not in a hurry and continued to operate slowly. Since the first level was not difficult, he passed it quickly.

But that's it, he spent much longer than ordinary people.

[That's it? This is the super difficult game? Let's take a look. It's really written on it. Only 0.001% of people can pass the level. Is it so smart?]

The barrage mocked:

【This is the first level, not the last level, so I started to blow.】

[It seems that Teacher Gou is invincible again.]

[I passed the first level with my feet. The old dog has sat for so long, which is embarrassing!]

In fact, how simple the first level is, this anchor, Teacher Gou, saw it halfway through.
To be continued...
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