144.What is a hit song?
Jiang Xinhai hugged Chen Ya on the sofa and said:
"It was so thrilling just now, I want to see what the first article is about!"
Chen Ya turned to the first page and saw the headline article titled "One week after the release of Jiang Xinhai's new album, the popularity trend fluctuates dramatically!"
Jiang Xinhai leaned against him from behind, rested her chin on his head, and read:
"...Jiang Xinhai made a sharp turn from film and television to directly crossing over into the music industry. It was indeed an unexpected move for everyone. However, judging from the performance of her first album, this transformation was quite high-quality, and it also attracted people including people in the industry.
Everyone was surprised.
"Judging from the previous attempts by amphibious stars to cross over, the popularity of the film and television industry is not very popular among music fans, especially the consumer groups who watch TV. The consumption awareness of genuine CDs has not yet been established, so the effect of increasing album sales is limited.
.
"Most people in the industry are not optimistic about Jiang Xinhai's crossover. Yingzi even named Jiang Xinhai and ridiculed her, claiming that Jiang Xinhai's sales will interrupt her rising career..."
Chen Ya raised his head: "Has Yingzi ever said such a thing?"
Jiang Xinhai's face darkened: "I've already said all the more extreme things. Also, I'm reaching the critical part, so I continue reading - just as predicted, the sales volume of the "Meet" album on the first day was not very good, and on the second day
There was a slight increase, but on the third day, due to Yingzi’s criticism, sales dropped to the bottom.”
After reading this sentence, the two of them looked at each other at the same time.
"Yingzi also criticized him by name?" the two said in unison.
Later, Chen Ya said: "Read this article first, and we will look for Yingzi's criticism later."
"...However, on the fourth and fifth days, the sales of the "Meet" album increased strongly, and with the momentum of a desperate rebound, it rushed directly to the top of the sales rankings, approaching "The First Snow of 2012".
"On Saturday, due to the blessing of holidays, the album's sales reached a new high, allowing its sales to directly surpass "First Snow" and firmly occupying the top position.
"On the seventh day, the album sales dropped again, and finally stabilized at 450,000 units, which is a pretty good result for a newcomer.
"Based on the final trend, the album's final sales volume is expected to reach 800,000 units..."
After putting down the magazine, Jiang Xinhai put his arms around Chen Ya's neck: "Look at Yingzi?"
"Don't look, there is something important." Chen Ya dialed Zhou Peng's number.
A moment later, as soon as the call was connected, Chen Ya said with a pout, "Make another 500,000 sets! Hurry!"
"okay!"
"The money will be given after the payment is received."
"okay!"
"For a boss like you, with your business vision, I have nothing to say, and I don't know how I got to the point where I could only be a teaching assistant." Chen Ya commented.
"Unlucky, I didn't meet a noble person!" Zhou Peng was very excited, "The first set I did was not perfect, the second set can be better!"
After hanging up the phone, Jiang Xinhai tilted her head and asked, "Didn't you say that the final sales volume will only be 800,000?"
"The magazine made a miscalculation," Chen Ya's hands were shaking. "They didn't know that the decline in sales on the seventh day was not because there were fewer listeners, but because the album was sold out!"
Only 500,000 units were distributed in total, but 450,000 units were sold in one week.
The remaining 50,000 sets are scattered to various cities and various video stores, and it is estimated that there are only a few copies left in each store.
This situation is called price but no market.
Even Chen Ya thinks that 1 million units is conservative.
It is not impossible to eventually sell 2 million units.
This was also the era when there was no Weibo. If there had been one, they would have seen on Weibo the lamentations of blockbuster movies that did not buy albums.
In the second-hand market, second-hand "Meet" albums are being offered for more than three times the original price.
There are also people who heard that the "Meet" album was for sale in a certain city and drove dozens of kilometers to buy it.
I even went to more than a dozen stores but couldn't buy the "Meet" album, so I sat in front of the store and cursed.
In this era, there are no fans to list, no messy marketing, just word of mouth.
When people around you casually hum a piece of "Aurora", someone will always ask curiously: "What song is this?"
Then you will get the answer: "Haven't you heard Jiang Xinhai's new song?"
"Jiang Xinhai still sings?"
"Yeah! You sing really well! I'll give you some headphones to listen to..."
When customers were hesitant about not being able to buy the album, some discerning merchants simply played the "Meet" album on a loop in their stores to attract these unlucky people.
The counter girl standing in the store listened to "Meet" 800 times a day and almost vomited. She was completely brainwashed. When she went home to cook for her children, she would hum a few lines.
Because her mother sang "Listen to the Sea" every day, her children secretly downloaded pirated copies of Jiang Xinhai's complete works online and listened to them with headphones every day during class.
Jiang Xinhai was swept away by the Jiang Xinhai trend at school, and the students began to compare endlessly. Some even stole the covers of their parents' albums and went to school to show off to their classmates.
The head teacher who confiscated the album cover placed the album cover in the staff office, which triggered a group discussion among the teachers.
And the men who pursue the teachers will secretly practice two songs from "Meet" at home, hoping to become a blockbuster in KTV.
At the KTV, because a customer couldn't find Jiang Xinhai's new song, the waiter was scolded so badly that he ran to the store owner and cried.
Because they bought the copyright of Jiang Xinhai's new song, the bosses will also broadcast "This store has the copyright of the complete set of songs of "Meet"" on the electronic signboard at the door...
What is a hit song? This is a hit song.
You don’t have to know the name of the song, or you don’t have to know who sang it.
But when the melody sounds, you will hear it with one ear and react: I have heard it!
After many years, the last time such a spectacle occurred in the Chinese music scene can be traced back to the era of Teresa Teng.
Chen Ya took out his cell phone and said, "I want to see what Yingzi farted during the seven days we were in seclusion."
Soon, he found Yingzi's recent interview and clicked on it.
"... Queen, what do you think of Jiang Xinhai's recently released album "Encounter"?"
Yingzi sat in front of the camera with an arrogant look on her face: "I've listened to a few songs, and I can only say that every line is like a mountain. That's all I can say."
"Can you be more specific?"
"Her vocal range is too narrow," Yingzi made a gesture with her hand, "and her singing voice has no explosive power and is too fragile. It feels like she is going to die at any moment."
The reporter asked: "Is it possible that this is also a style? Maybe the audience also likes this..."
"That only shows that the audience has no taste." Yingzi scratched his ears, "Just because they are easy to sing and anyone can sing them, it is wrong to say that they are good to sing, not to listen to.
, this point must be clearly distinguished.”
"Can you tell me your favorite songs in this album?" the reporter asked.
"Like it? No." Yingzi said decisively, "I like more technical music, the kind that can bring fresh blood to the music scene."
The reporter seemed to have heard of "Meet" and couldn't help but ask: "Have you not heard many songs? In fact, there are many songs in this album, and they are also very technical..."
Yingzi immediately interrupted: "Are you from the music department?"
"No, I'm from the journalism department."
Yingzi spread his hands and shrugged, and several people next to him laughed.
"Every line is like a mountain, and this sentence is also for you," Yingzi said, "I really haven't heard many songs, but if an egg is broken, you have to eat it to know that it is broken?"
Chapter completed!