Chapter 467 "Steamed Buns" appears
"..."
"Rong, please believe in our professionalism, we will definitely achieve satisfactory box office results!"
"Tailun, then it will be a pleasure to cooperate with you."
“It’s a pleasure to work with you! Thank you!”
"..."
After seeing off this release manager Tai Lun, Rong Guang and his agent Pincus were drinking red wine while chatting: "Why do I feel that Tai Lun is not very reliable? Why do he always 'guarantee' and 'certainly'
, does he have book blood?"
Pincus laughed: "Small distribution companies are like this. They are used to bragging first. But Tai Lun is recommended by us at CAA, and at least he is qualified in terms of experience."
Because they were unwilling to buy out the film at a bargain price, the distribution companies of several major Hollywood labels closed the door on "The Martian". Even powerful medium-sized distributors like the Jewish Fatty were not interested. In the end, they could only choose small distribution companies recommended by CAA.
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However, the distribution system in North America is quite mature and there is no way for a few companies to monopolize it. As long as there are blockbuster movies, small distribution companies can also achieve high film scheduling rates.
Because there are professional box office forecasting companies and the bosses of major theater chains. As long as they can make money, they will never push it out. And they have also formed some kind of industry rules, and they generally abide by the laws of the market.
As for the difference, it still depends on the global distribution system. Just like DreamWorks, which is currently in the limelight, because it has been unable to master the global distribution system, it was eventually acquired by several major Hollywood companies. But DreamWorks' distribution in North America is still
There won't be any problem.
Fortunately, Rong Guang's requirements are not high, and he has not thought about killing everyone in North America. Hollywood blockbusters like similar special effects blockbusters can't stand it, and the acceptance level of North American audiences should not be very high.
Just getting nominated for an Oscar for Best Foreign Language Film and earning tens of millions of dollars at the box office would be enough.
"Rong, the public relations agency we are looking for, they want to ask you if they can add additional terms? They will try their best to get you nominated for heavyweight awards?"
"Of course." Rong Guang is now very wealthy. Even in European and American countries, he is one of the top richest people. If he can be nominated for a few more heavyweight awards, how much more powerful will it be? And the price is not expensive.
, nothing more than spending millions of dollars in public relations fees.
Don’t think that European and American awards are fair. They also need to burn money. And the cost of burning money is very high. For example, take Harvey Weinstein, you should be familiar with his tricks, right?
Of course, in addition to burning money, you also need a certain amount of personal connections. At least you need to be a big shot in Hollywood. But Rong Guang just wants to be nominated, so the difficulty drops by several orders of magnitude.
…
This trip to the United States left in a hurry and came back in a hurry. Including the upcoming screenings, only 15 theaters on the West Coast were scheduled for a completely symbolic screening.
In China, "The Martian" is no longer the only one. Amid much anticipation, Chen Kaige's "The Promise" was fully released, which immediately triggered...a collapse in word-of-mouth.
According to objective reviews, "The Promise", which has a star cast from Mainland China, Hong Kong, Taiwan, and Japan, and was promoted throughout the whole process, is actually not that bad. After all, it still received 212 million in the mainland box office, and the results are not bad.
And many years later, the online rating of "The Promise" is not very bad, it is considered above the passing line. Especially the beauty of the picture and the controversial meaning all reflect Chen Kaige's profound directorial skills.
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But the bad thing is – excessive publicity!
This is just like Zhang Yimou's "Hero" and "House of Flying Daggers", which were over-hyped in advance and made the audience's expectations too high, which eventually led to ridicule by the whole people.
However, at this moment, a generation of legendary films made their grand debut - "A Murder Case Caused by a Steamed Bun".
This is an online parody short film. Its content is re-edited from the movie "The Promise", the Social and Legal Channel column "China's Rule of Law Report" and the video materials of the Magic City Circus City performance.
And with nonsensical dialogue, funny video clips, and funny and alternative commercials. In an instant, this short film became popular all over the country. Even on the Internet, the download rate of "A Murder Caused by a Steamed Bun" is much higher than
"The Promise" itself.
To be fair, such behavior is indeed illegal. At least it infringes on Chen Kaige's creative rights, right? You can't just randomly edit someone's work because you don't like it, right?
So in this regard, Chen Kaige's anger is understandable.
But from another aspect, Chen Kaige’s behavior can be described as a textbook-level negative case.
"People cannot be so shameless..."
They even took the creator of "Steamed Buns" to court in the end? Just sue! But they actually withdrew the lawsuit in the end? Isn't that a fool's errand? It's better to hold your nose and endure it.
This is also a huge change brought about by the advent of the broadband era. Chen Kaige was not familiar with the group of shady netizens at all, let alone the new Internet atmosphere. In this incident, he became at a loss.
Anyway, this matter has nothing to do with Rong Guang. He also enjoyed eating the melon and reviewed the famous scene again!
Speaking of "The Martian", this film has been released for more than a month and has been extended for one month. The box office has reached 514 million. And the current daily box office is still above 6 million.
Now that the dust has basically settled, the "Mars" project has been a great success. Never mind that it invested more than 1 billion and set a new record for China Entertainment Films. Doesn't that count as a great success?
To strike while the iron is hot, in order to maintain the popularity of the film, Rong Guang accepted the invitation and participated in a talk show "A Date with Luyu".
In the future Internet and Chinese entertainment media, Lu Yu's reputation seems not to be very good. But during this period, among all the talk shows, this talk show was the most powerful and loved by a large number of viewers. Being able to become a guest,
That's still very impressive.
"Hello Rongguang, first of all congratulations to you, your "The Martian" broke the record again."
"It's nothing, I just encountered a good period." Rong Guang said modestly.
"A good period?" Lu Yu was a little confused.
Rong Guang explained with a smile: "It won't take a few years for this record to be broken. In the future, domestic films will often have over 1 billion films."
"Over 1 billion?" Lu Yu was surprised, "That's more than 100 million US dollars in box office? Can our mainland box office also get such a high figure?"
Chapter completed!