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Chapter 155 The Value of Copyright

Rong Guang didn't know at all that there was actually a special saying in various copyright transactions.

Like Jiahe's first fax, the "150 million Hong Kong dollars" is not important. It is mainly to convey two messages - first, our Jiahe copyright can be sold; second, your price is too low, can you sell it again?

What about higher?

Otherwise, there is only one sentence: Our copyright is not for sale! There will be no "150 million Hong Kong dollars" at all.

Of course, if you really meet a crazy Kaizi who is willing to pay the 150 million, Jiahe will definitely laugh out loud.

Therefore, after receiving the fax from the naughty boy, Rongguang directly mocked him, while Jiahe also looked confused! Why did you fall out after a disagreement? Do you still have the quality?

Then I discovered that the boss of Xiongbaizhi was Rong Guang, the tough guy who fired map cannons on Hong Kong? Then it would be fine.

Don't tell me, sometimes, a bad reputation is not always a bad thing. At least it makes others more tolerant.



"Rong Sheng, thank you for your hospitality. In fact, Zou Sheng has always admired you and hopes to have the opportunity to cooperate with you. As for copyright, that's easy to say. It just depends on whether the price is suitable." The speaker was a man in his fifties.

The 20-year-old man, his name is Zhang Hanwen, is a senior executive of Jiahe.

It is different from Rong Guang’s understanding. Jiahe actually attaches great importance to this negotiation.

Due to the sluggish film market in Hong Kong and Taiwan, Golden Harvest's share price has also plummeted. As the first stock in the entertainment sector, Golden Harvest's total market value has fallen below HK$2 billion.

Therefore, boss Zou was already jealous when he discovered that China Star was actually growing against the trend. And among them, the most critical factor was nothing more than the cooperation with Rong Guang.

Chow Wen-huai is an old-school figure. At that time, he broke the monopoly of Shaw Brothers and adopted a model based on theaters and stars as the core. He suddenly broke through the big studio system of Shaw Brothers and created the golden period of old Hong Kong films, which also made

The remuneration of Hong Kong stars has increased rapidly.

It should be admitted that Zou Wenhuai was indeed a reformist at that time. Because the big studio system was too exploitative, why should stars be given dead wages? Who would have the motivation?

Of course, as a big boss in Hong Kong, Chow Wen-huai also has shady intentions. For example, Hung Kim-bo once co-produced a film with Golden Harvest, and the overseas box office was very good. Hung Kim-bo approached Chow Wen-huai to discuss it. Should I share some of it with me?

But Zou Wenhuai directly threw out a one-dollar coin, "That's it, do you want it?" Hong Jinbao was so angry that stars appeared in his eyes.

If you simply don't give me a penny, then I'll tolerate it. You throw a dollar? This is Chi Guoguo's face-to-face humiliation!

Therefore, in the end, Zou Wenhuai changed from a reformist to a conservative. The boy who was a dragon slayer finally grew into a evil dragon!

After introducing these, you should be able to understand. Nowadays, Zou Wenhuai has become quite conservative. Golden Harvest attaches importance to the overseas markets of Hong Kong and Taiwan, but does not pay attention to the mainland market; it attaches importance to Hong Kong and Taiwan stars, completely ignoring mainland actors; it attaches importance to heavy assets such as theaters, but does not pay attention to them.

Light assets such as copyright...

Because of this, Jiahe is now worth less than 2 billion Hong Kong dollars. By 2007, it was acquired by Chengtian, and the total market value has dropped to 800 million! It basically belongs to Wang Xiaoer’s Chinese New Year, and every year is worse than the last!

However, these are all hindsight, and Jiahe is still struggling to its death.

For Jiahe, they don't care at all about selling some mainland copyrights. It's "not worth much" anyway. And it can also get a lot of cash.

And if the mainland copyrights are successfully sold, won’t the remaining copyrights be more valuable? Come and see, even the worthless mainland copyrights are being snatched up, so aren’t the other copyrights more valuable?

There are also some considerations. If Rong Guang’s mainland version is successful, can’t the Hong Kong and Taiwan versions be remade? Wouldn’t that be a new source of income?

As for Internet copyright? Well, no one would know that the future will be dominated by Internet copyright. Today’s Internet copyright is really worthless!

Taking a step back, even if Internet copyrights are valuable in the future, and there is not much money in the mainland, why not rely on Hong Kong and Taiwan? Jiahe can also make a lot of money!

Therefore, in this matter, Jiahe is actually more anxious than Rongguang!

Now that they were sitting together, Rong Guang asked with a smile: "Mr. Zhang, in your opinion, Jiahe, what price is more suitable?"

Zhang Hanwen had already made up his mind: "50 million, two mainland copyrights. Neither of us will suffer." In fact, Jiahe would be very satisfied if he could get 30 million.

Rong Guangle said: "Haha. Mr. Zhang, I am not a businessman. But most of the films in your film library are bad and worthless. The rest are not suitable for adaptation. They are all from Hong Kong.

There are only about 10 films that are truly worthy of adaptation. If I buy the adaptation rights of these 10 films individually, 1 million for one film would be the highest. The most is 10 million, right?"

Zhang Hanwen was unmoved. He smiled and said: "Rong Sheng, let's not talk about the premium issue. After all, we have more than 600 films in our film library. What about online copyrights? We all know that we have entered the IT network era. Maybe in the future

Are online copyrights valuable? And there are more than one billion people in mainland China. What a huge market is that?"

Although Jiahe does not pay attention to the mainland market, nor does it pay attention to Internet copyrights, it can be used as a bargaining chip in commercial negotiations.

Rong Guang smiled and shook his head: "Sorry for speaking bluntly, what you said is too exaggerated. Let's not discuss whether there is such a big market in the mainland, and whether online film and television on-demand technology will be implemented in the future. As for the copyright period, it is 50 in the mainland.

Years are not Hollywood’s 100 years. If it’s more than ten or twenty years later, even if it’s realized, the copyright will have expired. What’s the use?”

"That may be realized in advance." Zhang Hanwen argued.

"Okay! Let's talk about another issue - converting film to digital copy. The cost of restoration and conversion of each movie should be around 250,000 to 300,000. Jiahe's more than 600 films will cost 180 million! This

Who will make the large investment? If you don’t convert it into a digital copy, it will be useless if I get the online copyright, right?"

Zhang Hanwen was stunned for a moment. This was indeed a new situation: "Rong Sheng, tell me how to solve it?"

Rong Guang continued to shake his head: "Mr. Zhang, I'm not a businessman, so I don't need to hide it from you. I need these copyrights, mainly for mainland film students to study. For example, it is very troublesome to find an old movie to study.

.But it is quite convenient to establish an online database. Of course, you can get some money based on the fees, but will it be profitable? No one can guarantee it, right?"
Chapter completed!
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