Chapter 67 Record Shredder
The media has a lot of coverage on "Doctor Fantastic", but the coverage on "Peace Hotel" is even more intensive!
“Groundbreaking!”
"milestone!"
"Subvert tradition!"
"The first violent aesthetic film in the Kunlun world!"
“The perfect rendition of Guns and Roses!”
"What the Peace Hotel shows is not the world, but the human heart..."
In this era, it triggered the impact of dimensionality reduction from different eras.
If the announcement before the premiere only aroused everyone's curiosity, then the hot reviews from major media have further driven people to go to the theater.
This is just the comparison of film reviews on the first day. "Peace Hotel" has already begun to show certain advantages over "Doctor Fantastic".
And public opinion is a very subtle thing. Once a trend forms, it will gradually fail to stop the car. So on the second and third days... the advantages of this kind of evaluation become greater and greater.
Until the end, the film critics rushed to give good reviews, and even seemed to say that if "Peace Hotel" is not good, it means that you do not understand aesthetics, do not have deep thoughts, and cannot understand the meaning behind the film reviews...
On the contrary, the film reviews of "Doctor Fantastic" gradually became dull, and in the end it was only the manuscript that Blizzard paid for itself.
As for several other films of the same period, sorry, they are not qualified to be on the stage.
Naturally, the reaction of the general audience was even stronger. The male audience watched with excitement, while the female audience burst into tears, both for the death of the "boss" and to commemorate the tragic love in the story.
Everyone has their own interpretation and can find their own joys and sorrows.
Therefore, after crying in sadness, the audience gives a higher evaluation. Some viewers even go to the theater again and again, cry every time they watch it, and continue to watch it after crying, enjoying the entertainment and fun.
Of course, as the boss, Chen Ange cannot just focus on reviews. What she needs is that the good reviews can eventually be converted into box office.
That’s it, money!
As a capitalist, how could she forget her roots?
After the first week, "Doctor Fantastic", which was produced heavily by Blizzard Pictures, took in 6 million at the box office.
Since Kunlun World's current dissemination conditions are limited, and there is no piracy, the cycle for a film to earn box office is also very long. The most profitable period is about the first two months, and the subsequent two or three months continue to make money.
Of course, if the response to some films is extremely lukewarm after they are released, theater chains will reduce the scheduling time for their own interests, or even end the screenings directly. This is another story.
In short, if a film can earn 6 million alliance dollars at the box office in the first week, the film is undoubtedly very successful. If there are no accidents, there is no big problem if it exceeds 30 million in the first two months of release.
In the next two or three months, if we finish the work, it is very likely that we will earn a total of 50 million.
According to the convention of a 50-50 split between movie companies and theaters, Blizzard will probably get back 25 million.
The investment in "Doctor Fantastic" was only 20 million, so it must have been profitable.
For large-scale productions with heavy investment, no loss is a win, and a small profit is a big win. Because they can also accumulate reputation, expand the influence of film companies and movie stars, and then enhance the advertising and endorsement capabilities of contracted artists. These are all
Benefit.
Therefore, if this is the only result, although the box office may not be worthy of Blizzard's ambitions, it is still acceptable.
However, when everyone at Blizzard saw the box office of "Peace Hotel", they were completely unacceptable!
10.5 million!
Almost twice as good as "Doctor Fantastic"!
What makes Millennium Pictures even more excited is that this is the first blockbuster film in history to have a box office of over 10 million in the week of release!
Yes, it can definitely be called a masterpiece, because this is an unprecedented revenue-generating figure.
And it should be noted that the entire filming of "Peace Hotel" cost less than 10 million.
Considering that the company's share accounted for half of the total box office, as long as this momentum continues, the cost can be recovered in two weeks, and the rest will be earned!
So when this record-breaking figure was delivered to Chen Ange's desk, the cold and beautiful boss could no longer maintain her goddess posture. She was so excited that she waved her fists and couldn't close her legs with joy!
Her breathing was a little rapid, her face was a little blushing, and her delicate little feet were trembling slightly: "It's so exciting!"
Duan Xili, who was on the opposite side, said happily: "This has just begun, can't you bear it anymore?"
"Ah?" Chen Ange raised his head, "I know, it will definitely become more and more exciting later on."
Duan Xi smiled and said: "Have you ever thought that this might be a project worth over 100 million yuan?"
"...?" Chen Ange lost his voice.
It was so shocking, after all, this was only her first attempt.
Over 100 million!
In the history of Kunlun World movies, there has never been a film with a box office of over 100 million!
As mentioned before, the film with the largest investment in the entire alliance was as high as 42 million yuan. That is to say, that film company, for the first time, ambitiously shouted the astonishing slogan of "hitting the box office of 100 million yuan".
The result was a huge loss at the box office, with less than 40 million sold. After a 50-50 split, the film and television company fell directly into a cash flow crisis, and is said to be on the verge of bankruptcy.
A box office of 100 million yuan is an unrealistic dream for people in the film industry across the league.
But for a small boss like Chen Ange, who is new to this industry, she doesn't even dare to dream about it.
As the first young person to invest in a film, do I deserve to have this illusory dream? I don’t deserve it.
But Duan Xi told her that not only could this dream be achieved, but it might also come true.
"No way!" Chen Ange resisted his impulse and said, "Although based on this number, it seems possible. But we are afraid that the audience will be too concentrated by our publicity, so the box office is mainly concentrated in the early stage."
In other words, it is possible to seduce people to watch the movie in advance, but it will not be so popular later because everyone who should watch it has already seen it.
"But you also have to consider another factor," Duan Xi said with a smile. "The box office often presents a winner-takes-all situation. Because with the accumulation of word-of-mouth and the guidance of the audience's psychology by the box office rankings, subsequent
The box office will be further concentrated on top films. There will also be some audiences who want to watch or not, and will follow the trend and try to watch movies."
If this factor is added to the equation, is it really possible to achieve that seemingly unattainable goal?!
Facts have proved that Duan Xi's guess was correct, and may even be a bit conservative.
With the explosive accumulation of word-of-mouth, a large number of movie fans were brought into the cinema. As a result, the box office in the second week was even hotter than the first week, reaching 16 million in a single week!
Usually the second and third weeks are the hottest times, because of the publicity and word-of-mouth effect, which are brewing to the peak. Therefore, there have been movies that did not break 10 million in the first week, but reached 11 million in the third week -
—This is also the single-week box office record for Kunlun World.
However, "Peace Hotel" broke this record in its second week.
In the third week, the most vigorous movie-watching cycle, the box office of "Peace Hotel" finally crossed the terrifying threshold without any danger, reaching 20.22 million.
Although the breakthrough was so reluctant, it did it after all!
It broke 10 million in the first week, and the highest number in a single week was 15 million, 20 million... This film has created a miracle and is destined to become a box office record crusher.
And when the astonishing record of 65 million in total box office in the first month was revealed, the whole industry exploded.
This is another single-month box office record, and it is far ahead of the original record.
Of course, everyone is now focusing on the seemingly impossible goal - a total box office of 100 million yuan.
The more this is the case, the more popular the topic will be, which in turn will further stimulate movie-watching motivation. It can even drive people who don't originally watch movies to enter the cinema.
Because when a topic keeps popping up in your ears, you can't help but give it a try, even if you haven't been exposed to this field before.
Therefore, the influence of "Peace Hotel" has gradually transcended the film industry, extending to the economic and cultural circles, becoming a commercial miracle and a cultural phenomenon.
The editorial departments of "Economic Herald" and "New Business" are glad that they came first and got the first wave of interviews with Millennium Pictures from the economic circle with their keen sense. Now, they have come non-stop for the second wave.
Fortunately, I have already established contact with Ms. Chen and Consultant Duan. It is easy to do things with acquaintances, and it will be more face-saving to arrange follow-up interviews.
Not to mention the reporters in the entertainment industry, who are now heading to Danjiang like headless flies, asking to interview Chen Ange, Mu Rou, Zhang Yunwei and Wu Dongpeng all day long.
In the end, they couldn't get an appointment, and even ordinary Millennium employees became their interview subjects, trying to squeeze out the last drop of news value through every detail surrounding the film.
However, industry giant Blizzard Pictures, which originally vowed to suppress Millennium, is now gradually losing its temper.
In the first week, they were still clamoring to regain their position, counterattack with all their strength, and fight to the death. When the box office results for the second week came out, they were just talking hard.
When the terrifying data of 65 million in a single month was displayed in front of them, they completely stopped.
There is no need to fight, just wait to die.
And because of the "winner takes all" effect that Duan Xi mentioned, a lot of the box office revenue that should have belonged to "Doctor Fantastic" inadvertently went to "Peace Hotel."
Therefore, the goal of 30 million in the first month of "Doctor Fantastic" was in vain, and it ended up with only 21 million. As for the goal of 50 million for the whole cycle, it was even more nonsense. I estimate that 40 million is enough.
And in that case, after a 50-50 split with the theaters, this big production with an investment of 20 million will actually lose money!
Who would have thought it would end like this?
"Made, Millennium is the evil star of this industry, it's really unlucky to meet it!" Bi Yonglin, general manager of Blizzard Pictures, said angrily, hating the injustice of heaven.
In short, as a young player in the industry, the small Millennium Pictures has achieved a big miracle.
Its first film became a terrifying record-crushing machine, and now it only has the dream record of a total box office of over 100 million waiting for it to break.
Moreover, almost no one now doubts its possibility.
Unless there is a major accident during the screening.
…
In a dark dance hall in the east section of Huaxi Street, a man and a woman were sitting opposite each other. Both of them seemed a little nervous.
The man handed a seemingly precious small box to the woman and whispered: "As long as Mu Rou's image is ruined, "Peace Hotel" will collapse. Only then will the person we all hate get his due."
There are lessons, do you understand?”
Chapter completed!