[0772 chapter] Cultural influence monthly ticket and(1/2)
After one Michael came to London, another famous Michael arrived in London with a high profile. His private plane was a Gulfstream G550, and when he left the airport, there was a fleet of stretched Cadillac luxury cars!
The 'God of Basketball' Jordan, even though he has completely retired, has experienced two short-term retirements that were somewhat bad, but it still did not damage his greatness.
Michael Jordan was selected by the Chicago Bulls with the third pick in the first round of the 1984 NBA draft. He played for the Chicago Bulls at the peak of his career and was elected NBA Rookie of the Year in his rookie season. In the 1986-87 season, Jordan averaged
Scored 37.1 points and won the NBA scoring title for the first time.
However, the glory in the early stages of his career was just the beginning of Jordan's great basketball career. In the days that followed, he took almost all NBA records to his own name and became almost synonymous with the NBA and even basketball!
How powerful an athlete is, apart from statistics and honors, the most intuitive form of expression should be influence.
Jordan is known as the "Flying Man" and "The God of Basketball". We Chinese fans are used to calling him "The Gang Leader". No matter which media ranks NBA players, the most undisputed one is the number one candidate. He is the basketball player.
The greatest basketball player in history, he made Nike, which was once unknown, become the largest sports brand today. In a sense, Jordan = basketball.
In 1993, Jordan led the Bulls to three consecutive championships, and he also won three consecutive Finals MVPs. Jordan, who was at his peak, chose to retire. On the one hand, because of the death of his father, he wanted to fulfill his father's expectations for him in baseball.
On the other hand, I think I feel a little overwhelmed by the high altitude.
There are all the honors that players can win, including Rookie of the Year, Best First Team, Best First Defense, Best Defensive Player, Scoring Champion, Steals Champion, Regular Season MVP, Championship, and Finals MVP. Looking back, even if
Jordan will not make a comeback in the future, and his historical ranking is still in the top five or three.
As for the impact of his retirement, it is self-evident. In one day, the Dow Jones Composite Index plummeted 125 points. The stock price of Nike, which he endorsed, fell 4%. Annual sales fell 30%. Annual sales fell by US$250 million. The entire
The unemployment rate in the United States has increased by several percentage points. It is no exaggeration to say that Jordan's retirement has affected the U.S. finance. Looking at the world, who is the leader and who can resist, needless to say.
There has never been any athlete who can compare with Jordan in terms of influence. Although Gu Fei seems to be very influential now, his influence on football and tennis is not enough to compare with Jordan's influence on basketball.
!
Now, if Gu Fei quits professional tennis and football, at most the Chinese fans will be a little disappointed and sad. It does not mean that these fans will stop watching tennis and football from now on, because they have other choices.
And Air Jordan is irreplaceable in the history of basketball!
All industries and brands that rely on Jordan have been affected to varying degrees. The Bulls who lost Jordan are no longer the invincible team, even if they still have the "second in the world" Batman Pippen.
After Jordan retired, the Bulls' attendance dropped to 50%. The ratings of NBA games did not avoid this disaster. Attention continued to decline. The Bulls' market value continued to plummet due to Jordan's departure.
The whole world seems to be waiting for God to return, waiting for the Flyers to save the NBA. I still remember two shocking scenes. One is Magic Johnson kneeling in public in front of the camera, begging Jordan to return to save the NBA, and the other is Clinton, the then President of the United States.
The White House stated that it hopes Jordan can return to the NBA to achieve the purpose of reducing unemployment and easing the economic crisis. This is unique in NBA history.
Without Jordan, the NBA's reputation and attention were not as good as before. Until the sentence in 1995: I'm back! The value of the three companies that cooperated with Jordan soared by 2.3 billion U.S. dollars, and the entire U.S. stock market experienced a slight rise. Even
US President Clinton even joked: Michael's return should allow me to continue to stay in the White House! The NBA has become the NBA of the past.
Watching the documentary, we know that Jordan's first game after his comeback was against his old rival Miller's Pacers. Larry Brown, then the Pacers coach, said to the media who were interviewing him: Our Beatles and
Elvis Presley is back, and you still come to interview me? As a legendary NBA coach, I can also feel Jordan's greatness and irreplaceability for the NBA from the side.
Although this superstar has experienced an unpleasant end of his career with the Washington Wizards, he is still the most watched superstar in today's sports, and the huge dividends he receives from Nike every year also allow this retired athlete to transform
, become a small boss in the NBA!
Compared with other black athletes who quickly went bankrupt and were in poverty after retiring, Jordan, who has a good IQ and EQ, established a huge business empire after retiring, and also made himself one of the richest super rich people on the planet!
The acquaintance of Jordan and Gu Fei originated from a business event held by Mercedes-Benz. When Gu Fei, who was only 185 centimeters tall, performed Jordan's famous stunt "free throw line jump dunk" in front of Jordan, Jordan was immediately shocked.
Gu Fei also looked at it differently!
For Jordan, he is very clear about the difficulty of the "free throw line jump dunk" action. With his height of 196cm, he can do it just right. Gu Fei is 11 centimeters shorter than him but can still do it perfectly, which is enough to show Gu Fei's jumping ability.
, factors such as speed and strength surpass Jordan himself!
As the saying goes, dragons only make friends with gods. Gu Fei's outstanding performance and his dominance in men's tennis and European football made Jordan seem to see a shadow of his own back then, even worse.
.
Therefore, this time, Gu Fei led Manchester United to hit the unbeaten record in the English Premier League, and Jordan also came uninvited, hoping to have more contact with Gu Fei!
According to various analysis reports by Nike Think Tank, China will become the world's largest sporting goods market and the most dynamic economy in the world.
In this case, both Nike and Jordan hope to be deeply involved in the development of the Chinese market, and Gu Fei has become the best bridge.
Although Anta Sports, endorsed by and invested by Gu Fei, has become a rapidly emerging sports equipment brand in the Chinese market, in Nike's view, there is still huge room for cooperation between the two parties.
Because in recent years, Gu Fei's identity is not just as simple as an athlete. He is an important bridge for the Chinese government to communicate with overseas institutions. He and his 'Universal Investment' and 'Gu Fei Foundation' have successfully
It allowed a lot of overseas capital to invest in China and achieved quite good returns.
Therefore, keeping an eye on Gu Fei has become an important part of the work of Jordan and Nike Group. Jordan has also been a witness to many important moments of Gu Fei.
…………
Two Michaels from the sports world came to London, and Michael Jackson, who had just held a concert in London, publicly supported Gu Fei during a media interview and believed that Gu Fei was the best superstar in the world.
Compared with Gu Fei's cross-field genius performance, Michael Jackson's performance is not far behind. He made his debut at the age of 10 and became famous at a young age. He is called the "King of Pop Music" and has extremely high achievements in dance.
After becoming famous, Jackson also had great talent in working behind the scenes. Jackson himself was behind the production of many of his albums!
The last time at Wimbledon, the two superstars hit it off and had a heated discussion. Whether it was the development trend of pop music, their experience in playing musical instruments, or various inspirations in artistic creation, the two people who were two different generations had a deep affection for each other.
Gained the sense of identity as a 'confidant'!
When he was at Wimbledon, Jackson was just out of curiosity about Gu Fei and wanted to get to know this superstar, who was called an 'all-around genius' by the global media, but he didn't expect that the two of them would meet so late!
If it were some artists with bad records, their life and death would not have much to do with Gu Fei. After all, such people would not be of any benefit to society or mankind.
Although the European and American media have relatively negative reports on the King of Pop Music, and various scandals continue, Gu Fei believes in his own judgment. A benevolent person who is passionate about charity and has strong humanitarianism will not be what the media thinks of.
Description of the devil.
Gu Fei is more willing to use his own contacts to understand this controversial king of pop music, and also hopes to avoid some tragedies as much as possible!
After all, Michael Jackson's growth experience was like cheating, and Gu Fei did not want to see the star fall.
In the past two years, Michael Jackson has been traveling between China, Europe and the United States. He has deeply studied the essence of Chinese culture and has doubts about many European and American views, thus finding a stronger belief.
Michael Jackson, the seventh child of the family, made his professional music debut in 1964 as a member of the Jackson Five along with his brothers. In 1968, the band collaborated with a local record company to publish the No. 1 album
The album "Big Boy" was released. In 1969, Jackson's family moved to Los Angeles. Jackson's first single "I Want You Back" topped the charts.
In December 1971, Jackson released his first single "Got to be"
there", marking the beginning of his solo career. In December 1982, the best-selling album "Thriller" in Jackson's music career was released. In September 1987, he launched his first global tour. Through stage and video performances, Jackson popularized
Mechanical dance, moonwalk and other dance techniques. Jackson won 13 Grammy Awards and 26 American Music Awards in his lifetime. In his solo career, he had 13 US number one singles.
In addition to his acting career, Jackson is concerned about public welfare and charity. He has held many charity activities, visited impoverished areas, visited refugees, and donated money and materials.
In January 1985, Jackson and his friend Lionel Richie composed and performed "We Are The World" in response to the African famine.
", sung by 45 singers led by Michael. This single brought 50 million US dollars in relief to the victims. From "We Are The
World", humanitarian themes began to appear repeatedly in Jackson's works; in March, "Thriller" sold 25 million copies and was included in the Guinness Book of World Records as the "best-selling album of the year".
His handprint is on the Hollywood Walk of Fame.
On February 3, 1992, the "Save the World" Foundation was established to help patients suffering from AIDS and juvenile diabetes.
In 2000, the Guinness Book of World Records certified that he has funded 39 charities and donated more than US$300 million to charities in his own name. He is the artist who has made the most donations in his own name.
"If it's convenient for you, if you have the opportunity to come to China during the Yanjing Olympics next year, I will sweep the bed to welcome you!" Gu Fei happily sent a sincere invitation to the king of pop music, and also hoped that the Chinese pop music circle could borrow the opportunity.
This opportunity will enable you to have more contact with the world's popular music circles, and ultimately have greater influence around the world!
"I will definitely go to China to watch the Olympic Games. If possible, I even hope to participate in the Olympic promotion work!" Jackson was very interested in Gu Fei's invitation. He even hoped to be more integrated into Chinese culture and learn more from it.
The power of.
Over the years, although Jackson, who became famous at a young age, has enjoyed the treatment of a superstar, many troubles have followed. The pressure from fans and the media has also made Jackson miserable!
Usually, it is very difficult for Jackson to travel, because the media and fans' pursuit and obstruction often cause many negative effects, but the media will habitually put all the blame on Jackson, leaving him speechless!
"When Mr. Gu Fei goes to New York to attend the US Open, welcome to my 'Neverland Manor' as a guest!" Facing the friendly Gu Fei, Jackson seemed very happy and specially invited Gu Fei to visit his manor.
In 1987, Jackson spent US$19.5 million to buy a vast 2,700-acre property in Santa Barbara, California. Due to his status, Jackson could not go out at will, so he named the place after his favorite fairy tale "Peter Pan"
"Neverland" (n.d.), imitation
It was built in the form of Disneyland, adding facilities such as a zoo, an amusement park, a train station, a movie theater, and a game hall, and invited sick children and poor people to play here for free on several occasions. There are two isolation rooms in the theater in the manor for those who are currently working.
Children who are undergoing chemotherapy and have low immunity watch movies to prevent them from getting bacterial infections.
He once entertained people attending expensive fundraisers, local students and sick children at Neverland Ranch. It is precisely because of these actions that some media reports on Jackson tended to be negative.
"It's a deal!" Naturally, Gu Fei would not refuse Jackson's invitation. He also wanted to get to know the King of Pop in depth.
You know, this superstar's influence around the world is even wider than Pele, Maradona and Jordan. His fan base spans several eras, and his words and deeds will affect many people!
In 1987, Jackson released his seventh solo album "Bad". This album occupied the top spot on the US music charts for six weeks and produced 7 best-selling works, 5 of which were championship songs, with sales of up to 22 million; in September,
Jackson began his first global tour, visiting 15 countries on four continents and performing 123 performances, attracting audiences
4.5 million people; in October of the same year, Jackson held a concert in Japan and took advantage of his free time to go to China for vacation. He visited Hong Kong as a tourist, visited Shaw Brothers Studios and Wireless Video Studio, took photos with TVB artists, and later visited
He went to Zhongshan, Guangdong, took photos with local villagers, and spent eight hours in total. This was also his only trip to mainland China in his life.
The short experience in China gave Jackson a deep and good impression of China, which was also the fundamental reason why he did not have much resistance to Gu Fei's invitation.
Over the years, through certain books and historical classics, Jackson has developed a strong interest in Chinese culture, and has also been exposed to the views of Buddhism, Taoism and Confucianism, and found that this may be an important force to solve his inner restlessness.
Originally, Jackson didn't have much thought about getting in touch with these Chinese cultures, but when Gu Fei appeared in front of people all over the world like a comet, even Jackson was very interested in the genius Gu Fei!
To be continued...