When Ding Hemu and his son came to Manchester, Gu Fei was there to receive them both in public and in private. It happened that Gu Fei didn't have to play in this game, so he just took his guests to sit in the box at Old Trafford and watch the game.

When Gu Fei appeared in the Old Trafford box, the live director's camera frequently showed Gu Fei and Ding Hemu and his son sitting next to him. Commentators from various countries also introduced the situation of Ding Hemu and his son to the audience in a timely manner.

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Starting this season, Anta has become a sports equipment supplier to Manchester United, and many Manchester United players have also served as Anta's image spokespersons in their respective countries.

For example, Park Ji-sung and Zlatan Ibrahimovic have become the image spokespersons of Anta in South Korea, Sweden and other countries respectively. They can earn millions of euros in advertising fees every year and further expand their influence.

After all, Gu Fei is now the global spokesperson of Anta Sports. Under his huge influence, the popularity of the Anta brand is rapidly rising around the world, and even many celebrities recognize Anta. Now, with the help of Manchester United, Anta's global strategy

It has been gradually launched, and the international market has expanded quite rapidly in the past few months.

When Ding and Mu father and son came to Old Trafford, Manchester United fans were very interested in them. After all, they provided millions of pounds of sporting goods to Manchester United every year and also provided 20 million pounds of real money.

After Gu Fei took over the Manchester United club, the club not only spent money profusely in the transfer market, but also renewed player contracts on a large scale, significantly increasing the team's salary level. Chinese sponsors headed by Anta played an important role.

Of course, in addition to Manchester United fans, European competitors are also extremely wary of ANTA Sports, which has the Raptors crossing the river.

Umbro, a local company in England, has been established for more than 80 years. It is the oldest sports brand in the world and has more brilliant achievements than Nike and Adidas.

In 1966, at the World Cup in England, the Three Lions led by Sir Charlton went all the way and won the World Cup in one fell swoop. It was the only time the England national team won the championship in a major competition. The jerseys the England team wore at that time were provided by Umbro.

, while England’s players are held up to the altar by the public, Umbro is also enjoying great success.

In that World Cup, 15 of the teams that reached the top 16 were equipped with equipment provided by Umbro. This brilliant achievement was not achieved even by Nike and Adidas later.

The 1966 World Cup became the most brilliant moment for the Umbro brand, but over the next forty years, it continued to decline.

In 1994, Brazil, a team sponsored by Umbro, successfully won the World Cup in the United States and became the first team in the world to win the World Cup four times. Umbro also followed suit.

However, as Nike and Adidas continue to increase their investment in the football field, Umbro's market share has been eroded and is getting worse!

If Umbro hadn't still maintained its base in the Premier League and the England national team, this sports equipment brand with a long history would have fallen into trouble much faster.

However, as Manchester United's popular star Beckham signed with Adidas, the English market that Umbro was firmly entrenched in gradually collapsed. Even though it still had European footballers like Owen, the decline was visible to everyone.

Before 2006, Umbro was still Manchester United's only sports equipment supplier and sponsor. However, the acquisition of the Glazer family disrupted the contract renewal negotiations between Umbro and Manchester United, and Gu Fei took over Manchester United at lightning speed.

Let Umbro lose everything after the contract expires!

With the expiration of the contract between Umbro and Manchester United, it has become a natural thing for Anta to enter Manchester United. With the help of Manchester United's stores all over the UK, Anta Sports' products have also appeared in front of ordinary consumers in England.

Compared with the high prices of Umbro, Nike, Adidas and Kappa, Anta's products in England are often priced at about 30% above ground level, which undoubtedly has greater appeal to consumers.

For ordinary consumers, the so-called feelings and brand blessings are just flowers in the mirror and moonlight in the water. Only the real price can truly impress them.

Spending less money to buy sports equipment of the same quality is very attractive to consumers, not to mention that superstars like Gu Fei also wear the same equipment to kill everyone on the court, and ordinary people will not wear it.

It will lose face!

Relying on the huge advantages of high quality and low price, Anta Sports' products are approaching in England, and Umbro is losing ground.

Now, Anta founder Ding Hemu and his successor Ding Shizhong have come to England. Umbro has also come up with the idea of ​​cooperating with the other party, because Anta itself is one of the few sports equipment OEMs in the world.

Most of Umbro's products are produced in England, and a few are produced in India and Southeast Asia. However, due to the local industrial level, the quality of workers is much worse than that in China, and the rate of defective products remains high, resulting in Umbro's production costs being too high.

If it is too high, market competitiveness will naturally not be improved.

If we can cooperate with Anta to reduce costs, Umbro will still be confident that we can continue to maintain the brand. Otherwise, Umbro, which has been losing money for many years, will not be able to escape the fate of bankruptcy.

If Umbro pays attention to Anta's news in order to cooperate, Adidas simply wants to observe the trends of its competitors and make better responses.

Gu Fei, the number one player in tennis, did not renew his contract with Adidas after the expiration of his contract, and "Universal Investment" came forward to acquire the "Fei Series" brand and trademark, which meant Adidas' setback in the tennis sports equipment market.

Gu Fei subsequently acquired Manchester United and announced in a high profile that he would enter football wearing the No. 10 jersey, which made Adidas realize that Gu Fei was coming in a menacing way.

Facts have proved that when Gu Fei performed well at Manchester United, the Anta brand began the process of expanding its territory in international football. It has become Adidas' biggest competitor besides Nike.

Anta Din and Mu's father and son arrived in Manchester on the "Feilan" and made a high-profile appearance at Old Trafford, which aroused enough vigilance in Adidas.

It's just that Gu Fei is an upright conspiracy. Even if his competitors have too many thoughts, they can't change anything?

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After a Champions League match, Gu Fei started a new round of preparations. The Christmas Devil schedule was coming soon, and even Gu Fei did not dare to take it lightly.

As for business matters, the business team led by Yu Hong will work with Anta's elite to negotiate with Umbro and conduct meaningful explorations of in-depth cooperation between the two parties.

One of the games on the Christmas schedule is the Manchester City derby, which is a quite severe test for Manchester United as a whole.

City derbies have never been based on paper strength and record. The outcome is decided by a single thought, and even Sir Alex Ferguson does not dare to take it lightly.

Manchester United only fielded a semi-main mixed lineup in the Champions League match against Benfica at home, just to recharge their batteries and face their derby opponent, Manchester City, on the weekend!

The Chinese media has been hyping the concept of "Chinese Derby" since December 6, hoping that Chinese elements will add some luster to the world-famous Manchester City Derby.

Since last season, injuries have gradually kept Sun Jihai away from Manchester City's main lineup. He can only use his "magic oil" characteristics to fight for opportunities to play.

Although the media doesn't know whether Sun Jihai will be able to appear, they need to stir up the atmosphere first. Anyway, Manchester United and Gu Fei are at their peak now. As long as the news is related to them, there is no need to worry about not having readers.

Sir Alex Ferguson still implements closed training. Media reporters can only see the players running in circles at Trafford, and even interviews can only be conducted through the iron net. This also makes many rookie reporters who have just participated in reporting on the Premier League have a negative opinion of Scotland.

The old man cursed endlessly.

However, those veterans of Fleet Street are well aware of Sir Alex Ferguson's character and will not confront him head-on, because they may be blocked by the old man. Reporters can only use every opportunity to interview players, especially those who are squatting in special areas.

At Rufford's door, there are always some players who will let slip.

In Carrington next door, there are also a lot of reporters. Although Manchester City only achieved 5 wins, 5 draws and 6 losses in the first 16 rounds of this season, ranking 12th, no one can guarantee their performance in the Derby.

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Many media reporters blocked Sun Jihai and asked him to comment on Gu Fei's performance at Manchester United. This left Sun Jihai speechless!

"Gu Fei is an excellent player and his performance at Manchester United is very good, but we will do our best to win!" After saying these words, Sun Jihai turned around and left, remembering the man from "The Sun"

reporter.

Sun Jihai has a very good impression of Gu Fei. Although Manchester City and Manchester United are in a confrontational position, many players between the two teams still have good personal relationships.

Some people joke that if Manchester City trains to kick the football to Trafford next door, the Manchester United players will kick the ball back to Carrington.

As far as Sun Jihai knows, many Manchester United and Manchester City players often have a few drinks in private, and they will call out their opponents next door for any entertainment activities.

The day after Gu Fei arrived in Manchester, he hosted a banquet for Sun Jihai at the best Chinese restaurant in Manchester's Chinatown. The two of them met old friends in a foreign land and had a great time chatting!

Mr. Xu, his mentor who was far away on the Riyue Island on the coast of China, also made a special call to Sun Jihai and asked him to get closer to Gu Fei. After all, Gu Fei was a man who did great things.

Regarding Gu Fei's first impression, Sun Jihai could only say that he had a "big heart". Perhaps it was because of this kind of heart that Gu Fei was able to achieve what he has achieved today.

Less than five hours after Sun Jihai was interviewed, the evening report of "The Sun" came out freshly, and Sun Jihai's normal answer was also shaped into a challenge to Gu Fei.

"Brother Hai, don't worry about it!" After seeing such a report in the newspaper, Gu Fei knew exactly what was going on and quickly called Sun Jihai to explain, fearing that he would feel guilty for this.

"The media is so good at taking quotes out of context!" Sun Jihai on the other end of the phone smiled bitterly and shook his head, saying, "That means A Fei, you believe me, otherwise the misunderstanding will be huge!"

"On the court, we fought each other and did our best, but after the game, we were still good friends!" Gu Fei had a very good impression of Sun Jihai. He almost represents a model for the older generation of Chinese football players. After him, professionalism

Gradually it is difficult to see it in Chinese football players.

Gu Fei hopes to recruit Sun Jihai to his staff after he retires. A famous player who is familiar with European football will be very beneficial to the development of Riyue Island Football School.

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The incident caused by Sun Jihai's interview was just the condiment before the derby. Famous players from the two teams took turns to appear in the media. Coupled with the appearance of professionals from all walks of life in the Premier League and European football, the Manchester City derby has become the highlight of this weekend.

The hottest topics.

After all, Manchester United is still undefeated today and is making great progress on all four fronts. Everyone hopes to see Manchester United stumble, and many people place their hopes on Manchester City.

Sir Alex Ferguson was not worried at all about this when he was interviewed, but in private, he was more detailed about the details of the team's tactics.

The old man has supreme prestige within the team, and coupled with Gu Fei's full support, every one of his ideas can be best implemented within the team.

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On the afternoon of the game, the torrent of red and blue began to gather at Old Trafford, and the eyes of Manchester, England and even the entire Europe were focused here.

In Manchester, there are more Manchester City fans than Manchester United fans. This is because Manchester City represents more of the blue-collar class, and Manchester used to be a heavy industrial city in England, and the working class is very powerful.

As for Manchester United, it has been closely linked to Manchester's middle class and even the wealthy class since its birth. After decades of development, it has become the darling of the entire upper class in England.

Throughout the Premier League, the average selling price of Manchester United's home game tickets is often ranked in the first echelon, and those high-end boxes are in short supply.

The battle between red and blue has always been an eternal theme in the Premier League. Manchester City fans, who had received more than 10,000 tickets at the home of their rivals in the same city, proudly occupied the South Stand of Old Trafford.

In Manchester, a family is often a Manchester City fan for several generations, but with the rise of Manchester United in recent years, there are always some rebellious children in the family who pursue victory.

However, when the red-blue war begins, the elders in the family can always easily suppress the children at home, grab their season tickets, and go to Old Trafford to cheer for Manchester City!

Manchester United has long been accustomed to this situation, and even takes the initiative to leave nearly 15,000 seats in the South Stand for Manchester City fans in every home derby.

Before, Gu Fei didn't know that there would be such a story behind every Manchester City derby. When he learned more about this phenomenon, he realized that football culture and traditions have penetrated into every aspect of ordinary families in England.

Many fan families have supported football and community teams for decades to hundreds of years. This is an important force for English football to maintain its strong vitality.

If Chinese football wants to develop and maintain long-term vitality, it must not only cultivate more players, but also create a better football atmosphere and spread football culture, so as to have a better football foundation.
Chapter completed!