Chapter 5 The Moutai of Qin
Li Yang remembers that there was a very famous wealthy businessman in Qin State in history, and his surname was also named Ba Qing.
Ba Qing, also known as Widow Qing, is said to be a major industrialist in the Warring States Period, the earliest female entrepreneur in China and even the world, and the richest woman in Qin.
The widow was born in the Qing Dynasty after King Huiwen of Qin established Ba County to the early Qin Dynasty. After her husband died, the Qing Dynasty did not remarry.
According to historical records, the widow's family was good at the benefit of the Dan Cave for several generations and accumulated countless wealth. After she took charge of the family business, she became "a thousand children's servants".
She once relied on her financial resources to ensure peace and provided funding for the country's construction of the Great Wall. She was also one of the main providers of a large amount of mercury in the Mausoleum of Qin Shihuang. Even Qin Shihuang valued her very much and respected her as a "chaste woman".
Later, Qin Shihuang forced 120,000 households of the six countries to move to Xianyang, the capital of the capital, to facilitate the surveillance and control of the empire. The Widow Qing was also among them. Soon after, the Widow Qing died in Xianyang.
Could it be that this world is the property of widows to clear their Patriotic family?
If you think about it carefully, it is really possible, because Tianxiaju is the highest-end restaurant in Xianyang City. Those who can run such restaurants will naturally not be ordinary businessmen.
"It is the Ba family who runs this hall!"
Sure enough, Ba Mi nodded, then asked with a smile: "Young Master, where have you ever drunk a better wine than Tianxiaju?"
Li Yang said: "This fine wine is not in the Qin state. But it is not so easy to be the best in the world. Since Miss Mi'er said that this wine is the best wine in Qin state, it would be good to be sold in various counties and counties in Qin state."
Ba Mi smiled bitterly and said, "Young Master praised me. Even though my reputation in the world is no longer popular, I can't open the restaurant throughout the Qin realm. How can I get the best-selling nationwide?"
Li Yang was stunned and curiously said, "Since your wine is the best in Qin State, why do you have to sell it in your own restaurant instead of selling it to various shops and restaurants?"
Ba Mi looked at Li Yang like a fool and explained: "Young Master doesn't know that no matter how good the wine in Tianxiaju is, only in Tianxiaju will anyone know him. If you leave Tianxiaju, who will know you, the one that is full of the wine in Tianxiaju?"
When Li Yang heard this, he suddenly realized.
It was then that he remembered that there was no so-called brand concept in business at this time.
If the product has no brand concept, there will be no trademark. If there is no trademark, it will naturally leave the restaurant. No one will know you if the goods are the same.
Thinking of this, Li Yang smiled and said, "What's the difficulty? With just one method, I can let everyone in the world know the fine wine you live in the world!"
Ba Mi glanced at Li Yang. She really felt that the young man in front of her was so bragging and talking loudly.
It is not something that ordinary people can do to make this wine marketed all over the world.
Unbelievable in his heart, Ba Mi smiled and said, "If the young master really has a way to make people recognize the fine wine of Tianxiaju at a glance, let alone anything else, I will be able to sell the wine for 20% of the young master."
"Haha, that's what you said."
Li Yang was very happy. Is this an unexpected gain?
"Young master really has a way?"
Seeing Li Yang's confident look, Ba Mi was a little confused.
Li Yang smiled and said, "The solution is very simple. I ask you, if you cook the three words "Tianxiaju" on the wine vessels, will this bean wine be recognized by everyone?"
"The name of "Tianxiaju" was burned on the Zhong?"
After hearing this, Ba Mi was stunned.
I muttered a few times, and then soon, my whole body was shocked!
This sentence was like a hammer, breaking the previous business shackles in her mind.
As a big businessman, she immediately realized how exquisite Li Yang's method was.
Shocked, excited...
For a moment, the surprise in Ba Mi's heart could not be described in words.
She has even seen the great prospect of the best-selling wine in the whole country.
Because everyone is so interested in the fine wines in the world, they are originally expensive and profitable. 10% of the profits of her restaurant come from tenants, 10% of the profits come from food, while the other 80% of the profits come from wine.
However, although the fine wines in Tianxiaju have such great profits, they cannot be sold nationwide.
Now, with the method Li Yang said, there is no problem in selling fine wines across the country.
To be honest, Ba Mi couldn't even imagine how much profit it would bring once the world's idiot drinks were sold nationwide.
The more you want to be excited, the more you feel, the more excited you feel.
The young master in front of me is not a person who loves to boast. He is clearly a talent!
No, he is not just a talent, he is completely a business genius!
Thinking of this, Ba Mi looked at Li Yang with great admiration and praised: "The young master's plan is really so exquisite. After listening to it, people feel a sense of enlightenment. Although the plan is simple, it is difficult for people in the world to think that the young master is so amazing!"
Li Yang was also very happy to receive such praise from the beauty, and smiled and said, "This strategy is called 'brand'. When I have time, I can design a trademark for you, hehe."
"Brand?Trademark?"
Ba Mi was in trouble again about the two new words that Li Yang had popped up.
Li Yang said: "Brand means a sign, just like your name "Tianxiaju", it carries people's awareness of it. It is an intangible asset with economic value. A trademark is a symbol of the product. For example, burn the logo on a wine vessel, and when people see this logo, they will know that this wine is a fine wine of the Tianxiaju brand. Haha..."
Ba Mi didn't feel anything when she first heard this, but after carefully understanding it in her mind, she suddenly realized that these two methods were very exquisite.
I couldn't help but admire Li Yang even more and praised him as a business god who surpassed ordinary people in his business!
At the end, her eyes looked at Li Yang with deep admiration.
Li Yang was not surprised by the other party's surprise. Because the earliest brand trademark in my country was not available until the Northern Song Dynasty.
At that time, there was a needle shop in Jinan, which was trademarked by white rabbits, so this shop is quite famous. This trademark was printed in copper plate, approximately square, with a picture of white rabbit pounding medicine in the middle, and the portrait was clearly prominent. The upper end of the picture was written with the store name, "Jinan Liujia Kung Fu Needle Shop". This historical relic is now in the National Museum.
Therefore, in the Qin Dynasty, brand trademarks could not be regarded as the crystallization of wisdom that represents wisdom and knowledge. If even this could not amaze the merchants of the Qin Dynasty, then what is valuable wisdom for the merchants of the Qin Dynasty?
However, Ba Mi was really a person who kept her word. She made a contract on the same day and directly gave Li Yang 20% of the shares in Tianxiaju.
In this way, Li Yang turned around and became a shareholder of Tianxiaju with just one word.
Chapter completed!