281. Hot, hot! (5/16)
"Editor-in-Chief, Editor-in-Chief!" Guo An rushed into Li Kang's office and shouted excitedly: "Today, the sales volume of our books has reached 500,000!"
At 10 o'clock, the number was only 110,000. This is because after the Yihang Group took over in July, there were more authors on the entire website, and they themselves brought some traffic results, and by 11 o'clock, it was already 500,000?
Li Kang opened another page, which was a real-time sales monitoring window specially developed during this promotion. He found that the sales of their group had reached 520,000!
In order to cope with this promotion, the Technical Department has added a new function, which is to check sales in real time, and how much the book has been sold, which is clear at a glance in this window.
However, because there are too many books, the permissions in each group can only see the specific sales results of the books in their own group. As for other groups, they can only see the total sales.
Among all the books, the top sales of Chen Xiaoli is Chen Xiaoli, next is "Cycling", and then Liu Fei's three books. Among them, "Opening an Alpaca Garden", which occupies the homepage recommendation position, has the highest sales.
As for other groups, it is still unknown what the specific situation is.
Li Kang's expectation was beyond Li Kang's expectations. After thinking for a long time, he finally came to a conclusion and abandoned other reasons. If he must have the habit of unfinished work, the quality of Xiao Yang's book is indeed commendable.
Thinking of this promotion... Li Kang was very excited because the effect of this promotion was so good.
This is eleven o'clock. Many people have not even finished reading the free chapters, and their group has increased sales by nearly one million. What's next? As more and more people see the advertisements? Wouldn't the entire Kaidian explode?
You know, this advertisement from Yihang Group lasted for a full 48 hours!
As Li Kang expected, as time goes by, the power of advertising becomes stronger and stronger.
The sales of online articles are different from the one-stop transactions of traditional sales. If you are optimistic about the payment, you can fully see the effect on the spot.
Reading a book is a continuous process. As long as the readers read the genuine version, the sales volume will continue. Moreover, because of the existence of free chapters, the more they go to the future, the more they will get better and better. As long as the book can attract people, the subsequent income will be continuous.
With everyone's attention, as of twelve o'clock noon, the number of downloads of the app has increased by more than half a month! The editor-in-chief gave dozens of large red envelopes in the group, and Li Kangdian's hands were sore.
"Thank you, boss."
"One more editor-in-chief."
"Royal!"
In a happy atmosphere, this like group has become much more active, and some even joked that the editor-in-chief said that he had worked so hard recently, so he paid more wages.
At the same time, the number of views of the web pages of Qidian has increased significantly. The bandwidth was originally prepared to be amazing enough, but I didn’t expect that it is a bit short of money now.
Fortunately, it didn't take long to rely on Yihang Group, the overlord of the Internet industry, and Qidian quickly increased its bandwidth by five times.
However, because the main promotion is apps, the pressure on the web page is not very high. Moreover, people now use mobile phones much more frequently than computers. The increased bandwidth this time should be enough to cope with the next forty hours.
Gradually, a large number of new users have read the free chapters and gradually started to recharge and pay.
This is the highlight. How many readers can be converted into paid users in one fell swoop. Qidian specially arranged a two-day recharge and gift event, but the gift was given by the authors who burst into tears when they heard about it...
Fortunately, there are restrictions on the bonus coins this time and cannot be used for the time being within these 48 hours.
This is also a measure by Qidian to stabilize users. Even if the bonus coins on hand have not been spent, it should be able to retain more users.
If it were in the past few years, recharge would definitely not be so convenient. Even if a large number of users came, there would not be too many paid readers. However, thanks to the continuous promotion of Yihang Group in recent years, mobile payment has become more and more common, and the payment habits of Chinese people on the Internet have been developed.
Nowadays, even the elderly buy groceries, many people use their e-wallets to pay, and it is easy to recharge some money to read books.
Moreover, many new users who did not read online books before are not as thief as some old bookworms. Those who are familiar with each other know where to easily find pirated copies. Therefore, the technical department found that the payment ratio of these new users is amazing.
Readers who have read for more than four hours have a payment rate of 8.7%!
This, even the editor-in-chief was shocked to see that the number of new users would be 30 to 1 at the end of the event, but now they have underestimated their potential.
Although many people have read the free chapters of a book and found that they need to charge a fee, they changed the book and continued reading it, but judging from the current ratio of 8.7%, they have made a big profit.
Moreover, new users are slow to read books, and a group of people at the rear of the crane are still reading the free chapters in the previous sections!
Not only the editor-in-chief was shocked, but even the online literature department was alarmed. Many people were used to watching pirated copies. Suddenly, so many people paid for it, it was quite difficult.
So even Wang Qi praised Qidian's editorial departments in the Miaoxin group.
The fact that such a large payment ratio proves that the editors have really put their heart into selecting books this time. Only good books can make people willingly subscribe to them.
You know, this is a huge advertisement, and it is not surprising that the conversion rate is low, but it must be because they did well enough!
The incentives of the new salary policy, the sense of ownership brought by equity rewards, and the generous year-end bonus that hangs everyone like carrots, have allowed Qidian employees to do their best to live up to the big promotion this time. Therefore, this online promotion has achieved excellent results that everyone had never dared to think about before.
At three o'clock in the afternoon, the sales volume of Li Kang's group reached an astonishing 2.21 million.
According to the technical department, the total sales of Qidian on the same day have reached 13.52 million!
This number is still growing. Reading is different from other books. Paying days are coming, and there is a lot of momentum here!
Besides, it is not yet the evening rush hour.
By eight o'clock in the evening, the app's download volume today was as high as the previous quarter, and the total traffic on the web also increased by 30 times.
The sales of Li Kang's group surged again, eight million! It was a very complete number.
The total sales of the website also exceeded 40 million at this time.
Although the sales seem to be low, it seems to be a waste of an entire network advertisement. After all, an Internet celebrity product may not be able to sell 100 million or 200 million products in such an advertisement. That is a failure.
But Qidian is different from them. Qidian sells online articles rather than products that can only be purchased once.
...
Thanks to the big boss Gui Yaoshun for his reward
Chapter completed!