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068 Advertising endorsements and courtyard houses

While Ye Fan was thinking about his future plans, he heard Wang Jinghua ask: "By the way, Xiao Fan, some brands have come to me and want you to endorse them. I was busy meeting people just now, so I forgot to give them."

You said this."

Hearing that there was a small amount of money, Ye Fan immediately became energetic and without thinking too much, he quickly asked: "What brands are there? How much does it cost?"

Seeing Ye Fan's money-obsessed look, Wang Jinghua smiled and took a stack of information from her bag, handed it to Ye Fan and said, "There are many brands. I happened to bring the information here. You can take a look first."

Ye Fan took the information and started reading it...

At this time, we have to talk about the benefits of Ye Fan setting up his own studio, because the profit sharing between mainland brokerage companies and artists is generally "30:70", and when some popular stars renew their contracts after their contracts are over, the brokerage companies will

Take the initiative to drop to "28 open", or even "19 open".

When signing new people, the conditions set by the brokerage company will be very harsh. The contract period of domestic brokerage companies is 5 to 10 years. The profit sharing is mostly "50/50".

But there are also some companies that adopt a phased approach, such as "64-open" in the first three years, "50-50 open" from the fourth year onwards, and "37-7 open" from the seventh to eighth year. The profits shared by the artists will change accordingly.

Rising as their popularity increases.

But Ye Fan doesn't need an economic company to package him and invest resources, he can become famous on his own.

Therefore, he set up a personal studio and kept most of the profits for himself, which made many artists who knew his situation envious.

However, Ye Fan's situation is a bit special. Some celebrities want to learn it, but due to the limitations of this era, they are temporarily unable to do it.

After all, there are only so many resources in the entertainment industry now. If you don’t sign a contract, why should they give it to you?

The management contract between Ye Fan and Wang Jinghua lasted for five years in total. Ye Fan considered that he would have four years of college, but in his junior year, he could start taking roles.

If you give Wang Jing three years, you can see her level.

In terms of profit sharing, in the first year it will be 30-70, which was discussed between Ye Fan and his second uncle.

Because the contract was signed with Wang Jinghua personally, but considering that she had to give an account to the company, the salary in the first year was higher. From the second to the fifth year, it was 28%.

Wang Jinghua could also see that Ye Fan's reputation would grow year by year and his income would become higher and higher in the future, so he agreed to this plan.

Ye Fan saw the information and found that there are currently many brands looking for him to endorse, but most of them are domestic brands:

Beverages: Jianlibao, Wahaha, Huiyuan, Uni-President, Master Kong, Pepsi-Cola, Coca-Cola,...

Clothing: Li Ning, Anta, Metersbonwe, Huili...

Other categories: Haier, Gree, Meiling Wanyan, Xiaobawang, BBK, Meixiang...

Food categories: Little Raccoon, Wangwang, Feihe milk powder, Xizhilang...

Ye Fan took one look at other miscellaneous brands that he had never heard of before, and stopped looking at them. He focused on some well-known brands from later generations.

However, what makes Ye Fan frown is that the brands that offer the highest prices are foreign brands. The prices offered by Hong Kong and Taiwan brands are also higher than those from the mainland, and the endorsement terms are not low.

Seeing Ye Fan's expression, Wang Jinghua thought he was dissatisfied with the price, so she explained: "Xiao Fan, the prices they offer are already high for newcomers, because many of them have exclusivity clauses, so I suggest

You take the one with the higher price."

Hearing Wang Jinghua's words, Ye Fan made up his mind and said, "Sister Wang, although the prices of Hong Kong, Taiwan and foreign brands are high, their service life is too long."

"And as my fame grows in the future, the price of my endorsement fees will definitely increase. Therefore, in the past two years, Hong Kong, Taiwan and foreign brands will not be considered for now, and domestic brands will be taken care of."

"First of all, regarding the length of time, I will be the endorser for a maximum of two years now. I will choose some domestic brands. You can go and negotiate with them. The price will be based on their size, which is about the same."

After saying that, Ye Fan started drawing on the information...

Wang Jinghua took the information, looked at it, and asked curiously: "Don't Pepsi and Coca-Cola consider it? 1 million a year!"

Ye Fan shook his head and said: "The price they paid to Hong Kong and Taiwan stars is much higher than what they paid to me. If they don't follow their standards, I won't accept their endorsements."

"Okay." Wang Jinghua said helplessly: "What about Li Ning? The price is higher than Anta and Huili. Why don't you consider it? I think you have no choice."

Ye Fan smiled. He couldn't tell the real reason, so he could only say casually: "Clothes are just a personal hobby. I often have problems with Meixiang's computers, so I don't want to endorse its products."

Hearing this reason, Wang Jinghua had no choice but to follow Ye Fan's wishes and help him negotiate prices with these brands.

Wang Jinghua's efficiency was still very fast. On the day of Ye Fan's second rehearsal, she had already negotiated plans with those brands.

After Ye Fan looked at the eucalyptus below, he chose brands such as Huiyuan, Anta, Haier, BBK, and Little Raccoon. The endorsement period is all 2 years. The endorsement fees vary, but in total, for two years, it is only 2 million.

.

Among them, Ye Fan admires the boss of Anta even more. In 1995, the sales volume was only a few million, and the profit was not much.

In 1996, he dared to spend 300,000 yuan a year in endorsement fees on Ye Fan, but he only signed a two-year contract.

And this condition forced Li Ning to withdraw.

This also made Ye Fan decide that before the establishment of Hongxing Erke in 2000, he could consider cooperating with Anta.

The little raccoon is also Ye Fan's childhood memory, so for the sake of sentiment, even though the little raccoon is a Wanwan brand, Ye Fan still chooses to endorse it for two years, and the price must be as high as possible.

In addition, Little Raccoon's endorsement ended in 1997, and White Elephant was established in 1997. Ye Fan wanted to endorse this company, and the timing was just right!

And with or without Ye Fan, the little raccoon would have become popular in the 1990s. With Ye Fan as his endorsement, it might also become a childhood memory for children born in the 1990s.

As for Jianlibao and Huiyuan, Ye Fan wanted to endorse them together, but the main spokesperson for Jianlibao was a national football star, so the price offered to Wang Jinghua was not high, and there was an exclusivity clause.

Ye Fan had no choice but to give up and choose Huiyuan.

The price offered by Wahaha is good, but the key is that the term is too long, and Ye Fan cannot agree to it, so he should simply leave it to Wang.

In this way, Ms. Zong's famous scenes will not be less in the future.

Seeing that Ye Fan had decided on brands to endorse, Wang Jinghua went to negotiate contracts with these brands.

And Ye Fan is also preparing to leave for the YS main station to participate in the second Spring Festival Gala rehearsal.

The second round of rehearsals is mainly about carefully screening the programs that have passed the first round. The first two rounds also have the highest elimination rate of programs.

Of course, these are not problems for Ye Fan. What he is more concerned about now is whether his mother can help him negotiate the prices for the courtyard houses he is optimistic about.

With the popularity of "Cang Hai", Ye Fan's savings have exceeded the 3 million mark. However, due to inflation, the price of courtyard houses has also increased rapidly.

Some landlords of courtyard houses wanted to raise prices when they saw this, while Zhang Yue thought the courtyards were too old and not commercial housing, so she wanted to lower the prices.

So the matter of buying a courtyard house is deadlocked here.

This is also the reason why Ye Fan wants to accept the endorsement. After all, it will take some time to settle the album money, and according to the gambling agreement, Ye Fan's share of the album in the early stage will not be too much.

With the arrival of the third Spring Festival Gala rehearsal, Ye Fan's endorsement was finally finalized. Accompanied by his parents, Ye Fan signed his name on the contract.

Within a few days, the endorsement fees were quickly transferred to Zhang Yue’s account.

Ye Fan looked at the 4 million yuan deposit, gritted his teeth, stopped procrastinating, and bought the 7 courtyard houses he had chosen.

Zhang Yue was speechless when she saw Ye Fan's expression, and said: "We all told you not to buy so much at once, but if you don't listen, it's okay now, all the money is spent, and you look like this again

Expression, who is to blame?"

After hearing what his mother said, Ye Fan no longer felt distressed, and said proudly: "You have to spend money after you earn it. Prices have increased by many yuan in the past two years, and house prices have also increased by many yuan. It's not like you don't know that money

If you put it in the bank and lose value, you might as well take it out and buy a house."

"If it weren't for this reason, do you think we would agree to you spending this money?" Zhang Yue said angrily: "You are not willing to buy a commercial house, and you don't know what these poor yards are good for.

"

Ye Fan couldn't explain this, he could only say that it was his own feelings and feelings that got through to Hu.

On January 28, the fourth rehearsal of the Spring Festival Gala began, and this day was also the day when the formation of the Hong Kong Garrison was completed.

On July 1 next year, this force will be stationed on Hong Kong Island to take back our territory!

In fact, by the third and fourth rounds of rehearsals, the framework of the Spring Festival Gala has been basically determined. The rest is partial adjustments and leadership review. However, there are still many programs that are at risk of elimination.

On Ye Fan's side, except for the two song MVs, some content has been adjusted according to the above requirements and some of the current political achievements have been added, but there must be no other problems.

Ye Fan's stage performance level also improved rapidly in rehearsal after rehearsal.

As for the final fifth round of rehearsals, it is basically a preview of the New Year's Eve Spring Festival Gala live broadcast. By this round, the possibility of being replaced from the program is very low.

During the rehearsal, Ye Fan was not idle either. He had already decided on ten songs for the next album.

Taking advantage of the fact that there were still a few days left for the fifth round of rehearsals, Ye Fan was going to Beijing to discuss with Huo Lijun the production time of the album and to learn about the latest sales situation of "Youth".

Because today, the second round of album sales statistics are coming out!

------Digression-----

It was really difficult to check endorsement fees in those days, so I didn’t write down the specifics, just a rough outline. If you feel there are any discrepancies, don’t blame me. Although I didn’t write down the specifics, I tried to simplify the matter as much as possible, otherwise it would be too confusing.

Then I wrote about the courtyard house, which can be regarded as filling in some pitfalls for the previous plot. In terms of price, Jackie Chan bought 8 sets for 4 million in 1995, and 7 sets for 4 million in 1996, which is also very reasonable!

There are still 3 days left, and it should be no problem until the university publishes it.

Dear readers, seeing that I have proactively postponed the publication, please support me with your recommendation votes and monthly votes, or if you want to keep your monthly votes until the end of the month, deduct 1! Let me know that you have the motivation to write in the past two days, and save some manuscripts.
Chapter completed!
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