064 Statistical problems of album sales
On the way back to the dormitory, Hu Jing took the album he finally bought and looked at the exquisite packaging of "Youth".
On the front is a picture of Ye Fan wearing school uniform, riding a bicycle, leaving school with a smile.
This picture is a high-definition retouched picture taken by a photographer. Ye Fan, who has an incredible appearance, looks so handsome with the help of filters.
On the back of the album package, there is the copy designed by Jingwen Company for the album, including Ye Fan's information introduction and ten eye-catching song titles. The background is Ye Fan's poster picture, but the starry sky and "Looking Up" are changed during the day.
"Starry Sky" echoes each other from afar.
"So handsome!" Hu Jing held the album and walked back to the dormitory in a coquettish voice.
Hu Jing walked in and saw that all his roommates were back and were listening to the song from "Youth": "The first dream is held tightly in my hands..."
When everyone saw Hu Jing coming back and saw the CD in her hand, they all shouted excitedly: "Oh, you have the CD. Now we can finally watch the MV."
Hu Jing heard this and said with a smile: "Fortunately, I went to buy it at noon. This is the last CD and I bought it."
"Let's go and find the teacher quickly. Let's borrow the playroom." After Liu Xin finished speaking, she pulled Hu Jing out and the others followed...
In the broadcasting room, Hu Jing and others started talking after watching the "Youth" MV.
"It turns out to be a series of short films! The filming is really beautiful. I like the song and MV of "First Dream". In the end, both the male and female protagonists can realize their dreams."
"I really like the title song "Youth". The male protagonist played by Ye Fan looks like he is studying hard, just like we are now, right Xiao Jing!"
When Hu Jing heard this, he nodded with deep understanding!
"I think "Daoxiang" is not only good to listen to, but the plot of the MV also reminds me of my dad."
"I just discovered that the middle-aged man in "The Proud Boy" is the male protagonist of "Daoxiang". This linkage is very interesting."
"I think the best-sounding and best-looking MV for "Young China Talk" is still "Proud Boy"."
At this time, Liu Xin asked: "By the way, Xiaojing, which song do you think is the best?"
Hu Jing looked at the eager roommates around him and said simply: "I think the ten capitals sound good!"
"Tch", several other people said in unison, but they did not chase Hu Jing to ask questions, which made her sigh in relief.
So Hu Jing changed the subject and said: "These songs are all very good. Which song do you think is going to be on the Spring Festival Gala?"
Hearing Hu Jing's question, her roommates suddenly became interested and began to share their opinions...
This scene is being discussed by people who have bought the album all over the country.
Some people guessed it right, and some people said it randomly, but it also made more people know about Ye Fan and his album.
People who have not bought the album have no choice but to listen to the songs in "Youth" on demand. Since the songs are all good, the number of on-demand songs is relatively scattered, and the rate of increase is not obvious. It takes a while to ferment to see which song people like the most.
Song.
After a day of fermentation, the students in the school who bought Ye Fan's album immediately became the focus of the class. There were also many male students who copied the lyrics and showed them in front of their favorite female classmates with their lyric books.
The students who bought the CD made others envious, and many students took out their snacks in exchange for the CD, hoping to borrow it to watch the MV in the song.
Many classes also began to discuss which song should be used as the class song, because everyone in the class liked these ten songs, and in the end they had no choice but to decide by voting.
This also shows that Ye Fan's songs spread quickly in the school.
Just like the four songs Ye Fan sang before, not only did he win over a large number of young fans on campus, but many teachers also recognized this album after listening to "Youth".
Many parents not only did not object to their children listening to these songs, but also actively gave money to their children to buy this album. This achieved Ye Fan's goal.
Perhaps most students do not have very high spending power, but with the support of their parents, the sales of "Youth" have gradually increased.
And this will also allow more students to own this album. When these students grow up, enter the society, and have their own jobs and incomes.
At that time, these young fans will bring more feedback to Ye Fan than Wang Xinlin's middle-aged fans in the future!
Even though the main audience of "Youth" is the student group, whose purchasing power is temporarily small, even if there is no support from parents, there is support from other groups, such as athletes, school teachers, college students, and young people who have entered society.
Still, the sales volume of Ye Fan's first album surpassed that of most new singers, and even surpassed that of the older generation of singers.
No, except for Wang Fei, Zhang Xinzhe and other big-name singers, the albums of other singers can no longer be sold.
For example, Xu Meijing, who released the album "Regret" on December 1 last year, became popular on both sides of the Taiwan Strait with her song "Moonlight in the City".
Now, her albums are still selling well in Hong Kong and Taiwan, but in the Mainland, "Youth" is completely dominating the world!
…
Ye Fan was also very concerned about his album sales. On the 2nd, he even called Xu Zhongmin and asked about the album sales.
After hearing Xu Zhongmin's explanation, Ye Fan understood that in this era, due to the way and speed of information dissemination, sales statistics are not so fast.
Moreover, "Youth" will be released during the New Year's Day holiday. Except for some essential positions that require employees to watch, most of the employees of Jingwen Company are on vacation. To count the number, we have to wait until the holiday is over, which can take at least a week.
Because in 1996, it was still the era of physical albums, and the statistics of physical album sales involved some problems.
In the physical era, album sales generally have two parts. One is company shipments. This is usually called certification, or RIAA for short.
Generally speaking, this is what we mean when we say how many platinum sales a certain album has achieved, but this is actually the company's shipment volume, which refers to the quantity that the company puts into the market, not the sales volume.
When it comes to certification, certification standards vary from place to place.
Xu Zhongmin told Ye Fan that China joined the International Album Industry Association, or IFPI for short, last year.
However, so far, the domestic IFPI, except for the Bay Area and Hong Kong Island, has not published a sales list in the mainland, so no mainland singer's album has been certified as a gold album or platinum album.
Ye Fan took the opportunity to ask about the current quantitative standards for album certification in various places. After hearing Xu Zhongmin's answer, Ye Fan understood that the situation in different places was indeed different.
Take Wanwan as an example. Because of its large population, the album sales volume is 1 gold if it sells 50,000 copies, and it is a platinum album if it sells 100,000 copies.
In Hong Kong, if it sells 25,000 copies, it will be considered a gold album, and if it sells 50,000 copies, it will be considered a platinum album.
But this is a standard for domestic singers. If foreign singers or albums are introduced, the standards for certified sales will be lower.
But similarly, the mainland has not made this list public. As for the reason? Think about it yourself!
As for Chou Country, because its popular music development is relatively mature, its rules are relatively complete, and piracy is rare, it is now the largest country. In addition, album sales statistics cover most countries.
Therefore, to be certified as a platinum album in Ugly Country, the sales volume must reach 1 million copies, and if the sales volume reaches 10 million copies, it is called a diamond sales volume.
And this is only certified sales. If we only count this, Xu Zhongmin told Ye Fan that the shipment volume of the "Youth" album has exceeded 100,000 copies!
Xu Zhongmin knew that what Ye Fanwen said was actual sales, but in most cases this number was lower than the RIAA number. It was the actual number sold by the album store, and it was really accurate to single digits.
.
So currently Xu Zhongmin has not sent Ye Fan statistics on actual sales.
After hearing Xu Zhongmin's explanation, Ye Fan had no choice but to give up and wait patiently...
------Digression-----
I'm not in a good mood today, so I won't write the mv in detail. I'll save you my words. I'll write some free extras later when I get a chance.
I have to go to bed early today and try to write better tomorrow. I took the initiative to request the editor to delay the publication. After all, readers have to spend money to subscribe. I also hope to write better so that everyone can support the original version.
There was a lot of preparation in the early stage, and I don’t know if it’s a waste of time. Once I’m in college, it’s easier to write a lot, and it’s relatively easy to check the information.
Chapter completed!