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193 The Dilemma and Potential of the Domestic Film Market(1/2)

Ye Fan ran for two days on the road show in Spring City. After accompanying Hu Jing to Dali for two days, he left for the east.

If you pick up someone's snow, you can't just pick up your pants and leave immediately. You have to stay with her at least.

Ye Fan speeded up the rest of the trip, from Guizhou to Guangdong and Guangxi, and then to Hong Kong Island. After all, Hong Kong Island is still a big ticket warehouse.

As for Wanwan, if there is still time, Ye Fan will naturally go there. If you don't make money there, you won't make it in vain.

When Ye Fan arrived in Hong Kong Island, it was already February 13th, and his new album will be released tomorrow.

In addition to road shows, Ye Fan also has to hold autograph signings, signing autographs all the way from Hong Kong Island back to Yanjing.

After all, this is his first album with Warner. When he comes to Hong Kong Island, he still has to give Warner some face.

The domestic film market has also become turbulent.

Ye Fan saw the box office sales of several movies released in the mainland, which refreshed his views on the mainland film market.

As of the 12th, "Party A and Party B" has been released and the box office has reached more than 36 million.

The box office of "Suspect" was 28.63 million yuan, the box office of "In My Body" was 25.56 million yuan, and the box office of "Who Am I" was 26.74 million yuan.

"Suspect" has been released for a month, and its potential has been exhausted. The chance of exceeding 30 million is relatively small.

The box office of the next two movies will definitely exceed 30 million.

This made Ye Fan start to re-evaluate the potential of the mainland film market!

The mainland film market's box office revenue reached 2.4 billion in 1991, which was its historical peak. This number was not reached again until 2006, 15 years later.

But in 1993, the box office of mainland movies shrank by half, and in 1994 the box office dropped further.

Coincidentally, the once prosperous Hong Kong film market also began to decline in 1993, and has never returned to the prosperity of the early 1990s. This box office ice period in Chinese film history lasted for 10 years.

There are many reasons for this drastic change in the domestic film market, and it is also inevitable with the development of the times.

Economic development has led to rising prices, but people's income has not increased significantly. Ordinary people's cultural consumption and movie consumption expenditures will definitely be significantly reduced.

Ye Fan remembers that when "Titan" entered China in 1998, a ticket cost 20 yuan!

It was 20 yuan in 1998. At that time, three pirated CDs were only 5 yuan. How expensive was the ticket price!

In addition, the popularity of color TVs, the prosperity of the TV drama market, and the old domestic film models and systems no longer meet market demand have also had a considerable impact on the film market.

But the biggest impact must be the emergence of VCD and DVD.

After the introduction of Hollywood blockbusters, as the domestic economic situation improved, the annual box office of Chinese movies remained at around 1.5 billion from 1995 to 1998.

However, as VCDs and DVDs became popular in households, pirated optical discs quickly proliferated, and the national film market completely entered an ice age.

Ye Fan himself often watches pirated movies at home, which is rare in China.

In 1999, the domestic movie box office fell below 1 billion for the first time, and it was not until 2004 that it rose to more than 1 billion.

But this just shows that the mainland people are not without demand for movie watching. On the contrary, with the opening of the country and economic development, this demand is even higher!

Otherwise, after the mainland film market attempts preliminary reform, the box office of "Party A, Party B" and "Who Am I" can reach more than 30 million in the Lunar New Year period in 1997-98?

Not to mention that after "Titan" is released in China in April, the box office of this movie in the mainland market will reach 360 million?

What is the concept of the domestic box office of 360 million in 1998? This figure accounts for more than a quarter of the domestic box office for the entire year!

Moreover, "Titans" has ranked first in the mainland box office for 11 years. In 2009, the record was broken by the Hollywood movie "Transformers 2". Do you think it is irritating?

For many years, the mainland box office champion has always been a Hollywood blockbuster. It was not until the release of "Monster Hunt" in 2015 that it regained the championship in film history. This is the first time that a domestic film has regained this throne!

In this situation, it is impossible to say that Ye Fan is unhappy and has no ideas.

Therefore, after Ye Fan's comprehensive analysis, it is not that the box office in the mainland is not good. In addition to piracy, the film production mechanism in the mainland is not yet mature.

Many mainland film production units still continue the old state-owned studio model, and the shooting themes are still mainly theme movies.

The situation in the mainland film market is somewhat special. If you want to release a film in the mainland, the censorship... well, everyone knows that.

Therefore, if the mainland's film production model cannot keep up with market changes, commercial films suitable for release in the mainland will not be produced in a short period of time.

Otherwise, Xiaogangpao's "Party A and Party B", a film entirely produced in the mainland, would be so famous in the history of domestic films?

With this movie, he suddenly became one of the most popular commercial film directors in the Mainland?

It was not until the release of "Hero" in 2002 that the domestic film market reform officially went on the right track. Since then, making Chinese-style blockbusters has become the mainstream of the market.

Thinking of this, Ye Fan was glad that he went to Hong Kong Island and then entered the mainland film market.

Let him discover that the mainland film market not only has potential, but also has a large box office volume, but there is also a lack of good commercial films suitable for release in the mainland, as well as the problem of piracy!

This discovery made Ye Fan very ambitious and set a bigger goal, which is to help domestic films become the champions of domestic film history faster!

During this period, Wang Jinghua also told Ye Fan about what happened in Yanjing, but Ye Fan didn't want to make a decision so quickly, waiting for his two movies to take off at the box office.

As long as the movie box office is higher, he will have more initiative.

At this time, on Hong Kong Island, "Suspect" had already been released in early February, with a total box office of 38.91 million Hong Kong dollars.

No way, three new films were released on New Year's Day, which seriously squeezed the film schedule of "Suspect". The Hong Kong Island film market is not like the mainland, with a good economy and fierce competition.

Although "Suspect" did not exceed 40 million, it has exceeded 40 million in RMB. This result is already very good and can be ranked among the top ten box office in Hong Kong Island in 1998.

On the contrary, in Wanwan, the box office of "Suspect" reached 42.68 million RMB. After all, Wanwan has a special liking for literary and romantic films.

"Who Am I" had a box office of 29.63 million, "Lucky Train" had a box office of 18.52 million, and "In My Body" had a box office of 26.71 million.

The box office of the three movies in Wanwan, equivalent to RMB, was 11.35 million, 6.82 million and 13.59 million respectively. The box office of "My Body" was the highest.

This gave Ye Fan some understanding of the Wanwan market. In addition to Hollywood movies, movies that focus on literary romance or idol romance are very popular in Wanwan.

This made Ye Fan more confident about "My Sassy Girl". The movie's box office is definitely not low in countries such as Taiwan, Japan and South Korea.

Moreover, he will have several similar movies in the future. As long as there are no accidents, it will be difficult not to make money.

"Suspect" will also be released overseas on February 14th. I believe that on Valentine's Day, the box office of this movie's overseas premiere will not be low.

It's just that Valentine's Day makes it a bit unethical for people to see love tragedies.

However, when Ye Fan thought about which countries this movie was released in, he didn't feel embarrassed at all. Instead, he laughed unkindly.

As expected, "Lucky One Train" was the first to be eliminated. With the addition of Ye Fan, it will definitely be difficult for this movie to reach the box office of more than 27 million in its previous life.

Sing Yeh actually played a supporting role in this movie at the beginning, and was dragged by Li Lichi to make a cameo to praise Chen Xiaodong and Ge Minhui.

But you also know that as long as Mr. Xing is there, no matter how many minutes he appears, he is the leading actor.

Star Master, who was originally a guest star for a few days, became more and more addicted to acting from the first scene, and even temporarily increased his role in the role, until he finally became the leading actor.

So what to do with the original two male protagonists? Li Lichi could only change the script, and the movie became three male protagonists.

However, the three lines have almost no overlap at all, especially Chen Xiaodong and Xing Ye, who were filmed completely separately due to different schedules.

In the end, the two male protagonists did not even have a single scene opposite each other.

Ye Fan recalled the movie. Apart from some impressions of a few scenes of Mr. Xing, he couldn't recall the rest of the plot at all.

And who are Chen Xiaodong and Ge Minghui? Are they worthy of being the male protagonists together with Mr. Xing?

In addition, this movie has a lot less nonsensical jokes, so it is not surprising at all that it finally achieved this result.

Although Cheng Long made a splash in Hollywood and disappeared from the Hong Kong screen, as long as his movie is released, his appeal will not be overshadowed.

And judging from the excitement and reputation of the movie, "Who Am I" is indeed superior.

Jet Li would have lost a lot of viewers if he didn't do fighting scenes. If it weren't for the plot innovation in "My Body", it would still be a new type of comedy.

In Hong Kong Island, the transformed Li Lianjie and Ye Fan really couldn't beat the Big Rhinosaurus!



When Ye Fan arrived in Hong Kong Island, he did not go to the roadshow immediately. Instead, he came to Shen Xusheng's company. Some of the things he arranged for Shen Xusheng to do should have produced results.

"Uncle Shen, are everything done?"

"It's all done. Take a look at these documents. The people above should all meet the conditions you mentioned."

Ye Fan took the information and started reading it, and signaled Shen Xusheng to continue talking about other things.

"Daewoo has also acquired the film and television rights for the "Sword and Sword" game, for HK$500,000 over 10 years."

"The Aeowiz company in Bangzi Country also successfully injected capital, spending 10 million and 12 million US dollars respectively, and both took 90% of the equity, leaving 10% for their president."

Ye Fan nodded when he heard this and said: "The funds in Japan are only over 180 million, right?"

"Yes." Shen Xusheng replied: "Nexon and some Japanese game companies are not easy to buy. Their games are very popular abroad and their capital chain is relatively sufficient."

"It would be great to have these two companies. One bite will make you fat. The management should choose these three people. Other candidates for middle-level positions are left to the headhunters."

After Ye Fan finished speaking, he pulled out the candidate's information and handed it to Shen Xusheng.

Shen Xusheng took it and took a look and saw the information of the three people:

1. Li Yaozong, a native of Hong Kong Island, 37 years old, majored in management at the Chinese University of Hong Kong. After graduation, he worked in management at XX Company in Hong Kong Island...

2. Wang Xiaojun, Yanjing native, 31 years old, majoring in law at the Academy of Social Sciences, later went to study at a university in China to study law. He is familiar with the laws of Hong Kong Island and China. He has obtained a lawyer's license in Hong Kong Island. His Cantonese is not good...

3. Li Yan, a native of Yanjing, 29 years old, majored in accounting at the University of Hong Kong. After graduation, she worked as an accountant at XX Company on Hong Kong Island...

After reading the information, Shen Xusheng asked: "Then I will find a headhunter to contact them and see their intentions. How will the position be arranged?"
To be continued...
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