Just as the movie "That Guy in My Body" continued to be released in great popularity, the media also successively reported on "About 98".

""Meet at 98" has poetic lyrics, beautiful melody, and rich emotions. It is a good song that cannot be missed."

"The song "Meet in 1998" perfectly harmonizes Ye Fan and the princess"

"Ye Fan's talent is still the same, and the princess's singing voice is moving. The two collaborated in the Spring Festival Gala, creating each other's classics and becoming memories of the times."

"The King of the Mainland and the Queen of Hong Kong celebrate the return of Hong Kong Island with the song "Meet in 98"!"

…

"Youth Daily" also reported on the cooperation between the two: [Mainland young singer and Hong Kong Island's famous singer Wang Fei jointly performed a beautiful song "Meet Me in 1998" for the people of the country on New Year's Eve, which shows that

Cultural exchanges between the two places have become closer, and Hong Kong Island has returned...]

After Ye Fan saw the content of this report, he couldn't laugh or cry in his heart. Even singing a song can be related to ZZ. This Youth Daily really knows how to find new ways to gain popularity.

The fierce competition in the music scene before, coupled with Ye Fan's new songs, has caused new changes in the mainland's on-demand charts:

First place: Ye Fan from "The Wind Rises"

Second place: Zhang Xueyou from "I Want to Go Blowing with You";

Third place: "Blue Lotus" Ye Fan;

Fourth place: Princess in "Human World";

Fifth place: Ye Fan from "Young Battlefield";

Sixth place: "Fly Higher" by Ye Fan;

Seventh place: "Intuition" Zhang Xinzhe;

Eighth place: Andy Lau from "Icy Rain";

Ninth place: Liu Huan from "Song of Heroes";

Tenth place: "Love is Just One Word" by Ye Fan.

Due to the impact of new songs in the past six months, only four songs from the album "The Wind Rises" remain on the list.

Fortunately, "Love is Just a Word" also entered the list, leaving Ye Fan's songs still occupying 50% of the on-demand charts, which made Ye Fan quite satisfied.

But this seems very scary to outsiders. In the past six months, so many singers have released songs, including many good Mandarin songs:

For example, "He Doesn't Love Me", "Hiroshima Mon Amour", "Flower Night", "Fool", "Heartless Love Letter", "You Are Happier Than Before" and so on.

None of these songs had much impact on Ye Fan's song rankings.

The king and queen of the Hong Kong and Taiwan music scene and the popular "Song of a Good Man" took so long to squeeze out three songs from Ye Fan, and now they are still at the bottom of the rankings. This is so surprising and convincing.

Nowadays, almost no one dares to say that Ye Fan has no ability and relies on his schedule to win sales and rankings.

Moreover, Ye Fan has another new song on the charts. It seems that there is no possibility of Ye Fan falling out of the charts, which makes people have to re-examine Ye Fan's dominance in the music industry.

There are also many singers in Hong Kong and Taiwan who went to watch the movie "In My Body". They heard the interlude and ending song in the movie and had different reactions.

Some of the singers who are about to release new albums feel helpless, some are sad and desperate, and some are confident and want to challenge Ye Fan.

Singers who have released albums in advance feel lucky that although the competition for releasing songs in advance is fierce, they have not encountered a singer like Ye Fan who can obviously overpower them, and they can still grab some market share.

As Ye Fan's love songs gradually came out, the shadow he had on other ordinary singers became even greater...

The second day of the Lunar New Year, Beijing, Huayi Brothers Company

Xiaogangpao looked at the box office data sent by his employees with a solemn look on his face. Although the screening of "Party A and Party B" was postponed, the box office on the first day of the year also returned to more than 1 million.

However, Ye Fan's two movies have higher box office. On the first day of the new year, the box office of "Suspect" was 1.36 million, and the box office of "In My Body" reached 3.68 million, which was higher than the box office of "Party A and Party B" on the opening day!

Including the 4.21 million box office of "Who Am I", the domestic movie box office market exceeded 10 million on the first day of the new year?

The box office of Ye Fan's two movies accounted for more than 50% of the market share!

This situation was something they did not expect. Although he, Xiao Wang, Han Sanye and others created a Lunar New Year show, the performance of Ye Fan's film during the Spring Festival directly refreshed their outlook.

They created a Lunar New Year show last year, and they also had the idea of ​​avoiding Cheng Long's movies.

But Ye Fan stepped up and made the Spring Festival stalls so brilliant, immediately outperforming their Lunar New Year stalls. Is the mainland market so mature now?

If Ye Fan knew what he was thinking, he would definitely laugh out loud.

The mainland market is not mature at all now, and there are many reasons why his movies did well in the Lunar New Year season.

Except for superstars such as Cheng Long, anyone who dares to imitate him will definitely not have this effect and will suffer miserably.

The Lunar New Year stall is still very important in this era. 2012 is the last glory of the Lunar New Year stall, and it is also an inflection point for the Lunar New Year stall. It will be replaced by the Spring Festival stall after 2013.

Twelve years ago, the box office revenue of films released during the Lunar New Year period even accounted for one-third of the annual film market.

These days, the Lunar New Year slot is the dominant one because there are not enough films to feed only this one slot. Movie-watching behavior has not been mobilized at all, and the market size is only so large throughout the year.

As the end of the year approaches, it becomes the most intensive season for movie watching.

The result is that 12 years ago, nearly half of the top ten domestic films at the box office came from the Lunar New Year period, and audiences have also formed the habit of watching movies only during the Lunar New Year period.

But if you want a market to grow and develop, you must not rely solely on one schedule, but must blossom in an all-round way. The market needs more balance and common development.

Later, as the market matured, the market became bigger, and the number of films became like a river, filling up all the depressions, the gap between other schedules and the Lunar New Year schedule will naturally narrow.

For example, in the mainland market before 2008, first-tier cities accounted for nearly 50% of the box office, but now they only account for 13.18%. Are first-tier cities declining?

No, it's just that the growth rate in first-tier cities cannot keep up with other cities. Similarly, the growth rate of the Lunar New Year stalls is far not as fast as that of other stalls.

Because in first-tier cities, the Lunar New Year festival is the first to mature and develop, and the space for natural development cannot be compared with others.

Then, with the establishment of cinemas in other sub-tier cities and the development of the account sharing system, the box office of the Spring Festival in first-tier cities is not as high as that of some second-tier and third-tier cities!

Not only are ticket prices high in first-tier cities during the Spring Festival, but more importantly, workers have all gone home, and fewer people are watching movies in first-tier cities.

Some people who are reluctant to watch movies in big cities will watch movies with their families and enjoy the joy of reunion when they go home and encounter the New Year atmosphere.

Ye Fan's success during the Spring Festival is inseparable from the fact that he is now the most popular idol star.

You must know that there is Jet Li in this movie, and he is as good as Cheng Long in Mainland China.

Not to mention Ye Fan, the two of them are still no match for Cheng Long?

In addition, most of Ye Fan's fans are teenagers and students. Young people's entertainment spirit and interest in new things are inherently higher than those of the older generation.

Ye Fan's new album, "Suspect" movie, novels and Spring Festival Gala have kept him popular, and with the support of his fans, he went to the cinema on the first day of the new year.

Moreover, the cost of publicity and distribution of this film is not low, with a total investment of more than 20 million across the country.

Fortunately, this movie sold a lot of product placement, such as Mercedes-Benz cars, clothing, beer, Hong Kong restaurant chain and other brands.

The endorsement fees for these advertising brand placements alone can offset the publicity costs.

And these factors directly maximize the publicity effect of this movie.

Moreover, now that the domestic economy has developed significantly, the income of residents in first- and second-tier cities is ahead of other cities, and most theaters are now also in first- and second-tier cities.

In addition, "In My Body" is a comedy movie with good quality. Coupled with the support of fans, it is not surprising that it can achieve this box office figure!

To be honest, before the movie "In My Body" was released, Xiaogangpao was still very optimistic. He felt that "Party A, Party B" and "The Suspect" had almost consumed the movie market during the Lunar New Year period.

He believes that Ye Fan's choice to release "In My Body" on the first day of the new year is not a wise choice, because everyone has to celebrate the New Year and pay New Year greetings. How can anyone go to the movies on the first day of the new year?

This is indeed the case in this era, but it is the living habit of the older generation, while young people have much more freedom, and they still have time to watch a movie.

Not only was he surprised, but the big and small Wang brothers, Mr. Han, the senior executives of China Film and Television and the relevant yamen were also very surprised.

They thought that Ye Fan's film would be suppressed by "Who Am I", but who would have thought that the box office of the two films would break the box office record for the first day of the new year!

They were shocked, let alone the reporters and media.

"Feng Xiaogang creates a Lunar New Year stall, and Ye Fan creates a Spring Festival stall!"

"The premiere box office was 3.68 million, the initial battle was successful, and the mainland film market began to rise!"

"Soul Exchange! The movie has new ideas and is worth learning from mainland directors!"

"Dare to be ugly, Ye Fan stars in the movie to break through his own image"

"Ye Fan's new song is matched with the plot of the movie, it's heart-tugging!"

"There is no fighting scene, Jet Li successfully transformed, and his acting in comedy movies is remarkable"

…

Of course, it is not without criticism. Many film critics paid attention to the content of school bullying.

They affirmed the innovation of the soul-exchange plot, but were dissatisfied with the film's violent resistance and lightly exposed approach to school bullying.

They felt that this movie was made just to cater to the tastes of young people, and the bigger problems were not brought out. It was a popcorn movie through and through.

The acting skills of Ye Fan and Jet Li were also rated low by them. In their eyes, their performances were a bit exaggerated, and to put it bluntly, they were fake and pretentious.

If it weren't for the innovative plot of this movie, it would be a comedy-happy reunion movie suitable for watching during the Spring Festival. Senior film critics were serious that the two had no acting skills at all.

Wang Jing's directing skills have also been criticized, which once again confirmed that the movies he makes have no depth, and he only makes commercial movies and bows to money.

However, these comments don't matter to Ye Fan and others. Since it is a commercial film, it's okay if the audience likes it. As long as their personal goals are achieved, that's fine.

Ye Fan became famous and prosperous. The first movie he starred in successfully carried the box office, which also allowed him to gain a firm foothold in the film industry.
To be continued...