Font
Large
Medium
Small
Night
Prev Index    Favorite Next

185 Return to the Mainland Film Market

Although the movie "Suspect" is not yet available in the mainland, fans of Ye Fan's books feel as if they have already celebrated the Chinese New Year on January 1st.

Because Ye Fan finally published a new book, the flowers they had been waiting for had faded.

The novel "The Devotion of Suspect X" has been in short supply since it was released on January 1st, and has been selling like crazy across the Taiwan Strait and three places.

Boss Yang and several investors also came up with the idea of ​​​​this novel because the price of this book is relatively high in Hong Kong Island and Wanwan, equivalent to RMB 20-30 yuan.

They wanted moviegoers to buy the novel at a discount with their movie tickets, but Ye Fan declined. The novel was his personal income, so why should he sacrifice his profits to help the movie make money?

Ye Fan originally wanted to make money from the people of Hong Kong Island and Bay Area. This novel he borrowed from the movie style. He didn't worry about not selling it. Otherwise, why would he share the profits from the movie investment?

The cycle of film investment and return is very long, and the risks are also high, so Ye Fan's purpose in making this film is not to make money, but more to gain fame. Ye Fan is not so easy to let go of a truly profitable business.

On January 5th, the box office of "Suspect" in Hong Kong had exceeded 20 million, rising to 21.35 million yuan. According to this trend, there should be no problem in making money back.

Then if it is distributed to Japan, South Korea, Singapore, Malaysia, Thailand and other countries in East and Southeast Asia, it will definitely make money. If it can be released as early as possible in the Mainland and Taiwan, it will be a huge profit.

Adding in income from other channels such as VCDs and video recorders, you can make a lot of money, but as mentioned before, the payback cycle is too long.

There was no regulatory channel, so there was a lot of room for manipulation. In the end, there was still a question mark as to how much Mainland investors like Ye Fan and others could get, so Ye Fan turned his attention to the Mainland.

In the early 1990s, the mainland's film distribution and exhibition system has always been a "unified purchase and sales" + "tiered distribution" model.

That is, after large and small studios produce films, they are bought out by China Film Company at one time, and the latter then distributes them to various cinemas through distribution companies at the administrative level of province, city, and county.

However, this model is not suitable for the market economic system, is inefficient, wastes resources, and greatly hinders the development of the mainland film market.

And since 1984, film production is no longer uniformly funded by the state, and the distribution and screening of films also requires a supporting market mechanism.

With the relevant national reform and support policies and measures, this situation has improved after 1993.

The start of the theater chain system in the domestic film industry has begun!

The most important part of the film mechanism reform at this stage is that film studios handle their own distribution.

You can sell your films directly to film companies in various provinces and below the province according to your own wishes.

You can share the issuance revenue with the issuance department. This is the early split-account issuance mechanism!

This move has greatly promoted the reform and promotion of film distribution, but its impact on exhibitions has been limited.

Because the cinema is still state-owned, it is included in the scope of local administrative management.

In addition, cinema equipment and management are backward, so the overall distribution cost is high and distribution is chaotic.

To a certain extent, provincial film distribution companies have replaced China Film Corporation in gaining local monopoly.

Film distribution and exhibition are an integral whole, restricting each other. Separate distribution, theater chain systems, and multiplex theaters are all closely linked.

Since it was impossible to build theater chains in China at the time, the studios faced 32 monopolistic provincial film distribution companies instead of one monopoly China Film, so the results of the reform were limited.

However, market competition caused some pioneers to begin exploring the theater chain system around 1995, including the emergence of second distribution channels in Fuzhou, Shanghai, Sichuan and other places.

The main theaters targeted by these distribution channels constitute a "theater chain" independent of the theaters controlled by provincial distribution companies, so the prototype of this kind of theater chain has appeared in some provinces.

So this is why "Party A and Party B" was released on December 24, 1997. Xiaogangpao chose the box office splitting method and planned to fight against the odds.

Of course he succeeded, eventually earning more than 30 million at the box office and opening up the Mainland Chinese New Year film market!

Up to now, the box office of "Party A and Party B" has exceeded 18 million yuan. Ye Fan remembers that its cost was only 4 million yuan, which made Xiaogang Pao and Big Big King a lot of money.

So in order to prevent them from being too lonely, Ye Fan also planned to join the Lunar New Year stalls and hype up the Spring Festival stalls in advance, because Wang Jinghua's public relations had paid off.

"That Guy in My Body" has successfully passed the review. Like Wanwan, it is scheduled to be released on the first day of the Lunar New Year. The film will be released simultaneously in the three places across the Taiwan Strait!

"Suspect" can be released in the mainland as long as some bloody scenes are deleted.

Due to the style of Hong Kong Island film shooting, the scale of some pictures will be relatively large.

But this doesn't matter to Ye Fan. He doesn't have to pursue perfection, as long as it can be released in the mainland.

Therefore, "Suspect" passed the review after only one revision. However, the theme of love tragedy is relatively disadvantaged during the Spring Festival, and "Titanic" will be released in mainland China on April 3.

Therefore, after everyone’s deliberations and choices, “Suspect” will be released as early as possible before January 15th in the Mainland and Bayan Film Market.

If it had been released in March, pirated copies would have been everywhere, and it would have been a huge loss!

Because many people from Shenzhen City, Zhuhai City and other places that are relatively close to Hong Kong Island have gone to Hong Kong Island to watch the movie "Suspect". No wonder the box office of "Suspect" has remained at a high level.

Regarding the release of these two films in other countries, Star Company and YH Company will be responsible for negotiations. After all, their overseas distribution channels are relatively mature.

On January 6, Chaoyang Company announced the release of two movies, which immediately caused a huge earthquake in the mainland film industry. No one in the industry expected that Ye Fan would return to the mainland so quickly!

What they didn't expect was that these days, when it comes to making movies in the Mainland, there are many restrictions.

If a film is gilded from Hong Kong Island and enters the mainland in the name of a China-Hong Kong co-production, its status will be different.

Fortunately, there are no blockbusters to be released on January 28th, but "Party A and Party B" may be affected, because "Suspect" is scheduled to be released on the 13th!

But Ye Fan's fans became very excited. Ye Fan really gave them big gift packages, novels, movies, new albums, and TV series after all of these, so that they couldn't have a too happy New Year.

Of course, it only costs a little money.

Many students have already made plans not to let their parents cheat them away with their New Year's money this year, otherwise they will have to watch other students showing off Ye Fan's works in front of them.

This is also the reason why Ye Fan wants to publish his works during the Chinese New Year.

Most of his fans have the most money during this time period!

Due to the New Year's Day holiday, the December sales figures for "The Wind Rises" were not released until January 7. Domestic sales were 450,000, mainly due to sales in the mainland market.

The overseas sales volume is 370,000 copies, and the total sales volume in December is still 820,000 copies, which can be said to be the envy of other singers of Jingwen Company, such as Zhou Xiaoou, Wang Banbi and others.

So in 1997, the total sales of the album "The Wind Rises" reached an astonishing 5.93 million copies! Domestic sales exceeded 5 million copies, and 870,000 copies were sold abroad.

The biggest competitor of "The Wind Rises", "Heart Is Too Soft", sold 1.36 million copies in the mainland, 1.3 million copies in the Bay Area, and 540,000 copies in Hong Kong Island. The total domestic sales volume was 3.2 million copies, and the total overseas sales volume was 3.11 million copies.

Sales reached 6.31 million copies.

Therefore, "The Wind Rises" successfully became the best-selling film in China in 1997, but was slightly behind "Heart Is Too Soft" overseas.

However, based on the overseas sales of "The Wind Rises" in the last two months, the total sales volume must have been more than 870,000 copies. Unfortunately, Jingwen had no channels to sell and compile statistics overseas at that time.

In terms of TV series in 1997, the average ratings of "Eighteen Years Old Sky" were 23%, while the average ratings of "Kangxi Private Interview" reached 36%.

In the face of the huge gap, "Eighteen Years Old Sky" can only be ranked second, which can be regarded as a small regret for Ye Fan.

Moreover, with the existence of "Huan Zhu Ge Ge" in 1998, "Love Through Time" will definitely not reach the first place in the ratings. With "Water Margin" included, it would be good to be ranked third.

On January 8th, "Water Margin" was officially launched and broadcast on CCTV 8. Ye Fan did not make this TV series more beautiful than before. Warner Bros. also announced the summary of Ye Fan's "The Wind Rises" on the same day.

sales volume.

Sales of 5.93 million copies, domestic sales exceeded 5 million.

This data instantly silenced the fiercely contested music scene, while the media reporters went crazy with excitement.

Ye Fan's fans and passers-by were also shocked by this data, but the fans became excited after being surprised.

In the second year after his debut, he became the best-seller, and the domestic sales of 5 million copies even beat the extremely popular "Heart is Too Soft". Is this really something that a person can do?

Ye Fan used his strong strength to tell fans, yes, this is what I have done!

In the face of this kind of data, Ye Fan's position as the top pop music brother in Mainland China is undisputed!

In the auspicious year of 98, Ye Fan finally reached the pinnacle of the Chinese music scene and officially became the new king of Chinese music!

Reporters from both sides of the Taiwan Strait and three places flocked to Yanjing, preparing to interview Ye Fan. Fortunately, Ye Fan did not accompany any little sisters during the Chinese New Year, so he was not afraid of being photographed.

In addition to the need to promote movies and TV series, Ye Fan is constantly being interviewed by reporters and has also appeared on some programs one after another, using his fame to maintain the popularity of movies, TV series and new albums!

"Reaching the title of Mainland's pop music king, Ye Fan remains humble!"

"Unprecedented album sales, will anyone be able to break Ye Fan's record in the future?"

""Heart Is Too Soft" or "The Wind Rises", which one do you think is the best album of the year?

"Movies + music + novels, Ye Fan's trinity of propaganda, who else can do it"

"Ye Fan: I hope everyone will support the movie starring me, I will be waiting for you in the theater on New Year's Day"

""Love Through Time and Space" Ye Fan said that the new drama has time-travel elements, and what kind of sparks can be created by the intersection of ancient and modern times"

"The box office of "Suspect" exceeded 25 million in Hong Kong Island. Will it be able to continue this record when released in the Mainland?"



It can be said that during this time before the year, except for the huge response caused by the hit broadcast of "Water Margin", most of the remaining entertainment headlines were related to Ye Fan.

"Youth Daily" also commented on Ye Fan once again. Although the words of the evaluation were very rigorous and objective, anyone could see the meaning of praising Ye Fan.

"Yanjing Daily" also reported: Ye Fan, an outstanding young man in this city, achieved various outstanding results in 1997 through his own efforts... He has set a good example for young students in our city.

The Chinese Opera School also informed Ye Fan that they had received notification from their superiors and had helped him register for some national awards such as the "National Top Ten Outstanding Youth" and "National Three Best Students" in 1997.

Looking at this situation, Ye Fan can basically win awards, not to mention that the school is planning to give Ye Fan many awards. It can be said that in terms of honors, 1997 was also a good year for Ye Fan!

However, Ye Fan is not likely to win these awards. Although he does not plan to enter the National Theater, there are still big problems with Ye Fan's personal style.
Chapter completed!
Prev Index    Favorite Next