As time goes by, the last month of the first half of the year approaches, the long-simmering VBM version of World of Warcraft has finally begun to enter the promotional stage, which is the abbreviation of virtual brain computers.

Blizzard Entertainment has been waiting for this day for four or five years. The same is true for top third-party game developers such as Ubisoft and Square, and have invested a lot in developing VBM version of the game.

The game is actually done, but you need to wait in line for release.

The current virtual Internet market has not yet grown. The three monks have no food to eat. It will be of no benefit to everyone when they are released together at the same time. Then there will only be a paradox of intra-inverting in the industry.

That's why we have the right to grab the first and second release rights. However, the release of the work this year has been confirmed, but the outside players don't know it yet.

If the three VBM games, "The Hundred Schools of Science", "The Catastrophe in the Sky" and "Three Kingdoms" took off after taking advantage of the bonus of the trend, it would be possible to get up no matter how bad it is. After everyone tried it out, it would be much more difficult to create phenomenal content. The trend of the wave of the times is hard to come by, and it is just one chance.

But the power of well-known big IPs is also very powerful. With the announcement of Blizzard Entertainment Greater China, it officially announced that it would release the VBM version of World of Warcraft on June 18, which attracted the attention of thousands of domestic players.

The name World of Warcraft is really the sentiment of a generation for the post-80s generation in China. Its appeal in China is amazing. It can be seen that World of Warcraft changes the movies that are so bad that they can win more than one billion yuan in the domestic box office.

The failure of the movie made Blizzard withdraw the IP film and television adaptation as soon as possible. He was afraid that the IP would be overdrawn. If he had known it, he would have left it to Blue Star Pictures for filming, not Legend Pictures.

Although Blizzard is a Blue Star Technology holding company, its parent company is generous and you don’t interfere if you don’t interfere with your operations. If you sell it to Legend Pictures, you can sell it. Blue Star Pictures has a large number of projects, and there is no shortage of one, and no shortage of one.

But overall, the IP brand of World of Warcraft is still very valuable.

This big IP has attracted many veteran Warcraft players who have been AFK for many years to turn their attention to virtual brain machines. Most of these players have already started their families and are no longer young, but who can tell the feelings clearly?

The nostalgic server released last year was particularly popular, killing many new online games in seconds. Its powerful appeal is much beyond Blizzard's expectations, and I am more confident in the VBM version.

Let’s talk about “scam” people into the virtual world. Anyway, since the product was released, anyone who has experienced the virtual world has finally become really good.

There are only zero and countless times to enter the virtual world.

What the Costa craved most now is that the user pool of virtual worlds is constantly expanding. In short, you have to try every means to trick people into it. Even if you only play for one hour a day, or even one hour a day, it will be fine. As long as you come, you are afraid that you won’t come.

...

In the Science and Technology Complex Building, Luo Sheng was sitting on his office chair in his spare time while gnawing on melon seeds while listening to the video report of Zhang Bowen, who is in charge of Blue Star Technology.

"…The merger and acquisition of 21st Century Fox has reached a comprehensive agreement, and the merger and acquisition transaction will take effect the day after tomorrow. The final result is to complete the merger and acquisition for US$93.1 billion."

"Well, it's been almost two years since the negotiations. Although the mid-range twists and turns, the ending is a perfect one, which is good." Luo Sheng nodded with satisfaction. It was not easy to reach such a huge amount of merger and acquisition transaction. During this period, the two sides negotiated at least thirty times and were negotiating every month.

There is no doubt that the merger case with a nearly 100 billion US dollars is undoubtedly a century-old merger case. It swallows 21st Century Fox. Hollywood's "Six Majors" are still "Six Majors". The territory has not changed, but it is no longer the "Six Majors" of the original "Six Majors". Blue Star Pictures entered Hollywood as a "outsider" with the help of the shell of 21st Century Fox.

Luo Sheng realized what Lao Wang had never done in his heart.

Part of the acquisition specifically includes 20th Century Fox Pictures, Searchlights, Fox2000, Fox Family and Fox Animation, Fox TV Creative Division, Fox TV, FX, Fox21, Fox Media Group, 73% of National Geographic's shares, Indu Star Media Group, etc.

The success of this transaction also made the copyright map of Marvel Superhero, the largest money tree under Blue Star Pictures, increasingly complete. IP and sequel movie development are the main source of revenue for Blue Star Pictures global box office, of which Marvel Studios contributed 62% of the box office revenue.

The specific IPs that Fox has incorporated into Blue Star Pictures include: X-Men, Deadpool, Fantastic Four, Avatar, Alien, Ace Agent, Rise of the Planet of the Apes, Ice Age and other well-known works.

...

At 12:02 noon on June 20, Bluestar Technology Group announced that it would officially take effect on the 21st Century Fox's $93.1 billion acquisition.

The next day, 21st Century Fox also announced its delisting and sorting out late at night, and cooperated with the new owner's strategy to reorganize and adjust.

As soon as the news came out, on Monday, the 22nd, the stock price of 21st Century Fox soared by 108.52%, and its market value rose to US$31.1 billion. This round of mergers and acquisitions also became the front-page headline news of the day without any suspense, causing a huge sensation in the domestic and foreign film and television media circles.

The title of the article in The Guardian: Disney is finally defeated!

The New York Times article commented: "Who can stop Luo Sheng's crazy expansion?"

Foreign Western media reported this incident with a "sadness" and unwilling taste, and regarded it as a "despicable foreigner"

The domestic melon-eating crowd was extremely excited, and many mainstream media reported it overwhelmingly.

There are countless attractive titles like "Strike the Hollywood Bridgehead".

This is indeed a major victory.

After Blue Star Technology issued an announcement, the Global Times also released a commentary at the first time: "The Fox merger and acquisition case is of historical significance. It marks a qualitative leap in my country's voice in the world's media, and also marks the West's forced to give up a seat in the media's voice. From then on, voices from the East will radiate from the peaks of Hollywood to the world. It is time for the world to listen to different voices."

Being able to acquire Fox successfully can be said to be a good time and place and harmony, and it is a rare opportunity. At this critical moment, the Sequoia pandemic is coming, and the West is in a state of turmoil and has to come to ask Luo Sheng for everything.

If you ask for something, you will be subject to others and you will have to pay a certain price.

If it weren't for this, it would be absolutely impossible for the United States to successfully acquire Fox. It's useless for no amount of money. This is not as simple as an ordinary commercial competition merger case. It is a world-class media voice. The game behind it is a battle for profits and a move that cannot be given up unless it has to be given up.

However, there is another factor that cannot be ignored to be able to successfully acquire Fox, that is, Wall Street has helped a lot and helped crazily behind the scenes, because Luo Sheng is willing to share the huge profits with these capitals, and of course there is no reason to refuse. Wall Street capital has no borders, and wherever there is profit, they will be there, so that they will not care about anything else.

The condition for Wall Street to take action is that Bluestar Film will go public in the United States.

Luo Sheng obviously reached this deal on Wall Street. From the date of the merger and acquisition, Bluestar Film will enter a comprehensive restructuring stage, spinning out and independent from its parent company Bluestar Technology Group. It will take about one and a half years to complete the restructuring and acquisition of Fox's business. After the integration is completed, it will rush to list on the New York Stock Exchange.

That is, it will be listed on the New York Stock Exchange at the end of next year, and the capital market will give a valuation of US$275 billion. It can be said to be the Galaxy battleship in the film and television media industry. Netflix and Disney are currently hovering at US$200 billion.

Behind Bluestar Film is the magical halo of the "Luo Sheng effect". There is no doubt that the possibility of IPO listing breaks the issue price is extremely small, and the capital market is willing to pay a higher premium in exchange for chips. There is no big problem with the market value of 300 billion yuan.

Giving original shareholders a low-value chip valued at $192 billion in the primary market is equivalent to giving Wall Street Capital a guaranteed premium of 43.22% at the beginning, and it may be more than 100% in a short time.

What kind of virtue is Wall Street capital? It is not a person who does not show off a rabbit or a hawk. Luo Sheng will not spend a lot of money and they will not be so diligent in "trading the country" so hard, but they can sell it as long as the price is right.

This is a very direct transaction. Wall Street is aiming at profits, hoping that profits will continue to run; Luo Sheng is aiming at cultural output and media discourse power, and how much profit can be divided is secondary.

Both sides hit it off and each took the best, and everyone was happy.

Profit is no longer the first goal for Luo Sheng now.

...
Chapter completed!