Li Mingyuan left the office happily. Not long after, Erin knocked on the door and entered, pretending to be envious and said, "Is the trip to the United States so pleasant?"

Luo Sheng looked up at Erin, not knowing what this girl meant, and then said quietly: "It's that way, emmm... But the 'Western food' over there is still good. The evil capitalism is really hard to deal with. I eat 'Western food' with a critical attitude. What's the matter?"

"There is a dialogue program that wants to invite you as a special guest." Ailin said, not too much about Luo Sheng's words. Anyway, she doesn't like Western food, so how delicious is Chinese food...

"I don't have time, please push it."

Luo Sheng refused without thinking about it. The web2.0 era is coming, and time is the most expensive cost. Now, another non-listed wholly-owned high-tech company that has been brewing in his mind for a long time was definitely an extremely busy year, including the next few years.

Besides, with its current popularity and industry influence, there is no need to go out and show your face to show your presence.

"Rejected? I think that's a good publicity opportunity for the company." Erin couldn't help but say as soon as she heard it.

"I brought back almost 2.7 billion from Wall Street this time. Why do I need to use the most expensive time resources to solve problems that can be solved with money? That is called not doing my job properly." Luo Sheng said lightly.

"Okay, then I'll push it for you." Erin nodded and left the office.

...

In the afternoon, Luo Sheng also left and came to the technical department, found Xu Yong and summoned a group of technical backbones to sit together.

"I have already made a name for the new product plan for the first half of this year, so I will start the plan to share audio and video."

Video sharing?

Xu Yong thought for a while and couldn't help but say curiously: "Boss, do you mean we want to make products similar to Liufeng Video?"

Revelation Video was launched on the market last year.

Luo Sheng shook his head and said, "No, Liufeng Video seems good, but it has no real future. Audio and video products without intellectual property rights are all free to be given to the series. Strictly speaking, Liufeng Video is just a stealing software, and related fields in China are in the era of wild growth, but the ultimate web2.0 is the era of knowledge payment."

Xu Yong and others understood these words half-understand. There was almost no copyright awareness in this era. Is it costing to watch a video and listen to a song?

Going crazy!

Perhaps this is the characteristic of this era.

"After a while, I guess it will be around March and April at the latest. I will go to the United States to negotiate with the world's five major record companies such as Universal Records, Warner Records, Emi, BMG, and several major Hollywood studios." Luo Sheng sat with his back facing forward.

This time, I received a sky-high financing of US$325 million (about RMB 2.7 billion) with the purpose of laying out IP copyrights.

Most of the money is actually used to purchase copyright authorization services. There is no copyright awareness in China now. For these top international record companies and film production companies, they can only watch the unscrupulous piracy in Greater China.

If Luo Sheng came to the door at this time, he would definitely have given the authorization.

Because for those record companies or film companies, one of the only ones in Greater China can’t get it, but now there is a Chinese who comes to give money, and it’s useless to make money if you don’t make money.

But for Luo Sheng, getting the authorization now must be at an extremely low price. Getting the authentic authorization will be a safe win version in the future.

After obtaining the copyright, he would not plan to sue someone now, and just steal the broadcast. He would never sue any party within ten years, but it would be different after ten years.

By then, copyright awareness will be established and the general trend in the payment era will come, if other audio and video products do not come to buy copyright, then they will be honestly removed from the shelves.

In the highly developed web3.0 era ten years later, without content, it is impossible to survive.

Everyone exchanged and discussed together. Luo Sheng said, "When many foreigners came to China to use computers, do you guess what the first thing they did? It was crazy downloading songs, because all the songs here are free, but they are charged abroad. At present, our country's digital audio and video industry is almost in its infancy. As for paid downloads, almost no one has this concept, and 99.99% are free parties."

"But this is when we show our unique side and advanced strategic vision, we will not see the clues in the short term. This is a ten-year cycle that can only be seen, and it will take a long period of cultivation. In fact, digital music has become unstoppable to replace traditional records. This requires a global perspective. The rise of digital music came together in the era of web1.0. The early stage of its development was also accompanied by many controversies and twists and turns related to free sharing, so I said that the era of web1.0 ended with napster."

Speaking of which, the saying [web2.0 era] is now popular in the industry, that is, [Internet 2.0 era]. This is exactly the concept proposed by Luo Sheng first. More and more people from the Internet industry at home and abroad have begun to quote the saying [web2.0].

Luo Sheng turned on his working laptop and said, "I have compiled a piece of information, which is quite a bit more, but you all have to read it carefully. You may be able to see a corner of the future through napster."

While speaking, Luo Sheng distributed a document to Xu Yong and others. Everyone also turned on their work computers, while Luo Sheng talked to everyone:

"As early as February 2001, about one-third of Canadian Internet users used the most popular software napster to download songs. About 16% of users visited the napster site. At that time, there were about 13.5 million napster users in the United States. In addition, the proportion of users in Argentina, Spain and Brazil was even higher than that in North America, and there were also many 'big touch' use in our country."

"After three or four years, most netizens in China are already unfamiliar with napster, let alone those who have never been online, and they don't know that there is this website. However, napster, which was born in June 1999, is the originator of the global p2p service software. It was created by American college student Sean Fanning. Its original intention was to facilitate the student group to search and share mp3 music files."

"After napster was launched, a super feast of p2p sharing music was soon launched around the world. Its influence quickly expanded beyond North America, and the wind of free downloads quickly spread around the world. However, all signs indicate that napster in 2001 had inevitably entered the 'last moment of madness'. It was this p2p sharing feast originating from the Internet that made those big-name record giants suffer all the hardships. It is no exaggeration to say that they have the desire to die."

"In the late 1990s, when the Internet began to invade the music industry in large numbers, its piracy phenomenon made record giants truly feel an unprecedented survival crisis. More and more people realize that the traditional record industry had played the prelude to the elegy. At that time, the entire record industry declined rapidly, and at the same time, napster was synonymous with online digital music in the eyes of almost all record giants, and it was even more thorny in the eyes and thorns in the flesh. Since December 1999, companies and institutions led by five major record companies have launched protracted lawsuits against them."

"In May 2002, Napster finally closed the door and closed the web1.0 era. Our blue space kicked open the 2.0 era. Until now, the global digital music industry is in a new round of shock. This is a long tug-of-war, but my view is actually the same as Jobs, which supports and advocates the paid model. I believe that the tide of free wind cannot continue after all. It is unrealistic to use love to generate electricity. The final result is a loss-wind of listeners and creators."

Speaking of this, Luo Sheng looked at Xu Yong and other technical backbones, and finally said with great determination: "So we cannot follow the old path of napster. This is a proven path of no return. We should follow the path that Jobs is taking now. So our next new product development is targeted at Apple. We want to compete with Apple. This sounds crazy, but you all heard it right!"
Chapter completed!