“Mix and note2 will be released later.”

In the Xiaomi company conference room, Mr. Lei, who attended the meeting, started with conciseness.

Xiaomi's company originally planned to launch its first full-screen concept mobile phone on October 25 this year, namely Xiaomi Mix, which is similar to other competitors, and its new product launch conference will be ranked behind the Costa delle of the Blue.

Friends are not very brave to release new products before the Costa ça, otherwise how can they adjust (copy homework).

"This... without the release of flagship products, the company's performance may decline sharply. Now without full-screen phones, I'm embarrassed to say that I'm a big mobile phone manufacturer."

Hearing the speeches of the participants, Mr. Lei replied without hesitation: "It's the same with the release. This year, the entire industry is in this situation. We should have read the data released by the Costa 5. This year, the blood of the entire industry will be severely drained by the Costa 1999. The full man is hungry and the whole industry has few leftovers. If the inventory is accumulated, it will be even more of a life."

The executives at the meeting were speechless when they heard this. With less than 15% of the market share, the Costa delle has monopolized 80% of the industry's profits. Xiaomi will have to sell forty or fifty units to support the profits of a Blue phone.

It is impossible to say that you don’t envy it. The Costa delle released a flagship new product, with a price breaking the world record and a huge sales volume, which will inevitably impact the entire industry.

Because the smartphone industry has passed that explosive growth era, and its growth rate has slowed down significantly. It may enter the stock era in less than two or three years. At that time, if you want to expand the growth point, you can only eat meat from your competitors. The battle in the entire industry will be even more tragic and there will still be people out.

Xiaomi Company originally planned to release several new products such as Hongmi 4, Hongmi 4a, Xiaomi mix, Xiaomi note2, Xiaomi 5 and other new products in October and November this year.

Hongmi 4 and Hongmi 4a focus on the low-end market, with low prices, while Xiaomi 5 focus on the mid-range and high cost-effectiveness.

Note2 and Xiaomi Mix are new products that Rebs intends to impact the high-end market, and they have high hopes and hope to break through the difficulties the company is currently facing.

Mr. Lei had long seen that Xiao Mi's future was already very dangerous, especially the example of the Costa delle of the Blue.

If a company wants to avoid being eliminated in the future, it must be able to gain a firm foothold in the high-end market, because only by entering the high-end market can you obtain high profits, and only with profits can you invest R&D funds, thus forming a virtuous blood-making cycle and being confident to speak loudly from suppliers, rather than being like a grandson like you are now.

The Costa del Sur is a typical textbook example. Now the prices are selling higher and higher, the technology is getting better and better, and consumers are willing to pay for it, thus forming a virtuous blood-making cycle.

On the other hand, Xiao Mi is now in a dilemma, even a dead end, with great success and failure as well as Xiao He.

When Xiao Mi was first established, she quickly gained a foothold in the market under the slogans of "cost-performance ratio" and "audioists", and shined in the past few years, setting off a brand effect of quality and low-pricedness in the consumer market. A large number of users have the impression of Xiao Mi that the brand is cheap and cost-effective.,

It's just all kinds of out of stock.

It is always out of stock, which seems to give outsiders a very popular feeling and a feeling that many people want to buy a small mobile phone.

In fact, Xiao Mi’s lack of supply capacity is not because Mr. Lei wants to engage in “hunger marketing”, but because he is really difficult, because he really doesn’t have much say in front of suppliers.

The reason is very simple. If you take orders from your Xiaomi company, my supplier will not make money. Whoever gives the price is given higher will be given priority. As long as the money is given, you can do whatever level of quality control you want.

The supplier is very realistic.

Xiao Mi can't give too much profit to the supplier. It's not that she doesn't want it, but because she sells it too cheaply, not only makes herself uncomfortable, but now she is not favored by her companions.

Because the price of Xiaomi Bar's mobile phone has been reduced, everyone has to follow up and sell the machine with you Rebs for 2,000 yuan. Only when you have profits will you see it.

Domestic mobile phone manufacturers don’t need to follow the Costa del Blue, and they are constantly raising prices. Consumers also buy it and make a lot of money. It’s really a matter of drought and aquatic flood.

Many of our competitors actually blame Mr. Lei, which made everyone difficult to live. The era of market growth is easy, but it is another matter when it comes to the era of stock. Now everyone wants to raise prices.

Mr. Lei also discovered that if Xiao Mi cannot gain a foothold in the high-end market, she will be extremely dangerous in the future and is very likely to be eliminated. But what makes him feels tricky is that it is relatively much more difficult for Xiao Mi to hit the high-end market than other mobile phone manufacturers.

Because Xiao Mi blocked her own path and established a brand reputation, most Xiao Mi users, including swing users, buy this product for cheap and cost-effective names.

If there is no such a goal, the consumer will say "Why don't I buy a blue phone?" and you will be able to repay the words.

This This This This...

For Xiao Mi, it is so difficult to break this game.

But if you don’t change, you will be unsustainable one day, and the result will be death.

If there is a low price, there is no profit. If there is no profit, there is no supplier father. He will continue to face the embarrassment of insufficient supply, and then he will have no money to invest in research and development. Then he can only continue to promote low-price prices, and then there will be no profits. This is a vicious cycle.

Now the Costa delle of the entire industry. To survive in this industry, you must have a foothold in the high-end market. Otherwise, with the update and iteration of technology, if you cannot keep up, you will be eliminated.

Technology requires money, so where does the money come from? It’s that simple to get high profits in the high-end market.

"This year, we will release Hongmi 4, 4a and Xiaomi 5. The note series and mix that are impacting the high-end market will be postponed until next year." Mr. Lei sighed helplessly: "The launch of note2 and mix at this time is equivalent to hitting the gun. I don't know how to die."

Mix was originally a flagship product that Rebs had high hopes for, and it was also a new product that Xiao Mi followed up with the full screen concept. Now the full screen has been brought up by the Costa ça, and it is the standard configuration for smartphones.

This year, the Azure Pearls and Jades on the Costa 1999 are ahead, and Xiao Mix is ​​far inferior to the previous generation of products. How can I fight this battle?

I can only admit defeat.

A manager at the meeting agreed and said: "Yes, although the delayed launch will affect the sharp decline in shipments and will also face the pressure of VC financing, it is better than backlog of inventory. Mr. Lei said that, now that smartphone updates and iterations are so fast, backlog of inventory will be a lifelong life."

Another participant couldn't help but complain: "Mr. Luo is also a behind-the-scenes style. What does it mean to give his friends a way of living? He said it better than singing. If he really wanted to give his friends a way of living, he shouldn't be so expensive. The blood in the entire industry was sucked dry by him, and the remaining bit of scum made the major friends have to fight to death to get that little."

"This is Luo Sheng's extraordinary talent. He has made a lot of money by making a lot of money."

"It's already very worthy of price increases. If Luo Sheng doesn't raise prices, it's even more deadly. To put it bluntly, it's still a problem of core technology and a problem of technology."

The ones you buy in Azure-5 are so expensive that even if you only target the high-end market, it will inevitably impact the mid- and low-end markets of the entire industry, and no one will be spared.

It’s like a family, where parents and children both want to buy one mobile phone, which creates the shipment volume of three mobile phones.

As a result, the child clamored to buy an azure-5 worth 16,999 yuan. What should parents do if they spoil their children but are not very wealthy? Then they can only not buy it for the time being. Buy an azure-5 for their children, and the profits were indirectly taken away by the Coast of Blue.

Because the overall profit of the entire industry is so much, the growth is not as rapid as before, and there is only so much water in the pool. You can directly take it away on the Costa à, and everyone should drink the northwest wind.

"You guys say, can you take what Luo Sheng said at the press conference the day before yesterday seriously?"

“Technical License?”

"Even if it is true, it is just another Qualcomm. It has been replaced by another ancestor. Is there any difference for a friend? Now that it is offering one ancestor, it may be necessary to offer two ancestors at that time."

"Oh, you are not as skilled as others, you are controlled by others."

"There is still a little different. Qualcomm is a foreign businessman, the Costa del Azure is a mainland enterprise, and Mr. Luo is not a foreigner."

"I think I can give it a try. Anyway, even if it doesn't work, it's just the current situation."

"There is another thing that shouldn't be forgotten. If Luo Sheng is not a joke, it's true. Other manufacturers follow up and get the technical advantages of the Costa del Azure, if we don't have it, we will have to be dead."

"Then is this ancestor who has to offer it?"

"Tamad, this life is so cowardly!"

...

At this moment, not only Xiaomi's company was responding and holding a meeting, but other mobile phone manufacturers were also like this.

As a result, in the next few days, major manufacturers have successively issued announcements to postpone the flagship products that were originally confirmed to be released this year. As for the reasons, everyone will just edit them.

Anyone who understands it, and all the netizens who eat melons understand it.

Not only domestic mobile phone manufacturers, but also international manufacturers such as Samsung and Apple have also found their own reasons not to launch their own flagship products in the next year.

The result was that the invincible charm of the Costa delle of the Blue was fully demonstrated, and major media did not miss the opportunity to blow up, and how the title attracted attention.

...
Chapter completed!