On January 20, just as the outside world focused on the Costa del Azure and on the tide of technological change in the semiconductor industry, Bluestar Technology completed a major layout action in a low-key manner at this time.

Only after the news was revealed did people pay attention.

The changes in the semiconductor industry have attracted so many people in recent times that the news about Blue Star Technology has not attracted much attention.

On this day, Blue Star Technology Group, Oushan Retail and Luntai Group announced that it had reached a strategic cooperation agreement. Blue Star Technology will invest 20 billion yuan to directly and indirectly hold shares of Gaoxing Retail, thus becoming the second largest shareholder of the latter. Gaoxing Retail has two major brands, Oushan and Darunfa, and its revenue this year is expected to exceed 100 billion yuan.

As an Internet giant, Bluestar Technology Group has become a huge fan of this operation and is a little confused. Why is your high-tech company going to the traditional retail market to play?

However, some people understand part of it.

That is Ali.

This incident caused a huge shock within Alibaba. Although most people's vision has been pulled away by the changes in the semiconductor industry, the competition between Bluestar Technology and Alibaba is becoming increasingly fierce in China, and Bluestar Technology is generally on the initiative and its competitors are quite passive.

This incident is definitely not good news for Alibaba.

The outside world cannot understand the operation of Bluestar Technology entering the traditional retail market, but Alibaba people can see at a glance the purpose of Zhang Bowen, the second-person of Bluestar Technology, to focus on offline payments.

Nowadays, the competition for online payment is becoming increasingly fierce, especially for Alibaba, it is also very important to find a different approach to layout a huge offline payment portal.

This year, Bluestar Technology relies on its social products to occupy a large number of online entrances, causing Zhifubao's share in the mobile payment market to drop sharply from the highest 75% to the current 52%. Faced with the competition from Bluestar Technology to compete with it, Luo Sheng also caused trouble for President Ma and invested in Jingdong, and the competition between the two sides is becoming increasingly fierce.

In the face of the failure of the online payment window, Alibaba began to discuss the issue of offline entrances, but it never expected that when they were discussing, competitors had already entered the market in large numbers.

Obviously, at this point, Bluestar Technology has shown a longer vision than Alibaba, and its pattern is obviously larger, at least the reaction speed is faster.

Alibaba is really anxious this time.

There is no need to argue anymore, just look for offline entrance companies such as supermarkets, department stores, etc. that Bluestar Technology has not yet targeted.

In this era when fast fish eat slow fish, one step later may be gone.

Many people in the industry analyzed and interpreted this matter. The results were unanimously believed that Bluestar Technology occupied the offline entrance in the overall situation. This is actually true. It was Zhang Bowen's layout, but they absolutely did not expect Luo Sheng to use this to layout the first batch of commercial implementation of Lifi.

Large shopping malls and supermarkets can use the light signals emitted by indoor LED lights to locate customers and push product information on nearby shelves to customers. Customers can also determine their indoor location through their smartphones.

Today's smartphones do not have the support of Lifi technology, but information can be transferred through the corresponding exchange and sent to the current smartphone terminal. Users only need to download the corresponding app one by one.

This is a transitional stage. When the future mobile phones can directly support Lifi technology, this link can be removed.

...

Technology Complex Building.

"...I have always said that the investment layout of Blue Star Technology is like playing Go. It must be both in-field and in-depth, and long-term and short-term layout. Everyone slowly starts to see some connections, which requires a process. We are gradually penetrating and sinking, not in one step. Offline companies hand over the online part to us Blue Star Technology, and we help them develop the offline part better. This is the principle of all cooperation."

"For example, Yingtai, the digitalization of members has been basically completed. Gaoxing is the industry leader in the fast-moving consumer goods and food field. With a nationwide network, 400,000,000 consumers in the future can benefit..."

The scene that is being played in the TV news is the scene of Zhang Bowen in an interview with reporters. He appeared in HK today. Also attending the press conference were the directors of Runtai Group, William Hubble, CEO of Oushan Retail, CEO of Gaoxing Retail and executive director Rudovic Holynier.

Zhang Bowen's appearance on hk is Bluestar Technology's itinerary for this strategic investment or acquisition of traditional retail commercial companies.

"Old Zhang's skill in fooling people is getting better and better." Luo Sheng looked at Zhang Bowen in the news screen and couldn't help but tease, and then he put a piece of snack into his mouth.

"Roge, Professor Hyland Haas said that they have completed the development of Lifi app and completed the trial operation. Mr. Zhang selected 40 Lifi commercial landing pilot projects. The group has discussed six major commercial scenarios. Please take a look at the report for details."

An Qingxue walked over and handed a document to Luo Sheng. The latter said "hmm" and gave the plate of snacks in his hand to the other party. He clapped his hands and picked up the document and opened it for a list.

"It's pretty good, just follow this."

Luo Sheng nodded with satisfaction after reading it for a while. This internal comprehensive research report lists six major application scenarios of Lifi visible light communication.

First, indoor network access: In the future, the world's LED lights will reach tens of billions, and visible light communication can achieve ubiquitous network access through LED lights. This can be done slowly, and new standards must be formulated and established, requiring cooperation from relevant manufacturers.

The second is mobile payment: use the LED flash and camera that comes with smartphones to realize mobile payment functions.

The third is indoor positioning: Large shopping malls and supermarkets use the light signals emitted by indoor LED lights to locate customers, which is also the first application of 40 commercial landing pilot projects. One of the purposes of Bluestar Technology's entry into the traditional retail market is to quickly promote the commercial landing of Lifi technology.

Fourth, the Internet of Things: configure LED lights and light detectors in smart hardware, and connect networks with other hardware through visible light communication technology.

Fifth, the industrial Internet: remote control and operating status monitoring of machinery and equipment through LED lights in factories and light detectors from machinery and equipment manufacturers, and the interconnection between machines is realized.

Sixth, intelligent connected vehicles: use LED lights and image sensors on the vehicle to transmit vehicle information, or use LED traffic lights to broadcast traffic conditions and emergencies near the road to vehicles.

The first three of these six application scenarios have the conditions for initial commercial implementation, while the second three still require other infrastructure and related technologies to advance, but the final trend will not change.

All plans have been arranged clearly.

40 supermarket commercial landing pilot branches are located in major cities across the country. A Darunfa supermarket in Sucheng has been selected for the pilot. It has closed down and the announcement posted to the public is that the mall is undergoing hardware upgrades for about 10 days.

The speed progress can be said to be very fast, and major pilot projects are working in three shifts to upgrade hardware.

The happiest thing to say is Hyland Haas. Purelifi's overall relocation from Europe to China was the right choice. Luo Sheng did not break his promise and poured a lot of resources into it. The project would go on, without any delay.

After Heyland Haas came to China, he was also amazed at the efficiency here. If it were placed in Europe, it would be impossible to carry out such a large-scale pilot commercial implementation in two or three years.

He himself is also the head of a company and knows how hard it is to dispatch and coordinate various departments. Launching a product does not mean that you can immediately provide services to the market by solving the technical pain points.

Solving technical pain points is only a solution to the premise of market supply.

Backing to the Costa à la Del Haas made Hylander realize that his company, his technology and his products will embrace the entire Greater China market. As long as he thinks of Luo Sheng's influence here and the scale of this market, Hylander Haas was so excited that he couldn't fall asleep.

Purelifi has the potential to grow into a giant with a market value of $100 billion.

As the days pass by day, it is February.

The news of the "Smart Supermarket" pilot of Costa 1, Blue Star Technology, Purelifi, Gaoxing Retail and Runtai Group jointly announced the "Smart Supermarket" pilot. 40 commercial floor-standing indoor shopping malls and supermarkets that have applied Lifi technology support have completed the upgrade and opened the experience to customers.

In a moment, everyone caught off guard.

It gives people the feeling that Lifi technology was only exposed yesterday, but it was commercially used today?

Luo Sheng has this purpose in the traditional retail market. Everyone suddenly realized that for a moment, these 40 commercially-operated pilot supermarkets became the focus of attention nowadays. Industry insiders went to the field for inspection, and ordinary people and consumers around the pilot also came here.

This unexpected ultimate move was too sudden and shocked Sia.
Chapter completed!