With the expectations of thousands of consumers in the venue and online, Luo Shengxuan pressed the small remote control in his hand again, and the audience's eyes immediately focused on the big screen on the stage.

On the left side of the screen are four different colors, namely black, frost silver, ice white and deep sea blue. The subtitles on the left show three models of the azure-4, while the price next to it is obscured.

Luo Sheng said without looking back: "The flagship phone released this time provides consumers with three versions: 16gb model, 64gb model and 256gb model to choose from."

He looked back at the giant screen and added: "So how much does the basic version of the 16GB model cost?"

Speaking of this, Luo Sheng paused for a moment and threw himself into the audience: "The retail price of the national version is RMB 5,888, and the retail price of the international version is US$1,099."

There was a burst of cheers and exclamations at the scene. The cheers were the fans at the scene. Those who could come here were all loyal fans, and they were basically the ones who were not short of money. After all, you could even pay more than a thousand tickets. What was this?

The people who were exclaiming were industry insiders and media people. The price of the basic version is already comparable to the previous generation's top-end version, and it is even much more expensive.

You should know that the flagship phones of the products of the competitors are only two or three thousand.

In fact, many professional practitioners have already expected that the Azure-4 is definitely not cheap. If you don’t say anything else, just say that the 2k screen is not much cheaper. I just didn’t expect that the Costa delle would be so expensive!

Many of the competitors and peers questioned in their hearts whether consumers will pay for such a high price?

On the stage, Luo Sheng continued to announce: "The retail price of the 64gb version model is RMB 6888, and the retail price of the international version is US$1,199; the retail price of the 256gb model model is RMB 7888, and the retail price of the international version is US$1,399."

As soon as this offer came out, industry and media people on the scene were stunned.

What made the friends and peers even more stunned was that at this time the fans cheered and gave thunderous applause.

An insider at the scene looked around and looked around the audience, muttering to himself: "Can these people be the navy soldiers invited by Luo Sheng?"

From the perspective of consumers, shouldn’t it be a complaint to sell so expensively? Why are they all so happy, afraid that they won’t pay enough?

What else can it be besides being a navy?

Well, he suddenly believed that it was definitely a navy army!

However, the colleague sitting next to him held a different view when he heard his muttering. He looked at the retail price figures on the giant screen of the stage and sighed: "You are an IT technician, but I am a marketing person. I don't think the audience on the scene is a navy. Do you know why?"

"Why?"

"What you see is the price of the product itself, but what consumers see is the 'light of domestic products'. Have you seen it? The retail price abroad is several hundred yuan more expensive than the mainland. What consumers see is the satisfaction brought by this differentiated treatment, and they earn a lot of talent first."

"Secondly, consumers choose a product for many reasons. Maybe it's a loyal fan, maybe it's a money-free one, maybe it's other factors. Price is just one of the factors that affect product sales, and it's not even a decisive factor."

Speaking of this, I still felt unsatisfied and continued to add: "Only high prices can ensure the brand status of the Costa ça, do you know why? In addition to the rising cost of the product itself, if your product's profit is too low, you don't even have the confidence to speak loudly in front of the supply chain. Do you know why Xiao Mi is out of stock this year?"

"Because the sales are cheap and the profit is low, the supply chain directly gives Xiao Mi's production capacity to the flagship aircraft of the Costa à. Can he have the goods? Do you want suppliers to ensure your supply capacity? Does the money have the money in place? Whoever gives more money will give priority to supply whoever is there. If you don't have money, stay there. If you block people from making money, you will be beaten. So do you think Rebs is really willing to do something hunger marketing routine? He can only do this. Rebs feels bitter, but Rebs doesn't say it, but he also has to pretend to be happy."

"Isn't it because you have no status in the supply chain, can't get production capacity, and have no money. Let's take a step back, hunger marketing itself doesn't make sense, because Xiao Mi's mobile phones are cheap and have low profits, so you must rely on volume to win more than any other mobile phone brand. Do you really want to go bankrupt as soon as possible and die faster?"

When I heard my colleague say this, it was reasonable and well-founded, I was silently refuting.

It seems that this is really the case!

...

On the stage, Luo Sheng smiled and said, "After the press conference, an experience hall was opened next door. We prepared 1,000 display items for you to experience. Regarding the product's launch date, September 28th, next Saturday, the national version will be launched with the Greater China market, and the international market will be released simultaneously on December 24th."

The fans at the scene immediately cheered again when they heard this, and the audience applauded endlessly. They were released in China first, which was cheaper than abroad. Is it safe to be happy?

Five minutes later, the press conference finally ended, but the audience at the scene had already begun to head towards the lobby next door. Both consumers and competitors in the industry wanted to experience the azure-4 flagship phone.

After all, it will take about a week to wait for the first time in China.

...

In the experience hall, there were two Koreans in formal suits and ties in the crowd, sliding around with the azure-4 product, taking photos and other photos.

The front camera of the Azure-4 phone is 5 million pixels and the rear camera is 12 million pixels, which is unparalleled in all mobile phone products on the market.

The main models of many other smartphone brands are 5 million pixels in the rear camera.

Immediately afterwards, the Korean turned on the background power management to see the program's power consumption ratio, and power consumption was his focus.

Then I turned on other functions and looked at them. Finally, I wanted to think about it, but when the time comes, I can only give the experience machine to the next experiencer.

The two Koreans did not stay in the hall for too much and quickly left the place, but one of them showed a serious expression when they left.

Both of them are employees of Samsung Group.

The two came to a place where no one paid attention to them, and one of them immediately asked: "How is it? Is there any problem?"

The other party shook his head solemnly and said, "Everything is perfect, but this is unscientific. How can the 28-nanometer l7 processor equipped with a 2k screen have such excellent power management capabilities? But it can be moved, and it can't even feel hot... There is only one explanation."

“What is it?”

"algorithm!"

"algorithm?"

"Yes, it's algorithm. When the hardware process technology is determined, the only variable is the algorithm mechanism. They must have used some extremely advanced algorithm developed software to make up for the shortcomings of the hardware. There is no other explanation. I can guarantee that the algorithm mechanism they developed is the most valuable technology!"

The performance improvement of the product is nothing more than two paths: hardware and software, and the core of the software level is algorithms.

At this moment, not only Samsung is "spying" the intelligence, but other friends and colleagues are also doing the same thing. Everyone's biggest doubt is why the l7 processor equipped with the Costa 4 of the Azure is so powerless?

Everyone still believes in science. No matter how much 28nm process l7 chips are calculated, it is impossible to have so many fast and save money. The power consumption management of other software is also extremely excellent. Although the battery capacity of the Azure-4 has been improved, it is actually not significant. However, it is a bit terrifying to have 15% more battery life than the previous generation with so many power consumption functional modules.

In fact, for ordinary consumers, except for a very small number of enthusiasts, there is actually no difference between their experience of 2k screens, and novice users are the main force in product consumption.

But the problem is here, because the most rigid requirement of human beings, novices may not understand, but they like the most, and they also particularly like the invisible design. He will ask you, is your phone a 2k screen?

What? Not?

No biggie, don’t buy it anymore!

Seller:???

And a more serious problem arises. Other manufacturers are now unable to afford the 2k screen technology of mobile phones, and do not have the abnormal power management capabilities of Azure-4. Unless they can steal his algorithm from Luo Sheng, they either wait for the semiconductor process technology to be raised.

But when will you wait for your process to go up? How much has the Costa Azure led in this period? How many innovative technologies have been developed?

Friends are desperate.

They realized that Luo Sheng’s biggest attempt to install a 2k screen on the Azure-4 is to monopolize high-end brands. 2k screen is just one of them, and there are other things that don’t affect the use, but very high-end technology is also a purpose.

It is to prevent other manufacturers from sprinting into the high-end market. The profits in this area are exclusively enjoyed by the Costa à, and no one can share them.

Therefore, the 2k screen on the Azure-4 is given priority for consumers, but is to prevent competitors from entering the high-end market and forcefully increase the entry threshold for high-end brands.

In Luo Sheng's eyes, it is enough to have an Azure brand in the high-end market. Other manufacturers should not want to get involved and fight in the mid- and low-end market.

I have to say that the Costa delle of the Blue Coast made the friendly competitors so angry that they were itchy, but it was difficult to break the situation. It could almost be said to be unsolvable because it was too hard-core.

Unless a technology that is more awesome than the Costa à la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la Cà la

The Costa delle of the Blue has actually achieved indirectly monopolizing the high-end market. This is the fundamental reason why Azure-4 dares to sell such a high price. Monopoly profit is the most attractive.

Ultimately, mastering core technology means mastering core competitiveness.

Core technology is the root cause.

...
Chapter completed!