Chapter 520 [Official announcement of the Azure-4 conference]
The Azure smartphone series under Costa 1 has not released flagship models after three years. During this period, only one enhanced version of the azure-3c product was released.
But the next generation flagship phone, the Azure-4, has not been launched yet.
The supply chain has been hungry for two or three years, and I am looking forward to the Costa 10th anniversary, and my father on the Costa 10th is now ready to release new products. I have received some bad orders in the past two years, and my profits are so low.
The profits of supplying mobile phones for other brands are really low, but the Costa delle is really high.
Because the profit margin of the Azure mobile phone is too large, the Costa delle of the Azure Company can easily move it out, and the upstream and downstream supply chains can eat white and fat, which must be called daddy.
Suppliers are all more realistic. They only recognize money. Whoever gives money will belong to whoever gives money. The amount of money can determine how good the quality control of the supply is.
This cannot be blamed on the fact that the suppliers upstream and downstream of the supply chain are all so realistic, because a mobile phone consists of more than a thousand parts, and behind each part is an independent supplier.
Behind these parts suppliers are more raw material suppliers, and the entire supply chain involves thousands of suppliers of all sizes.
Although traditional manufacturing also relies on suppliers, most of them are not as dense as the mobile phone industry, and require thousands or even thousands of suppliers to supply them with supporting supplies.
This is why an Azure mobile phone can form an industrial chain with an annual output value of more than 700 billion yuan. So many suppliers are all counting on the Blue Coast to enjoy their meals.
From OEM manufacturers to raw material suppliers, profits are all diverted from the Costa à, the Costa à, and they are divided layer by layer.
If the Azure mobile phone is not guaranteed by high profit margin, how can you feed the butt-selling tool guys below? How could they call dad with their butts sticking out and be your tool guy willingly?
How can you beat the supplier if you don’t have money?
If you have money, you can buy countless tools easily. If you have money, you can make the supplier kneel down and call your father more than your biological father. If you have money, you can make the supplier take the initiative to lift your butt and let you do whatever you want, without even being gentle, you can whip it to your heart's content...
Echoes of suppliers:
Don't do it randomly...
Don't do it randomly...
Going to do something random...
Going around...
Come…
You can really do whatever you want if you have money.
...
As time goes by, before the launch of the fourth-generation Azure smartphone conference on the Costa 1, Bluestar Technology Group released its 2013 Q2 audit financial report in mid-August.
This quarter, Bluestar Technology's global revenue hit US$27.1 billion, a month-on-month increase of 14.58%. The growth points mainly come from the mainland, followed by Eastern Europe and Southeast Asian markets; its net profit was US$4.336 billion and its net profit margin was 16%. Although it fell by 0.2% compared with the net profit margin in the previous quarter, it also refreshed the lower limit of Bluestar Technology's net profit margin, but the absolute number of net profit increased. You should know that the net profit in the last quarter was US$3.831 billion, while the increase in this quarter was US$505 million.
The q2 financial report was in line with the expectations of Wall Street analysts. Hong Kong stocks and US stocks traded throughout the whole period, and the stocks rose sharply. In the end, the trading volume of the two markets was also gratifying, pushing the total market value of Blue Star Technology Group to US$1163.67 billion, which is approximately HK$9 trillion regardless of exchange rate changes.
Stock investors are looking forward to the total market value of the stock trading code sprinting towards HK$10 trillion.
But at this moment, Bluestar Technology's price-to-earnings ratio has reached 56 times, and the exact number is 56.15, setting a record high since its listing, almost doubled.
However, compared with Amazon's 77 times price-to-earnings ratio, Bluestar Technology Group's price-to-earnings ratio is still relatively stable.
Luo Sheng's focus of work has shifted from Blue Star Technology to Costa ça. With the time coming this September, the official V of the Costa ça company released a major news: an Azure-4 press conference was held on the Mid-Autumn Festival on September 19, 2013.
The Costa delle of the Blue has almost no publicity. It just posted a dynamic message on the official v. It became a hot search term that day and rushed to the top, directly flooding the Internet, spreading throughout the technology circle, and the media competed to reprint and quote reports.
This is the reflection of brand accumulation, industry status and global influence over the past decade. Costa delle is already a top multinational technology group with global influence.
Domestic melon-eating netizens also talked about this topic in the group. Foreign netizens also started discussing this topic on the reddit forum in Europe and the United States in the middle of the night.
"The Costa del Blue is finally about to release its flagship phone!"
"I've been waiting for three years."
"The Archbishop can calm down and not release flagship phone products for three years. Xiao Mi, Honor, and vivo are all the frequency of launching once a year, and they want to be able to launch once a year."
"Hehe, don't panic, the Costa delle has been open for three years, and it's a rhythm of three years of opening."
"The Archbishop has never disappointed the majority of the church."
"My friends were ecstatic when they saw the news, and the design inspiration for the next generation of products was inexplicably gushing out."
"Yo, the azure-4 is a good idea, but it will be mine in the next second."
“Too real…”
"I'm looking forward to what kind of surprises the azure-4 will bring this time."
"If I don't come, I'm almost a nail owner for A3 mobile phones."
"Believe me, you must change it. Although the A3 generation has excellent quality, it is really easy to use, and it can even beat the latest flagship phones of its competitors. It seems to be able to fight for another three years, but it is a 3g mobile phone after all. Now it is the era of 4g technology. The latest A4 flagship phone must support 4g network."
"My wallet is already thirsty..."
...
The headquarters of the Costa ça de Azure Company, the Operations Department is holding a meeting.
At this moment, Luo Sheng was browsing the documents sent by the marketing department. When he was preparing for the signature stamp, he put down the pen in his hand and looked up at the responsible person in the marketing department.
"The scale of the 6.5 billion yuan product publicity budget? Should I be so stingy? How effective can this have? There are so many in China, but it's too little. The price of product publicity has increased to 18 billion yuan. Brand publicity should not be stingy, and it doesn't matter if it is higher than R&D investment."
Is this still stingy?
When the head of the marketing department heard this, he and everyone present were slightly stunned for a moment and immediately replied: "Okay, Mr. Luo, I will modify the plan immediately after the meeting."
The boss has the final say.
Luo Sheng nodded and threw the documents back to the other party for modification, saying: "The discussions on the Internet are hot now. A fans have pushed the popularity of the new flagship phones directly to the top. They are not buying Azure mobile phones. Friends' flagship phones have been released in a row. However, A fans would rather buy a 4G version of the Azure-3c than buy the latest flagship phones from their competitors. We don't have to worry about this group of consumers, they are the basic platform of Azure."
"But the basic market accounts for about 30%, which is far from enough. Those who are willing to spend money on product promotion are the centrists, swingers, and fencemen. These consumer groups do not pay much attention to the product itself. They don't even know the basic parameters and don't care about it. They are commonly known as novice consumer users on the Internet."
"You must understand that those who win novice will win the world. In any industry, it is an eternal truth. They have relatively low requirements and tolerance, but their consumption capacity is relatively strong, and they will not hesitate to spend too much. Unlike those who want to compare the motors above, it is very difficult to pry open their wallets."
"But the users of Xiaobai are different. The reason why Xiaobai is called Xiaobai is because most of their energy is not too much about a consumer product. Their main energy is spent on work and career, so naturally their economic strength is strong."
"It is precisely because they don't pay much attention that they have to find ways to deliver products from multiple dimensions to their horizons. Therefore, in terms of product promotion, they are willing to spend money, not just bombard online, and make meals for major technology bloggers, produce high-quality promotional videos, TV advertisements, etc.; they also bombard offline, subway lines, buses, elevators, LED billboards, etc., and they are all greeting me."
"If you want to win novice users, don't think about any fancy operations. Conquering them only requires the most simple and unpretentious move, that is to spend money! Spend money crazy money to make product promotion."
The head of the marketing department was speechless, and it was indeed a simple move.
Luo Sheng added: "There is another point, you don't interact with your friends online. This is a waste of energy. If they want to take advantage of the popularity, let them take advantage of it. Anyway, we don't lack popularity. Friends who take advantage of the popularity have no money to do product promotion and don't even have much money to invest in research and development. They can only take advantage of the popularity. This is also a cost-effective product promotion."
As soon as these words were spoken, the executives attending the meeting couldn't help but smile softly, and instantly heard from the boss who he was talking about who was his friend.
Luo Sheng looked around everyone: "Look at how popular Honor has been in the popularity of Azure? The authentic inheritor of Azure mobile phone technology has never said this fact. Yu Dazui's product promotion is very simple, and various creative promotional video advertisements are released one after another. Offline stores are expanding in a new store in three to five days, and they are also competing for advertising space on subway lines with us. They rely on their parent company to have money and are not stingy in R&D product promotion."
Chapter completed!