Now overseas smartphone consumers are very envious of Chinese people, because the Greater China market will be released three months earlier, and other markets will not be able to buy azure-3 until December 24.

In fact, this is not only Luo Sheng pays more attention to the development of the mainland market, but also another flaw is to increase the production capacity of electricity, and the first batch of foundry chips will be delivered in the mid-quarter.

The hot sales boom in the mainland market almost caused an inventory emergency. If it is released simultaneously around the world, there is no need to think about it, there will definitely be no stock.

Luo Sheng doesn't want to do hunger marketing. He said down-to-earth that the product is already a good pen and does not require any other fancy operations. One unit can be sold quickly after getting off the production line. What kind of hunger marketing is that isn't that stupid?

Isn’t it more delicious to have billions of dollars in a day?

It is worth mentioning that the Japanese market's response to the new products of the Costa del Azure is much higher than that of the past two generations. The excellent and amazing product is one aspect. However, consumers in Japan are actually not very interested in smartphones. Relatively speaking, they are more willing to consume their own national brands and buy Sony's mobile phones.

However, with the release of Azure-3, Luo Sheng finally broke through the stubborn little notebook.

The biggest help is the smart voice assistant "Xiao Lan". In the Japanese market, the operation team of the Costa delle of the smart voice assistant directly with the popular virtual idol singer here based on local actual conditions, and uses it as the main sales slogan.

That's right, if you are using the smart voice assistant in Azure-3 in Japan, her official name here is "Hatin" instead of "Xiao Lan", and the official production team has designed a rich virtual image about Hatsune Miku.

The marketing team promoted the azure-3 in Japan, using the virtual singer Hatsune Miku as the brand's image spokesperson, and the selling point did not promote the performance of the phone like other places, but instead used smart voice assistants to promote it.

Take advantage of the situation and adapt to local conditions.

The result was that a large number of Japanese dead houses were successfully involved. The products have not yet been released in the Japanese market, but the number of visits to the local official website of the Costa del Sur has increased significantly several times compared to before.

After more than three years, Hatsune Miku's IP under the sneak-in creation of He Chao's team, has now become a representative of virtual idols in Japan, harvesting a large number of hardcore fans.

Now, the effect is very impressive, at least in the Japanese market. Japanese people who have always tended to buy Sony products have finally found a reason to buy a branded mobile phone outside their country.

In fact, this is not the first time Hatsune Miku has been endorsing a brand. The first time that endorsing electronic products is Sony's ps3 game console. This is the first time that it has started the endorsement of virtual idol brands. As for the linkage of the WPro event, strictly speaking, it cannot be considered the first time.

Moreover, the effect of endorsing ps3 is very significant. A batch of Hatsune Miku customized game consoles were quickly sold out by the Dead House. In the end, Sony also increased the shipment of the customized version.

It is precisely because of this successful case that the release of azure-3 in Japan must be strongly linked. Hatsune Girl's ability to sell goods in Japan is indeed very powerful.

...

Coast Blue executive meeting.

"We are expected to be released and launched in the fall of 2012. We will spend about three years to concentrate on polishing it. In terms of industrial design, we must work hard on the screen-to-body ratio of new products. The fourth-generation products must have a screen-to-body ratio of more than 90%, while our fifth-generation products must have a full screen-to-body ratio of 100% in the industrial design sector."

Luo Sheng's voice rang out in the conference room. The screen of the latest third-generation product accounts for about 70% of the overall body. If the next generation product is expanded to more than 90%, it means that the desktop return button on the front of the mobile phone must be removed, and more stringent requirements are put forward for the screen performance.

As for 100% of the proportion...

The executives present couldn't help but mutter, how to implement this thing? Should I remove the front camera? This is basically impossible, and a front camera is indispensable.

Moreover, the current situation in China is "short chips and screens", and chips and screens are very backward in technology. The participants can't help but secretly guess and seem to be a little surprised.

No wonder Luo Sheng said that he would release it in 2012 and there were many technical difficulties to overcome.

Another important factor in Luo Sheng setting the next generation of heavyweight products in 2012 is that it will fully popularize the 4G network this year. Azure will be ahead and become the world's first smartphone to support 4G and continue to lead the world significantly.

Feng Yi, who attended the meeting, couldn't help but say: "In almost three years... will we leave the market for too long? In this intermediate stage, we should launch some transitional products to maintain the market's popularity with the brand?"

The executives here nodded and agreed. Costa 100% of the time, and Costa 100% of the company is currently in the field of smart mobile terminals, but one thing you should know is that humans are something that is easy to forget. If you leave his sight for too long, you will be forgotten quickly.

At this time, it will inevitably give competitors a chance to show their presence. From 2009 to 2012, three years have really been around, and the industry's development is changing with each passing day, and people may develop secretly.

Luo Sheng nodded: "Well, there is indeed a transitional product. In the middle, we can launch an enhanced version of the Azure-3-plus model, which mainly improves the operating system and further chip technology. As for industrial design, it mainly follows the previous generation and makes some minor improvements."

According to Moore's Law, the performance of chips will double in less than 18 months, and this law is still strong.

During the period from 2009 to 2012, some transitional products are indeed needed to ensure the brand's continued influence and cannot give its competitors too many opportunities. Moreover, the industry is currently awakening in full swing, and various smartphone brands are sprung up like mushrooms after a rain, and old international manufacturers are also starting to set off.

If you leave the market for too long, it will take three years. In the context of the current era of rapid technological development, it is really a bit long. The chip performance can be improved for two generations, and the market share may change.

...

As time goes by, it has been a week since the start of the Azure-3 in the mainland, and the sales data for the first week have come out.

The 32gb version hit 2.39 million units in a week, the 8gb version sold 1.28 million units in the first week, the total shipment volume reached 3.67 million units, and the sales in the first week reached 17.2 billion yuan.

These numbers are fantastic, with sales exceeding 10 billion in a week. There are not many companies nationwide that can achieve sales of 10 billion in a year.

Sales data for the first week were also disclosed to the public through the official blog.

Concept stocks related to the Costa delle soared, ushering in three consecutive daily limits, and Biyadi OEM stocks opened even higher.

Not only did the Costa delle of money, but the upstream and downstream industrial chains attached to the Azure mobile phones are profitable, and the indirect economic benefits can be said to have exceeded 100 billion yuan, creating a large number of jobs in the physical manufacturing industry.

Now other domestic mobile phone brand manufacturers have been established, which has driven the further rapid development of the overall economic level.

...
Chapter completed!