Everyone said nothing and looked at Luo Sheng waiting for his next sentence without saying a word.

Luo Sheng sat comfortably in his seat, and the curious eyes of everyone had not dissipated yet, and they were waiting for him to speak.

"You don't know too much about the chip world, but you must know that because we are all from the world, we must know about the world. Then I will tell you."

Luo Sheng smiled and brought these young and excellent engineers in the hall into those years in just a few words.

"It starts from one day in the summer of 2000. Sony and Toshiba went to knock on the door of ibm. At that time, both companies were in full swing, especially Sony, who won the war between two generations of game consoles in a row. Ps2 became the Christmas gift that American children wanted the most. It was a punching Sega, and kicking Nintendo was easy and enjoyable."

"Sony's movement in the gaming industry is so big that Microsoft, a giant in the software industry, is uneasy and is also clamoring to join the war. No one took Gates seriously at that time. Now, xbox is fighting a path."

Luo Sheng looked at the engineers and said, "At that time, ibm was still in the transition period from a hardware company to a software + information company, and his situation was quite embarrassing. Facing the big money owners of the small notebook, they naturally did not dare to neglect them. Seeing Sony and Toshiba, two rich men, came, they thought they were interested in ibm's hard drive storage technology."

"But Toshiba and Sony didn't have this interest at all, and ibm thought they should be interested in the server solution in the store and use it in the home entertainment networking service?"

"Still no interest, ibm asked again: Are you interested in our Os/2 operating system? You want to use it in home entertainment devices, haha, you really know heroes. We are more charming than Microsoft's products... Sony can't bear it anymore and finally interrupted the crazy self-proclaimed ibm, and expressed his intention in a concise way: Let's do CPU together, you ibm will be the one who makes money, Toshiba and I will also make money."

Luo Sheng spread his hands vividly and looked at Lu Siming and others: "IBM people were shocked, Watt? Get tinpiyou (cpu)?"

Everyone couldn't help laughing. The boss's speech was so easy to understand, as if he was listening to Jin Yong's martial arts stories, and it was a stand-up crosstalk style.

I only saw Luo Sheng substituting himself into a scene to restore a story scene.

"Toshiba: Oh, I said, that powerpc is the thing you developed for Jobs. We conducted in-depth tests on this CPU, and the performance is still great."

"ibm: Exceeded the award, so, what do you want to do?"

"Sony: Haha, of course, it's the world. Let's copy Intel's backyard together. By that time, our three brothers will be the "Lanbowan" in the civilian chip field all over the world. How about it?"

Luo Sheng said this with a stand-up crosstalk, and suddenly sighed and shook his head. After taking a sip of tea, he found that the cup was empty. Seeing this, a staff member immediately helped him get a cup. Luo Sheng took a sip and continued to talk loudly:

"ibm was speechless and thought to himself: I'm afraid these two guys are not stupid. No wonder they say that the book is unreliable. They can say such innocent words. How many cups did they drink yesterday? They didn't wake up today..."

"Sony seemed to see ibm's puzzled expression, laughed a few times, then took out a bottle of 82-year-old Lafite from his arms, poured a bottle of 1982 according to the habits of Europeans and Americans, and recalled the glorious years of the past with the alcohol."

Speaking of this, Luo Sheng lowered his legs on the workbench, changed his seat and looked at everyone and continued: "The semiconductor industry in the 1970s was in a blowout stage of development, and it was rapidly iterating and updating in the theoretical stage and application end. There were two important inventions that truly brought chips from military exclusiveness to thousands of civilian households."

"These two inventions are personal computers and game consoles. Personal computers have created giants such as Apple, Microsoft and Intel, and game consoles have created Atari, Nintendo, and Sega. They are all rising rookies, with great glory and awesomeness."

"Great China's game consoles have been banned. I guess they may not be able to be lifted for ten or eight years. There is no market for stand-alone games, but why does the Costa delle enter the game console market? Why do we have to spread this muddy water? Why do we have to enter the disputes in this world? Does anyone know?"

After saying that, Luo Sheng looked around everyone, and more than 200 engineers looked at each other, all at a loss.

In fact, Luo Sheng didn't expect them to see it. After a moment, he continued: "Do you understand that even in the 1990s, the shipment of game consoles was higher than that of personal computers, and even the shipment of console game software was higher than that of personal computers."

"The reason is not complicated at all. The game console is cheap, and you can take it home for two or three hundred dollars, which can meet the needs of family entertainment. Fun things are always best-selling products. Our Xiaobawang learning machine here is even more expensive. The average price of personal computers is more than 1,000 US dollars, 7,000 yuan or 8,000 yuan, and the multimedia technology is immature and the entertainment effect is poor."

"However, from the hardware structure, the game console is actually a customized version of the computer, and it also has configurations such as CPU, GPU, PPU, memory, storage, etc., but it only focuses on entertainment attributes in design."

Finally, Luo Sheng sighed: "In that era, the technical route of civilian computer chips was flourishing. It was not like today. Intel's x86 series dominated the world in PC. Now, compatible manufacturers such as amd and cyrix also followed suit and ushered in the darkest toothpaste factory era in the industry."

"In that era, ibm's powerpc was the non-mainstream Apple niche market of Joe's gang leader, and it also had a sense of existence in the server market. There are also Fairchild Semiconductor, Nec, Ti, Motorola, Mostek... and so on, all the great masters you have heard or have never heard of are in the chip world."

"The blooming of chip technology has given game console developers a lot of freedom. They can choose the ones they are most satisfied with in various solutions, and then deeply optimize and customize them, thus distinguishing them from all competitors. For example, Nintendo's SFC uses Mos6502 cpu, Sega MD uses Motorola's 68000 cpu, SonyPS uses 3D soft acceleration technology route, and Nintendo's N64 uses seemingly more advanced 3D hard acceleration..."

"This situation of blooming flowers, while meeting the technical requirements, maintaining a high cost-effectiveness, and facilitating the development of third-party software, thus forming a complete ecosystem."

"However, this customization route could no longer be played by the late 1990s. The civilian computer chip market was almost completely dominated by x86. Texas Instruments, Motorola and others were marginalized, and the nec self-enclosed PC98 is also on the verge of extinction. This is how Intel embarked on the road of no return to the dark toothpaste factory."

"If this continues, who will I find to customize it in the future? Sony PPS2 uses Toshiba's ee CPU developed by Toshiba and its own deeply modified, and what about its competitors? Microsoft's Xbox simply uses Intel P3 Cyron CPU, which may be the most general solution on the market. Although it has not been very successful in launching Xbox because of Microsoft's lack of experience, the terrible thing is this trend."

Luo Sheng talked freely, and more than 200 engineers including Lu Siming, who were sitting in the hall, listened attentively, but when they heard Luo Sheng say this, a question emerged in their minds.

If one day, x86 completely unifies the world and monopolizes the civilian chip market, then the game console industry may really have no chance and can't even play.

Because everyone's technical routes are similar, they are all equal, and no one can win through customization, so they can only rely on cost-effectiveness and large-scale markets.

Thinking of this, Lu Siming and the others realized that this is happening now?

Li Chunsheng couldn't help but say: "Don't Microsoft, which colluded with Intel, wish this would happen? Sony can tolerate it?"

Luo Sheng smiled and said, "Of course Sony can't bear it, so they took action and came to ibm. He said straight to the point: Let's work together to make Intel. Facing the alliance between Microsoft and Intel, Sony believes that this vicious opponent cannot defend it and must take the initiative to attack."

"Sony made a cold decision, but ibm smiled bitterly. How can he attack?"

"Sony said he was not panicked and quickly comforted ibm, saying that the sales of the first and second-generation Ps consoles exceeded 100 million units, and the supporting games sold more than 1 billion sets. This is the ecosystem. Let's jointly develop a super cool CPU, which will definitely beat competitors in the next-generation console. By that time, we will emerge from the game market and use scale advantages to counterattack the PC market. We don't believe Intel can withstand it."

Luo Sheng once again substituted the situation: "Toshiba quickly agreed: That's right, we will use this CPU for our own smart TVs to unify the emerging smart home appliance market. By then, we will be the majority, and Intel will be the minority. You ibm hate Intel very much, right? We also hate it, so let him die."

"Faced with these two guys, ibm muttered in his heart: The book has been in his eighth lifetime. It has finally emerged two IT technology giants, but they both suffered from this paranoia. However, ibm still said in a courteous manner: Do you know how much it will cost to do this?"

"Sony: Is 400 million US dollars enough?"

"ibm shakes his head."

"Toshiba: What about the 4 billion US dollars?"

"When ibm heard that he had 4 billion yuan, his little eyes were spinning secretly."

Lu Siming and others burst into laughter, and the audience laughed unabashed. They suddenly discovered that the boss's new skills could even speak such a stand-up crosstalk.

Luo Sheng wrapped his hands in front of him, leaning against the seat and said lightly: "A few months later, the cell chip R&D center jointly owned by Sony, Toshiba and ibm rose to the ground in Austin, Texas, North America. In the next four years, more than 400 top chip engineers in the world will work here. At the establishment ceremony, a friend of ibm's friends whispered: You were drunk last night and scolded Sony. Toshiba was delusional, why did you come here today?"

"ibm shrugged his shoulders and spread his hands: I didn't pay any money anyway... I can still take a try, why not?"

The audience burst into laughter again, and Lu Siming and others listened more and more interesting. Bai Lang said: "Boss, after hearing what you said, ibm is not a good bird. Let's cooperate with them now, and this kind of plastic allies should be on guard."

Li Chunsheng said confidently: "It's a must!"

Luo Sheng did not answer this and said comfortably: "In the year when the Zhengzhi IT bubble burst, Sony and ibm jointly held a press conference and announced the technical indicators of the cell chips of the R&D center for the first time: 1 trillion floating-point operations are performed per second, with distributed computing power, which is no less than supercomputing. Under word of mouth from the media, the cell processor can simply simulate the earth."

"If it is true, Sony will definitely win the battle for next-generation game consoles. As for Intel, it should not die. The toothpaste factory will slowly fall into an insignificant little character. The x86 architecture's domination on computer chips will also come to an end. The future will be a big era for cell. I think Sony is so imagining."

Speaking of this, Luo Sheng paused, took a sip of water and opened the large screen dedicated to the conference behind him, and then released a detailed picture of the chip. The dense distribution in the chip was like a super metropolis under a microscopic mentality.

Chips, this may be the crystallization of the highest process technology level for people at present. There is no more demanding process product than chips. If there is, it is the next generation of chips.

Everyone was looking at the conference screen, Luo Sheng also looked back at the image on the screen, and said:

"The architecture of cell is very complex and strange. It has both CPU and GPU functions, and it also leaves space for cloud computing and edge computing. It is essentially a supercomputer chip. In my opinion, this chip really reveals Sony's ambitions and unwillingness everywhere."

Luo Sheng's eyes shifted from the screen to Lu Siming and others, saying: "But for the significant expansion of the needs of home entertainment, it must meet four completely different needs at the same time: supercomputers and high-end servers, desktop PCs, game consoles and high-definition TVs and other smart home appliances."

Speaking of this, Luo Sheng smiled and joked: "Fortunately there was no smartphone market at that time, otherwise Sony's paranoia would probably require another low-power version to compete with arm. Until today, there is still no processor, and any technical architecture can meet all the above needs without any gap. Sony will see the ghost without failing. Sony needs an indispensable condition to realize this ultimate dream."

oh?

Everyone stared at the boss with their eyes open.

Finally, Luo Sheng laughed and said, "They just need to invite me to the host cell to achieve it. Unfortunately, I was still playing soy sauce in high school at that time. As for now...haha..."

Everyone: "..."

Everyone was caught off guard by the boss's sudden appearance, but after a moment, everyone's hearts suddenly jumped. The boss said this just to pretend to be a comparison, or did it mean something else?!!

Could it be that the boss also developed a paranoia like Sony?

...
Chapter completed!