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Chapter 257 [You have no bargaining power]

"How is it? Mr. Arad, what are you thinking about?" Zhang Bowen looked calmly at the chairman and CEO of Marvel Comics Company.

If you want to acquire Marvel Comics, you must first settle Avi Arad and settle him, and he will be able to better settle the Marvel Comics board of directors.

It is very important who is the person who is talking about it.

Secondly, Marvel does not have much bargaining power now, and the initiative lies in the hands of Bluestar Technology Group.

"US$1.5 billion is too low. Although Marvel Company is currently facing difficulties and does need external support, even if I can accept selling myself in such a low price, I cannot convince Marvel's shareholders." Avi Arad said helplessly.

Through the interview, Zhang Bowen also confirmed that Marvel Comics Company was indeed interested in finding a boss to sell it, so from the beginning to the end, the other party did not say a word he had not considered selling.

Finding a boss is equivalent to buying you insurance, so even if "Iron Man" fails at the box office, the company will not go bankrupt.

Marvel Company is really miserable now, and no one cares about whether it intends to sell itself.

Only Luo Sheng knew that it took only one year for the box office of "Iron Man" to flip the Marvel Company, which is on the verge of life and death, overnight, so you should miss this time as soon as possible. Waiting for a month, Iron Man will be released in another situation.

By that time, even if Marvel Company also needs to recognize her godfather, many people will extend olive branches to Marvel, and the acquisition cost will increase significantly.

Zhang Bowen raised a finger: "Okay, I'll add another $100 million, $1.6 billion."

Avi Arad returned a price: "$2 billion, at least this price, otherwise I can't convince the board of directors."

Hearing this, Zhang Bowen smiled in his heart. As soon as the other party bargained, he knew that it could be lower than $2 billion. He put away his thoughts and replied calmly: "What I have to say is that it is only less than a month. The release date of "Iron Man" is scheduled to be in early May. Once the box office is defeated, the copyright of IP characters such as Captain America and Thor will be my Blue Star Technology."

When he said this, Arad's expression changed slightly, and he couldn't help but look at the person at Merrill Lynch and cursed him in his heart.

Damn Wall Street!

A moment later, Zhang Bowen added: "After the insurance period passes, by that time, once the box office of "Iron Man" is defeated by the worst, Marvel Company may really be worthless, and valuable IP characters are basically gone."

Zhang Bowen played the secret card and directly turned the trump card to play. This open-minded negotiation strategy is the most helpless and helpless thing for the other party.

Because Marvel Comics also does not have much confidence in the success of "Iron Man" and cannot afford to lose. Once the box office fails, the first-line IP characters will be gone. Marvel Comics' value may be less than US$700 million, or even not the lower limit.

"We need to discuss it internally. This matter is too important and concerns the life and death of the company." Avi Arad did not continue to bargain, but responded to the other party with such a reply.

"No problem, I will stay here for about two or three days, only three days." Zhang Bowen said, and then got up. Arad also quickly got up. Both sides shook hands. The meeting ended here.

The first meeting did not form too much substantive consensus, and it was not possible to negotiate a merger and acquisition transaction involving a total of more than one billion US dollars in just a few words.

But one thing that can be confirmed is that it won't be too long.

Regardless of whether the invitation to this merger or acquisition transaction is successful, it will end before the release of the "Iron Man" movie, so it is actually only more than ten days.

But the one who is most anxious is obviously not Bluestar Technology Group, but Marvel Comics.

For them, if they want to sell themselves and do not want to bear the huge risk of the crushing defeat of "Iron Man", it is best to make the transaction before the film is released, which is equivalent to buying themselves an insurance policy. Even if the film fails by then, the new owner, Bluestar Technology Group, will provide the bottom line.

The meaning of the film is completely different.

Marvel Comics definitely dare not bet that the movie "Iron Man" will be 100% successful. This is the rhythm of betting on life and life. There is a more relaxed way out, and no one is willing to bet on everything.

...

The hotel where Zhang Bowen is located is in the middle of the night, and he is contacting Luo Sheng in China on a satellite phone line.

"A cash acquisition of US$550 million was invested, and the remaining funds were completed with the cross-holding of Blue Star Technology Group's stock." Luo Sheng heard a voice from the other side of the communicator.

"I understand!" Zhang Bowen responded little by little, and the communication ended soon.

It is a stupid decision to buy all of them with cash. You can cross-hold shares in Blue Star Technology now and use the cash freed here to buy back the company's stock in the second half of the year. At that time, the money for the merger and acquisition will be equal to not spending a penny and make a big profit.

On the one hand, the Blue Star Technology stocks held by Marvel Comics can be hedged through all the funds repurchases, and can also buy more stocks. Of course, you will make more money, because Luo Sheng expected that Blue Star Technology's stocks would plummet further, far from the time to buy at the bottom.

At the same time, the more important point is that if you use all the cash acquisitions, you may cash out the core layer of Marvel Animation. Maybe the Marvel Universe plan will change or even be ruined. This investment of more than one billion US dollars may be wasted and turned into a non-performing asset.

Cross-holding, tie Marvel Comics to the chariot of Blue Star Technology Group, and indirectly tie the core layer together. They have their own personal interests in it to do their best to make Marvel Studios bigger and stronger.

The stock market is falling seriously now, and the market value of Blue Star Technology is also falling continuously. However, this is not important for Marvel. What is important is that it is enough to rely on a large group and the minimum working capital can be in place.

The most important thing about stock market value is that it is the most important thing when you want to cash out and leave the market, but if you want to continue to make achievements in Marvel's career, the fluctuations in stock market value will have no impact.

...

At the same time, Avi Arad also held a meeting with the board of directors of Marvel Comics for emergency discussions and discussed the case of Blue Star Technology Group's acquisition of the company. Most of the shareholders agreed to sell themselves to Blue Star Technology, find a thigh to hold them, so that they can enjoy the cool under the big tree, and perfectly hedge risks.

The only problem with this is the issue of M&A price. Most shareholders think that the quotation of Bluestar Technology is a little lower. If it can be higher, a consensus will be reached soon.

You know, Marvel Comics is also very anxious, and they all hope to find a new owner before "Iron Man" is released, transfer the potential risks to Bluestar Technology Group, and have a large group to provide a guarantee, so that Marvel Comics will not have to face a life-and-death crisis such as bankruptcy liquidation.

...

The day after Zhang Bowen met with the head of Marvel Comics, the media suddenly published a message and caused a lot of controversy in the industry.

"The New Yorker" didn't know where he heard the news, and the article reported that the global executive vice president of Bluestar Technology Group was negotiating mergers and acquisitions with Marvel Comics.

Zhang Bowen saw the report of "The New Yorker" that morning. He didn't think much about it. It must be the news released by Wall Street. The purpose is very simple, in order to stimulate Jingxiu Stocks.

As expected, after the news came out, Marvel Comics' stock rose, with a market value of US$2.9 billion.

I'm afraid it's not just Wall Street. Some shareholders of Marvel Comics must have secretly revealed this news to the media. This is normal. Once a company acquires another listed company, even if the listed company is in a bad situation, the stock will rise against the trend, because someone will definitely rise. This is the basic rule of the market.

But it is also risky, because Bluestar Technology may not buy it, so for some stock speculators, it will be awful to encounter this situation.

Risk and benefit coexist.

After this incident was exposed, it caused a lot of controversy in Hollywood. The quotation of $1.6 billion is considered average and even a little low. But there is nothing we can do about it. The situation of Marvel Comics is there.

As the saying goes, good things get harder. After the acquisition is exposed, other related matters also surfaced at the same time.

On the same day, two other things related to Marvel Comics were also reported by the Los Angeles Paper, the New York Times and the Hollywood Reporter.

One is a copyright statement that caused new waves in the acquisition, and the other is that Disney suddenly came in and made a fuss.

...
Chapter completed!
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