When Nobishi returned home, he couldn't wait to lock himself in the bedroom. The "virtual idol" three-piece product consists of a box in a rectangular matrix shape.

Very exquisite.

The cover is naturally the classic image of Hatsune Miku, and it is the exclusive logo trademark of "virtual idol" and the logo trademark of Blue Star Technology Group.

At this time, Ye Bishi, who was staring at the box, rubbed his hands. The box packaging design was extremely exquisite, and the design here also took a lot of effort and cost.

After all, the retail price is as high as 19,999 yen, so it is naturally not shoddy. Even a packaged box gives people a strong sense of quality.

Nobishi carefully opened the box's packaging tape. After all, he had not forgotten that he had heard the news that it was sold out when he was in the retail store, and it was not cheap either.

There are several layers in the packaging box, which reflects the aesthetic of geometric deconstructionism as always. The top layer is the music rhythm game set "Hatin Miku: The Singer Plan". Nobishi purchased the PS console version, and the game products are also independent packages. He did not rush to open it, put it on the desktop aside and then flipped the second layer.

The second layer is the audio-visual soundtrack "Hatin Miku: In the Name of Love". There are three versions and behind-the-scenes behind-the-scenes footage, and they are also independently packaged and taken out and put aside.

The first layer is the sound production software "singoid", which is still independently packaged.

At this moment, Nobishi looked at the three encapsulated cube boxes, and had been struggling for a long time and finally chose to open the audio-visual original soundtrack first. However, just as he was about to throw the empty big box aside, he was suddenly stunned.

"Nani? And? Isn't it a three-piece set?"

When Nobishi saw that there was indeed another layer, he felt very confused for a moment. He didn't remember that there was a fourth product?

I didn't think too much about it and took it out decisively. It was also a packaging box, but the volume was two-thirds less than the previous three models. It was a relatively flat rectangular packaging box. Ye Bishi glanced at him and his eyes lit up: "Wow, there are actually gifts?"

It was definitely an unexpected surprise, he remembered that the manufacturer did not say there were gifts.

Nobishi decisively opened the gift first without saying a word. After unblocking, it first came with an exquisite paper reading card.

"It turned out to be Hatsune Miku's extra background story, with great care." Nobishi murmured to himself in surprise, just like Blizzard Entertainment. While its games themselves are excellent, another attractive thing is the background story, which many players enjoy.

Hatsune Miku's story has a relatively complete understanding through the promotional movie. What Nohishi wants to know most is the end of the story, how will Hatsune develop after disappearing, and how humans face the Second Intellectual Armistice War.

However, the story in this book introduces Hatsune's past and present life, that is, the story of "Chu Ying" in the human era. It has to be said that Hatsune Miku's character design is extremely attentive.

It is also an opportunity to showcase Chinese culture to the outside world. Well, this is also a form of cultural output.

In addition, there is also an official exquisite poster, which has official certification and is unique, which is very commemorative. Other consumers also have it, but the content in the poster is different.

Nobishi was more excited. In other words, only he owned it, nothing was more awesome than this.

What is happiness?

Happiness is something that everyone likes. Only I have it, you don’t, but I can show it to you.

There is also a letter with a gift. Ye Bishi opened it curiously, thinking that it was probably the merchant’s message.

But when he opened it, he was both surprised and shocked.

"Nani??A ticket to the virtual concert?"

Nohishi looked at the message on the letter, which roughly meant to thank and support Balabara, and then the focus was on Hatsune Miku's first virtual concert, which will be held next year, in Tokyo in October 2008.

Users who purchase this product will have a certain probability of getting a limited ticket with a free ticket. Nobishi screamed happily. Unexpectedly, he was so lucky that he could win a ticket to a virtual concert when the last product was bought.

"Blue Star Company will definitely lose money when it sells for 19999, haha." Nobishi said happily, and immediately collected the tickets for the virtual concert. You can enter the venue with this ticket next year. It is also the best A-level seating area. The key is to go to that seat, which indicates that you are the first group of supporters, and you will instantly feel a sense of honor.

Next, Ye Bishi opened the other three packages one by one, synchronized the songs in the original soundtrack to the computer version of musicspace, and decisively activated the magic brainwashing song "Shooting Song".

This song is really popular now.

It is worth mentioning that the three versions of the promotional films have three versions of theme songs and interludes. Most of the compositions are the same but the lyrics are different. In part, the compositions are slightly deviated due to regional culture.

There are three versions of "Shimbun Song", but the sounds are all virtual synthesized sounds of Hatsune Miku. As a virtual singer, mastering multiple languages ​​is the basic operation. However, real-life singers can master multiple languages, but they are all rare, and very few are popular.

There is a smell of burning money everywhere.

After completing the audio and video synchronization, Nobishi began to disassemble the sound production software "singoid", which was mainly a CD and completed the installation quickly. As a cartoonist, he was also very interested in sound production and had a directorial feeling. Nobishi was thinking about making some sound videos and uploading them to the barrage website.

...

Time passed day by day, and the sales of "virtual idol" products in the Japanese market continued to be popular after they were released, and local users also discussed hotly in online forums, with the focus on virtual concert tickets, and the users they were drawn were definitely showing off online.

The news soon spread in the circle. Before that, I didn’t know that there were gifts inside the product, and there might be a virtual concert ticket in the gifts.

This also gives users who purchase products a sense of expectation and to a certain extent promotes sales.

Compared with the news that the news was passed back to China, many netizens complained that it would cost more than 3,000 yuan of soft girls coins if it was broken CDs and one or two software. How many people would be willing to pay for it?

This is actually quite helpless. Many people have no idea about the production funding of promotional videos and think there is no cost.

It can only be said that there is a long way to go to build copyright awareness.

However, the news of the hot sales in the Japanese market was reported back to the mainland through media reports, which made countless people feel incredible. Unexpectedly, sales were so good there, so many people were willing to pay for it, and some users said it was too affordable and it was simply aroused hatred. Some even joked that Bluestar Technology's loss of 19,999 yen was the rhythm of losing money directly.

It is such a vicious capitalist world. I really want to go over and free them from the dire straits.

...

In late December, the third day after the release of the "Virtual Idol" product.

"Mr. Luo, the sales of the company's 'virtual idol' products in the Japanese market are extremely strong, far exceeding our internal expectations." Zhang Bowen, who came to Luo Sheng's office to report, said in surprise.

"Is that true? How is the sales?" Luo Sheng asked curiously.

"108,907 sets, three-day sales statistics." Zhang Bowen said this number. The sales volume exceeded 100,000 sets in three days, which was definitely a super best-selling and a big hit.

Zhang Bowen added: "The product is selling well in the Japanese market, and local media have also competed to report that it has hit 21.77 yuan in three days, regardless of exchange rate changes, about 330 million yuan."

Luo Sheng nodded with satisfaction when he heard this: "It's not bad, it seems that the 'virtual idol' plan has at least fully proved that it has been successful in the Japanese market."

At this time, Zhang Bowen couldn't help but sigh and said, "Best-selling is a best-selling, but compared with the investment scale, it is a long way to recover the cost."

Let’s talk about sales in the past three days. Bluestar Technology’s revenue of about 330 million yuan can only be shared from it to 45.7%, about 150 million yuan, and it is also the revenue before tax.

Because partners such as third-party platforms and distributors have to share a profit, this means that a sales level of tens of millions of sets is necessary to recover $1 billion in production costs.

Although it is super best-selling now, the big data of the market is still very reliable. The sales of products are likely to show a trend similar to the box office of the movie. In other words, how the sales volume in the first two weeks will determine the final sales data will be online like this.

The company's internal prediction and analysis result is that the sales volume in the Japanese market is about 1.75 to 2 million units and about 2.3 million units in the world market, which is still in the case of extremely optimistic market.

There is no need to say too much about the current environment and the world economy.

Luo Sheng said very easily: "Just borrowing chickens to lay eggs, the wool does not necessarily have to be found on the sheep. The company's "virtual idol" plan is not a single product, and the virtual singer is just the carrier. We are doing a brand new industrial chain, and the strategic considerations of layout are also rising to the entire industrial system. We have never made money, but we are doing business that will only be rewarded after ten or even ten years."

Zhang Bowen nodded: "That's true."

This is like the real-time strategy game "Starcraft" is about Korean e-sports. The revenue generation scale of the entire Korean e-sports industry is so large, just hundreds of millions of dollars. However, South Korea has escaped the haze of the Asian financial crisis with a game, and there is too much knowledge of the economic benefits here.

After experiencing the financial crisis in 1997, South Korea began to adjust its economic structure, film, animation, games and other industries received a lot of support and then developed rapidly. As soon as the following year, "StarCraft" was released, a large number of professionals passed the time by playing this game.

More and more people were playing, which attracted the attention of some Korean TV producers, so they began to produce related programs of "StarCraft" and were very successful. So they held further competitions to make more people pay attention to TV programs. Then various leagues sprung up like mushrooms after a rain, which led to the birth of the first e-sports professional TV station OGN.

It gradually attracted the attention of the South Korean authorities, so the state supports it...

It is this series of opportunities that have led to a new industry that has never been before. Under the catalysis of favorable positive cycles, the e-sports industry quickly took off and then radiated to the surrounding areas and expanded. Samsung's computers also sold well and screens, which further stimulated the performance of the semiconductor industry chain.

Every time an e-sports competition is a consumption stimulus to the surrounding economic benefits. For example, the final scene of that year, as many as 100,000 people came to watch the game. Not to mention anything else, the economic benefits of hotels and catering are extremely considerable.

The economic scale of direct output with e-sports was only a pitiful hundreds of millions of dollars, but at that time, South Korea's output value indirectly linked through e-sports once exceeded the output value of its automobile industry.

No wonder South Korean economists say StarCraft saved South Korea and helped South Korea get out of the economic quagmire.

Rather than saying that Koreans got out of the financial crisis by relying on the game "StarCraft", it is better to say that they got out of the rise of the emerging e-sports industry in South Korea. However, without the game "StarCraft", there would be no later e-sports, and there would be no subsequent chain reactions.

Hatsune Miku's meaning is just like "Starcraft" in Korean e-sports, except that the carrier has changed from a game to a virtual singer.

The industries that Hatsune Miku can be associated with have more imagination space than "Starcraft" for e-sports. From audio and video to virtual concerts, to content ecology, Hatsune Miku has become a symbol and representative of the Second Yuan culture. You should know that Luo Sheng’s previous life’s B station was able to make a fortune when iQiyi, Youku and Tencent Video monopolize the video industry. It is up to the Acg and UGC elements under the Second Yuan theme.

This is the pulse of the times. A technology or existence, from appearance to lifting, never greets you in advance, and is almost overnight popular in the world and causing a sensation.

If you can be prescient and seize the opportunity in advance, you can become the overlord of the industry in the future. If you know it later, you can only drink the soup, and the soup may not be broken until the bowl is broken.

...
Chapter completed!